Download or read book Strat gie marketing pour le lancement d un produit OTC Over the counter medicine written by Christine CECCATO and published by . This book was released on 1991 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Convincing the Critical The Importance Of Over the counter Drug OTC Product PR To OTC Integrated Marketing Communications written by Sebastian Schulz and published by GRIN Verlag. This book was released on 2013-10-16 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Sehr gut, Coventry University, language: English, abstract: Public Relations ist eine zentrale Chance im Marketing-Mix für OTC-Arzneimittel. Zunehmend kritische Patienten können so von den Vorteilen rezeptfreier Arzneimittel nachhaltig überzeugt werden und Meinungsführerschaften in einer zunehmend online dominierten Medienbranche aufgebaut und gesteuert werden. Diese Masterarbeit überprüft anhand von Leitfadeninterviewa mit Experten der Pharmabranche die Chancen von PR im Rahmen der Marketingkommunikation.
Download or read book Strategies for Marketing OTC Products Europe written by Market Intelligence Staff and published by . This book was released on 1991-08 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Impact of Internet and Social Media on Organizational Change of OTC Medicines Marketing Management written by Vasja Roblek and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceutical companies have been forced to change their approach to selling over-the-counter medicines (OTC) because of increased pressure on sales margins. The development of Web 2.0, Web 3.0, and social media technologies allow low-cost online marketing, including e-commerce. An organizational adaptation has to cope with the changes in the OTC drug market is required because of the widespread use of the internet and social media. The increased importance of digital media for marketing has convinced the OTC medical industry to include the use of social media in its customer relationship management strategy. Qualitative research on the impact of the internet and social media on the marketing of organizational change management for over-the-counter medicines is based on new-age digital marketing, which is replacing Kotlers 4 Ps of marketing (product, price, place and promotion). This paper has found a high correlation between anchoring theory, data analysis, and theoretical returns that accrue by linking research findings, practical initiatives, and internet and social media operating guidelines in the pharmaceutical industry.
Download or read book Procurement and Supply Chain Management PDF eBook written by Kenneth Lysons and published by Pearson Higher Ed. This book was released on 2016-05-05 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will remain whilst the Bookshelf software is installed. eBooks are downloaded to your computer and accessible either offline through the VitalSource Bookshelf (available as a free download), available online and also via the iPad/Android app. When the eBook is purchased, you will receive an email with your access code. Simply go to http://bookshelf.vitalsource.com/ to download the FREE Bookshelf software. After installation, enter your access code for your eBook. Time limit The VitalSource products do not have an expiry date. You will continue to access your VitalSource products whilst you have your VitalSource Bookshelf installed.
Download or read book Nuclear Techniques for Mineral Exploration and Exploitation written by International Atomic Energy Agency and published by . This book was released on 1971 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Management Control written by Fredrik Nilsson and published by Springer Nature. This book was released on 2020-06-30 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic management control differs from traditional management control in several important respects. First, it supports both strategy formulation and strategy implementation. Second, it is to a large extent based on non-financial information. Third, it deals with both the long and short term and supports not only tactical, but also strategic and operational decision-making. Fourth, and perhaps most importantly, strategic management control is designed for, and adapted to, each organisation’s unique strategies. In this context, the book emphasises the importance of dialogues. The authors argue that it is unwise to assume that decisions taken at the top of the organisation will automatically be executed and obeyed throughout the organisation. Instead, they highlight the importance of dialogue and collaboration, both between hierarchical levels within the organisation and between actors in the network. Such communication is essential to making management control processes both strategic and successful. The book follows a clear structure, from the design of strategies to the everyday evaluation and discussion of performance and results. Though primarily intended for professionals working in strategy and management control at organisations, it will also benefit students and academics interested in strategy and management control.
Download or read book Paediatric Asthma written by Kai-Håkon Carlsen and published by European Respiratory Society. This book was released on 2012-06-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asthma is a disease of many faces and is frequently seen in children. This Monograph covers all aspects of paediatric asthma, across all ages, from birth through to the start of adulthood. It considers diagnostic problems in relation to the many phenotypes of asthma, covers the treatment of both mild-to-moderate and severe asthma, and discusses asthma exacerbations as well as exercise-induced asthma. The issue also provides an update on the pathophysiology of asthma, the role of bacterial and viral infections, and the impact of environmental factors, allergy, genetics and epigenetics. Finally,
Download or read book Architecture for the Dead Cairo s Medieval Necropolis written by Galila El Kadi and published by American Univ in Cairo Press. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The great medieval necropolis of Cairo, comprising two main areas that together stretch twelve kilometers from north to south, constitutes a major feature of the city's urban landscape. With monumental and smaller-scale mausolea dating from all eras since early medieval times, and boasting some of the finest examples of Mamluk architecture not just in the city but in the region, the necropolis is an unparalleled--and until now largely undocumented--architectural treasure trove. In Architecture for the Dead, architect Galila El Kadi and photographer Alain Bonnamy have produced a comprehensive and visually stunning survey of all areas of the necropolis. Through detailed and painstaking research and remarkable photography, in text, maps, plans, and pictures, they describe and illustrate the astonishing variety of architectural styles in the necropolis: from Mamluk to neo-Mamluk via baroque and neo-pharaonic, from the grandest stone buildings with their decorative domes and minarets to the humblest--but elaborately decorated--wooden structures. The book also documents the modern settlement of the necropolis by families creating a space for the living in and among the tombs and architecture for the dead.
Download or read book Manual of Diagnostic Tests for Aquatic Animals written by and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this Manual of Diagnostic Tests for Aquatic Animals (Aquatic Manual) is to provide a uniform approach to the detection of the diseases listed in the OIE Aquatic Animal Health Code, so that the requirements for health certification in connection with trade in aquatic animals and aquatic animal products can be met. It includes bibliographical references and a list of the OIE Reference Laboratories for amphibian, crustacean, fish and mollusc diseases.
Download or read book The Way of the Warrior written by Erwin Raphael McManus and published by WaterBrook. This book was released on 2021-08-24 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A best-selling author, pastor, futurist, and cultural thought leader argues that to experience and establish inner peace, we must first confront the battles that rage within. Your longings for inner peace and deep purpose are attainable, but they won't come easy. They require a warrior's mentality. Fighting for them requires passion, perseverance, and precision. This is an invitation to an unflinchingly honest look at your interior life guided by the ancient principles and methods revealed through Scripture. Erwin Raphael McManus delivers wisdom, instills passion, and provides the sacred movements needed to become the warrior you were meant to be. We live in a time of global and personal chaos. The world is at war because our souls are at war. The path to peace begins with you overcoming your most frequent and fierce enemy: yourself.
Download or read book Entrepreneurship In Asia Social Enterprise Network And Grassroots Case Studies written by Jersan Hu and published by World Scientific. This book was released on 2014-11-07 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the importance of entrepreneurship in sustaining the prosperity of society and uses the case studies from Taiwan, Japan as well as China, to provide an insight into Societal Entrepreneuring in Asia, and the construction of an entrepreneurial society. In order to provide a comprehensive and complete picture on entrepreneurship, the authors have also included both case studies of commercial endeavors as well as non-profit making business endeavours. These collective experiences would be invaluable to readers who are seeking to understand the role of entrepreneurship in Asian society.
Download or read book The God of Jesus Christ written by Pope Benedict XVI and published by Franciscan Press. This book was released on 1979 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Confronting Poverty in Iraq written by World Bank and published by World Bank Publications. This book was released on 2011-01-10 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report provides the most comprehensive and rigorous analysis of Iraqi income and expenditure in several decades. The report makes extensive use of the Iraq Household Socio-Economic Survey, the first nationwide income and expenditure survey since 1988. IHSES data is complemented income and expenditure data from a wide range of other measures of living standards, allowing us to analyze living standards in a holistic way. The analysis presented here was performed with two main goals first, to inform the Government s Poverty Reduction Strategy; and second, to serve as a baseline for future assessments of changes in living standards and the identification of critical issues for deeper examination. Iraqi living standards have two unusual characteristics. First, they have fallen over the past generation. Second, they feature surprisingly little inequality. These characteristics are both rooted in Iraq s recent history of authoritarian government, war, military occupation, insurgency, and civil strife leading to infrastructure destruction and population displacement. There have been few opportunities for individuals to prosper from professional or entrepreneurial activities. Decades of neglected investment have resulted in deterioration of social services and economic infrastructure. Consequently, individuals have lacked capabilities to prosper and an investment climate conducive to prosperity. School enrollment and life expectancy have declined. Extremely low returns to education reflect the combination of poor educational quality and lack of employment opportunities. In terms of economic infrastructure, access to reliable electricity and water, and even access to paved roads are low, are further reflections of decades of neglect. While the upper end of the distribution has been pulled down by a lack of opportunities, the lower end has been supported by direct government provision of food. The Public Distribution System (PDS) provides 85 percent of food needs. While PDS has been useful as a safety net for the poor and the vulnerable, the system is expensive, inefficient, and fiscally risky. Indeed, PDS food rations account for a far greater share of public spending than does education or health. Going forward, Iraq faces two main challenges. First, although Iraq does not have to develop from scratch, it faces a formidable challenge in re-development. Second, a shift by the Government is required from direct provision of basic subsistence toward investment in human capacities. The Government can provide an enabling environment through investments in economic infrastructure and services to business and citizens, thus allowing the population to make productive use of education and their own labor. Both challenges are now being taken up by the Poverty Reduction Strategy, which articulates a detailed set of required actions and outlines priorities for government spending.
Download or read book Beirut 1920 1940 written by Robert Saliba and published by . This book was released on 1998 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Conceptual Modeling for Traditional and Spatio Temporal Applications written by Christine Parent and published by Springer Science & Business Media. This book was released on 2006-09-02 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: From environmental management to land planning and geo-marketing, the number of application domains that may greatly benefit from using data enriched with spatio-temporal features is expanding very rapidly. This book shows that a conceptual design approach for spatio-temporal databases is both feasible and easy to apprehend. While providing a firm basis through extensive discussion of traditional data modeling concepts, the major focus of the book is on modeling spatial and temporal information.
Download or read book Intercultural Management written by Nina Jacob and published by Kogan Page Publishers. This book was released on 2003 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any company operating across culturally different contexts has a need for intercultural management, whether the cultural differences are ""external"" (e.g. different regional cultures) or ""internal"" (e.g. differences in company culture). With the number of companies falling into this category, it is not surprising that intercultural management is an area of increasing importance to both academics and practitioners.
