Download or read book Robin Hood Marketing written by Katya Andresen and published by John Wiley & Sons. This book was released on 2010-12-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/
Download or read book The 7 Day Startup written by Dan Norris and published by . This book was released on 2016-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: From generating ideas to gaining your first paying customers. This is the bootstrapper's bible for launching your next product. 1. Why validation isn't the answer 2. How to evaluate your business idea 3. How to choose a business name fast 4. How to build a website in 1 day for under $100 5. 10 proven ways to market a business quickly
Download or read book Stealing Fire written by Steven Kotler and published by HarperCollins. This book was released on 2017-02-21 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Bestseller CNBC and Strategy + Business Best Business Book of the Year It’s the biggest revolution you’ve never heard of, and it’s hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. Instead of grit, better habits, or 10,000 hours, these trailblazers have found a surprising short cut. They're harnessing rare and controversial states of consciousness to solve critical challenges and outperform the competition. New York Times bestselling author Steven Kotler and high performance expert Jamie Wheal spent four years investigating the leading edges of this revolution—from the home of SEAL Team Six to the Googleplex, the Burning Man festival, Richard Branson’s Necker Island, Red Bull’s training center, Nike’s innovation team, and the United Nations’ Headquarters. And what they learned was stunning: In their own ways, with differing languages, techniques, and applications, every one of these groups has been quietly seeking the same thing: the boost in information and inspiration that altered states provide. Today, this revolution is spreading to the mainstream, fueling a trillion dollar underground economy and forcing us to rethink how we can all lead richer, more productive, more satisfying lives. Driven by four accelerating forces—psychology, neurobiology, technology and pharmacology—we are gaining access to and insights about some of the most contested and misunderstood terrain in history. Stealing Fire is a provocative examination of what’s actually possible; a guidebook for anyone who wants to radically upgrade their life.
Download or read book Stealing Rembrandts written by Anthony M. Amore and published by St. Martin's Press. This book was released on 2011-07-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthony M. Amore and Tom Mashberg's Stealing Rembrandts is a spellbinding journey into the high-stakes world of art theft Today, art theft is one of the most profitable criminal enterprises in the world, exceeding $6 billion in losses to galleries and art collectors annually. And the masterpieces of Rembrandt van Rijn are some of the most frequently targeted. In Stealing Rembrandts, art security expert Anthony M. Amore and award-winning investigative reporter Tom Mashberg reveal the actors behind the major Rembrandt heists in the last century. Through thefts around the world - from Stockholm to Boston, Worcester to Ohio - the authors track daring entries and escapes from the world's most renowned museums. There are robbers who coolly walk off with multimillion dollar paintings; self-styled art experts who fall in love with the Dutch master and desire to own his art at all costs; and international criminal masterminds who don't hesitate to resort to violence. They also show how museums are thwarted in their ability to pursue the thieves - even going so far as to conduct investigations on their own, far away from the maddening crowd of police intervention, sparing no expense to save the priceless masterpieces. Stealing Rembrandts is an exhilarating, one-of-a-kind look at the black market of art theft, and how it compromises some of the greatest treasures the world has ever known.
Download or read book Streaming Sharing Stealing written by Michael D. Smith and published by MIT Press. This book was released on 2017-08-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.
Download or read book Build a Better Life by Stealing Office Supplies written by and published by Andrews McMeel Publishing. This book was released on 1991 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's everything you need to know about how business really operates courtesy of Dogbert.
Download or read book Ethical Theft written by Don Farrell and published by Don Farrell. This book was released on 2023-03-15 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Stealing the Show written by John Barelli and published by Rowman & Littlefield. This book was released on 2019-08-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: When he retired as the chief security officer of New York City’s Metropolitan Museum of Art, John Barelli had spent the better part of forty years responsible not only for one of the richest treasure troves on the planet, but the museum’s staff, the millions of visitors, as well as American presidents, royalty, and heads of state from around the world. For the first time, John Barelli shares his experiences of the crimes that occurred on his watch; the investigations that captured thieves and recovered artwork; the lessons he learned and shared with law enforcement professionals in the United States and abroad; the accidents and near misses; and a few mysteries that were sadly never solved. He takes readers behind the scenes at the Met, introduces curators and administrators, walks the empty corridors after hours, and shares what it’s like to get the call that an ancient masterpiece has gone missing. The Metropolitan Museum covers twelve acres in the heart of Manhattan and is filled with five thousand years of work by history’s great artists known and unknown: Goya, da Vinci, Rembrandt, Warhol, Pollack, Egyptian mummies, Babylonian treasures, Colonial crafts, and Greek vases. John and a small staff of security professionals housed within the Museum were responsible for all of it. Over the years, John helped make the museum the state-of-the-art facility it is today and created a legacy in art security for decades to come. Focusing on six thefts but filled with countless stories that span the late 1970s on into the 21st century, John opens the files on thefts, shows how museum personnel along with local and sometimes Federal Agents opened investigations and more often than not caught the thief. But of ultimate importance was the recovery of the artwork, including Celtic and Egyptian gold, French tapestries, Greek sculpture, and more. At the heart of this book there will always be art—those who love it and those who take it, two groups of people that are far from mutually exclusive.
Download or read book Stealing The Market written by Martin Mayer and published by Basic Books. This book was released on 1993-08-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the fundamental forces reshaping our securities markets and how these threaten to undermine the honesty, fairness and integrity of America's market system.
Download or read book Stealing the Corner Office written by Brendan Reid and published by Red Wheel/Weiser. This book was released on 2014-05-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stealing the Corner Office is mandatory reading for smart, hardworking managers who always wonder why their seemingly incompetent superiors are so successful. It is a unique collection of controversial but highly effective tactics for middle managers and aspiring executives who want to learn the real secrets for moving up the corporate ladder. Unlike virtually all other business books—which are based on the assumption that corporations are logical and fair—Stealing the Corner Office explores the unconventional tactics people less competent than you use to get ahead and stay ahead. It is your proven playbook to thrive and win in an imperfect corporate world. Stealing the Corner Office will teach you: How incompetent people so often get ahead, and what you can learn from them. How to make universally flawed corporate policies work in your favor. Why showing too much passion for your ideas can be career suicide. Why delivering results should never be your highest priority. These and many more controversial tactics will change the way you look at your career and how you manage projects, people, and priorities. Apply the 10 principles in Stealing the Corner Office and watch your career take off!
Download or read book Stealing Cars written by John A. Heitmann and published by JHU Press. This book was released on 2014-05 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The technology-thwarting car thief has become as advanced as the cars themselves. As early as 1910 Americans recognized that cars were easy to steal and, once stolen, hard to find, especially since cars looked much alike. Model styles and colors eventually changed, but so did the means of making a stolen car disappear. Though changing license plates and serial numbers remain basic procedure, thieves have created highly sophisticated networks to disassemble stolen vehicles, distribute the parts, and/or ship the altered cars out of the country. Stealing cars has become as technologically advanced as the cars themselves. John A. Heitmann and Rebecca H. Morales’s study of automobile theft and culture examines a wide range of related topics that includes motives and methods, technological deterrents, place and space, institutional responses, international borders, and cultural reflections. Only recently have scholars begun to move their focus away from the creators and manufacturers of the automobile to its users. Stealing Cars illustrates the power of this approach, as it aims at developing a better understanding of the place of the automobile in the broad texture of American life. There are many who are fascinated by aspects of automobile history, but many more readers enjoy the topic of crime—motives, methods, escaping capture, and of course solving the crime and bringing criminals to justice. Stealing Cars brings together expertise from the history of technology and cultural history as well as city planning and transborder studies to produce a compelling and detailed work that raises questions concerning American priorities and values. Drawing on sources that include interviews, government documents, patents, sociological and psychological studies, magazines, monographs, scholarly periodicals, film, fiction, and digital gaming, Heitmann and Morales tell a story that highlights both human creativity and some of the paradoxes of American life.
Download or read book Stealing Mona Lisa written by Carson Morton and published by Minotaur Books. This book was released on 2011-08-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when you mix a Parisian street orphan, a hot-tempered Spanish forger, a beautiful American pickpocket, an unloved wife, and one priceless painting? Charming Eduardo de Valfierno leads a comfortable life in Argentina, skillfully duping the nouveau riche with his unique brand of fraud. He offers them theft of priceless art, delivering instead impeccable forgeries. When an unexpected encounter with the enchanting Mrs. Hart pushes him into unfamiliar territory, he returns to the city he once loved but had to abandon–Paris. There, he must assemble his team for their greatest and most audacious heist yet: the Mona Lisa. This riveting narrative takes you deep into the heart of early 20th century Paris, its art world, and the legendary Louvre Museum. As the plot thickens with a team member disappearing and Mr. Hart's shadow looming in Paris, the crew must navigate unforeseen challenges and their own vulnerabilities to stay ahead. Inspired by the real-life theft of the Mona Lisa in 1911, Stealing Mona Lisa captures the imagination with a blend of historical truth, mystery, and heart-stopping suspense that will leave you guessing till the very end.
Download or read book Stealing the Sword written by Wendy Mass and published by Time Jumpers. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the flea market nine-and-a-half-year-old Chase and his younger sister Ava acquire an old suitcase filled with rows of carefully packed strange objects, and when they handle one of the objects (a dragon-headed doorknob) they find themselves in King Arthur's castle, on a mission to save the King--and pursued by a strange man whom they first saw at the flea market, who is after their suitcase.
Download or read book Stealing Midnight written by Tracy MacNish and published by Zebra Books. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set in the English countryside, this exquisite new novel by Tracy MacNish reveals how one woman's courage wins her the love she never dreamed she'd find. . . While Olwyn Gawain lives as a virtual prisoner in her home, her scientist father conducts chilling experiments on stolen corpses in the dungeon of their keep. One night, Olwyn is shocked to discover that her father's latest subject--a breathtakingly handsome young man--is still clinging to life. Refusing to let him die, Olwyn stops her father at gunpoint and flees, determined to bring the innocent man to safety. . . The son of aristocrats, Aidan Mullin doesn't know what to make of the unusual, intriguing Olwyn. But as the pair make their way toward Aidan's home, he finds himself drawn to the alluring young woman who saved him from certain death. Fiery and sensual, Olwyn's very touch fuels a desire in Aidan too fierce to deny. But when Olwyn learns he is hiding a heartbreaking secret, Aidan must face a difficult choice--or risk losing forever the love he so desperately needs. . .
Download or read book Stealing History written by Colleen Margaret Clarke and published by Rowman & Littlefield. This book was released on 2017-04-17 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: When compared to terrorism, drugs and violent crimes that occupy the news today art is not considered as important. But, as it turns out, art and cultural crime is currently ranked as the third-largest criminal enterprise in the world. What exactly is art crime? Why does art matter? And what is law enforcement doing to prevent this crime today? Due to the misleading portrayal of art crime in the entertainment industry people have the flawed belief that art and cultural crime doesn’t damage anyone in a direct way. And the truth of the matter is that this crime results in the loss of billions of dollars annually. Art and cultural crime is not simply focused on museums or private displays, the loss of art directly affects our cultural identity and history. Napoleon moved from one region to the next collecting art and sending as much as possible back to France. The Nazis looted cultural property from every territory they occupied. And there have been various cases of ISIL and ISIS destroying archaeological sites as a method of destroying any evidence of past culture or history that disagree with their own. With the United States being the largest market for both legal and illicit artwork in the world more preventative attention from law enforcement and security is needed for our country to meet international standards and end detrimental art crimes. In Stealing History, Colleen Clarke and Eli J. Szydlo look at the history behind art crime, how these crimes have grown over the last half century, and what law enforcement has been involved in protecting the world from these crimes.
Download or read book Stealing History written by Roger Atwood and published by St. Martin's Press. This book was released on 2007-04-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roger Atwood knows more about the market for ancient objects than almost anyone. He knows where priceless antiquities are buried, who is digging them up, and who is fencing and buying them. In this fascinating book, Atwood takes readers on a journey through Iraq, Peru, Hong Kong, and across America, showing how the worldwide antiquities trade is destroying what's left of the ancient sites before archaeologists can reach them, and thus erasing their historical significance. And it is getting worse. The discovery of the legendary Royal Tombs of Sipan in Peru started an epidemic. Grave robbers scouring the courntryside for tombs--and finding them. Atwood recounts the incredible story of the biggest piece of gold ever found in the Americas, a 2,000-year-old, three-pound masterpiece that cost one looter his life, sent two smugglers to jail, and wrecked lives from Panama to Pennsylvainia. Packed with true stories, this book not only reveals what has been found, but at what cost to both human life and history.
Download or read book DIY MFA written by Gabriela Pereira and published by Penguin. This book was released on 2016-07-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Knowledge Without the College! You are a writer. You dream of sharing your words with the world, and you're willing to put in the hard work to achieve success. You may have even considered earning your MFA, but for whatever reason--tuition costs, the time commitment, or other responsibilities--you've never been able to do it. Or maybe you've been looking for a self-guided approach so you don't have to go back to school. This book is for you. DIY MFA is the do-it-yourself alternative to a Master of Fine Arts in creative writing. By combining the three main components of a traditional MFA--writing, reading, and community--it teaches you how to craft compelling stories, engage your readers, and publish your work. Inside you'll learn how to: • Set customized goals for writing and learning. • Generate ideas on demand. • Outline your book from beginning to end. • Breathe life into your characters. • Master point of view, voice, dialogue, and more. • Read with a "writer's eye" to emulate the techniques of others. • Network like a pro, get the most out of writing workshops, and submit your work successfully. Writing belongs to everyone--not only those who earn a degree. With DIY MFA, you can take charge of your writing, produce high-quality work, get published, and build a writing career.
