Download or read book Warp Speed Branding written by Agnieszka Winkler and published by Wiley-Interscience. This book was released on 1999-07-26 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising expert Agnieszka M. Winkler offers an insider's perspective on how technology has changed marketing and advertising. Writing with clarity and confidence, she outlines the steps advertisers and marketers must take to keep pace. She cites high-profile companies like Dell Computers and Amazon as examples of brands that were built in months, not years. These examples illustrate her sometimes complex concepts, and make them more accessible. Unfortunately, she also devotes a large amount of space to what amounts to a commercial for an adverting software application that she's trying to sell. But for readers who can stomach the pitch, getAbstract recommends this book to those who work in marketing, advertising, or related industries, and to those who are making the transition to technology-driven brand building. (Editor's note: TeamToolz, one of the major resources covered in this book, is a pay-for-use service sold by the author.).
Download or read book Speed to Market written by Vincent Bozzone and published by AMACOM/American Management Association. This book was released on 2001 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lean manufacturing is the single most effective way to increase sales, cut costs, improve margins, and secure the future of a business. The problem is that the principles and philosophies of lean manufacturing are geared strictly to mass production operations and can be ineffective, even detrimental, for smaller job shops and make-to-order businesses. Now, Speed to Market delivers a proven approach for smaller suppliers who want to successfully cut their lead time and trigger profitable growth. Completely updated and expanded, the book explains how to: * Apply the principles of pull, flow, and the elimination of waste to every area of the company, at every stage from quotes to cash* Implement a continuous improvement process while sidestepping the typical implementation pitfalls* Ease scheduling problems* Improve performance and profitability using the book's practical concepts, process analysis tools, and perspective-enhancing techniques and much more
Download or read book Get Up To Speed with Online Marketing written by Jon Reed and published by Pearson UK. This book was released on 2012-09-26 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONLINE MARKETING – CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn’t always work these days – and it’s expensive. People screen out TV ads, magazine ads, and billboards. Instead they’re spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that’s online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including: Websites Search engine marketing Email marketing Blogging Podcasts Online video Social networks e.g. Facebook and MySpace Virtual worlds e.g. Second Life Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!
Download or read book Exploring Firm Level Market Knowledge Competence and Its Implications for the Speed and Success of Export Expansion written by Saba Khalid and published by University of Vaasa. This book was released on 2009 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tiivistelmä: Yritysten markkinatietoa koskeva kompetenssi ja sen vaikutukset vientitoiminnan laajentamisen nopeuteen ja onnistumiseen: ohjelmistoteollisuutta koskeva monimuotoinen tutkimusasetelma.
Download or read book Strategic Speed written by Jocelyn R. Davis and published by Harvard Business Press. This book was released on 2010 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Strategic Speed, we finally get the implementation model that needs to go with the strategy."---Lean Schlesinger, President, Babson College --
Download or read book Get Up to Speed with Online Marketing written by Jon Reed and published by Pearson Education. This book was released on 2012-05-07 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking. Get Up to Speed with Online Marketing shows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to: Create a website Get found on Google Get your email marketing right Create content your market will value with blogs, podcasts, video and images Promote your business with social networking sites such as Facebook, LinkedIn and Twitter Develop a coherent online marketing plan Manage your online marketing workload Measure your results
Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Download or read book Adaptive Markets written by Andrew W. Lo and published by Princeton University Press. This book was released on 2019-05-14 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new, evolutionary explanation of markets and investor behavior Half of all Americans have money in the stock market, yet economists can’t agree on whether investors and markets are rational and efficient, as modern financial theory assumes, or irrational and inefficient, as behavioral economists believe. The debate is one of the biggest in economics, and the value or futility of investment management and financial regulation hangs on the answer. In this groundbreaking book, Andrew Lo transforms the debate with a powerful new framework in which rationality and irrationality coexist—the Adaptive Markets Hypothesis. Drawing on psychology, evolutionary biology, neuroscience, artificial intelligence, and other fields, Adaptive Markets shows that the theory of market efficiency is incomplete. When markets are unstable, investors react instinctively, creating inefficiencies for others to exploit. Lo’s new paradigm explains how financial evolution shapes behavior and markets at the speed of thought—a fact revealed by swings between stability and crisis, profit and loss, and innovation and regulation. An ambitious new answer to fundamental questions about economics and investing, Adaptive Markets is essential reading for anyone who wants to understand how markets really work.
Download or read book IBPS CWE Specialist Officer 101 Speed Tests Agriculture Marketing IT written by Disha Experts and published by Disha Publications. This book was released on 2017-09-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: " IBPS-CWE Specialist Officer 101 Speed Tests - Agriculture/ Marketing/ IT with Success Guarantee” IF YOU MASTER THIS BOOK SUCCESS IS GUARANTEED IN THE UPCOMING IBPS PO EXAM Yes it’s true. If you can master this book you will crack the IBPS-CWE Specialist Officer 101 Speed Tests - Agriculture/ Marketing/ IT Exam for sure. The book is the 1st and the Most Innovative Book and makes you feel comfortable. Since things are well structured and executed. It gives you a proper channel for preparing and guiding you to do things as per these 101 TESTS. It contains all the IMPORTANT CONCEPTS which are required to crack this exam. The concepts are covered in the form of 101 SPEED TESTS. No matter where you PREPARE from – a coaching or any textbook/ Guide - 101 SPEED TESTS provides you the right ASSESSMENT on each topic. Your performance provides you the right cues to IMPROVE your concepts so as to perform better in the final examination. It is to be noted here that these are not mere tests but act as a checklist of student’s learning and ability to apply concepts to different problems. The book is based on the concept of TRP – Test, Revise and Practice. It aims at improving your SPEED followed by STRIKE RATE which will eventually lead to improving your SCORE. How is this product different? • 1st unique product with 101 speed tests. • Each test is based on small topics which are most important for the IBPS PO exam. Each test contains around 25-50 MCQs (on the latest pattern of the exam) depending upon its importance for the exam. • The whole syllabus has been divided into 4 sections which are further distributed into 100 topics. 1. Quantitative Aptitude is distributed into 32 topics. 2. Reasoning is distributed into 30 topics. 3. English is distributed into 14 topics. 4. Professional Knowledge is distributed into 23 topics - 8 topics in Agriculture + 7 topics in Marketing + 8 topics in IT. • In the end of each section a Sectional Test is provided so as to sum up the whole section. So 1 sectional Test for Quantitative Aptitude, Reasoning, English and 1 sectional test for Agriculture, Marketing and IT each. • Finally at the end a FULL TEST is provided so as to give the candidates the real feel of the final exam. The Full Test provides 3 optional set of questions for Agriculture, Marketing and IT. • In all, the book contains 3250+ Quality MCQ’s in the form of 101 tests. • Solutions to each of the 101 tests are provided at the end of the book. • Separate Time Limit, Maximum Marks, Cut-off, Qualifying Score is provided for each test. • The book also provides a separate sheet, SCORE TRACKER where you can keep a record of your scores and performance. • It is advised that the students should take each test very seriously and must attempt only after they have prepared that topic. • The General Awareness section has been updated latest Current Affairs. • Once taken a test the candidates must spend time in analysing their performance which will provide you the right cues to IMPROVE the concepts so as to perform better in the final examination. • It is our strong belief that if an aspirant works hard on the cues provided through each of the tests he/ she can improve his/ her learning and finally the SCORE by at least 20%.
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Download or read book Principles of Marketing written by Fred Emerson Clark and published by . This book was released on 1922 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hacking Marketing written by Scott Brinker and published by John Wiley & Sons. This book was released on 2016-03-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Download or read book Real Time Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2011-12-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Download or read book Scale at Speed written by Felix Velarde and published by Robinson. This book was released on 2021-06-10 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scale at Speed gets your business over the hump of doing fine to triple revenue in two years. Unlike other business growth books, this is a how-to guide, matching theory with easily actionable steps. Scale at Speed has helped founders, entrepreneurs and business leaders: - Chart a clear route to business transformation - Build enthusiastic and talented support for your vision - Uncover your unique value proposition - Introduce processes and KPIs - Untangle yourself from the day-to-day - Become a market leader while reducing marketing costs - Achieve the best exit price Written in a clear, honest and engaging style by Felix Velarde, founder of the 2Y3X growth accelerator, which has been helping businesses scale since 2016. Velarde founded one of the world's first web design consultancies, before spending a twenty-year career creating, growing and selling digital marketing's highest-profile businesses.
Download or read book Machinery Market written by and published by . This book was released on 1926 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Internet Marketing Speed Series written by Peter Clark and published by . This book was released on 2016-09-07 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has always been an exciting profession. There is the challenge of coming up with new and creative ways to catch the attention of the public, hold that attention long enough to build up enthusiasm for a product line, and then motivate consumers to take that final step and purchase the good or service.There is a lot of time and effort that goes into developing a solid marketing plan, and then even more resources required to actually get the plan rolling and producing results.Like most professions, marketing follows some basic guidelines, based on what has worked in the past. Unlike some professions, marketing is a fluid type of career. As technologies change and the tastes of a fickle public shift, there is an ever increasing need to be alert to new and exciting ways to get the point across to people who are looking for just what you have to sell them. Over the last couple of decades, the concept of Internet marketing as taken on a new prominence in the scheme of promoting goods and services. Originally seen as more or less an adjunct to traditional marketing methods, Internet marketing is now perceived as a legitimate and powerful form of marketing all its own. In many ways, Internet marketing has taken the old rules and rewritten them for a new age. One great thing about Internet marketing is that you do not have to study the concepts of marketing for a number of years or obtain a degree in the subject before being ready to step out and begin a marketing career. In fact, it is possible to learn the basics in your home and during your spare hours.Here are some things you should known about Internet marketing, what you need in order to get started, and some tips on how to find the right types of places in the cyber-world to look for important clues as to what you can effectively market.
Download or read book Types and Market Classes of Live Stock written by Henry William Vaughan and published by . This book was released on 1915 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
