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EBookClubs

Read Books & Download eBooks Full Online

Book Startup Chat

Download or read book Startup Chat written by E. Locken and published by Lulu.com. This book was released on 2005-10 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever thought of starting a business?In this book we interview entrepreneurs that have started or are starting new businesses. We have chosen companies at different levels of startup. From those that will be launching soon to those that have been running a few years. We ask them about their experiences so far, the pro's and the con's. They offer insightful advice for anyone wishing to start a business. This book gives you the opportunity to learn from there successes and mistakes.This is an excellent real life guide to help those starting or wishing to start a business.

Book Why Startups Fail

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Book The Startup Way

Download or read book The Startup Way written by Eric Ries and published by Crown Currency. This book was released on 2017-10-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Book Power to the Startup People  How To Grow Your Startup Career When You   re Not The Founder

Download or read book Power to the Startup People How To Grow Your Startup Career When You re Not The Founder written by Sarah E. Brown and published by Hybrid Global Publishing. This book was released on 2021-05-21 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: I’m lounging in the living room of a vacation home located in the high country of Colorado with a handful of close friends from Boulder. We each work for startups of various sizes and maturity. We’ve rented the home for the weekend to relax in the nearby hot springs and hike local mountain trails, as well as set aside time from our harried schedules to discuss our hopes, dreams—and startup careers. As the sun sets and the dry mountain air cools, we bundle up with blankets and take turns sharing life updates, which, especially this particular weekend, offer a snapshot into the variety and complexity of startup life.

Book The Cold Start Problem

Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Book Building Cisco Remote Access Networks

Download or read book Building Cisco Remote Access Networks written by Wayne Lawson and published by Elsevier. This book was released on 2000-11-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increasing number of companies are designing and implementing Remote Access Networks, which allow users who are not physically connected to a Wide Area Network (WAN) or Local Area Network (LAN) to access the network's servers, applications and databases or to participate in video conferencing and conference calls. The ability for a remote user to function as if they were in the next office dramatically improves overall efficiency while reducing total cost of ownership. Cisco Systems, the world's largest internetworking vendor, is the pioneer of the enabling technologies for Remote Access Networks. This book will identify and explain all of the Cisco products necessary for designing and building a remote access network and integrating it with legacy systems. This book is a professional reference detailing all of the strategies, tactics and methods for designing, configuring and maintaining Cisco Remote Access Networks. It will include thorough discussions of all Cisco Access Servers and routers. * Demand for information on remote access networks is growing quickly at corporate and administrator level * Cisco remote access networks appeal to businesses as they provide efficient and secure connectivity at reduced cost * Book includes thorough discussions of all Cisco Access Servers and routers

Book The  50 startup toolkit

Download or read book The 50 startup toolkit written by and published by Balaji Kannan. This book was released on 2015-01-05 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, Internet has re-written every bit of the old business strategy and tactic we have ever known. Technology has opened the doors for everyone to do 'more with less' and that too 'faster and cheaper'. Now it takes much less time and cost to turn great ideas into profitable business opportunities. And that's because, technology has provided us great tools which can take care of so many of our operational issues, leaving us more time to focus on what is important to us, our passion. This book is a collection of hundreds of such online resources, tools and utilities that are being used by thousands of micro-business entrepreneurs world wide. Attempt has been made to ensure that most of these resources are free or affordable by small businesses or wannabe start-ups. You will be exposed to several resources across the below categories. I. Chapter I – Startup Ideas/Research (Massage your creativity) II. Chapter II – Getting off the ground (Preparations before you begin) III. Chapter III – Getting yourself funded (If you only had a bit more money) IV. Chapter IV – Brand & Identity (Who you are and why you exist) V. Chapter V – Operations setup (Backbone to your business) VI. Chapter VI – Engage and excel (Continuously) Appendix (Many more Utilities and Education resources)

Book Startup  Scaleup  Screwup

Download or read book Startup Scaleup Screwup written by Jurgen Appelo and published by John Wiley & Sons. This book was released on 2019-04-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-world tools to build your venture, grow your business, and avoid mistakes Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before—increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on. Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to: Apply 42 effective tools to sustain and accelerate your business growth Avoid the mistakes and pitfalls associated with rapid business growth or organizational change Develop a clear growth plan to integrate into your overall business model Structure your business for rapid scaling and efficient management Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professional’s library.

Book Entrepreneurship

Download or read book Entrepreneurship written by Heidi M. Neck and published by SAGE Publications. This book was released on 2019-11-08 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the world-renowned Babson Entrepreneurship program, Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments.

Book Take Off Your Startup

Download or read book Take Off Your Startup written by Pankaj Salunke and published by Pankaj Salunke. This book was released on 2020-03-23 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're working on a business plan and have new business ideas then keep reading… · Are you a graduate student with no business knowledge and have a plan of starting a business without or little money · Do you have an inferiority complex that you have not completed an MBA · Do you have a startup idea but no money · Are you doing job/ or planning to do a job to accumulate money for your startup ideas · Are you looking to validate your business plan · Do you have confusion to choose a new business idea · Do you have questions on Startup Funding This Book is all about Untold Business Secrets and proven business plans, few of the topics are listed below. · From where to get New Business ideas · Formula to finalize one new business idea amongst all your ideas · How to become financially stable and be ready for any upcoming crisis in your startup journey. · From where to get fund for business · How to make business profitable, right from the start · All your business fears (like accounting) will be busted in dust · How to search perfect team members and team building strategy · How to start with lowest /minimum funding · How to hire people with a minimum salary · Setting up a business system, how to do it step by step · Tips to handle family and society opposition · How to Sell your products fast enough to breakeven Learn From 151 Startup Entrepreneurs who have succeeded in stabilizing their businesses and have gone to the next level · These stories are collected from real-life incidents of 151+ entrepreneurs, collected exclusively, mostly occurred in their first 5 years of the startup journey · This isn't a boring theory subject book · A failure story and a success story,145+ startup story incidents are told with reference to business concept, which leaves no opportunity for further explanation of the concept · These are not only motivation stories, but also failure stories which will make you wise to handle similar situations in your startup journey. You should always learn from failure, but not from your own failures, but from other failures. · Contains business planning templates Book Structure Book is divided into 4 parts 1) Why should you start a business 2) Things you should fix before starting a business so that once you start the business you are not bothered by any crisis 3) Four pillars of business on how to start a company 4) Living the entrepreneurial life and Time Management What will I find inside this startup book? Concepts - A total of 72 concepts Stories - Failure Story and Success Story for every Concept, a total of 145+ startup stories Statistics - Startup/Business statistics with respect to that concept Quote/s - By famous mentors, business persons about w.r.t. concept Concept Explanation - In a paragraph (No bombarding of theory) Scientific Formula - A readymade Model, diagram or table form to copy and implement in your business Business Pearl - Secret related to that concept which no entrepreneur would share How to start a business in less than 6 months and crunch first 5 years of a startup journey without MBA Degree, reading thick business books, watching an unending list of YouTube business videos or joining any startup accelerator even if you have no money, have a home based business or have zero business experience. Take Off is a perfect guide for firing up your Startup Dream. So if you want to discover how to start a business and set yourself up for success, click "Buy Now"!

Book  BecomeABrand

Download or read book BecomeABrand written by Sorav Jain and published by Notion Press. This book was released on 2019-10-21 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you are not using Social Media the right way, this book will help you get the direction. #BecomeABrand is a perfect mixture of case studies, tools and strategies to help you build your personal brand.” - Neil Patel Personal branding helps you build an online reputation and add value to your business. One might strive to establish a personal brand by posting content regularly on social media. But this alone would not yield expected results. #BecomeABrand lays down a strategic roadmap on ‘How to use various Social Media channels to position your Brand’. These observations are aided by my own experiments, real-time case studies and activity checklists that help you use this as a tool for your personal branding journey.

Book 50 Ways For A Start Up to Raise Investment Using Chat GPT

Download or read book 50 Ways For A Start Up to Raise Investment Using Chat GPT written by David Murray-Hundley 'The Grumpy Entrepreneur' and published by David Murray-Hundley. This book was released on 2023-09-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced startup ecosystem, the race to secure investment is more competitive than ever. Navigating through the intricate landscape of venture capital, angel investment, crowdfunding, and more, is a daunting task. But what if you had a secret weapon that could streamline your journey and elevate your proposals, pitches, and communications to unprecedented levels of efficacy and engagement? Introducing "50 Ways for a Startup to Raise Investment Using ChatGPT," the groundbreaking guide that unlocks the untapped potential of AI-driven tools in startup fundraising efforts. The Author David Murray-Hundley "The Grumpy Entrepreneur" wants you to use this as a guide and become the hero of your startup. Utilizing GPT-4, the most advanced conversational AI to date, this book bridges the gap between traditional fundraising techniques and cutting-edge technological solutions. It's not just about using technology; it's about harnessing its power strategically and efficiently to resonate with investors, stakeholders, and audiences who matter. Structured into 50 comprehensive chapters, each focused on a different aspect of fundraising, this guide offers an extensive range of strategies, from "Automated Market Research Summaries" to "Crafting the Perfect Investor Presentation," from "Generating Investment Proposals" to "Writing Press Releases for Funding Announcements." The book incorporates actual case studies, concrete examples, and actionable tips that make each strategy immediately applicable. What's Inside: Crafting Business Plans: Learn how to use ChatGPT to create dynamic, adaptable business plans that address investor concerns and showcase your startup's value proposition. Market Research: Transform labor-intensive tasks like market research into automated processes that provide accurate and timely insights. Investor Relations: Discover how to polish your investor communications, build relationships, and keep stakeholders engaged using personalized outreach tactics. Legal Documentation: Gain an understanding of how to expedite the due diligence process by preparing preliminary reviews of contracts, shareholder agreements, and more. International Outreach: Expand your investor base by leveraging real-time translation features for international communication. Why This Book is a Must-Read: Comprehensive: A step-by-step guide covering every stage of the investment process, ensuring you leave no stone unturned. Practical: Filled with real-world applications, tips, and recommendations that are both practical and executable. Innovative: Be at the forefront of technological innovation by integrating AI into your investment strategy. Time-Saving: Cut down on manual tasks, reduce human error, and speed up processes, giving you more time to focus on what you do best—innovating. Adaptable: Whether you're a seasoned entrepreneur or a startup novice, the strategies outlined in this book can be tailored to suit ventures of all sizes and stages. "50 Ways for a Startup to Raise Investment Using ChatGPT" is more than just a book—it's a playbook for startup success in the digital age. Armed with this guide, you're not just participating in the investment game; you're transforming how the game is played. Embark on your startup journey with newfound confidence and a technological edge. Secure your copy today and revolutionize your approach to fundraising!

Book Before You Startup

    Book Details:
  • Author : Vikas Sharma
  • Publisher : Educreation Publishing
  • Release :
  • ISBN :
  • Pages : 186 pages

Download or read book Before You Startup written by Vikas Sharma and published by Educreation Publishing. This book was released on with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for all those who have dreamed of being an entrepreneur and are now thinking of the next step in founding a start-up and getting to work. Through this book, I am trying to prepare you as far as possible for all the unknown challenges you may face in by providing you with various frameworks to understand your business better and make better decisions for the future. This is exactly how successful start-ups operate - they encounter big challenges, make calculated guesses and keep moving. Here, I try to present a holistic view of running start-ups. Essential topics such as financial planning, investment and capital raising, business and market strategy, finding and pricing resources, even for start-ups having a small team size of 5 to 6 employees, are all discussed. All of them are treated from various types of start-up - because different ventures can have very different needs. Key points where they differ from more established businesses, which you may have already seen, are highlighted for your attention. If you invest a little of your time in reading this book, rest assured you are going to save lots of time while running your start-up by avoiding unwanted hassles.

Book Profitable Small Scale Industries  Money making Business Ideas for Startup  when you don   t know what industry to start  2nd Revised Edition

Download or read book Profitable Small Scale Industries Money making Business Ideas for Startup when you don t know what industry to start 2nd Revised Edition written by NPCS Board of Consultants & Engineers and published by NIIR PROJECT CONSULTANCY SERVICES. This book was released on 2019-01-01 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Micro, Small & Medium Enterprises (MSME) have been playing an important role in the overall economic development of a country like India, where millions of people are unemployed or underemployed. The economic development of any country primarily depends upon the establishment of industries. MSME sector comprises 95 per cent of the total industrial units in the country. The hunt for funding has been the bane of an entrepreneur’s existence from times of yore. Many abandon their dream to build, create, and innovate in the face of this difficult struggle without realising that a good business idea will eventually pool in the bounty-full once it has secured a place in the market. Your idea will bring you your company, your company will bring you the people, and the people will bring you the market. A good idea has no monetary value, just a whole lot of bursting potential. Today, the World's most successful entrepreneurs like Dhiru Bhai Ambani and Karsanbhai Patel – Man behind NIRMA may hold the possibility of building pyramids out of notes, but none of them started at the top of the ladder. Facebook was created out of a Harvard dorm room at minimal cost and Microsoft was formed two years after Gates decided to drop out of college. For an entrepreneur starting out, it makes good business sense to avoid ideas that require high capital investment in equipment, land, etc. Venturing into the manufacturing business requires to divide time and effort between making business plan, creating the product, and selling. It is best to venture into product areas that requires small to medium investment, which can be returned within few years. If one want to start off on his own, this book provides some manufacturing business ideas with small and medium investment. The major contents of the book are India Government Loan Schemes for Small Scale Businesses, Government Support for Innovation and Entrepreneurship in India, Pradhan Mantri Mudra Yojana, Packaging and Labeling, Products Packaging, Marketing, Onion Dehydration, Garlic Dehydration, Onion Pickle, Onion Chutney, Garlic Oil, Onion Powder, Ginger Oil, Ginger Powder, Ginger Paste, Tomato Pulp, Tomato Paste, Tomato Ketchup, Tomato Powder, Disposable Blood Bags, Disposable Masks, Disposable Surgical Catheters, Disposable Plastic Syringes, Plastic Cups, Disposable Banana Leaf Plate, Facial Tissue & Baby Wet Wipes, Urea Formaldehyde Resin Adhesive, Toothpaste Production, Gypsum Board, Surgical Absorbent Cotton, Glass Fibre, Complex Fertilizers, Activated Carbon from Wood, Biscuits, Candy, Chocolates, Milk Powder, Instant Noodles, Khakhra, Soft Drinks, Spices and Sample Plant Layouts. If you ever had an idea that you want to turn into a profitable business endeavor, this book will be a mile stone for you. Remember Dhirubhai Ambani said, “Ideas are no one’s monopoly Think big, think fast, think ahead.” TAGS Profitable Small Scale Industries, Money Making Business Ideas, Small Scale Manufacturing Business Ideas, Good Small Business Ideas with Low Investment, Business Ideas for Small Scale Industry, Small Scale Industries Projects, Small Scale Manufacturing Business Ideas, New Manufacturing Business Ideas with Medium Investment, Most Profitable Manufacturing Business to Start, What is the Most Profitable Small Scale Business in India? Startup Projects for Entrepreneurs, Best and Profitable Small Scale Industry in India, Highly Profitable Small and Medium Scale Projects for Startup, Low Investment Manufacturing Business Ideas, Start Your Own Business, Most Profitable Small Businesses, Profitable Industries to Start a Business, Startup Business Ideas, How to Start a Profitable Business, Business Ideas with Low Investment and High Profit, Investment Business Opportunities in India, Best Profitable Manufacturing & Processing Business Ideas, Projects on Small Scale Industries, Small Business Ideas & Opportunities, Small and Medium Business Ideas with Low Investment and High Profit, Small Businesses You Can Start on Your Own, How to Start Your Own Small Business, SME Projects, Small and Medium Enterprise Ideas, Low Cost Business Ideas, How to Start a Successful Small Business, Highly Profitable Low-Cost Business Ideas and Opportunities, Money Making Ideas, Business Ideas to Make Money, Entrepreneur Ideas for Making Money, Business Opportunities, Business Opportunities to Make Money, Money making Business Ideas for Startup

Book How to Start a Side Hustle

Download or read book How to Start a Side Hustle written by Kaylene Langford and published by Hardie Grant Publishing. This book was released on 2021-07-07 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Start a Side Hustle is a fun and easy-to-read guide that will help you design a viable business model and bring your ideas to market. Packed with practical tips, hacks and advice from both professional business people and unconventional company founders, this pocket-sized guide will take you through the process of starting your own business in a straightforward and accessible way. This book will help you to identify your passion and purpose, refine your business idea (why, when, who, how?), and assist you with brand execution and marketing. Entrepreneur and coach Kaylene Langford will provide you with the right tools you need to build a strong business model and set you up so you continue to kick goals. Featuring inspirational quotes from industry leaders, this guide also provides activities for you to work through along the way and mindset hacks to ensure you don't lose confidence. Setting up a business can be a rollercoaster, but How to Start a Side Hustle is the perfect companion to guide you through the process! The Survive the Modern World series tackles big subjects in a fun and digestible way. The tone is frank and chatty, but the content is comprehensive. Upskill and expand your knowledge with these accessible pocket guides.

Book How to Save Money  Create More Income and Live a Happier Life

Download or read book How to Save Money Create More Income and Live a Happier Life written by David Isaiah Angway RFP and published by Driven Today Publishing House. This book was released on 2020-09-25 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Money management is the key to achieve financial freedom. Without it, you will always end up losing all your hard-earned money. Growing your finances requires, solving your money habits. Your mindset will also play a big role. In this short eBook, you will see how to bounce back asap to get back on track to your goals. See the financial tools and download it. Inside there's a Free eBook about career.

Book Korea 101 The Book

Download or read book Korea 101 The Book written by Don Southerton and published by Don Southerton. This book was released on 2023-09-02 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Korea 101: The Book Shares an In-depth Look at Korean Business Don Southerton reflects on 20 years of insights and experiences from a Cultural Perspective. Korean global business advisor and strategist Don Southerton has released his latest publication, Korea 101: The Book—20 Years of Insights and Anecdotes. Southerton notes, “For over 20 years, I have presented Korea 101 programs to more than 10,000 participants across the globe. For the first time, Korea 101: The Book shares insights and experiences with my ‘boots on the ground’ in the classroom, boardroom, and, more recently, remotely.” Southerton adds, “Topics include an in depth look at Korea with milestones, interviews, case studies, articles, and writing—all based on my research, consultancy experiences, and observations. This practice continues today.”