Download or read book Storytelling in Design written by Anna Dahlström and published by "O'Reilly Media, Inc.". This book was released on 2019-12-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work

Download or read book Design is Storytelling written by Ellen Lupton and published by Thames & Hudson. This book was released on 2017 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

Download or read book Integrated Storytelling by Design written by Klaus Sommer Paulsen and published by Routledge. This book was released on 2021-07-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

Download or read book Storytelling for User Experience written by Whitney Quesenbery and published by Rosenfeld Media. This book was released on 2010-04-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

Download or read book Design for People written by Karrie Jacobs and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most design books focus on outcome rather than on process. Scott Stowell's Design for People is groundbreaking in its approach to design literature. Focusing on 12 design projects by Stowell's design firm, Open, the volume offers a sort of oral history as told by those involved with each project--designers, clients, interns, collaborators and those who interact with the finished product on a daily basis. In addition to the case studies, the book features texts from influential figures in the design world, including writer Karrie Jacobs, founding editor-in-chief of Dwell magazine; plus contributions from Pierre Bernard, revolutionary French graphic artist and designer; Charles Harrison, pioneering industrial designer; Maira Kalman, artist and writer; Wynton Marsalis, composer and musician; Emily Pilloton, design activist and author of Design Revolution; Michael Van Valkenburgh, landscape architect and professor at Harvard's Graduate School of Design; and Alissa Walker, design writer and urban advocate.

Download or read book Design Thinking and Storytelling in Architecture written by Peter G. Rowe and published by Birkhäuser. This book was released on 2023-12-04 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Storytelling in Design written by Anna Dahlström and published by . This book was released on 2019 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Early Release ebooks, you get books in their earliest form-the author's raw and unedited content as he or she writes-so you can take advantage of these technologies long before the official release of these titles. The number of devices we use on a daily basis is growing, with different devices playing different role at different times. Our ability as designers to control where users are coming from and how they get around the experiences we design is fading. Yet our need to ensure we understand where they are in their journey, so that we can deliver the right content and interactions at the right time and on the right device, is ever more important. By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this book takes you on a journey to explore why storytelling matters and how you can apply it to your multi-device design projects and to your organization. For UX designers who want to learn how to apply simple storytelling tools, this comprehensive guide is a must. Understand the role of storytelling and why it matters in multi-device design Learn how to apply storytelling principles and tools to your project Define multi-device interaction design, and create a better user experience across devices Use storytelling principles to tell, sell, and present your multi-device design work Take advantage of case studies and examples of DOs and DON'Ts.

Download or read book Storytelling no Design de Produto written by Anna Dahlström and published by Novatec Editora. This book was released on 2020-08-06 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Com a grande variedade de dispositivos, pontos de contato (touch points) e canais usados atualmente, sua capacidade de controlar como as pessoas navegam em suas experiências bem elaboradas está diminuindo. No entanto, ainda é importante entender onde as pessoas estão em suas jornadas, para fornecer o conteúdo e as interações corretas no momento e no dispositivo certos. Este guia prático mostra como storytelling pode fazer uma enorme diferença no design de produto. A autora Anna Dahlström detalha as várias maneiras pelas quais você pode usar storytelling em seus projetos e em sua organização. Ao aplicar princípios testados e comprovados do cinema e da ficção ao contexto do design e dos negócios, você aprenderá a criar ótimas experiências de produto. •Aprenda como a estrutura de uma grande história pode fazer a diferença no design de produto •Explore como os princípios, as ferramentas e os métodos do storytelling tradicional se relacionam aos principais aspectos do design de produto •Entenda como o storytelling intencional ajuda a contar a história certa e levar as pessoas a agir •Use os princípios do storytelling para explicar, vender e apresentar seu trabalho "Anna Dahlström faz um belo trabalho aplicando princípios de UX e design ao storytelling e à comunicação. Ela aproveita elementos do teatro, da história e do storytelling moderno para tecer uma narrativa atraente. Recomendo este livro para qualquer designer que esteja buscando melhorar suas habilidades de comunicação interna e externa, especialmente aqueles que procuram assumir papéis de maior liderança." – Ellen Chisa Fundadora e CEO da Dark

Download or read book Dramatic Storytelling Narrative Design written by Ross Berger and published by CRC Press. This book was released on 2019-08-29 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an industry professional’s firsthand POV into narrative design’s practical usage, day-to-day roles and responsibilities, and keys to breaking in and succeeding. The book will also delve into the foundations of compelling storytelling through structural analysis and character archetype breakdowns. The author widens the understanding of game narrative to include examples from other media. He will also break the structure down of two popular games and show how the structural elements are applied in practice. In addition to discussing industry trends (including Fortnite, Twitch, and Netflix’s interactive TV shows), the author illustrates how the leveraging of transmedia can make a video game franchise enduring over time. Because media appetites are radically changing, designing a story experience across various media outlets is not only preferable to meet the high demands of millennial and GenZ consumers; it’s necessary as well. Key Features: Practical how-to’s to meet the ever-increasing studio demands for a narrative designer Critical analysis of the narrative of two best-selling games Samples of a story structure diagram, character polling, transmedia release timeline, and a branching conversation tree Deep breakdowns and definitions of story beats and dramatic devices Pro-tips on better documentation and overall job preparedness

Download or read book Stories that Move Mountains written by Martin Sykes and published by John Wiley & Sons. This book was released on 2012-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use stories and visuals to make top–notch presentations It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high–impact presentations in your own organization. The book helps you build complete visual stories, step by step, by using the CAST method to first create a Story Map and from there, a compelling presentation. It includes sample Story Maps, templates, practical success stories, and more. You′ll discover how to go beyond PowerPoint slides to create presentations that influence your peers and effect change. Explains the secrets of making presentations and effecting change using CAST to create Story Maps and from there, high–impact and visual presentations that tell a story Covers how to apply a range of techniques and what the results look like, using screenshots of presentations, one page hand outs, and basic delivery with whiteboards Coauthored by Microsoft experts and a visual design guru who have years of experience training professionals in these methods Includes sample Story Maps, templates, practical success stories, and more Learn how to sell your ideas and trigger change in your company with Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations.

Download or read book Instructional Story Design written by Rance Greene and published by Association for Talent Development. This book was released on 2020-04-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once Upon a Time, Storytelling Met Instructional Design From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design. Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story. Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for training: relatable characters and strong conflict. These elements create a desire for resolution and grab learners’ attention. This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video. With this book, you’ll: Sharpen your analysis skills to discover potential training stories. Design relatable stories that concretely connect with learning objectives. Easily develop captivating stories with tools you already own. Plan your next steps to implement your instructional story.

Download or read book Visual Storytelling y Design Thinking written by Escuela StoryEmotion and published by Escuela StoryEmotion. This book was released on 2021-11-01 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hoy en día, en Internet y en cualquier otro canal de comunicación, se consume contenido en muchos formatos. Ante el bombardeo contante de información, las audiencias exigen mucho más en cuanto a lo que quieren consumir y la manera en cómo las marcas presentan dicho contenido. Entre todos los formatos que existen, las estrategias de marketing indican que el contenido visual es más atractivo para la audiencia. Por esa razón, cada vez más marcas, creadores de contenidos, y también storytellers, se han involucrado aún más con el formato visual para ganar mayor oportunidad de involucrar al receptor con sus mensajes. Si a la capacidad de contar historias a través del storytelling se le añaden herramientas visuales, puede desencadenar emociones y resultados más impresionantes. Potenciar el contenido mediante el Visual Storytelling es una apuesta segura.

Download or read book Biblical Storytelling Design written by Jim Roche and published by Wipf and Stock Publishers. This book was released on 2020-04-09 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The apostle Paul directed Timothy to teach faithful men who would follow his model of teaching others also (2 Tim 2:2). To ask a new believer to tell his or her unbelieving network of friends about Jesus takes boldness, confidence, and—critically—a teaching program that is simple and easily reproducible. This book teaches how to craft and model telling biblical stories in the believer’s own words and style that can be easily repeated by following spiritual generations. But crafting effective stories to reproduce takes wisdom. Biblical Storytelling Design identifies seven negative influences that can either weaken or even terminate the storytelling process of spiritual reproduction. But these influences can be counteracted by applying storytelling strategies when crafting stories. This book teaches not only what to do but why it works through understanding insights from educational psychology, sociology, and anthropology that are illustrated in Scripture itself.

Download or read book Dramatic Storytelling Narrative Design written by Ross Berger and published by CRC Press. This book was released on 2019-08-29 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes narrative design’s role in game development, provide examples of its practical usage, delve into the day-to-day expectations, and assess its quality in 5 popular games. Additionally, it will discuss the influence of transmedia storytelling in today’s games and how its impact continues to grow. Today’s IP transcends a single medium. Accordingly, creating its story across various media outlets is necessary to meet the high demands of millennial and GenZ consumers. Game narrative is often the centerpiece of these transmedia extensions.

Download or read book Storytelling and Design written by Mike Korolenko and published by . This book was released on 2005-10-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling and Design: Media Literacy for the Digital Age addresses how new technology is impacting the age-old fields of storytelling and design. This book reaffirms the importance of design, narrative, and information architecture for building ideas. Its goal is to identify effective ways to communicate ideas through digital media. It is appropriate for high school or college-level courses in communication, media, and gaming, as well as other digital media. Because writing and design are woven together on the Web, Storytelling and Design teaches some design principles, and includes and in-depth background history of both storytelling and design. In addition, it discusses some of the more diverse ideas connected with writing for the Web, such as what might be termed "the poetry of digital writing," bringing in such diverse theories as alternate worlds, and the possible future of the written word and writing in general. It poses the question, Where might writing and designing for the Web be in a few decades? In the book, major designers and storytellers from the worlds of film, gaming, comic books, and graphic design give in-depth interviews on how storytelling and design have changed and are continuing to change. It explores, in detail, working within digital media as a storyteller and designer.

Download or read book Procedural Storytelling in Game Design written by Tanya X. Short and published by CRC Press. This book was released on 2019-03-14 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection of chapters concerns the evolving discipline of procedural storytelling in video games. Games are an interactive medium, and this interplay between author, player and machine provides new and exciting ways to create and tell stories. In each essay, practitioners of this artform demonstrate how traditional storytelling tools such as characterization, world-building, theme, momentum and atmosphere can be adapted to full effect, using specific examples from their games. The reader will learn to construct narrative systems, write procedural dialog, and generate compelling characters with unique personalities and backstories. Key Features Introduces the differences between static/traditional game design and procedural game design Demonstrates how to solve or avoid common problems with procedural game design in a variety of concrete ways World’s finest guide for how to begin thinking about procedural design

Download or read book Storytelling for Media written by Joachim Friedmann and published by UTB. This book was released on 2021-09-06 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term “storytelling” is gaining prominence both in academia and industry — rightly so — because narrative techniques allow for particularly effective and sustainable communication. Stories are what catch our attention, move us, teach us to empathise, and create strong memories. This introduction to the strategies of storytelling uses fundamental scientific texts as well as dramaturgical guides and practical examples. Dr. Joachim Friedmann, professor and writer of scripts for tv, comics, and games, presents a both theoretically-sound and practically-applicable guide for the analysis and design of narratives in various media, not only for students, but for everyone who wants to understand how stories are created.