Download or read book Strategy and the immersive internet written by Matthew Friend and published by . This book was released on 2009 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Immersive Internet written by R. Teigland and published by Springer. This book was released on 2013-03-25 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collecting short thought pieces by some of the leading thinkers on the emerging 'Immersive Internet', Power and Teigland's book questions what a more immersive and intimate internet – based on social media, augmented reality, virtual worlds, online games, 3D internet and beyond – might mean for society and for each of us.
Download or read book Strategies for the Digital Customer Experience written by Batat, Wided and published by Edward Elgar Publishing. This book was released on 2022-05-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book proposes a conceptual framework to integrate the ecological and tourism aspects of Protected Area regulation, assisting decision-makers to develop contextually effective laws and management plans that avoid over-regulating or under-regulating tourism, given the areas' ecological profiles.
Download or read book Leadership in the Metaverse written by Carol A. Poore, Ph.D. and published by Greenleaf Book Group. This book was released on 2023-02-21 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready for the metaverse, and what it will take to be an effective human leader in multiple, immersive, digital-physical worlds? Leadership in the Metaverse will help you transform Web3—also called WebMe—into WebWe. The metaverse—a more immersive internet—is evolving rapidly. Leadership in the Metaverse shares a new playbook to help you develop essential leadership skills needed to bridge our forever-hybrid, digital-physical human life on planet Earth—and build cohesive communities of strategy and impact. While the metaverse is being described “Web3” and “WebMe,” Dr. Carol A. Poore addresses head-on both metaverse innovation and expected societal challenges. She provides deep insight about leadership, participative strategy- and community-building, and essential communication skills so you can be prepared to lead in a metaverse world where virtual reality, 3D holograms, and human avatars will fascinate, captivate, and permanently change the way we live, work and play. Leadership in the Metaverse will help you: • Maximize the metaverse as a human relationship-building tool • Bring people and communities closer together, rather than further apart • Bond, bridge, and link hybrid worlds to build cohesive teams, work groups, organizations, boards of directors, and communities • Communicate effectively, connecting people with your organization’s purpose and future • Build Big C communities that lead to action and results that matter Dr. Carol A. Poore, author, speaker, and strategist, has been delivering effective leadership and transformational strategic planning results for more than 25 years. She has served in corporate, higher education, and nonprofit senior leadership and chief executive positions; led community planning initiatives; and has advised small businesses, nonprofits, local community organizations, and government entities during legacy-shaping times of change through her consultancy, Poore & Associates. She serves on the faculty at Arizona State University. Dr. Poore is the author of Strategic Impact: A Leader’s Three-Step Framework for the Customized Vital Strategic Plan (Fast Company Press), and Building Your Career Portfolio (Cengage Learning) published in English, German, and Korean.
Download or read book Strategies and Policies in Digital Convergence written by Sangin Park and published by IGI Global. This book was released on 2007-01-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses and positions the issues in business strategy and public policy rising from digital convergence, especially in the areas of mobile communications, broadband networks, and digital multimedia broadcast services. It presents new business opportunities generated by digital convergence, and raises governance issues in digital convergence"--Provided by publisher.
Download or read book Strategies and Opportunities for Technology in the Metaverse World written by Lai, P.C. and published by IGI Global. This book was released on 2023-01-06 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of metaverse technologies has had a critical impact on the modern world. Due to the recent popularity of this technology, it is important to understand the strategies, opportunities, and challenges contained in the metaverse world in order to appropriately utilize it across fields. Strategies and Opportunities for Technology in the Metaverse World explores the opportunities and challenges facing the metaverse and considers the strategies and opportunities of metaverse technologies in various industries and countries. Covering a range of topics such as blockchain, artificial intelligence, virtual reality, and machine learning, this reference work is ideal for computer scientists, researchers, scholars, policymakers, academicians, practitioners, educators, and students.
Download or read book Virtual Reality written by John R. Vacca and published by Computer Technology Research. This book was released on 1996-01-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a technical, managerial, and philosophical framework for moving towards three-dimensional, virtual-reality graphics for use with the World Wide Web. Discusses the virtual reality modeling language and its design, moving worlds, the third dimension of the Internet, viewing VRML, choosing int
Download or read book The Future Internet written by Bernard Marr and published by John Wiley & Sons. This book was released on 2023-07-31 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sneak peek at the future of the internet, from one of the web’s most prescient voices In The Future Internet: How the Metaverse, Web3, and NFTs Will Transform Business & Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you’ll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organisation, and community. The author explains how various sectors will be revolutionised by the future internet, as industries like sports, retail, energy, healthcare, education, and others feel the effects of paradigm-shifting developments in society and technology. He also discusses: Strategies for individuals seeking to leverage the coming changes in technology, employment, and culture The potential impact of the unprecedented combination of blockchain and AR technologies Techniques for getting in on the ground floor of a new internet that places a heavy premium on participation and immersive experiences An essential and incisive exploration of what our tomorrows might bring, The Future Internet is perfect for executives, managers, and other business leaders doing their best to get a head start on tomorrow’s digital economy.
Download or read book Digital Business and Optimizing Operating Strategies written by Akel, Gökhan and published by IGI Global. This book was released on 2024-01-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.
Download or read book Digital Luxury written by Wided Batat and published by SAGE. This book was released on 2019-04-29 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
Download or read book Digital Immersive Art in China written by Xinyang Zhao and published by Anthem Press. This book was released on 2024-10-08 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has been stereotypically perceived as a place of backwardness. However, the 21st century has been a transitional period for China to express its cultural power. This book explores how digital technology, in particular virtual reality (VR) and augmented reality (AR), is playing a role in China’s rejuvenation, especially in relation to cultural displays, performances and art exhibitions. It examines how audiences, both in China and globally, respond to Digital China through digital immersive art. Drawing on the author's anthropological research and empirical studies on stakeholders and audience reception, this book provides a comprehensive understanding of transformative power of digital technology and its impact on cultural experience in contemporary China. The ‘reform of the cultural system’ over the past two decades in China has fostered a techno-cultural imaginary mixed with the celebration of Chinese civilisation and advanced by digital technology and entrepreneurs. Such a hybrid imaginary influences how people view and consume digital immersive art. Much digital immersive art within China is thus viewed within the framework of modernisation, as the case studies in this book will show. Outside China, however, the dominant narrative of techno-orientalism prevails, constructing a different image of Digital China, a technocratic state.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Enhancing Learning Through Technology In Lifelong Learning Fresh Ideas Innovative Strategies written by Ingle, Steve and published by McGraw-Hill Education (UK). This book was released on 2013-04-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a rationale for the use of technology in today's 21st century classrooms as those working in the lifelong learning sector prepare themselves for the arrival of technologically mature 21st century learners with high expectations of their learning journey. It offers a range of ideas that are presented in a user-friendly and accessible format, illustrated with case studies from across the sector to bring the ideas to life.
Download or read book The Internet Strategy Handbook written by Dwight B. Crane and published by Harvard Business Review Press. This book was released on 1996 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Doing Business on the Internet, this text examines the impact of the Internet and the World Wide Web on business strategy and core applications within companies and demonstrates how companies can gain a competitive advantage from their Internet connections. The author presents the Internet experiences of six Fortune 500 companies through real-world examples of Digital, Dow Jones Information Systems, Genentech, Lockheed, Millipore Corporation and Schlumberger.
Download or read book The Metaverse Handbook written by QuHarrison Terry and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse is here. Are you ready? In The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift, a duo of experienced tech and culture experts delivers a can't-miss guide to participating in the most promising new technology since the advent of the web. Through dozens of metaverse creator case studies and concise, actionable insights, you'll walk away from this book understanding how to explore and implement the latest metaverse tech emerging from blockchain, XR, and web3. In The Metaverse Handbook, you'll discover: What the metaverse is, why you should care about it, and how to build your metaverse strategy The history of the metaverse and primers on critical technologies driving the metaverse, including non-fungible tokens, XR, the blockchain, and web3 How to unearth unique metaverse opportunities in digital communities, commerce, and immersive experiences As the metaverse has rapidly become the technology platform and marketing buzzword of the future, this new reality for companies, creators, and consumers is not easily understood at the surface level. Those who aim to be at the forefront of this exciting new arena must first understand the foundations and central technologies of the metaverse. An essential resource for digital professionals, creators, and business leaders in the vanguard of the coming technology revolution, The Metaverse Handbook provides the go-to roadmap for your journey into the metaverse.
Download or read book Marketing Strategy In The Digital Age Applying Kotler s Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Download or read book Innovation and Strategy of Online Games written by H. Wi Jong and published by Imperial College Press. This book was released on 2009 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business.
