Download or read book Advertising Gender and Society written by Magdalena Zawisza-Riley and published by Routledge. This book was released on 2019-07-03 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Download or read book Stereotyping and Prejudice written by Charles Stangor and published by Psychology Press. This book was released on 2013-07-24 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a contemporary and comprehensive overview of the great diversity of theoretical interests, new ideas, and practical applications that characterize social psychological approaches to stereotyping and prejudice. All the contributions are written by renowned scholars in the field, with some chapters focusing on fundamental principles, including research questions about the brain structures that help us categorize and judge others, the role of evolution in prejudice, and how prejudice relates to language, communication, and social norms. Several chapters review a new dimension that has frequently been understudied—the role of the social context in creating stereotypes and prejudice. Another set of chapters focuses on applications, particularly how stereotypes and prejudice really matter in everyday life. These chapters include studies of their impact on academic performance, their role in small group processes, and their influence on everyday social interactions. The volume provides an essential resource for students, instructors, and researchers in social and personality psychology, and is also an invaluable reference for academics and professionals in related fields who have an interest in the origins and effects of stereotyping and prejudice.

Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2013 with total page 1164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sex Stereotyping in Advertising written by Alice E. Courtney and published by Lexington, Mass. : Lexington Books. This book was released on 1983 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2009 with total page 1924 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Stereotypes as Explanations written by Craig McGarty and published by Cambridge University Press. This book was released on 2002-08-08 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stereotyping is one of the biggest single issues in social psychology, but relatively little is known about how and why stereotypes form. This is the first book to explore the process of stereotype formation, the way that people develop impressions and views of social groups. Conventional approaches to stereotyping assume that stereotypes are based on erroneous and distorted processes, but the authors of this book take a very different view, namely that stereotypes form in order to explain aspects of social groups and in particular to explain relationships between groups.

Download or read book Stereotype Dynamics written by Yoshihisa Kashima and published by Psychology Press. This book was released on 2008 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the role of communication in stereotype dynamics, while placing the phenomenon of social stereotypes appropriately in the socio-cultural context. Stereotype Dynamics assembles top researchers in the field to investigate stereotype formation, maintenance, and transformation through interpersonal facets of communication. Section one presents meta-theoretical perspectives, strongly informed by theories and empirical research. Subsequent parts address the following research questions in the perspectives of language-based communication: What do the signs in a language mean, and how do the meanings of the signs shape stereotypes? How do people use those signs intentionally or unintentionally? Is language use biased in some way? How do language users' identities affect the meaning of a particular language use in social context? What are the social consequences of language-based communication? Does language-based communication provide a basis for the formation, maintenance, and transformation or social stereotypes? This timely book is ideal for advanced students, scholars, and researchers in social psychology, and related disciplines such as human communications and sociolinguistics. It is also appropriate for use as a supplement in upper level courses on prejudice and stereotyping.

Download or read book Current Research on Gender Issues in Advertising written by Yorgos Zotos and published by Routledge. This book was released on 2020-10-12 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.

Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2010-07-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as: What impact does advertising have on consumer behaviour? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? What messages "get across" and when and why? This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of social and consumer psychology. It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language. The authors have included a glossary of frequently used concepts which assists student comprehension, making it a unique and invaluable volume for advanced undergraduate and graduate students as well as researchers and lecturers in social psychology, marketing, and communications. It is also a useful resource for professionals working in advertising, public health, public services and political communication.

Download or read book Stereotype Activation and Inhibition written by Robert S. Wyer, Jr. and published by Psychology Press. This book was released on 2013-04-15 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of social sterotypes as a basis for judgments and behavioral decisions has been a major focus of social psychological theory and research since the field began. Although motivational and cognitive influences on stereotyping have been considered, these two general types of influence have rarely been conceptually integrated within a common theoretical framework. Nevertheless, almost every area of theoretical and empirical concern in social cognition--areas such as the interpretation of new information, memory and retrieval processes, impression formation, the use of heuristic vs. analytic processing strategies, the role of affect in information processing, and self-esteem maintenance--has implications for this important social phenomenon. This volume's target article brings together the research of Galen Bodenhausen, Neil Macrae, and others within a theoretical framework that accounts for the processes that underlie both the activation of stereotypes and attempts to suppress their influence. They consider several stages of processing, including: *the categorization of a stimulus person; *the influence of this categorization on the interpretation of information about the stimulus person; and *the social judgments and behavioral decisions that are ultimately made. The stereotype activation and suppression mechanisms that the target article authors consider operate at all of these stages. Their conceptualization provides a framework within which the interrelatedness of processing at these stages can be understood. The 11th in the series, this volume includes companion articles that help to refine and extend the target article's conceptualization and make important theoretical contributions in their own right. They are written by prominent researchers in cognitive and social psychology, many of whom are active contributors to research and theory on stereotyping. They address the following topics: * the role of power and control in stereotype-based information processing; * the influence of prejudice; * self-regulatory processes; * social categorization; * the correction processes that result from perceptions of bias; and * the conceptualization of stereotypes themselves.

Download or read book Diversity in Advertising written by Jerome D. Williams and published by Psychology Press. This book was released on 2004-04-13 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.

Download or read book Stereotypes Cognition and Culture written by Dr Perry R Hinton and published by Psychology Press. This book was released on 2013-10-23 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are stereotypes and why do we use them? Are all stereotypes bad? Can we stop people from using them? Questions such as these have fascinated social psychologists for many years.Perry Hinton provides an accessible introduction to this key area, giving a critical and concise overview of the influential theories and approaches, as well as insights into recent work on the role of language and culture in stereotyping.

Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.

Download or read book The Psychology of Stereotyping written by David J. Schneider and published by Guilford Press. This book was released on 2005-04-07 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive treatment of stereotypes and stereotyping, this text synthesizes a vast body of social and cognitive research that has emerged over the past-quarter century. Provided is an unusually broad analysis of stereotypes as products both of individual cognitive activities and of social and cultural forces. While devoting careful attention to harmful aspects of stereotypes, their connections to prejudice and discrimination, and effective strategies for countering them, the volume also examines the positive functions of generalizations in helping people navigate a complex world. Unique features include four chapters addressing the content of stereotypes, which consider such topics as why certain traits are the focus of stereotyping and how they become attributed to particular groups. An outstanding text for advanced undergraduate- and graduate-level courses, the volume is highly readable and features many useful examples.

Download or read book Stereotyping and Prejudice written by Daniel Bar-Tal and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of stereotyping and prejudice is a study of human nature, group mem bership, and intergroup relationships. It sheds light on each of these aspects of social psychology. With respect to the first two, it has been observed that since groups provide the best framework for satisfying various human needs, individuals continuously organize themselves in collectives. They belong to a variety of groups-many of which they voluntarily select and some to which they are ascribed. Group membership, therefore, is one of the most salient and important of an indi vidual's characteristics. The implication of this characteristic is that human beings not only constantly classify other people into group categories, either by identifying membership or constructing their own categories, but also judge and evaluate them on this basis. The stereotypes and prejudice are outcomes of this process. They are the beliefs and attitudes toward members of another group. In addition, the study of stereotyping and prejudice reflects an interest in inter group relationships. While we recognize that a discussion of intergroup relation ships may focus on behaviors describing actions such as confrontations, violence, wars, cooperation, alliance, negotiation, or coordination, we also believe that each of these intergroup behaviors is mediated by perceptions, beliefs, and attitudes. In the case of intergroup behaviors, the listed actions are not performed instinctively or mindlessly, but are preceded by cognitive processes which, among other outputs, involve the formation of stereotypes and prejudice toward the other group.

Download or read book Stereotyping as Inductive Hypothesis Testing written by Klaus Fiedler and published by Psychology Press. This book was released on 2004-07-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional social hypotheses have a built-in tendency to verify themselves and so involuntarily resist attempts at stereotype change or correction. This is the insight demonstrated and discussed as the start point for an alternative approach to the problem of stereotyping and hypothesis testing. Stereotyping as Inductive Hypothesis Testing explicates the proposition that many stereotypes originate not so much in individual brains, but in the stimulus environment that interacts with and constitutes the social individual. This cognitive-ecological approach is then used to analyse the different aspects of language, sign systems and communication that can implicitly govern hypothesis testing procedures and lead to circular or reinforcing outcomes. The authors describe factors in tests such as judgment, memory and expectation and go on to suggest viable ecological learning approaches to them. An original research project based on a classroom situation is used to demonstrate and verify findings. The cognitive-ecological approach is then contextualised in relation to both the traditional approaches it can replace and the contemporary statistical sampling practices it can improve. Written with a profound understanding of the link between theoretical rigour and good empirical research practice this monograph will be invaluable to anyone with an interest in stereotyping or who wishes to enhance the reliability and self-awareness of their research methods.

Download or read book Advertising Gender and Society written by Magdalena Zawisza-Riley and published by Routledge. This book was released on 2019-07-03 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.