Download or read book Stadia Naming Rights in Sport written by Leah Gillooly and published by Taylor & Francis. This book was released on 2022-05-24 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal, and how organisations can maximise their return on naming rights sponsorship. Concise, informative, and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management.
Download or read book Field of Schemes written by Neil deMause and published by U of Nebraska Press. This book was released on 2015-03 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Economics of Sports written by Michael A. Leeds and published by Routledge. This book was released on 2016-05-23 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in sports economics, this book introduces core economic concepts developed through examples from the sports industry. The sports industry provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study economics in a context that holds their interest. The Economics of Sports explores economic concepts and theory of industrial organization, public finance, and labor economics in the context of applications and examples from American and international sports.
Download or read book Football Fortunes written by Frank P. Jozsa, Jr. and published by McFarland. This book was released on 2010-03-16 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue and explains the intricacies of the league's expansions and mergers, territories and relocations; the operation of franchises; the role of stadiums and markets; and the effect of the NFL on domestic and foreign affairs.
Download or read book The Economics of Sports written by and published by Routledge. This book was released on with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Football in Neo Liberal Times written by Peter Kennedy and published by Routledge. This book was released on 2016-02-05 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an original Marxist critique of the European football business. It argues that the Marxist account of the difference between profits and surplus value is crucial to an understanding of the fluid and contradictory nature of the commodification of football. Section one analyses the nature of modern professional football and section two highlights attempts, via government agency and football clubs, to corral fans into ever greater identification with business logic aimed at breaking traditional social relations. Section three draws on a number of cases studies across Europe, to analyse how some fans are attempting to mount a counter ideological response to the assault of neo-liberalism on the game.
Download or read book Branded Spaces written by Stephan Sonnenburg and published by Springer Science & Business Media. This book was released on 2013-02-26 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.
Download or read book Sport Stadiums and Environmental Justice written by Timothy Kellison and published by Taylor & Francis. This book was released on 2022-12-14 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the local environmental impact of sports stadiums, and how that impact can disproportionately affect communities of color. Offering a series of review articles and global case studies, it illustrates what happens when sport organizations and other public and private stakeholders fail to factor environmental justice into their planning and operations processes. It opens with an historical account of environmental justice research and of research into sport and the natural environment. It then offers a series of case studies from around the world, including the United States, Canada, Kenya, South Africa, and Taiwan. These case studies are organized around key elements of environmental justice such as water and air pollution, displacement and gentrification, soil contamination, and transportation accessibility. They illustrate how major sports stadiums have contributed positively or negatively (or both) to the environmental health of the compact neighborhoods that surround them, to citizens’ quality of life, and in particular to communities that have historically been subjected to unjust and inequitable environmental policy. Placing the issue of environmental justice front and center leads to a more complete understanding of the relationship between stadiums, the natural environment, and urban communities. Presenting new research with important implications for practice, this book is vital reading for anybody working in sport management, venue management, mega-event planning, environmental studies, sociology, geography, and urban and regional planning. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Download or read book Sport Facility Operations Management written by Eric C. Schwarz and published by Routledge. This book was released on 2019-08-09 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated third edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to include relevant practical professional experiences connecting facilities, people, and technology. This is a comprehensive and engaging textbook introducing cutting-edge concepts and best practice in sport facility operations management. Each chapter contains real-world case studies and discussion questions, innovative 'Technology Now' and new ‘Facility Focus’ features, and ‘In the Field’ segments about what is going on in the industry. This new edition also provides new content in the areas of project management, social and digital media, revenue generation and diversification, performance analytics, and impacts and legacies. This is a vital resource for sport management educators and students, especially those studying facility management. It is also an interesting read for industry professionals working in sport facility management, from grassroots and community complexes to global mega stadiums and arenas. Dedicated online materials include PowerPoint presentations for each chapter; multiple-choice and essay questions; online appendices with diagrams, schematics, manuals, and forms; a glossary; and a sample master syllabus.
Download or read book International Cases in the Business of Sport written by and published by Routledge. This book was released on 2010-05-14 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides: a fantastic range of global sports cases authored by renowned experts in the field cutting edge analysis and comprehensive diagnosis of major international professional sport business cases a clear and structured presentation and examination of key issues within each case a strong blend of academic and practitioner analysis and commentary an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises. The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.
Download or read book Managing Sport Facilities written by Gil Fried and published by Human Kinetics. This book was released on 2015-05-11 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Sport Facilities, Third Edition, continues the tradition set by its predecessors of providing future and current sport facility managers with the knowledge they need in order to make the proper decisions in all areas of facility management. Like the previous two versions, the third edition provides a comprehensive understanding of crafting a career in running a sport facility. The third edition of Managing Sport Facilities engages students with a clear writing style, extensive real-world examples, and information on managing a range of facilities, from smaller health clubs, colleges, and recreational environments to professional sport stadiums. Because managers require current information to meet the needs of new facilities and audiences, this edition has been updated to include the following: • A new chapter on green facility management • Updated Sport Facility Management Profiles featuring industry experts introducing applied connections for each chapter • Expanded Facility Focus sidebars presenting facts and strategies used by real facilities • An updated instructor ancillary package, now including instructor videos that feature professionals in the field offering advice and insight In response to its increasing importance over the last decade, the newest chapter in this text focuses on implementing and maintaining green facilities. This chapter details items that should be considered during the construction of new environmentally conscious facilities as well as information on retrofitting and updating older facilities with green technology, such as recycling initiatives and solar panels. A facility built according to Leadership in Energy and Environmental Design (LEED) standards may lose its certification if not properly maintained over time, so tips for preserving green facilities are also included. In Managing Sport Facilities, Third Edition, students will learn the history of the sport facility industry and the primary goals and objectives of facility managers; how to build and finance a facility; facility operation; administration of marketing, finance, and other critical areas; and event administration and management. A comprehensive approach to understanding the wide-ranging job of sport facility managers has been applied, with a structure that builds from general to specific, and finally to practical knowledge in the final chapter. In addition, the text offers updated content in the Sport Facility Management Profiles, Facilities Trivia, Behind the Scenes, and Facility Focus sidebars in each chapter, which bring the theories and concepts to life by citing specific examples of strategies used in making a facility—and the facility manager—more successful. New instructor videos that can be shared during class provide students with a glimpse into the lives of real-world professionals as they provide insight and advice. Managing Sport Facilities, Third Edition, contains extensive textbook learning aids, including real-world checklists and forms that allow students a glimpse of some of the tools and guidelines that professionals use in their work. Each chapter begins with objectives and an overview and concludes with a summary and discussion questions and activities. The instructor ancillaries will help instructors prepare for and teach classes, and the text itself has an engaging style that makes the reading cogent and easy to remember. Starting from its already-solid foundation, the new material, updates, ancillaries, and practical learning aids make this third edition the most complete and up-to-date text on the subject. Students using this text will learn what it takes to blend leadership, operations management, and creativity in promotions as they begin their journey to being top-notch sport facility managers.
Download or read book Sports Marketing Agreements Legal Fiscal and Practical Aspects written by Ian S. Blackshaw and published by Springer Science & Business Media. This book was released on 2011-10-20 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.
Download or read book Managing Sport Facilities 3E written by Fried, Gil and published by Human Kinetics. This book was released on 2015-05-11 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Sport Facilities, Third Edition, provides students with the vital information and vocabulary to make smart decisions in all areas of facility management. This edition includes a new chapter on green facility management.
Download or read book Managing Football written by Simon Chadwick and published by Routledge. This book was released on 2010-07-15 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Contributed to by a world-class team of experts and well edited by two specialists in football management * Comprehensive coverage of all key issues in football internationally, with a strong balance of academic and practitioner analysis and comment * Presented in a clear and structured format, easy-to-use for readers with clear signposts throughout the text and online resources for lecturers
Download or read book The Business of Sports written by Mark Conrad and published by Routledge. This book was released on 2009-06-02 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides journalists with the foundation for understanding the various parts of the sports business, and explores structure, governance, labor issues, and other business factors within the sports community. For journalists and students in jou.
Download or read book Routledge Handbook of Football Business and Management written by Simon Chadwick and published by Routledge. This book was released on 2018-11-19 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.
Download or read book Sports Sponsorship written by John A. Fortunato and published by McFarland. This book was released on 2013-08-03 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.
