Download or read book Sport Teams Fans and Twitter written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help strengthen the fan-team relationship. Findings from this research has implications for the continued scholarly work on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication tool.
Download or read book The Fix is in written by Brian Tuohy and published by Feral House. This book was released on 2010 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Factual accounts expose how professional sports manipulate the outcomes of games for TV ratings and profits.
Download or read book The Big East written by Dana O'Neil and published by Ballantine Books. This book was released on 2023-02-28 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive, compulsively readable story of the greatest era of the most iconic league in college basketball history—the Big East “This book, full of long-standing rivalries, unmatched moments in the lives of coaches and players, and juicy insider gossip, is, like the game of basketball, a ton of fun.”—Philadelphia magazine The names need no introduction: Thompson and Patrick, Boeheim and the Pearl, and of course Gavitt. And the moments are part of college basketball lore: the Sweater Game, Villanova Beats Georgetown, and Six Overtimes. But this is the story of the Big East Conference that you haven’t heard before—of how the Northeast, once an afterthought, became the epicenter of college basketball. Before the league’s founding, East Coast basketball had crowned just three national champions in forty years, and none since 1954. But in the Big East’s first ten years, five of its teams played for a national championship. The league didn’t merely inherit good teams; it created them. But how did this unlikely group of schools come to dominate college basketball so quickly and completely? Including interviews with more than sixty of the key figures in the conference’s history, The Big East charts the league’s daring beginnings and its incredible rise. It transports fans inside packed arenas to epic wars fought between transcendent players, and behind locker-room doors where combustible coaches battled even more fiercely for a leg up. Started on a handshake and a prayer, the Big East carved an improbable arc in sports history, an ensemble of Catholic schools banding together to not only improve their own stations but rewrite the geographic boundaries of basketball. As former UConn coach Jim Calhoun eloquently put it, “It was Camelot. Camelot with bad language.”
Download or read book The Fix Is Still In written by Brian Tuohy and published by Feral House. This book was released on 2019-06-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-anticipated sequel to his jarring takedown of professional sports, The Fix Is In, internationally recognized game fixing expert and scholarly authority Brian Tuohy further reveals the truths all sports fans need to know. Based on dedicated research and previously unreleased FBI files, each chapter exposes sports in a manner none of the major leagues’ broadcast partners would dare attempt. No sport or league is spared as Tuohy rips through not only the likes of the NFL, NBA, MLB, NHL, and NASCAR, but also the PGA, UFC, eSports, horse racing, boxing, and both NCAA football and basketball. Along the way, championships are revealed as frauds, referees are exposed as accomplices, and legends are demolished. No sports fans should watch another game until they read this book and understand what truly is being presented as “pure” in America’s professional sports leagues.
Download or read book Sports Fans 2 0 written by David M. Sutera and published by Scarecrow Press. This book was released on 2013-04-25 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: As of 2012, Twitter has over 100 million active users worldwide, generating close to 230 million Tweets per day. Encouraged by sports shows that incorporate social media as a major component of their programming strategies, sports fans and athletes have proven to be some of the most prolific and adept users of Twitter and other social media platforms. Social media has made it possible for fans to cross the virtual barrier that separates them from the teams they love and the athletes they follow, changing the way fans and athletes interact in the world of sports. In Sports Fans 2.0: How Fans Are Using Social Media to Get Closer to the Game, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship. He examines the ways in which digital media has created and facilitated new channels for sports fan engagement, and how technology has enhanced the fan’s perception of participating in America’s sports culture. In addition, Sutera shows how high-profile athletes are using social media to increase their fan base and promote their own celebrity status, creating the sense that they are more accessible to their fans. Social media has forever altered the way sports fans and athletes engage with each other. Covering a wide range of sports and social media outlets, Sports Fans 2.0 is an accessible examination of how technology has changed—and will continue to change—the world of sports. Written for general readers and scholars alike, this book will appeal to anyone interested in the effects of social media on popular culture.
Download or read book The Business of Sports written by Scott Rosner and published by Jones & Bartlett Publishers. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.
Download or read book The Anthropocene Reviewed written by John Green and published by Penguin. This book was released on 2021-05-18 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goodreads Choice winner for Nonfiction 2021 and instant #1 bestseller! A deeply moving collection of personal essays from John Green, the author of The Fault in Our Stars and Turtles All the Way Down. “The perfect book for right now.” –People “The Anthropocene Reviewed is essential to the human conversation.” –Library Journal, starred review The Anthropocene is the current geologic age, in which humans have profoundly reshaped the planet and its biodiversity. In this remarkable symphony of essays adapted and expanded from his groundbreaking podcast, bestselling author John Green reviews different facets of the human-centered planet on a five-star scale—from the QWERTY keyboard and sunsets to Canada geese and Penguins of Madagascar. Funny, complex, and rich with detail, the reviews chart the contradictions of contemporary humanity. As a species, we are both far too powerful and not nearly powerful enough, a paradox that came into sharp focus as we faced a global pandemic that both separated us and bound us together. John Green’s gift for storytelling shines throughout this masterful collection. The Anthropocene Reviewed is an open-hearted exploration of the paths we forge and an unironic celebration of falling in love with the world.
Download or read book We Want Bama written by Joseph Goodman and published by Grand Central Publishing. This book was released on 2021-11-09 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively chronicle of how the 2020 Crimson Tide became Nick Saban’s “ultimate team.” Was Alabama’s Crimson Tide in 2020 the greatest team of all time? The squad went 13-0 in a pandemic year, scored a combined 107 points against SEC powerhouses LSU and Florida, crushed Ohio State in a National Championship Game 52-24 in a contest that wasn’t even that close, and followed it up with another top-rated signing class. Nick Saban called his boys the “ultimate team,” but it wasn’t just because they kicked the ever-living hell out of everyone on the football field. It was because the team leveraged a power and influence born of Southern pride to push back against a hateful legacy of racism that a populist president was exploiting to divide the nation. At a time when Americans needed real leaders in the face of so much hate, the sports world answered the call and fought back for the soul of the country. In the summer of 2020, the Tide players left their training facility and, led by their celebrated coach, marched to a campus doorway made infamous sixty years earlier by another political demagogue and showed what people can accomplish when they fight together for a just cause in the name of unity. The most powerful force in a state crazy for college football had chosen to make a stand and replace George Wallace’s “Segregation forever!” with a different message, written by one of the players: “All lives can’t matter until Black lives matter.” There have been some great football teams through the years, and they all deserve respect. But here’s what we know for sure: They all would have been appreciative of what this Alabama team represented, and proud of what it accomplished. The Crimson Tide in 2020 captured something special that moved it beyond the conversation of best ever, and into the place reserved for most important of all time.
Download or read book Giannis written by Mirin Fader and published by Hachette Books. This book was released on 2021-08-10 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Giannis Antetokounmpo’s extraordinary rise from poverty in Athens, Greece, to superstardom in America with the Milwaukee Bucks—becoming one of the most transcendent players in history and an NBA Champion—from award-winning basketball reporter and feature writer at The Ringer Mirin Fader. As the face of the NBA’s new world order, Giannis Antetokounmpo has overcome unfathomable obstacles to become a symbol of hope for people all over the world; the personification of the American Dream. But his backstory remains largely untold. Fader unearths new information about the childhood that shaped “The Greek Freak”—from sleeping side by side with his brothers to selling trinkets on the street with his family to the racism he experienced. Antetokounmpo grew up in an era when Golden Dawn, Greece’s far-right, anti-immigrant party, patrolled his neighborhood, and his status as an illegal immigrant largely prevented him from playing for the country’s top clubs, making his NBA rise all the more improbable. Fader tells a deeply human story of how an unknown, skinny, Black Greek teen, who played in the country’s lowest pro division and was seen as a draft gamble, transformed his body and his game into MVP material. Antetokounmpo’s story has been framed as a feel-good narrative in which everyone has embraced him—watching him grow up, sign a five-year supermax contract extension worth $228 million, and lead the underdog Bucks to the NBA Championship in 2021. Giannis reveals a more nuanced story: how lonely and isolated he felt, adjusting to America and the NBA early in his career; the complexity of grappling with his Black and Greek identities; how he is so hard on himself and his shortcomings—a drive that fuels him every day; and the responsibility he feels to be a nurturing role model for his younger brothers. Fader illustrates a more vulnerable star than most people know, a person who has evolved triumphantly into all of his roles: father, brother, son, teammate, and global icon. **Instant New York Times Bestseller, Los Angeles Times Bestseller, Wall Street Journal Bestseller, USA Today Bestseller, Publishers Weekly Bestseller** **Mirin Fader Selected as the 2021 Sports Media Author of the Year by The Big Lead** **The Sports Librarian’s Best of 2022 – Sports Books**
Download or read book The Sports Revolution written by Frank Andre Guridy and published by University of Texas Press. This book was released on 2021-03-23 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1960s and 1970s, America experienced a sports revolution. New professional sports franchises and leagues were established, new stadiums were built, football and basketball grew in popularity, and the proliferation of television enabled people across the country to support their favorite teams and athletes from the comfort of their homes. At the same time, the civil rights and feminist movements were reshaping the nation, broadening the boundaries of social and political participation. The Sports Revolution tells how these forces came together in the Lone Star State. Tracing events from the end of Jim Crow to the 1980s, Frank Guridy chronicles the unlikely alliances that integrated professional and collegiate sports and launched women’s tennis. He explores the new forms of inclusion and exclusion that emerged during the era, including the role the Dallas Cowboys Cheerleaders played in defining womanhood in the age of second-wave feminism. Guridy explains how the sexual revolution, desegregation, and changing demographics played out both on and off the field as he recounts how the Washington Senators became the Texas Rangers and how Mexican American fans and their support for the Spurs fostered a revival of professional basketball in San Antonio. Guridy argues that the catalysts for these changes were undone by the same forces of commercialization that set them in motion and reveals that, for better and for worse, Texas was at the center of America’s expanding political, economic, and emotional investments in sport.
Download or read book Find Your Yellow Tux How to Be Successful by Standing Out written by Jesse Cole and published by Lioncrest Publishing. This book was released on 2017-12-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop standing still. Start standing out. Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you're doing your own thing, you're not-you're doing what's expected of you. To stand out, take whatever you think is normal, and do the exact opposite. In Find Your Yellow Tux, Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes-P. T. Barnum, Walt Disney, and MLB owner Bill Veeck-Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond. The time to break the mold is now-with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do.
Download or read book The I in Team written by Erin C. Tarver and published by University of Chicago Press. This book was released on 2017-06-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is one sound that will always be loudest in sports. It isn’t the squeak of sneakers or the crunch of helmets; it isn’t the grunts or even the stadium music. It’s the deafening roar of sports fans. For those few among us on the outside, sports fandom—with its war paint and pennants, its pricey cable TV packages and esoteric stats reeled off like code—looks highly irrational, entertainment gone overboard. But as Erin C. Tarver demonstrates in this book, sports fandom has become extraordinarily important to our psyche, a matter of the very essence of who we are. Why in the world, Tarver asks, would anyone care about how well a total stranger can throw a ball, or hit one with a bat, or toss one through a hoop? Because such activities and the massive public events that surround them form some of the most meaningful ritual identity practices we have today. They are a primary way we—as individuals and a collective—decide both who we are who we are not. And as such, they are also one of the key ways that various social structures—such as race and gender hierarchies—are sustained, lending a dark side to the joys of being a sports fan. Drawing on everything from philosophy to sociology to sports history, she offers a profound exploration of the significance of sports in contemporary life, showing us just how high the stakes of the game are.
Download or read book Phil written by Alan Shipnuck and published by Simon and Schuster. This book was released on 2022-05-24 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: LONGLISTED FOR THE WILLIAM HILL SPORTS BOOK OF THE YEAR PRIZE 'Terrific fun' David Walsh, Sunday Times * * 'Thoroughly engaging' Washington Post A frank and revealing biography of legendary golf champion Phil Mickelson - who has led a big, controversial life - as reported by longtime Sports Illustrated writer and bestselling author Alan Shipnuck. Phil Mickelson is one of the most compelling figures in sports. For more than three decades he has been among the best golfers in the world, and his unmatched longevity was exemplified at the 2021 PGA Championship, when Mickelson, on the cusp of turning fifty-one, became the oldest player in history to win a major championship. In this raw and unauthorised biography, Shipnuck captures a singular life defined by thrilling victories, crushing defeats and countless controversies. Mickelson is a multi-faceted character, and all his warring impulses are on display in these pages: he is a smart-ass who built an empire on being the consummate professional; a loving husband dogged by salacious rumours; a high-stakes gambler who knows the house always wins but can’t tear himself away. Mickelson’s career and public image have been defined by the contrast with his lifelong rival, Tiger Woods. Where Woods is robotic and reticent, Mickelson is affable and extroverted, an incorrigible showman. In their early years together on Tour, Mickelson lacked Tiger’s laser focus and discipline, yet as Tiger’s career has been curtailed by scandal, addiction and a broken body, Phil sails on, still relevant on the golf course and in the marketplace. Phil is the perfect marriage of subject and author. Shipnuck delivers numerous revelations, from the true scale of Mickelson’s massive gambling losses to the secretive backstory of the Saudi golf league that Mickelson championed. But Phil also celebrates Mickelson’s random acts of kindness and generosity of spirit, to which friends and strangers alike can attest. Shipnuck has covered Mickelson for his entire career, allowing him to take readers inside the ropes with a thrilling immediacy and intimacy. The result is the juiciest and liveliest golf book in years - full of heart, humour and unexpected turns.
Download or read book Loving Sports When They Don t Love You Back written by Jessica Luther and published by University of Texas Press. This book was released on 2020-09-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Triumphant wins, gut-wrenching losses, last-second shots, underdogs, competition, and loyalty—it’s fun to be a fan. But when a football player takes a hit to the head after yet another study has warned of the dangers of CTE, or when a team whose mascot was born in an era of racism and bigotry takes the field, or when a relief pitcher accused of domestic violence saves the game, how is one to cheer? Welcome to the club for sports fans who care too much. In Loving Sports When They Don’t Love You Back, acclaimed sports writers Jessica Luther and Kavitha A. Davidson tackle the most pressing issues in sports, why they matter, and how we can do better. For the authors, “sticking to sports” is not an option—not when our taxes are paying for the stadiums, and college athletes aren’t getting paid at all. But simply quitting a favorite team won’t change corrupt and deplorable practices, and the root causes of many of these problems are endemic in our wider society. An essential read for modern fans, Loving Sports When They Don’t Love You Back challenges the status quo and explores how we might begin to reconcile our conscience with our fandom.
Download or read book Research Anthology on Business Strategies Health Factors and Ethical Implications in Sports and eSports written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-11-27 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.
Download or read book Never Settle written by Marty Smith and published by Twelve. This book was released on 2019-08-06 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amazing and blessed life of popular ESPN reporter and correspondent for College GameDay, Marty Smith, whose mission in this thoughtful and funny memoir is to return fans to the true soul of sports in this country. You know Marty right? The guy during College GameDay hanging off the back of a pickup truck while zooming around the Clemson athletic facilities. The guy who visits Nick Saban's lake house and somehow gets Coach to jump in the lake. The guy who sits down with Dale Jr. at Daytona to talk through tears about his miraculous return to racing. The guy who interviews Tiger Woods, Tim Tebow, Peyton Manning and Jimmie Johnson -- the guy who gets paid to live the fantasy of every sports fan in America. Never Settle is the funny but oh, it's true story of how Marty got here, and a revealing look at his journey. Never Settle includes all the best stories and behind-the-scenes moments from Marty's wild life, covering topics including: college football, racing, fathers and sons, how sports can bring us together, and how it all goes back to growing up on a farm and playing high school ball in Pearisburg, Virginia.
Download or read book Cristiano Ronaldo written by Guillem Balague and published by Orion. This book was released on 2015-11-05 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive award-winning biography of Cristiano Ronaldo - fully updated to include the 2022 World Cup, Ronaldo's explosive exit from Manchester United and his record-breaking transfer to Al-Nassr As the Qatar World Cup opened to worldwide jubilation, Cristiano Ronaldo's second spell at Manchester United reached an abrupt conclusion. It was not to be the fairy tale ending to a glittering career. Instead, over the two seasons, it had snowballed into a toxic standoff between himself, the board and newly appointed manager, Erik ten Hag. The Theatre's dream was over. On 22 November 2022, Ronaldo's contract was terminated. In this compelling account, Guillem Balagué draws on impeccable sources, first-hand interviews and unprecedented access, taking us on a journey from Madeira to Manchester, and onto Spain, Italy and Saudi Arabia. From Ronaldo's tutelage under Sir Alex Ferguson to becoming the biggest galáctico of them all at Real Madrid, and captaining Portugal to the first silverware in their history at the UEFA Euro 2016, Guillem chronicles Ronaldo's career in its entirety. This is nothing less than the definitive portrait of a true icon of modern football, who has reached the very heights of the beautiful game and cemented his place as one of the greatest players of all time.
