Download or read book Strategic Communications in Russia written by Katerina Tsetsura and published by Routledge. This book was released on 2020-09-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia’s history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation’s cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state.

Download or read book How is Reputation Built in the U S written by Ekaterina Timokhina and published by . This book was released on 2012 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research examined contemporary trends in the U.S. strategic communications industry and the perceptions of Russia positioning by the U.S. communications professionals to develop recommendations for the Russian government and corporate entities on their positioning in the U.S. The following research questions were studied within the framework of this research: a) what components of communications strategies of the U.S. corporate and government sectors are the most efficient? b) what are the opportunities and threats of the Russia brand in terms of communications? C) what strategic communication tools will be recommended to Russian companies and the government? In-depth interviews with strategic communications professionals are the core element of the study and a method that provides personal accounts of work on reputation building in the U.S. The sampling method is criterion sampling: respondents had to meet the requirement of the number of years of professional activity in strategic communications field (over 10 years of experience), track record of working with large U.S. companies (over 500 employees) and "weight" in the industry (interviews, speeches at industry conferences, etc.) At least half of the interviewees have a substantial professional experience dealing with Russian companies either in Russia or the U.S. This research project uncovered a massive shift away from the mainstream media in the agenda - setting process, which significantly reduced the monopoly that the U.S. mainstream media always had in foreign news. Communications industry is integrating with advertising, market research and other industries while communications channels are diversifying in delivering key messages through paid, earned, shared and owned media ("PESO" model). Agenda is no longer set just by the media, and any consumer of information, as well any entity, including companies and foreign governments, can influence the agenda-setting process, or set the agenda individually. The role of research and technology innovators has become crucial in strategic communications. The Russian government and companies, however, do not use these new developments. It appears to the U.S. communications professionals that Russia makes no sustained effort in the U.S. to position itself, has no brand and proposition to offer, but has tremendous opportunities for "selling its case" at the moment.

Download or read book Strategic Communication in EU Russia Relations written by Evgeny Pashentsev and published by Springer Nature. This book was released on 2019-11-15 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is a timely reminder of the ties that join Russia and the European Union and the opportunities that still exist to improve a troubled relationship. The book does not shy away from the difficulties that the relationship currently faces, but seeks to find opportunities in these obstacles that could lead to improvements. With the voice of Russian scholars fully audible in this excellent collection of essays, this book provides an excellent opportunities for English-speaking audiences to learn more about this complex relationship.”Victor Bulmer-Thomas, Chatham House, UK “The thinking of Evgeny Pashentsev in this volume presents an enlightening analysis and synthesis of the integration of the political, social, cultural and technological advances around the globe with respect to their impact on EU-Russia relations. His chapters are a must read for both scholars and strategic consultants who seek to understand the future of the paradigm shift taking place in these countries.”Bruce I. Newman, DePaul University, USA, and Founding Editor-in-Chief, Journal of Political Marketing In this book the international team of EU, Russian and US researchers focus on the dangerous challenges of the current unstable international equilibrium and opportunities of the breakthrough for a better future. Eight chapters engage with a variety of issues, ranging from general tendencies and controversies in EU–Russia strategic communication and its political and economic aspects to reputation management of Russian companies in the EU and the psychological aspect of US sanctions in EU-Russia relations. Analyzing the security dimension, the authors focus on the geopolitical threats, opportunities and risks of advanced technologies such as artificial intelligence, robotics, cyborgization and human genetics.

Download or read book Russia s Public Diplomacy written by Anna A. Velikaya and published by Springer Nature. This book was released on 2019-09-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Russian public diplomacy attracts growing attention in the current global climate of tension and competition. However, it is often not understood or is misunderstood. Although some articles and book chapters exist, there are almost no books on Russian public diplomacy neither in Russian, nor in English. This edited collection is an in-depth and broad analysis of Russian public diplomacy in its conceptual understanding and its pragmatic aims and practice. Various aspects of Russian public diplomacy – from cultural to business practices – will interest professors, students and practitioners from various countries. Written by a diverse collection of the most prominent and capable scholars, from academia to international organizations, with a wealth of knowledge and objective experience, this book covers the vital topics and thoroughly analyzes the best practices and mistakes within the broad understanding of public diplomacy conducted by the Russian Federation.

Download or read book Strategiya written by Ofer Fridman and published by Hurst Publishers. This book was released on 2021-09-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, Western experts have generally portrayed the Kremlin’s actions as either strategic or tactical. Yet this proposition raises a very important question: how closely does the West’s interpretation of Russian strategy reflect the country’s own definitions? While many military historians have sought to interpret Russian strategy, Strategiya takes a different approach. It brings together, in English, the classic works of the Russian art of strategy, which were rediscovered after the collapse of the Soviet Union. Instead of explaining his analysis of Russia’s contemporary strategy, Ofer Fridman offers his translation of and commentary upon the founding texts of Russia’s own Clausewitzes, Baron Jominis and Liddell Harts, who have been inspiring Russian strategic thinking—both its conceptualisation and its implementation—from the moment Moscow rejected the exclusive role of Marxism-Leninism in strategic affairs. Russian contemporary strategists draw their inspiration from three main schools of thought. While works by Soviet military thinkers have already been translated into English, those by both Imperial strategists and military thinkers in exile have remained almost inaccessible to the Western reader. Filling this lacuna, Strategiya offers a fascinating glimpse inside the foundations of Russian strategic thought and practice.

Download or read book The Securitization of Russian Strategic Communication written by Command and Staff College and published by CreateSpace. This book was released on 2014-06-21 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current operating environment faced by the United States military presents many challenges based on the global nature of United States strategic interests. Pursuant to these interests is a need to operate in, and effectively communicate with, a wide variety of audiences on the international and domestic scene. The demands of society firmly entrenched in Western democratic ideals necessitate a transparent approach to strategic communication. In an attempt to better deal with these demands, the United States military has devoted much thought and effort into growth in the area of strategic communication. Even with the effort expended to date, the United States military still could learn much from the experiences of other states. The manner in which Russia improved its strategic communication abilities serves as an informative and potentially instructive method of achieving communication success. At a time when the United States military and government focus on improving their strategic communication ability, there exists potential to learn from the experiences of Russia. Additionally the potential application of reflexive control in the strategic arena serves as a cautionary note to states dealing with Russia on strategic issues.

Download or read book Russian Strategic Communications and Implications for NATO written by Jason T. Bridges and published by . This book was released on 2017 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Recent events in Eastern Europe have raised serious concerns over the security situation on the North Atlantic Treaty Organization’s (NATO) eastern flank. Russia’s activities which shaped and enabled a successful annexation of Crimea with barely a shot being fired in 2014 were actually quite remarkable and forced NATO, and certainly non-NATO members in the region, to take notice. Russian influence activities should be regarded as a primary threat to the peace, security, and stability of Eastern European nations as these activities seek to manipulate information in a manner that distorts facts and confuses audiences, which then leads to decisions and actions taken that are often not rational; NATO’s strategic communication (StratCom) should be seen as a comprehensive tool for meeting this security challenge and shaping a future security environment. Enhanced capabilities within the areas of social sciences to define and assess target audiences and promulgate messaging through media outlets, as well as enhanced development of the StratCom Center of Excellence (StratCom CoE) are critical to NATO’s StratCom campaign as it seeks to leverage soft power on the European continent and further afield. This paper asks what are the implications for NATO’s StratCom given Russia’s current actions with regards to influence activities in former Soviet Republics? Influence activities that make use of social sciences to identify and assess target audiences for multiple media outlet messaging is a facet of the hybrid tactics Russia uses to shape environments, and must be given high importance for NATO’s success in the battle of the narratives. If NATO wants to “keep the moral high ground” through a strategic communication policy that is open and transparent, then additional personnel with extensive backgrounds in psychology, sociology, and anthropology are important elements. In the battle for the narratives, it is far more important to understand how people think, versus what they think. In understanding the how, we can influence the what"--Abstract.

Download or read book STRATEGIC COMMUNICATIONS AND SOCIAL MEDIA IN THE RUSSIA UKRAINE CONFLICT written by Elina Lange-Ionatamishvili and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Russian Hybrid Warfare written by Ofer Fridman and published by Oxford University Press. This book was released on 2018-08-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, 'Hybrid Warfare' has become a novel yet controversial term in academic, political and professional military lexicons, intended to suggest some sort of mix between different military and non-military means and methods of confrontation. Enthusiastic discussion of the notion has been undermined by conceptual vagueness and political manipulation, particularly since the onset of the Ukrainian Crisis in early 2014, as ideas about Hybrid Warfare engulf Russia and the West, especially in the media. Western defense and political specialists analyzing Russian responses to the crisis have been quick to confirm that Hybrid Warfare is the Kremlin's main strategy in the twenty-first century. But many respected Russian strategists and political observers contend that it is the West that has been waging Hybrid War, Gibridnaya Voyna, since the end of the Cold War. In this highly topical book, Ofer Fridman offers a clear delineation of the conceptual debates about Hybrid Warfare. What leads Russian experts to say that the West is conducting a Gibridnaya Voyna against Russia, and what do they mean by it? Why do Western observers claim that the Kremlin engages in Hybrid Warfare? And, beyond terminology, is this something genuinely new?

Download or read book Strategic Communication written by Christopher Paul and published by Bloomsbury Publishing USA. This book was released on 2011-04-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.

Download or read book Challenges in Strategic Communication and Fighting Propaganda in Eastern Europe written by D. Sultănescu and published by IOS Press. This book was released on 2019-02-08 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2019, Eastern Europe will celebrate 30 years since the fall of communism, but this celebration takes place in a context of increased geopolitical competition in the region. The Western democratic model is under attack, not only in the countries of Eastern and Central Europe, but also in the core countries of the EU, and even in the United States. The messages and methods of dissemination used by anti-Western propaganda may differ with each national context, but the effect is the same – the slow, but progressive erosion of trust in democratic values and the institutions which embody them. This book presents papers from the NATO Advanced Research Workshop “Challenges in strategic communication and fighting propaganda in Eastern Europe. Solutions for a future common project” held in Chisinau, Moldova, on 25-27 April 2018. The workshop brought together institutional, academic and civic experts from the social sciences, journalism, computer science, and international relations to share insights into security and strategic communication, as well as research results and expertise on the impact of social media and technological innovation, with the aim of shaping a new project with a common methodology to monitor, collect, process and interpret data on strategic communication and devise efficient tools to counteract anti-Western propaganda. With contributions about Romania, Moldova, Ukraine, the Western Balkans and the USA highlighting challenges such as detecting propaganda, identifying the groups most vulnerable to its influence and building mechanisms to strengthen trust, the book will be of value to all those with an interest in defending the Western democratic model.

Download or read book Russian Twiplomacy in the Russia Ukraine war Frames and narratives as strategic communication written by Varuna Mattis Venker and published by GRIN Verlag. This book was released on 2022-09-13 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2022 in the subject Communications - Media and Politics, Politic Communications, grade: 2,0, Free University of Berlin, language: English, abstract: Presented here is a comprehensive analysis of the Russian Twitter strategy in the Russia-Ukraine war, based on sampling and from the perspective of framing theories. This bachelor thesis documents the analysis of Russia's Twiplomacy in the Russia-Ukraine war concerning the framing approach. For this purpose, the posts of a selection of seven Russian government profiles on Twitter are examined over a period of five months. Examining Russian Twiplomacy provides a deeper understanding of its function. This study contributes to our understanding of the use of social media as a tool for strategic communication. The concrete implementation of the Russian strategy and the adjustments to the changing situation should be evident from the study material. The analysis of frames offers the possibility of recognizing the intention of the communicators. That offers opportunities to counteract influence and to identify communication goals for further clarification and negotiation.

Download or read book The Russian Federation in Global Knowledge Warfare written by Holger Mölder and published by Springer Nature. This book was released on 2021-07-24 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines Russian influence operations globally, in Europe, and in Russia’s neighboring countries, and provides a comprehensive overview of the latest technologies and forms of strategic communication employed in hybrid warfare. Given the growing importance of comprehensive information warfare as a new and rapidly advancing type of international conflict in which knowledge is a primary target, the book examines Russia’s role in Global Knowledge Warfare. The content is divided into three parts, the first of which addresses conceptual issues such as the logic of information warfare, the role of synthetic media, and Russia’s foreign policy concepts, including the impact of the COVID-19 pandemic on influence operations. The second part analyzes technological, legal and strategic challenges in modern hybrid warfare, while the third focuses on textual, cultural and historical patterns in information warfare, also from various regional (e.g. the Western Balkans, Romania, Ukraine, and the Baltic) perspectives. The book is primarily intended for scholars in the fields of international relations, security and the military sciences who are interested in Russian foreign policy and influence operations, but also their impact on the global security environment.

Download or read book EXECUTIVE SUMMARY THE MANIPULATIVE TECHNIQUES OF RUSSIA S INFORMATION CAMPAIGN EURO ATLANTIC VALUES AND RUSSIA S STRATEGIC COMMUNICATION IN THE EURO ATLANTIC SPACE written by and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Transparency Public Relations and the Mass Media written by Katerina Tsetsura and published by Taylor & Francis. This book was released on 2017-01-12 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithesis--media opacity--by analyzing extensive empirical data that the authors have collected from more than 60 countries throughout the world. The practice of purposeful media opacity, which exists to greater or lesser extents worldwide, is a powerful hidden influencer of the ostensibly impartial media gate-keepers whose publicly perceived role is to present news and other information based on these gate-keepers’ perception of this information’s truthfulness. Empirical data that the authors have collected globally illustrate the extent of media opacity practices worldwide and note its pervasiveness in specific regions and countries. The authors examine, from multiple perspectives, the complex question of whether media opacity should be categorically condemned as being universally inappropriate and unethical or whether it should be accepted—or at least tolerated—in some situations and environments.

Download or read book RussiaGate and Propaganda written by Oliver Boyd-Barrett and published by Routledge. This book was released on 2019-07-04 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book furthers our understanding of the practice of propaganda with a specific focus on the RussiaGate case. RussiaGate is a discourse about alleged Russian "meddling" in US elections, and this book argues that it functions as disinformation or distraction. The book provides a framework for better understanding of ongoing developments of RussiaGate, linking these to macroconsiderations that rarely enter mainstream accounts. It demonstrates the considerable weaknesses of many of the charges that have been made against Russia by US investigators, and argues that this discourse fails to take account of broader non-transparent persuasion campaigns operating in the election-information environment that are strengthened by social media manipulation. RussiaGate has obscured many of the factors that challenge the integrity of democratic process in the USA. These deserve a much higher priority than any influence that Russia may want to exert. The book concludes that RussiaGate discourse needs to be contextualized with reference to a long-established broader competition between great powers for domination of EurAsia. This pitches the US/European Union against Russia/China and perhaps, ultimately, even the USA against Europe. This book will be of much interest to students of media and communication studies, propaganda studies, US politics, Russian politics, and International Relations in general.

Download or read book The Handbook of Strategic Communication written by Carl H. Botan and published by John Wiley & Sons. This book was released on 2021-07-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.