Download or read book Product Innovation and Technology Strategy written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Download or read book Up and to the Right written by Richard Stiennon and published by It-Harvest Press. This book was released on 2012-05-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. Topics explained in depth include: Leveraging Social Media, the Influence Pyramid, the creation of Magic Quadrants, responding to the MQ Questionnaire, the analyst day, the analyst inquiry, and the analyst briefing. Each chapter is informed with the author's personal experience - both as an analyst and as a marketer at a major IT vendor. It contains the first ever publication of the author's guerrilla techniques for influencing analysts.

Download or read book A Complete Guide to the Futures Market written by Jack D. Schwager and published by John Wiley & Sons. This book was released on 2017-01-03 with total page 723 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential futures market reference guide A Complete Guide to the Futures Market is the comprehensive resource for futures traders and analysts. Spanning everything from technical analysis, trading systems, and fundamental analysis to options, spreads, and practical trading principles, A Complete Guide is required reading for any trader or investor who wants to successfully navigate the futures market. Clear, concise, and to the point, this fully revised and updated second edition provides a solid foundation in futures market basics, details key analysis and forecasting techniques, explores advanced trading concepts, and illustrates the practical application of these ideas with hundreds of market examples. A Complete Guide to the Futures Market: Details different trading and analytical approaches, including chart analysis, technical indicators and trading systems, regression analysis, and fundamental market models. Separates misleading market myths from reality. Gives step-by-step instruction for developing and testing original trading ideas and systems. Illustrates a wide range of option strategies, and explains the trading implications of each. Details a wealth of practical trading guidelines and market insights from a recognized trading authority. Trading futures without a firm grasp of this market’s realities and nuances is a recipe for losing money. A Complete Guide to the Futures Market offers serious traders and investors the tools to keep themselves on the right side of the ledger.

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Download or read book A Comprehensive Guide to Radiographic Sciences and Technology written by Euclid Seeram and published by John Wiley & Sons. This book was released on 2021-04-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Comprehensive Guide to Radiographic Sciences and Technology is a concise review of radiographic physics and imaging, perfect for students preparing for certification examinations such as the American Registry for Radiologic Technologists (ARRT). Aligned with the core radiographic science components of the current American Society of Radiologic Technologists (ASRT) curriculum, this up-to-date resource covers topics including radiation production and characteristics, imaging equipment, digital image acquisition and display, radiation protection, basic principles of computed tomography, and quality control. The guide begins with an overview of the radiographic sciences and technology, followed by detailed descriptions of the major components of digital radiographic imaging systems. Subsequent sections discuss the essential aspects of diagnostic radiography and computed tomography, including basic physics, imaging modalities, digital image processing, quality control, imaging informatics, and basic concepts of radiobiology and radiation protection. Throughout the book, concise chapters summarise the critical knowledge required for effective and efficient imaging of the patient while emphasising the important, yet commonly misunderstood, relationship between radiation dose and image quality. Written by an internationally recognised expert in the field, this invaluable reference and guide: Provides easy access to basic physics, techniques, equipment, and safety guidelines for radiographic imaging Reflects the educational requirements of the American Society of Radiologic Technologists (ASRT), the Canadian Association of Medical Radiation Technologists (CAMRT), the College of Radiographers (CoR), and other radiography societies and associations worldwide Offers a range of pedagogical tools such as chapter outlines, key term definitions, bulleted lists, practical examples, and links to current references and additional resources Includes charts, diagrams, photographs, and x-ray images A Comprehensive Guide to Radiographic Sciences and Technology is required reading for students in programs using ionizing radiation, those preparing for the ARRT and other global radiography certification exams, and practising technologists wanting to refresh their knowledge.

Download or read book Guide to Supply Chain Management written by David Steven Jacoby and published by The Economist. This book was released on 2014-02-25 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, technology and an increasingly competitive business environment have encouraged huge changes in what is known as supply chain management, the art of sourcing components and delivering finished goods to the customer as cost effectively and efficiently as possible. Dell transformed the way people bought and were able to customize computers. Wal-Mart and Tesco have used their huge buying power and logistical skills to ensure the supply and stock management of their stores is finely honed. Manufacturers now make sure that components are where they are needed on the production line just in time for when they are needed and no longer. Such finessing of the way the supply chain works boosts the corporate bottom line and can make the difference between being a market leader or an also ran. This guide explores all the different aspects of supply chain management and gives hundreds of real life examples of what firms have achieved in the field.

Download or read book Financial Ecosystem and Strategy in the Digital Era written by Umit Hacioglu and published by Springer Nature. This book was released on 2021-06-14 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses and discusses current issues and trends in finance with a special focus on technological developments and innovations. The book presents an overview of the classical and traditional approaches of financial management in companies and discusses its key strategic role in corporate performance. Furthermore, the volume illustrates how the emerging technological innovations will shape the theory and practice of financial management, focusing especially on the decentralized financial ecosystems that blockchain and its related technologies allow.

Download or read book Enterprise Strategy for Blockchain written by Ravi Sarathy and published by MIT Press. This book was released on 2022-10-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: How companies can gain strategic advantage by developing blockchain capabilities. Blockchain is far more than cryptocurrency. Regarded for a decade as complex and with limited application, blockchain has now matured to be on the verge of fully realizing its disruptive potential. In Enterprise Strategy for Blockchain, business strategy expert Ravi Sarathy shows how companies can gain competitive advantage by developing and deploying blockchain capabilities. Sarathy explains what makes blockchain unique, including its capacities to eliminate intermediaries, guard against hackers, decentralize, and protect privacy. Presenting examples drawn from such sectors as finance, supply chains, computer services, consumer products, and entertainment, he describes how executives can strategically assess blockchain’s applicability to their business. After outlining blockchain’s technological features—and its technological obstacles—Sarathy describes disruptive technologies already happening in the financial services market with the emergence of decentralized finance, or DeFi, arguing that a wave of innovation might be positioning DeFi as blockchain’s “killer app.” He also explores, among many other uses, a blockchain application that addresses chronic supply chain problems, pilot blockchain programs aimed at facilitating cross-border payments, and the use of NFTs (non-fungible tokens) that allow digital art to be collected and traded. And he outlines a path for organizations that includes establishing a business case for applying blockchain, evaluating enterprise cost-benefits, and preparing the organization to develop the requisite knowledge and people skills while overcoming resistance to change. Business leaders should invest, explore and experiment with blockchain now, positioning their organizations to be first in their fields, ahead of both rising startups and late-to-the game incumbent peers.

Download or read book Cosmetics Marketing written by Lindsay Karchin and published by Bloomsbury Publishing. This book was released on 2023-06-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

Download or read book Information and Communication Technology for Competitive Strategies ICTCS 2020 written by Amit Joshi and published by Springer Nature. This book was released on 2021-07-26 with total page 1128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the best selected research papers presented at ICTCS 2020: Fifth International Conference on Information and Communication Technology for Competitive Strategies. The conference was held at Jaipur, Rajasthan, India, during 11–12 December 2020. The book covers state-of-the-art as well as emerging topics pertaining to ICT and effective strategies for its implementation for engineering and managerial applications. This book contains papers mainly focused on ICT for computation, algorithms and data analytics, and IT security.

Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2021-06-30 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Download or read book Strategic Financial Management Navigating the Banking Landscape written by Dr. Vishal Thakur and published by Dr Vishal Thakur. This book was released on 2024-03-31 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is "Strategic Financial Management: Navigating the Banking Landscape." This book serves as your simplified guide to the complicated world of money. This book aims to simplify the complexities of financial management and offer useful ideas for success, regardless of the reader's experience level or level of curiosity about the banking sector. It can be difficult to navigate the banking industry in the fast-paced, constantly-evolving economic climate of today. The financial industry is more connected and active than ever thanks to quick technological breakthroughs, shifting global markets, and regulatory changes. But have no fear—this book will guide you through the chances and challenges that lie ahead. We'll begin by providing a strong foundation in financial ideas and translating technical terms into plain English. After that, we'll look at the strategic ideas that support efficient money management, giving you the ability to make wise choices that advance your financial objectives. This book contains information that can help you manage the financial health of a firm, improve your own finances, or learn more about the banking sector in general. Through case studies, real-world examples, and helpful advice, you'll learn important lessons about how to confidently manage the complexity of banking.

Download or read book Critical Probes into the Instructional Design Literature written by George Demetrion and published by Springer Nature. This book was released on with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Teaching in Nursing and Role of the Educator Third Edition written by Marilyn H. Oermann, PhD, RN, ANEF, FAAN and published by Springer Publishing Company. This book was released on 2021-02-04 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the information you need in one textbook! This all-inclusive text for Nurse Educators delivers comprehensive, evidence-based guidance on the essential components of teaching, including learning theories, teaching methods, new technologies for teaching, curriculum development, evaluation and testing, and accreditation. The text delivers the full scope of knowledge necessary for novice and experienced faculty to become competent teachers in nursing. This third edition features new content on the transition from clinician to educator. There is also a new chapter on nursing professional development and teaching in clinical settings and updated teaching strategies for active learning, clinical judgment, and online teaching. The text is designed to help educators prepare for the certification exams. The text also addresses varied learning styles and how to accommodate them, new developments in simulation, standardized patients, OSCEs, clinical teaching, interprofessional education, and evidence-based teaching. New to the Third Edition: Chapter on the transition from clinician to educator, plus expanded content throughout on becoming a nurse educator Addresses inclusivity and developing an inclusive learning environment for people with different learning styles Strategies to promote active learning, clinical judgment, and higher level learning, and teaching online Updated content on simulations, the use of standardized patients, OSCEs, clinical teaching, and clinical evaluation Chapter on accreditation of nursing programs and developing a systematic program evaluation plan Chapter on nursing professional development and teaching in a clinical setting Key Features: Written by experts who seamlessly integrate evidence-based research and practical strategies Serves as a thorough study guide for nurse educator certification exams Covers practical teaching strategies, simulation, online education, technology, interprofessional education, clinical teaching and evaluation, and test construction Includes case examples and other examples to support content and “how-to” tips Includes a high quality online course ready for an instructor’s use: sample syllabus, PowerPoints, and a complete 20-module online course

Download or read book Advances in Enterprise Technology Risk Assessment written by Gupta, Manish and published by IGI Global. This book was released on 2024-10-07 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to evolve at an unprecedented pace, the field of auditing is also undergoing a significant transformation. Traditional practices are being challenged by the complexities of modern business environments and the integration of advanced technologies. This shift requires a new approach to risk assessment and auditing, one that can adapt to the changing landscape and address the emerging challenges of technology-driven organizations. Advances in Enterprise Technology Risk Assessment offers a comprehensive resource to meet this need. The book combines research-based insights with actionable strategies and covers a wide range of topics from the integration of unprecedented technologies to the impact of global events on auditing practices. By balancing both theoretical and practical perspectives, it provides a roadmap for navigating the intricacies of technology auditing and organizational resilience in the next era of risk assessment.

Download or read book Transdisciplinary Engineering for Complex Socio technical Systems Real life Applications written by J. Pokojski and published by IOS Press. This book was released on 2020-10-20 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transdisciplinary engineering transcends other inter- and multi-disciplinary ways of working, such as Concurrent Engineering (CE). In particular, transdisciplinary processes are aimed at solving complex, ill-defined problems, or problems for which the solution is not immediately obvious. No one discipline or single person can provide sufficient knowledge to solve such problems, so collaboration is essential. This book presents the proceedings of the 27th ISTE International Conference on Transdisciplinary Engineering, organized by Warsaw University of Technology, Poland, from 1-10 July 2020. ISTE2020 was the first of this conference series to be held virtually, due to the COVID-19 restrictions. Entitled Transdisciplinary Engineering for Complex Socio-technical Systems - Real-life Applications, the book includes 71 peer-reviewed papers presented at the conference by authors from 17 countries. These range from theoretical and conceptual to strongly pragmatic and addressing industrial best practice and, together with invited talks, they have been collated into 9 sections: Transdisciplinary Engineering (7 papers); Transdisciplinary Engineering Education (4 papers); Industry 4.0, Methods and Tools (7 papers); Human-centered Design (8 papers); Methods and Tools for Design and Production (14 papers); Product and Process Development (9 papers); Knowledge and Data Modeling (13 papers); Business Process and Supply Chain Management (7 papers); and Sustainability (2 papers). The book provides an overview of new approaches, methods, tools and their applications, as well as current research and development, and will be of interest to researchers, design practitioners, and educators working in the field.

Download or read book Swipe to Unlock written by Neel Mehta and published by Createspace Independent Publishing Platform. This book was released on 2017 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: WANT A NON-CODING JOB AT A TECH COMPANY? Interested in product management, marketing, strategy, or business development? The tech industry is the place to be: nontechnical employees at tech companies outnumber their engineering counterparts almost 3 to 1 (Forbes, 2017). You might be worried that your lack of coding skills or tech industry knowledge will hold you back. But here's the secret: you don't need to learn how to code to break into the tech industry. Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security. We'll explain how Google's ad targeting algorithm works, but Google probably won't ask you how to explain it in a non-technical interview. But they might ask you how you could increase ad revenue from a particular market segment. And if you know how Google's ad platform works, you'll be in a far stronger position to come up with good growth strategies. We'll show you how Robinhood, an app that lets you trade stocks without commission, makes money by earning interest on the unspent money that users keep in their accounts. No one will ask you to explain this. But if someone asks you to come up with a new monetization strategy for Venmo (which lets you send and receive money without fees), you could pull out the Robinhood anecdote to propose that Venmo earn interest off the money sitting in users' accounts. We'll talk about some business cases like why Microsoft acquired LinkedIn. Microsoft interviewers probably won't ask you about the motive of the purchase, but they might ask you for ideas to improve Microsoft Outlook. From our case study, you'll learn how the Microsoft and LinkedIn ecosystems could work together, which can help you craft creative, impactful answers. You could propose that Outlook use LinkedIn's social graph to give salespeople insights about clients before meeting them. Or you could suggest linking Outlook's organizational tree to LinkedIn to let HR managers analyze their company's hierarchy and figure out what kind of talent they need to add. (We'll further explore both ideas in the book.) Either way, you're sure to impress. Learn the must know concepts of tech from authors who have received job offers for Facebook's Rotational Product Manager, Google's Associate Product Marketing Manager, and Microsoft's Program Manager to get a competitive edge at your interviews!