Download or read book Sports Business Unplugged written by Rick Burton and published by Syracuse University Press. This book was released on 2016-08-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O’Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society.
Download or read book The Sport Business Handbook written by Rick Horrow and published by Human Kinetics. This book was released on 2022-10-03 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, make this book a bible of information for those looking to advance their careers in this field.
Download or read book Sports Business Management written by George Foster and published by Routledge. This book was released on 2016-01-08 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors. This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.
Download or read book Business the NHL Way written by Norm O'Reilly and published by University of Toronto Press. This book was released on 2023-10-02 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O’Reilly and Rick Burton – leaders in the business of sports and former amateur hockey players – inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.
Download or read book Sport Business in the United States written by Brenda G. Pitts and published by . This book was released on 2020-10-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.
Download or read book Leveraging Brands in Sport Business written by Mark P. Pritchard and published by Routledge. This book was released on 2013-08-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2021-10-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Download or read book Illustrated Sports Encyclopedia written by DK and published by Penguin. This book was released on 2023-08-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to more than 100 top sports from around the world, from basketball to blade running. Are you a team player? Do you have a steady aim? Maybe you are super fast or strong? Whatever your size or skill, there is a sport out there for you. The Illustrated Sports Encyclopedia is the ultimate illustrated guide to the diverse world of sport, from the best known ball-sports, athletics, and water sports to the most obscure racket sports and races (anyone for a game of pickleball?). The book showcases different sports by grouping them into categories including team sports, target sports, winter sports, wheels and motors, horse sports, and extreme sports. This illustrated guide to sports for kids offers: - A dynamic visual design and clear language, explaining all the sports essentials to understand and enjoy the featured sports. - A core overview to explain each sport through “aim of the game” boxes, and essential equipment. - Clear, intuitive categories that divide the sports, allowing kids to expand their understanding and compare similar sports they are interested in. - Special features to tell the story of the Olympics and Paralympics, focusing on the history, aims, and spirit of the Games. The Illustrated Sports Encyclopedia is a must-have title for all young sports enthusiasts, particularly in the run up to the 2024 Paris Olympics. A special section on the Olympic and Paralympic Games looks at their history, from the early Greek games right up to the present day, with Summer and Winter Olympic sports clearly identified and explained. Dynamic photography brings the sports to life, and complements the clear explanations and artworks that describe the rules, equipment, competitions, and common terms.
Download or read book Strategic Sport Communication written by Paul M. Pedersen and published by Human Kinetics. This book was released on 2024-04-29 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
Download or read book Sports Business Resource Guide and Fact written by SportsBusiness Journal and published by . This book was released on 2007-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business the NHL Way written by Norm O'Reilly and published by Aevo Utp. This book was released on 2022-10-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking you from the ice to the office and back, this ultimate business playbook provides valuable leadership insight and career-enhancing tactics inspired by stories from the National Hockey League.
Download or read book China s Music Industry Unplugged written by Zhen Troy Chen and published by Springer Nature. This book was released on 2021-09-13 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research book is the first of its kind to conduct an interdisciplinary research on the recent and dramatic developments in China’s music industries with a particular focus on business models, copyright protection, and artist compensation. The monograph explores and discusses proper business models through which revenue can be generated and maintained in a changing copyright climate and transforming business environment. It also discusses how musicians can be fairly compensated in the online platform economy informed by social entrepreneurship. This book is distinctive in the sense that it explores the intersection of cultural and creative industries, legal studies, business studies, and new media. It uses a qualitative and mixed-method approach to study business innovations and institutions in the making in the second largest economy which is also gaining cultural and political significance around the world.
Download or read book How You Play the Game written by Thomas Nelson and published by AMACOM. This book was released on 1999-04-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A story of passion and commitment and faith?qualities that drove one working-class kid to not only build a sports empire, but also to change the way the entire sports industry has done business. This book is a tale of determination, faith, and, most assuredly, good timing and good luck. In truth, this isn’t one story?but many. Sports executive and businessman Jerry Colangelo weaves together a lifetime of great moments in sports and tense times in business. In How You Play the Game, sports executive and businessman Jerry Colangelo details a lifetime of stories, including: How he emerged from the tough streets of Chicago Heights as a high school and college sports star How he helped create and build the Chicago Bulls?at a time when the NBA was a second-tier professional league, and two basketball teams had already failed in the Windy City How he moved to Arizona and started the Phoenix Suns, an organization that fought its way to become the ninth richest franchise in all of sports And how he then began baseball’s newest team, the Arizona Diamondbacks. Peppered with stories about players and coaches, including Charles Barkley and Connie Hawkins, Red Holzman, and Buck Showalter, as well as owners, general managers, investors, reporters, and more, How You Play the Game is truly an insider’s look at the sports world.
Download or read book The Business of Sports written by and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Unplugged written by William H. Colby and published by Amacom Books. This book was released on 2006 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Medical technology has helped mankind conquer tuberculosis, polio, and countless other once certain-death diseases. It has given us hope against cancer and AIDS, allowed heart and brain surgeries that have saved untold numbers of lives, and delivered us from the pain and crippling legacy of injury. Medical technology, it seems, is a never-ending string of miracles. But it is also a double-edged sword. More often than not, death today happens because of a decision to stop doing something, or to not do it at all. As the tragic life and death of Terri Schiavo so poignantly illustrated, universal definitions of life, death, nature, and many other concepts are elusive at best. Unplugged addresses the fundamental questions of the right-to-die debate, and discusses how the medical advances that bring so much hope and healing have also helped to create today's dilemma. This compelling book explores recent high-profile cases, including that of Mrs. Schiavo, and illuminates the complex legal, ethical, medical, and deeply personal issues of a debate that ultimately affects us all. Compassionate and beautifully written, the book helps readers understand the implications of current laws and proposed legislation, various medical options (including hospice), and the typical end-of-life decisions we all must face in order to make informed decisions for ourselves and our loved ones."
Download or read book The Gold in the Rings written by Stephen R Wenn and published by University of Illinois Press. This book was released on 2020-01-30 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.
Download or read book Sports Business Resource Guide and Fact written by SportsBusiness Journal and published by . This book was released on 2005-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
