Download or read book Staged Experiences written by Arthur Maria Stein and published by BRILL. This book was released on 2019-01-04 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Download or read book Staged written by Minou Arjomand and published by Columbia University Press. This book was released on 2018-09-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theater requires artifice, justice demands truth. Are these demands as irreconcilable as the pejorative term “show trials” suggests? After the Second World War, canonical directors and playwrights sought to claim a new public role for theater by restaging the era’s great trials as shows. The Nuremberg trials, the Eichmann trial, and the Auschwitz trials were all performed multiple times, first in courts and then in theaters. Does justice require both courtrooms and stages? In Staged, Minou Arjomand draws on a rich archive of postwar German and American rehearsals and performances to reveal how theater can become a place for forms of storytelling and judgment that are inadmissible in a court of law but indispensable for public life. She unveils the affinities between dramatists like Bertolt Brecht, Erwin Piscator, and Peter Weiss and philosophers such as Hannah Arendt and Walter Benjamin, showing how they responded to the rise of fascism with a new politics of performance. Linking performance with theories of aesthetics, history, and politics, Arjomand argues that it is not subject matter that makes theater political but rather the act of judging a performance in the company of others. Staged weaves together theater history and political philosophy into a powerful and timely case for the importance of theaters as public institutions.

Download or read book Co Creation in Tourist Experiences written by Nina K Prebensen and published by Routledge. This book was released on 2017-04-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Experience value cannot be pre-produced, but is co-created between host and guest(s) in the servicescape. The tourist managers can therefore only plan for and facilitate for value co-creation to take place. This book responds to the need for a critical review of how firms can facilitate and dramatize for enhanced experience value for tourists. As the roles of participants and providers are changing rapidly, new knowledge in terms of how value creation and value co-creation can transpire needs to be generated. The aim of this book is therefore to accentuate the role and importance of the core elements in value creation processes, namely, the customer(s), the setting in which co-creation would take place, and the provider. Bringing together scholars from diverse areas to address the nature of how the actors co-create values through interaction in different experience settings, the book also serves as a guide to the best practice of co-creation of tourist experiences. It will therefore appeal practically as well as theoretically to scholars and students of tourism, marketing, leisure, hospitality, and services management.

Download or read book Sustainable Customer Experience Design written by Bert Smit and published by Routledge. This book was released on 2018-05-30 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.

Download or read book Stage Directing written by Jim Patterson and published by Waveland Press. This book was released on 2014-08-19 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flexible and concise, Stage Directing details the seven steps that make up the directing process: selecting a work, analyzing and researching the playscript, conceiving the production, casting, beginning rehearsals, polishing rehearsals, and giving and receiving criticism. Each step is highlighted with valuable directing tips, as well as examples from modern and contemporary playscripts and productions. Exercises, objectives, and key terms put directing precepts to a practical test, revealing what is significant about each phase of the process. Over eighty charts, graphs, and photographs unite to exemplify the text. With a fresh voice and an engaging writing style, Patterson provides insightful questions, suggestions, and illustrations that define and invoke contemplation about the role of the director. Three original short plays provide the opportunity for hands-on analysis and the application of practical concepts. In a final essay, Patterson highlights the function and growing artistry of the director in the modern and postmodern theatre by concisely examining the history of the director.

Download or read book Video Games as Culture written by Daniel Muriel and published by Routledge. This book was released on 2018-03-14 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video games are becoming culturally dominant. But what does their popularity say about our contemporary society? This book explores video game culture, but in doing so, utilizes video games as a lens through which to understand contemporary social life. Video games are becoming an increasingly central part of our cultural lives, impacting on various aspects of everyday life such as our consumption, communities, and identity formation. Drawing on new and original empirical data – including interviews with gamers, as well as key representatives from the video game industry, media, education, and cultural sector – Video Games as Culture not only considers contemporary video game culture, but also explores how video games provide important insights into the modern nature of digital and participatory culture, patterns of consumption and identity formation, late modernity, and contemporary political rationalities. This book will appeal to undergraduate and postgraduate students, as well as postdoctoral researchers, interested in fields such Video Games, Sociology, and Media and Cultural Studies. It will also be useful for those interested in the wider role of culture, technology, and consumption in the transformation of society, identities, and communities.

Download or read book The Presentation of Self in Contemporary Social Life written by David Shulman and published by SAGE Publications. This book was released on 2016-05-17 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Presentation of Self in Contemporary Social Life covers the popular theories of Erving Goffman, and shows modern applications of dramaturgical analysis in a wide range of social contexts. David Shulman’s innovative new text demonstrates how Goffman’s ideas, first introduced in 1959, continue to inspire research into how we manage the impressions that others form about us. He synthesizes the work of contemporary scholars who use dramaturgical approaches from several disciplines, who recognize that many values, social norms, and laws have changed since Goffman’s time, and that contemporary society offers significant new forms of impression management that we can engage in and experience. After a general introduction to dramaturgical sociology, readers will see many examples of how Goffman’s ideas can provide powerful insights into familiar aspects of contemporary life today, including business and the workplace, popular culture, the entertainment industry, and the digital world.

Download or read book The Experiences of Film Location Tourists written by Stefan Roesch and published by Channel View Publications. This book was released on 2009 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the on-site experiences of film-induced tourists at various film locations, including locations from The Lord of the Rings, Star Wars and The Sound of Music. The study attempts to understand the needs and wants of film location tourists and also examines how to use films for destination marketing.

Download or read book Routledge Handbook of Trends and Issues in Tourism Sustainability Planning and Development Management and Technology written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-09-12 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook offers a comprehensive overview of theoretical and practical perspectives for tracking and interpreting trends and issues in tourism sustainability, planning and development, management, and technology. Tourism is a dynamic and unpredictable industry and understanding its trends and issues is critical for the successful and sustainable development of the private and public sector. As such, this Handbook proposes clear definitions and provides a systematic classification scheme for such analysing. It reviews trends and issues in four thematic areas of tourism: sustainability; planning and development; management and technology with contributions from 83 leading tourism scholars from across the globe. The Handbook provides insights on the differences among domestic, outbound, and inbound markets and acknowledges that the supply sub-sectors of tourism are diverse, highlighting variations by geographic regions. The book emphasises the necessity to prioritise sustainability and the achievement of the UN's Sustainable Development Goals (SDGs). Students and professionals interested in tourism, hospitality, and sustainability will find a wealth of multidisciplinary knowledge in this Handbook.

Download or read book Global Dynamics in Travel Tourism and Hospitality written by Pappas, Nikolaos and published by IGI Global. This book was released on 2016-06-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.

Download or read book Imagineering Innovation in the Experience Economy written by Gabrielle Kuiper and published by CABI. This book was released on 2014-08-15 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.

Download or read book Experience the Message written by Max Lenderman and published by Basic Books. This book was released on 2009-03-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.

Download or read book Wine Tourism Destination Management and Marketing written by Marianna Sigala and published by Springer. This book was released on 2019-06-25 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Download or read book The 2 5 written by Lida Hujić and published by Bubble Publishing . This book was released on 2021-02-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2.5% (small group – big influence) introduces a ground-breaking model for cool’s cyclical reinvention, which explains how idiosyncratic ideas become the norm. A fresh interpretation of Everett Rogers’ widely applied 'innovations diffusion', the novelty is its focus on the Innovator (the first type on the innovations diffusion curve, preceding the Early Adopter). Innovators only constitute 2.5% of the population but this globally scattered minority of rule breakers is influential. They are the creators of new trends and new consumption patterns that will shape the mainstream. Based on insider knowledge of cutting-edge cultures, academic rigour and marketing agility, this robust model is designed to inspire future-proof ideas for market research, innovation and communications professionals but also anyone interested in where trends come from and how and why people adopt them. Very insightful, sure to be a success - Marcelo Amstalden Möller (formerly Global Director, International Brands & Craft Portfolio, HEINEKEN Group B. V; Vice President, Global Brand & Corporate Marketing Communications · Wolters Kluwer) ​Extraordinarily engaging - Peter Nash (Chair of Programme Committee, inaugural ESOMAR FUSION Conference) ​A fantastic new analytical narrative […] fun, thought-provoking [and] well worth a read Dr Nick Baker, Chief Research Officer, SAVANTA; Non-exec Chair of the MARKET RESEARCH SOCIETY (MRS) Very inspiring [and] groundbreaking - Akiko Hoshi (Head of Qualitative Research Advancement, INTAGE QUALIS, Japan) Fully illustrated with original images (not stock photography!), the story features truly inspiring characters and connects the dots between the seemingly unconnected. Readers will be globe trotting: from Detroit, where fascinating communities of makers have taken matters into their own hands (following the city’s bankruptcy), to London’s uber gentrified neighbourhood of Shoreditch where generations of artists and creative types have acted as its advance troops, from underground market gardeners using left over coffee beans to grow mushrooms in Paris to roof top urban farmers in Hong Kong, from raves in St Petersburg to citizenship protests in New York City, from fashion parties to fashionable clubs and many more. What all the protagonists have in common is their vision to generate (economic) value whilst also creating value for society and their ability to influence brands and corporate businesses to follow suit. This generation of Innovators drove the climate and social inclusivity that started to dominate the corporate and societal agenda in the years following the COVID pandemic. The ideas for the model were developed over three decades, which we call 'cool cycles of reinvention'. The first two decades (1987 – 2007) were presented in The First to Know (how hipsters and mavericks shape the zeitgeist - see here: www.thefirsttoknow.info). Ideas were then put to test in real time over a third (2007 – 2017). The cultural framework proved reliable and The 2.5% was born, introducing the-first-to-know innovation diffusion model. Like the visionary characters it celebrates, The 2.5% is breaking new grounds. It doesn’t fit categories. It doesn’t lend itself to ticking boxes. The story goes on...It doesn't stop with the book! #the2point5percent https://www.tftk.info/the-2-5

Download or read book Post COVID Tourism and Hospitality Dynamics written by Umendra Narayan Shukla and published by CRC Press. This book was released on 2024-01-09 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume takes an in-depth look at the post-COVID tourism and hospitality scenario and how the industry has adapted to the new normal. With chapters from authors from over a dozen countries, the book shares information and experiences on how diverse hospitality and tourism sectors are navigating the post-COVID era. The book offers analyses of post-COVID trends in the travel, tourism, and hospitality sector along with case studies and COVID tourism recovery strategies. It discusses post-COVID safety protocols, sustainable tourism practices, post-COVID-19 public policies for tourism, and more. Specific tourism and hospitality sectors are also considered, including wine tourism, MICE (meetings, incentives, conferences, and exhibitions) tourism, regional tourism, food delivery services, and others. The book also explores innovations and digital solutions for tourism and hospitality in the COVID-19 pandemic.

Download or read book Marketing of Tourism Experiences written by Noel Scott and published by Routledge. This book was released on 2013-09-13 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.