Download or read book Strategy for International Branding of the Nordic Region 2015 2018 written by and published by Nordic Council of Ministers. This book was released on 2015-01-28 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commissioned by the Nordic Ministers for Co-operation, the Secretariat to the Nordic Council of Ministers has drawn up a strategy for international branding of the Nordic region. This has been done after broad anchoring with external parties, in the public and private sectors of the Nordic countries, and internally in the Nordic co-operation networks. The Secretariat will administer and coordinate the work relating to thestrategy, in dialogue and collaboration with the countries. The strategy sets up some strategic guidelines for international branding of the Nordic region and its stakeholders, and is also an offer to all players outside the official Nordic co-operation.
Download or read book Strategy for International Branding of the Nordic Region written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategy for International Branding of the Nordic Region 2022 2024 written by Nordic Council of Ministers Secretariat and published by Nordic Council of Ministers. This book was released on 2022-12-01 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available from: https://pub.norden.org/politiknord2022-729/ With this revised strategy for branding of the Nordic region, the ship that was set to sail in the slipstream of the successful cultural initiative in Washington’s Kennedy Center in 2013 has found it’s right course and is continuously gaining pace. As with any long voyages you need a clear goal in the horizon, while also being aware that you’ll never move in a straight line. Detours are necessary and obstacles are hard to avoid along the way. The same thing goes when it comes to branding. Trial and error is part of the process that moves the project forward – for instance, who would have thought that the whole world would more or less shut down due to a pandemic? Also, a new vision declaration for the Nordic Co-operation has seen the day of light: The Nordic region will become the most sustainable and integrated region in the world by 2030. This third version of the Strategy for International Branding of the Nordic Region will contribute to achieve this vision, by focusing the branding efforts on and sharing Nordic know-how and contributions to the UN Sustainable Development Goals.
Download or read book Strategy for International Branding of the Nordic Region 2019 2021 written by and published by Nordic Council of Ministers. This book was released on 2019-01-16 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nordic region is attractive. For a long time, the Nordic region has been attracting international recognition, thanks to unique achievements in cuisine, design, films, music and literature. We find success stories like these in all the Nordic countries, and many of them have a common Nordic format – a Nordic trademark. However, the Nordic region first started to distinguish itself on the international stage in the aftermath of the financial crisis. It showed that the Nordic welfare and political model was once again capable of renewing itself. Countries around the world then began to discuss whether our model could serve as a possible buffering and stabilizing factor in an increasingly uncertain global economy. We in the Nordic region are also facing a number of serious challenges. We are far from perfect, but it is perhaps this imperfection that makes us fascinating.
Download or read book Strategy for internationel branding of the Nordic Region 2019 2021 written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gender Equality and Nation Branding in the Nordic Region written by Eirinn Larsen and published by Routledge. This book was released on 2021-05-25 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women’s rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as ‘best at being good’. This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003017134, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Download or read book Nordic Council of Ministers Communication Strategy 2015 2018 written by Nordic Council of Ministers and published by Nordic Council of Ministers. This book was released on 2015-10-06 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: This communication strategy is an overarching strategy for the Nordic Council of Ministers – a supporting and, within its field of expertise, governing document that will help to increase the visibility and impact ofNordic co-operation. Nordic co-operation is governed by a total of eleven councils of ministers. This is a complex structure comprising units (secretariats, institutions,offices, etc.) each of which have various duties. Therefore, thisoverarching strategy must be complemented by unit-specific strategiesand guidelines. The Nordic Council of Ministers Communication Strategy, 2015–2018 shall ultimately underpin the Nordic Council of Ministers’ vision and goals and relate to the organisation’s other governing documents. This strategy has been passed by the Ministers for Nordic Co-operation and replaces the previous strategy, Nordic Council of Ministers Communication Strategy, 2011–2013. The sub-strategies and guidelines for internal and external communication that complement this overarching strategy within the various units of the organisation shall derive from this overarchingstrategy.
Download or read book The Nordic Wave in Place Branding written by Cecilia Cassinger and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries calls for more research into the global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology, and political science. Chapters are organized according to three themes of poetics, practices and politics, which deal with the construction, enactment and appropriation of the Nordic place brand and branding. The contributions consolidate Nordic place branding scholarship and its scientific engagement with processes of de-politicization, consensus making, collaboration and transparency. At the same time, Nordic ideals, policies and values offer a critical lens to explore hitherto unexplored issues in place branding such as feminism, post-colonialism, sustainability, and equality. Solidly grounded in contemporary geopolitical and sociocultural challenges within and beyond the Nordic region, The Nordic Wave in Place Branding will enhance theoretical, methodological and practitioner perspectives in in international place branding. This timely book will be of interest to advanced students of branding and place management, as well as policy makers, regional developers and researchers within the fields of tourism, destination marketing, branding, and media and communication. Contributors include: M. Andéhn, L.P. Andersen, L.R. Bjørst, R.B. Broegaard, S. Brorström, S.H. Cassel, T. Chekalina, S. Degerhammar, J. Edlom, J. Eksell, A. Fjällhed, M. Fuchs, U.P. Gad, A. Heith, O.H. Jørgensen, M. Kavaratzis, B. Kramvig, L.H. Larsen, D. Laven, F. Lindberg, L. Margaryan, M. Meldgaard, T. Nielsen, J. Östberg, J.C. Pasgaard, C. Ren, K. Seppel, K. Simm, K. Simonsen, K. Tamm Hallström, P. Tammpuu, S. Taylor, K. Topsø Larsen, P. Varley, A.M. Waade
Download or read book Nation Branding and International Politics written by Christopher S. Browning and published by McGill-Queen's Press - MQUP. This book was released on 2023-10-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously. Nation branding not only involves the issues of culture, identity, and status – which are of principal concern to IR – but it is also a different and potentially fruitful way of reconceptualizing statehood. Mobilizing work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim. Specifically, the book raises important questions about nation branding’s influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing – just as the practice of nation branding is changing.
Download or read book The Nordic Model and Its Influence in the 21st Century written by Michael A. Livingston and published by Cambridge University Press. This book was released on 2021-12-16 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains why the Nordic Model retains its influence, especially on the Anglo-American left, notwithstanding internal problems.
Download or read book The Making and Circulation of Nordic Models Ideas and Images written by Haldor Byrkjeflot and published by Routledge. This book was released on 2021-10-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This critical and empirically based volume examines the multiple existing Nordic models, providing analytically innovative attention to the multitude of circulating ideas, images and experiences referred to as "Nordic". It addresses related paradoxes as well as patterns of circulation, claims about the exceptionality of Nordic models, and the diffusion and impact of Nordic experiences and ideas. Providing original case studies, the book further examines how the Nordic models have been constructed, transformed and circulated in time and in space. It investigates the actors and channels that have been involved in circulating models: journalists and media, bureaucrats and policy-makers, international organizations, national politicians and institutions, scholars, public diplomats and analyses where and why models have travelled. Finally, the book shows that Nordic models, perspectives, or ideas do not always originate in the Nordic region, nor do they always develop as deliberate efforts to promote Nordic interests. This book will be of key interest to Nordic and Scandinavian studies, European studies, and more broadly to history, sociology, political science, marketing, social policy, organizational theory and public management. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Download or read book Growth welfare and values written by and published by Nordic Council of Ministers. This book was released on 2014-10-28 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2015, it will be Denmark’s turn to hold the Presidency of the Nordic Council of Ministers and lead the way in this important form of collaboration, which for many decades has served to nurture and enhance the strong sense of affinity between our nations. The people of the Nordic Region have close ties as a result of their shared history and values, on the basis of which a partnership has evolved that serves as a rich source of mutual inspiration and support. It has also given rise to ways of working together that provide relevant and topical answers to the challenges that we all face. One example of this is the long-standing commitment to promoting crossborder freedom of movement between our countries, which is crucial if Nordic companies and ordinary people are to reap the benefits of our geographical proximity, shared attitudes and sense of cultural affinity. This will continue to be a key component of Nordic co-operation. Nordic co-operation has celebrated many successes over the years, but we mustn’t rest on our laurels. It is crucial that we continue to generate real added value and come up with tangible solutions to new challenges as they arise. This is particularly important as we start to recover from the global economic crisis, which had a major impact on our countries. The crisis forced us to make a series of difficult decisions – not least in order to protect the Nordic welfare systems. The latter may well have proved robust but have not emerged unscathed. In the next few years, it will be of paramount importance that that we put the crisis behind us for good and cement the foundations of a society that will remain dynamic and innovative. We need to keep creating opportunities for those able to take advantage of them, and provide a safety net for those who find it difficult to cope on their own. The Danish Presidency will concentrate on four themes designed to strengthen and focus the Nordic partnership. We will turn the spotlight on growth and employment; we will uphold Nordic welfare; we will enhance knowledge of Nordic values by bolstering the Nordic “brand”; and we will focus on the Arctic. We look forward to a close and rewarding partnership with our Nordicneighbours and friends throughout 2015.
Download or read book Branding Strategies After Mergers Acquisitions written by Laura Calvo Fernández and published by LAP Lambert Academic Publishing. This book was released on 2014-11-12 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last few decades have been characterized by high levels in merger and acquisition activity, and this trend continues to be a very popular form of corporate and profitable growth. In the current context of globalization, the process becomes more complex when entering new markets. Capturing the intangible value in the merger, and growing that value through integration, it is a complex and poorly understood challenge. As a consequence of the increasing foreign economic activity, companies need to pay more attention in the creation of a strong brand that may compete internationally. This book examines the alternatives that companies have in branding strategies after mergers and acquisitions and its subsequent economic and financial consequences. Concretely, a qualitative study is performed to analyze the main advantages and disadvantages of each brand strategy through a multiple case study of four leading companies within the energy sector in the Nordic countries. In addition, a descriptive and exploratory research is carried out in order to suggest the more appropriate brand strategy.
Download or read book Nordic Criminal Justice in a Global Context written by Mikkel Jarle Christensen and published by Taylor & Francis. This book was released on 2022-10-18 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically investigates Nordic criminal justice as a global role model. Not taking this role for granted, the chapters of the book analyze how Nordic approaches to criminal justice were folded into global contexts, and how patterns of promotion were built around perceptions that these approaches also had a particular value for other criminal justice systems. Specific actors, both internal and external to the region itself, have branded Nordic criminal justice as a form of ‘penal exceptionalism’ associated with human rights, universalistic welfare, and social cohesion. The book shows how building and using the brand of Nordic criminal justice allowed stakeholders to champion specific forms of crime control across a variety of criminal justice areas in both domestic and international settings. The book will be of interest to scholars and students of criminal justice, international law and justice, Nordic and Scandinavian studies, and more widely to the social sciences and humanities.
Download or read book The Nordic Wave in Place Branding written by Cecilia Cassinger and published by Edward Elgar Publishing. This book was released on with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
Download or read book A Research Agenda for Place Branding written by Dominic Medway and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
Download or read book Scrutinising the Nordic Dimension in Education written by John Benedicto Krejsler and published by Taylor & Francis. This book was released on 2024-08-08 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume scrutinises the Nordic dimension within education and how this notion affects, frames and sets direction for school and education in policy, practice and educational research. The book interrogates what unites and divides Denmark, Finland, Iceland, Norway and Sweden and analyses how the notion of the Nordic dimension has become conceptualised and institutionalised in different educational settings. Comparative studies of national education policies and practice across these five small North European countries – and Scotland as a case beyond – explore how the Nordic dimension relates to national, regional and transnational collaborations. Further, the book queries the degree to which what are typically considered Nordic approaches to social welfare, gender equality, diversity and international outlook have, in actual fact, affected education. Ultimately, the book explores the realities and myths associated with the idea of the Nordic dimension, and in relation to the wider context of integration within the European region. The book will be of interest to researchers, scholars and postgraduate students working in international and comparative education; education policy and politics; teaching and learning; and in European cultural studies.
