Download or read book Winning the Story Wars written by Jonah Sachs and published by Harvard Business Press. This book was released on 2012-06-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
Download or read book War Stories written by Gordon Korman and published by Scholastic Inc.. This book was released on 2020-07-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times bestselling author of Restart, a story of telling truth from lies -- and finding out what being a hero really means. There are two things Trevor loves more than anything else: playing war-based video games and his great-grandfather Jacob, who is a true-blue, bona fide war hero. At the height of the war, Jacob helped liberate a small French village, and was given a hero's welcome upon his return to America.Now it's decades later, and Jacob wants to retrace the steps he took during the war -- from training to invasion to the village he is said to have saved. Trevor thinks this is the coolest idea ever. But as they get to the village, Trevor discovers there's more to the story than what he's heard his whole life, causing him to wonder about his great-grandfather's heroism, the truth about the battle he fought, and importance of genuine valor.
Download or read book Stories of Civil War in El Salvador written by Erik Ching and published by UNC Press Books. This book was released on 2016-08-26 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: El Salvador's civil war began in 1980 and ended twelve bloody years later. It saw extreme violence on both sides, including the terrorizing and targeting of civilians by death squads, recruitment of child soldiers, and the death and disappearance of more than 75,000 people. Examining El Salvador's vibrant life-story literature written in the aftermath of this terrible conflict--including memoirs and testimonials--Erik Ching seeks to understand how the war has come to be remembered and rebattled by Salvadorans and what that means for their society today. Ching identifies four memory communities that dominate national postwar views: civilian elites, military officers, guerrilla commanders, and working class and poor testimonialists. Pushing distinct and divergent stories, these groups are today engaged in what Ching terms a "narrative battle" for control over the memory of the war. Their ongoing publications in the marketplace of ideas tend to direct Salvadorans' attempts to negotiate the war's meaning and legacy, and Ching suggests that a more open, coordinated reconciliation process is needed in this postconflict society. In the meantime, El Salvador, fractured by conflicting interpretations of its national trauma, is hindered in dealing with the immediate problems posed by the nexus of neoliberalism, gang violence, and outmigration.
Download or read book History s Greatest Wars written by Joseph Cummins and published by Quarto Publishing Group USA. This book was released on 2011-05-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A centuries-spanning study of twenty-five pivotal wars that shaped world history, from the Greco-Persian War to the Soviet-Afghan War. Driving and dispersing peoples across the globe, giving birth to and destroying great empires, transforming cultures, and determining systems of government, warfare, as much as anything else, has fashioned our world. History’s Greatest Wars: The Epic Conflicts that Shaped Our Modern World highlights pivotal victories that changed nations, even entire continents, forever, and charts the astonishingly rapid evolution of warfare. It delineates defining moments in the development of political philosophies, as well as the scientific innovations that yielded the machine gun, the tank, and the atom bomb. From the Greco-Persian Wars that began in 500 BCE, to the Vietnam War and beyond, it vividly renders the key victories that turned the tide of war, and recounts the heroism of armies and individuals. Yet it does not shy away from showing the acts of savagery that characterize much warfare: the slaughters and massacres. History’s Greatest Wars covers twenty-five of the most important and “thunderous” wars, wars that shook the world and took part in forming the nations that, today, we call home. The best and worst of humanity is on display here, in a collection that will act as a perfect primer for novices while offering seasoned history readers new perspectives on many famous and some not-so-well-known conflicts. Sweeping in its scope, yet intimate in its insights into the motivations of politicians, strategists, commanders, and soldiers, this is a collection that will enhance your understanding of the modern world and your own place in it.
Download or read book History on Trial written by Gary B. Nash and published by Vintage. This book was released on 2000 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive overview of the current debate over the teaching of history in American schools examines the setting of controversial standards for history education, the integration of multiculturalism and minorities into the curriculum, and ways to make history more relevant to students. Reprint.
Download or read book The Wars of Reconstruction written by Douglas R. Egerton and published by Bloomsbury Publishing USA. This book was released on 2014-01-21 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking new history, telling the stories of hundreds of African-American activists and officeholders who risked their lives for equality-in the face of murderous violence-in the years after the Civil War. By 1870, just five years after Confederate surrender and thirteen years after the Dred Scott decision ruled blacks ineligible for citizenship, Congressional action had ended slavery and given the vote to black men. That same year, Hiram Revels and Joseph Hayne Rainey became the first African-American U.S. senator and congressman respectively. In South Carolina, only twenty years after the death of arch-secessionist John C. Calhoun, a black man, Jasper J. Wright, took a seat on the state's Supreme Court. Not even the most optimistic abolitionists thought such milestones would occur in their lifetimes. The brief years of Reconstruction marked the United States' most progressive moment prior to the civil rights movement. Previous histories of Reconstruction have focused on Washington politics. But in this sweeping, prodigiously researched narrative, Douglas Egerton brings a much bigger, even more dramatic story into view, exploring state and local politics and tracing the struggles of some fifteen hundred African-American officeholders, in both the North and South, who fought entrenched white resistance. Tragically, their movement was met by ruthless violence-not just riotous mobs, but also targeted assassination. With stark evidence, Egerton shows that Reconstruction, often cast as a “failure” or a doomed experiment, was rolled back by murderous force. The Wars of Reconstruction is a major and provocative contribution to American history.
Download or read book War How Conflict Shaped Us written by Margaret MacMillan and published by Random House. This book was released on 2020-10-06 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is peace an aberration? The New York Times bestselling author of Paris 1919 offers a provocative view of war as an essential component of humanity. NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW “Margaret MacMillan has produced another seminal work. . . . She is right that we must, more than ever, think about war. And she has shown us how in this brilliant, elegantly written book.”—H.R. McMaster, author of Dereliction of Duty and Battlegrounds: The Fight to Defend the Free World The instinct to fight may be innate in human nature, but war—organized violence—comes with organized society. War has shaped humanity’s history, its social and political institutions, its values and ideas. Our very language, our public spaces, our private memories, and some of our greatest cultural treasures reflect the glory and the misery of war. War is an uncomfortable and challenging subject not least because it brings out both the vilest and the noblest aspects of humanity. Margaret MacMillan looks at the ways in which war has influenced human society and how, in turn, changes in political organization, technology, or ideologies have affected how and why we fight. War: How Conflict Shaped Us explores such much-debated and controversial questions as: When did war first start? Does human nature doom us to fight one another? Why has war been described as the most organized of all human activities? Why are warriors almost always men? Is war ever within our control? Drawing on lessons from wars throughout the past, from classical history to the present day, MacMillan reveals the many faces of war—the way it has determined our past, our future, our views of the world, and our very conception of ourselves.
Download or read book World Wars written by Henry Brook and published by . This book was released on 2024-09-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible and thought-provoking introduction to the First World War and the Second World War, stunningly illustrated with dramatic contemporary photographs, paintings, posters and maps. This beautifully presented hardback book tells the story of both conflicts, from the trenches of the First World War to the battles and Blitz of World War Two. Please note this title is a combined volume containing Introduction to the First World War and Introduction to the Second World War.
Download or read book To End All Wars written by Adam Hochschild and published by HarperCollins. This book was released on 2011-04-11 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this riveting and suspenseful New York Times best-selling book, Adam Hochschild brings WWI to life as never before... World War I was supposed to be the “war to end all wars.” Over four long years, nations around the globe were sucked into the tempest, and millions of men died on the battlefields. To this day, the war stands as one of history’s most senseless spasms of carnage, defying rational explanation. To End All Wars focuses on the long-ignored moral drama of the war’s critics, alongside its generals and heroes. Many of these dissenters were thrown in jail for their opposition to the war, from a future Nobel Prize winner to an editor behind bars who distributed a clandestine newspaper on toilet paper. These critics were sometimes intimately connected to their enemy hawks: one of Britain’s most prominent women pacifist campaigners had a brother who was commander in chief on the Western Front. Two well-known sisters split so bitterly over the war that they ended up publishing newspapers that attacked each other. Hochschild forces us to confront the big questions: Why did so many nations get so swept up in the violence? Why couldn’t cooler heads prevail? And can we ever avoid repeating history?
Download or read book War Stories Usborne True Stories written by Paul Dowswell and published by Usborne Publishing Ltd. This book was released on 2014-01-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of moving stories from the First and Second World War published in association with the Imperial War Museum. These twenty-two stories recount some of the most heroic, devastating and pivotal moments of the World Wars providing young readers with an insight into the human stories behind the conflicts. "A truly moving collection of tales. From spies and secret plots to snipers and zeppelin raids, it brings history alive with real heroes." - tbk Magazine
Download or read book Forever a Soldier written by Tom Wiener and published by National Geographic Books. This book was released on 2005 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains thirty-seven narratives, drawn from letters, diaries, private memoirs, and oral histories in which American veterans describe their experiences serving in conflicts from the First World War to the twenty-first-century war in Iraq.
Download or read book Between the Wars written by Philip Ziegler and published by MacLehose Press. This book was released on 2017-03-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the end of 1918 one prescient American historian began to write a history of the Great War. "What will you call it?" he was asked. "The First World War" was his bleak response. In Between the Wars Philip Ziegler examines the major international turning points - cultural and social as well as political and military - that led the world from one war to another. His perspective is panoramic, touching on all parts of the world where history was being made, giving equal weight to Gandhi's March to the Sea and the Japanese invasion of China as to Hitler's rise to power. It is the tragic story of a world determined that the horrors of the First World War would never be repeated yet committed to a path which in hindsight was inevitably destined to end in a second, even more devastating conflict.
Download or read book Wars that Changed the World written by Charles Messenger and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The defining conflicts of world history from the ancient Greeks to the war on terror.
Download or read book What Every Person Should Know About War written by Chris Hedges and published by Simon and Schuster. This book was released on 2007-11-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed New York Times journalist and author Chris Hedges offers a critical -- and fascinating -- lesson in the dangerous realities of our age: a stark look at the effects of war on combatants. Utterly lacking in rhetoric or dogma, this manual relies instead on bare fact, frank description, and a spare question-and-answer format. Hedges allows U.S. military documentation of the brutalizing physical and psychological consequences of combat to speak for itself. Hedges poses dozens of questions that young soldiers might ask about combat, and then answers them by quoting from medical and psychological studies. • What are my chances of being wounded or killed if we go to war? • What does it feel like to get shot? • What do artillery shells do to you? • What is the most painful way to get wounded? • Will I be afraid? • What could happen to me in a nuclear attack? • What does it feel like to kill someone? • Can I withstand torture? • What are the long-term consequences of combat stress? • What will happen to my body after I die? This profound and devastating portrayal of the horrors to which we subject our armed forces stands as a ringing indictment of the glorification of war and the concealment of its barbarity.
Download or read book The Earth Is Weeping written by Peter Cozzens and published by Vintage. This book was released on 2016-10-25 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together Custer, Sherman, Grant, and other fascinating military and political figures, as well as great native leaders such as Crazy Horse, Sitting Bull, and Geronimo, this “sweeping work of narrative history” (San Francisco Chronicle) is the fullest account to date of how the West was won—and lost. After the Civil War the Indian Wars would last more than three decades, permanently altering the physical and political landscape of America. Peter Cozzens gives us both sides in comprehensive and singularly intimate detail. He illuminates the intertribal strife over whether to fight or make peace; explores the dreary, squalid lives of frontier soldiers and the imperatives of the Indian warrior culture; and describes the ethical quandaries faced by generals who often sympathized with their native enemies. In dramatically relating bloody and tragic events as varied as Wounded Knee, the Nez Perce War, the Sierra Madre campaign, and the Battle of the Little Bighorn, we encounter a pageant of fascinating characters, including Custer, Sherman, Grant, and a host of officers, soldiers, and Indian agents, as well as great native leaders such as Crazy Horse, Sitting Bull, Geronimo, and Red Cloud and the warriors they led. The Earth Is Weeping is a sweeping, definitive history of the battles and negotiations that destroyed the Indian way of life even as they paved the way for the emergence of the United States we know today.
Download or read book Nordic War Stories written by Marianne Stecher-Hansen and published by Berghahn Books. This book was released on 2021-02-03 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Situated on Europe’s northern periphery, Denmark, Finland, Iceland, Norway, and Sweden found themselves caught between warring powers during World War II. Ultimately, these nations survived the conflict as sovereign states whose wartime experiences have profoundly shaped their historiography, literature, cinema and memory cultures. Nordic War Stories explores the commonalities and divergences among the five Nordic countries, examining national historiographies alongside representations of the war years in canonical literary works, travel writing, and film media. Together, they comprise a valuable companion that challenges the myth of Scandinavian homogeneity while demonstrating the powerful influence that the war continues to exert on national identities.
Download or read book The Things They Cannot Say written by Kevin Sites and published by Harper Collins. This book was released on 2013-01-29 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: American Legacy Book Awards Winner “The harrowing accounts detail the experiencesof 11 US soldiers and Marines who have been ravaged by modern warfare and its psychological aftermath. What makes Kevin’s reporting unique and essential is that it didn’t stop on the battlefield—he followed his subjects home.” — Vice An important look at the unspoken and unknown truths of war and its impact, told through the personal stories of those who have been there. In The Things They Cannot Say, eleven soldiers and Marines display a courage that transcends battlefield heroics—they share the truth about their wars. For each it means something different: one struggles to recover from a head injury he believes has stolen his ability to love, another attempts to make amends for the killing of an innocent man, while yet another finds respect for the enemy fighter who tried to kill him. Award-winning journalist and author Kevin Sites asks the difficult questions of these combatants, many of whom he first met while in Afghanistan and Iraq and others he sought out from different wars: What is it like to kill? What is it like to be under fire? How do you know what’s right? What can you never forget? Sites compiles the accounts of soldiers, Marines, their families and friends, and also shares the narrative of his own failures during war (including complicity in a murder) and the redemptive powers of storytelling in arresting a spiraling path of self-destruction. He learns that war both gives and takes from those most involved in it. Some struggle in disequilibrium, while others find balance, usually with the help of communities who have learned to listen, without judgment, to the real stories of the men and women it has sent to fight its battles.
