Download or read book Strat gie et politique commerciale du constructeur automobile Renault written by Xavier Benoist and published by . This book was released on 1995 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Recueil Renault automobiles Documents sur la strat gie marketing written by Renault and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Renault Nissan Alliance written by Martin Thomas and published by GRIN Verlag. This book was released on 2013-01-30 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin (Int. Management), course: Operative Marketing, language: English, abstract: This assignment paper analyzes the question, whether the alliance of two culturally different automobile giants was a success or not. Was Nissan be abled to use synergy effects of Renault and was Renault be abled to use Nissans benefits? In the analysis of the given case, the most common marketing strategies will be dopted: Michael Porter's Diamond / Five Forces, the cultural web, Hofstede's cultural dimensions, Porter's generic strategies, SWOT, PESTLE and Resource based view and Market based view.

Download or read book Cas d cole en marketing RENAULT written by Jean-Louis Martinez and published by Dunod. This book was released on 2013-02-20 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’apprentissage du marketing par la pratique ! Ce cas d’école, disponible exclusivement au format numérique, est extrait de l’ouvrage 10 cas de marketing de Claire Garcia et Jean-Louis Martinez, paru chez Dunod. Il permet, de manière inédite, de plonger très concrètement au cœur d’une entreprise de référence. Il propose de façon claire et structurée : • une fiche pédagogique avec la problématique, la synthèse du cas, les objectifs d’apprentissage ainsi que les thèmes et outils mobilisés ; • un énoncé fournissant des données importantes sur l’entreprise et sur son environnement, aboutissant à la problématique ; • une série de questions aidant à structurer la réponse. • un corrigé détaillé proposant des recommandations stratégiques. Issu d’une situation réelle et écrit en collaboration avec l’entreprise, ce cas permet de mettre en pratique les fondamentaux du marketing. Découvrez nos autres Cas d’écoles en marketing et en GRH.

Download or read book The Strategy of Renault SA written by Sebastian Martin and published by GRIN Verlag. This book was released on 2005-08-10 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2005 in the subject Business economics - General, grade: 1,3, University of Brighton, course: Strategy for International Business, language: English, abstract: This assignment paper will describe Renault’s current competitive strategy and competitive advantage. It will be explained why the strategy has been adopted and which impact it has towards the companies recent performance. Moreover, recommendations for its future strategy shall be provided. Closer information concerning Renault is mentioned in the appendix.

Download or read book Economic networks and European integration written by Michel Dumoulin and published by Peter Lang. This book was released on 2004 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Actes du colloque de Bruxelles organisae par l'Institut d'aetudes europaeennes de l'Universitae catholique de Louvain et la Fundaciaon Academia Europea de Yuste ... 16-18 octobre 2002"--P. opp. t.p.

Download or read book La Politique commerciale de Renault en France written by Francine Rocourt and published by . This book was released on 1983 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Renault written by Jean-Louis Loubet and published by Editions Techniques pour l'Automobile et l'Industrie. This book was released on 2000 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book L automobile les d fis et les hommes written by Gilbert Rutman and published by . This book was released on 1992 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Renault sur Seine written by Jacqueline Costa-Lascoux and published by Editions La Découverte. This book was released on 2007 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commencer en 1898 à Billancourt, l'histoire des automobiles Renault prend un essor considérable au début des années 1930 avec les nouvelles installations de l'île Seguin. Modèle de la grande entreprise capitaliste, l'usine déborde très vite sur la ville et, des décennies durant, Billancourt vit au rythme des ateliers Renault. Aussi la disparition de l'usine en 1992 ne peut-elle se faire sans laisser de traces. Cet ouvrage retrace les dimensions d'une histoire singulière. D'abord, la spécificité du travail à l'usine : les effets des stratégies industrielles sur les hommes, l'organisation du travail, la formation professionnelle et la réalité de la promotion, les carrières d'OS et les cadres dans l'entreprise.Ensuite, les conflits, inévitables, entre les ouvriers venus d'horizons multiples et la direction : les " années 68 " sont prises comme exemple, mises en miroir avec une grève dans une usine Ford en Allemagne. Enfin, les rapports de l'usine avec la ville : la politique de logement de la Régie Renault, l'usine dans la ville et les lieux emblématiques de cette osmose. A l'heure où le travail industriel et l'industrie automobile connaissent des mutations importantes et où la ville de Boulogne-Billancourt cherche un nouveau souffle pour combler le vide laissé par Renault, cet ouvrage apporte des clés de compréhension d'un passé proche, qui peuvent permettre de mieux penser l'avenir.

Download or read book La Politique commerciale strat gique written by Gérard Simon Cohen and published by . This book was released on 1996 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strat gie des firmes automobiles written by Abdellatif El Hentati and published by . This book was released on 1980 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Renault la une written by Catherine Malaval and published by . This book was released on 1992 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Inside the European Community written by Antonio Varsori and published by Nomos Verlagsgesellschaft. This book was released on 2006 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fundamenta Scientiae written by and published by . This book was released on 1981 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international journal for critical analysis of science and the responsibility of scientists.

Download or read book International Labour Documentation written by and published by . This book was released on 1978 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Transnational Companies 19th 20th Centuries written by Hubert Bonin and published by Plage. This book was released on 2002 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transnational Companies (19th-20th centuries) gathers tests which were presented during the fourth convention of the European Business History Association in Bordeaux in September 2000. Most of them come from matured and well-known business historians or business schools specialists, but a bunch of texts were provided too by junior researchers, who found thus a way to promote their brand new inquiries ! Most branches are studied here, either heavy industries or agrobusiness and textile ; but specific areas are well approached : luxury firms, wine and beverages companies, for instance. The focus of Transnational Companies is to scrutinize the emergence of international policies among enterprises, whether through exports strategies or through direct investments in foreign countries, along branches, ways of development, entrepreneurial undertakings or competition's incentives. The book assesses too the move from internationalisation to transnationalisation in the interwar and mostly since the 1960s : owing to several case studies here presented, business schools and economic historians will be able to foster tuitions and seminars with fresh material. Lest several papers are earmarked to the argument about globalisation, that is the restructuring of firms'organisation towards internationalised internal divisions since the 1970s-1980s, as the book does cover the very last years of the 20th century.