Download or read book Special Issue Exploring the Relationship Between Marketing and Supply Chain Management written by John T. Mentzer and published by . This book was released on 2010 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Promoting Logistics and Supply Chain Resilience Through Digital Transformation written by Masudin, Ilyas and published by IGI Global. This book was released on 2022-11-25 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adoption of new technologies in logistics and supply chain processes is crucial for the continued effectiveness of supply chains. Technology has the potential to address the issue of logistics and supply chain visibility throughout the supply chain, from raw materials through manufacturers and end users. When properly implemented, improved forecasting of inventory levels, employee productivity, adequate accountability, and higher warehouse savings are all possible. Additionally, businesses must upskill their supply chain workers and recruit and manage digital talent in cross-functional teams. The Handbook of Research on Promoting Logistics and Supply Chain Resilience Through Digital Transformation discusses the ways in which global logistics and supply chains have been severely disrupted by digital technology transformation. The book helps policymakers in designing a resilient framework that can absorb external shocks like the COVID-19 pandemic and also enhances the performance and operational capability of the logistics and supply chain network. Covering topics such as oil and gas maintenance support, stakeholder management, and business optimization strategy, this major reference work is essential for logistics professionals, business leaders and executives, IT managers, government officials, manufacturers, students and faculty of higher education, librarians, researchers, and academicians.
Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Download or read book Handbook of Research on Global Supply Chain Management written by Christiansen, Bryan and published by IGI Global. This book was released on 2015-11-12 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply Chain Management (SCM) has always been an important aspect of an enterprise’s business model and an effective supply chain network is essential to remaining competitive in a global environment. By properly managing the flow of goods and services, businesses can operate more efficiently while managing most of the workload behind-the-scenes. The Handbook of Research on Global Supply Chain Management is an in-depth reference source that covers emerging issues and relevant applications of information pertaining to supply chain management from an international perspective. Featuring coverage on topics such as the global importance of SCMs to strategies for producing an effective supply chain, this comprehensive publication is an essential resource for academics and business professionals alike interested in uncovering managerial insight and logistics solutions.
Download or read book Web Based Services Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-11-09 with total page 2461 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent explosion of digital media, online networking, and e-commerce has generated great new opportunities for those Internet-savvy individuals who see potential in new technologies and can turn those possibilities into reality. It is vital for such forward-thinking innovators to stay abreast of all the latest technologies. Web-Based Services: Concepts, Methodologies, Tools, and Applications provides readers with comprehensive coverage of some of the latest tools and technologies in the digital industry. The chapters in this multi-volume book describe a diverse range of applications and methodologies made possible in a world connected by the global network, providing researchers, computer scientists, web developers, and digital experts with the latest knowledge and developments in Internet technologies.
Download or read book Organizational Culture and Behavior Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-02-10 with total page 1932 pages. Available in PDF, EPUB and Kindle. Book excerpt: The questionable practices and policies of many businesses are coming under scrutiny by consumers and the media. As such, it important to research new methods and systems for creating optimal business cultures. Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications is a comprehensive resource on the latest advances and developments for creating a system of shared values and beliefs in business environments. Featuring extensive coverage across a range of relevant perspectives and topics, such as organizational climate, collaboration orientation, and aggressiveness orientation, this book is ideally designed for business owners, managers, entrepreneurs, professionals, researchers, and students actively involved in the modern business realm.
Download or read book Designing and Implementing Global Supply Chain Management written by Joshi, Sudhanshu and published by IGI Global. This book was released on 2015-12-02 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business practices are constantly evolving in order to meet growing customer demands. By implementing fresh procedures through the use of new technologies, organizations are able to remain competitive and meet the expectations of their customers. Designing and Implementing Global Supply Chain Management examines how various organizations have re-engineered their business processes in an effort to accommodate new innovations and remain relevant in a highly competitive global marketplace. Highlighting the creation of integrated supply chains and the emergence of virtual business communities, this publication is an appropriate reference source for students, researchers, and practitioners interested in trending approaches to external business functions used to efficiently respond to growing customer demands.
Download or read book Special Issue Global Supply Chain Management written by Brian D. Neureuther and published by . This book was released on 2012 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Decision Management Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-30 with total page 2350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The implementation of effective decision making protocols is crucial in any organizational environment in modern society. Emerging advancements in technology and analytics have optimized uses and applications of decision making systems. Decision Management: Concepts, Methodologies, Tools, and Applications is a compendium of the latest academic material on the control, support, usage, and strategies for implementing efficient decision making systems across a variety of industries and fields. Featuring comprehensive coverage on numerous perspectives, such as data visualization, pattern analysis, and predictive analytics, this multi-volume book is an essential reference source for researchers, academics, professionals, managers, students, and practitioners interested in the maintenance and optimization of decision management processes.
Download or read book Marketing and the Customer Value Chain written by Thomas Fotiadis and published by Taylor & Francis. This book was released on 2022-02-28 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.
Download or read book Special Issue Supply Chain Management written by Satish Mehra and published by . This book was released on 2005 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Purchasing and Supply Chain Management written by W. C. Benton, Jr. and published by SAGE Publications. This book was released on 2020-09-10 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purchasing and Supply Chain Management introduces students to purchasing as it relates to the supply chain and other functions and systems within an organization, such as marketing, logistics, and operations. Author W. C. Benton, Jr. draws from more than 30 years of practice, instruction, research, and consulting experience to teach students proactive collaboration, negotiation, and analytics. Through a step-by-step approach, readers will gain data-driven purchasing skills crucial for the next generation of professionals. The Fourth Edition is fully updated with new real-world cases, the latest research, and current coverage of key trends in the field. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Download or read book Effective Open Innovation Strategies in Modern Business Emerging Research and Opportunities written by Rao, N. Raghavendra and published by IGI Global. This book was released on 2018-06-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has created an increase in the number of business opportunities presented to enterprises. A competitive market places demands on businesses to think differently and follow new approaches to managing their business goals and remaining acceptable to suppliers and service providers. Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities is a comprehensive resource that focuses on the importance of interdisciplinary concepts in open innovation projects. Using case illustrations, the book examines concepts such as virtual reality, knowledge harvesting, and business process reengineering in relation to open innovation initiatives. As a publication exploring the areas of management and information technology disciplines, this resource is useful for corporate executives, business managers, entrepreneurs, business professionals, and graduate-level students seeking current research on business innovation techniques and approaches.
Download or read book Big Data Analytics Techniques for Market Intelligence written by Darwish, Dina and published by IGI Global. This book was released on 2024-01-04 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-expanding realm of Big Data poses a formidable challenge for academic scholars and professionals due to the sheer magnitude and diversity of data types, along with the continuous influx of information from various sources. Extracting valuable insights from this vast and complex dataset is crucial for organizations to uncover market intelligence and make informed decisions. However, without the proper guidance and understanding of Big Data analytics techniques and methodologies, scholars may struggle to navigate this landscape and maximize the potential benefits of their research. In response to this pressing need, Professor Dina Darwish presents Big Data Analytics Techniques for Market Intelligence, a groundbreaking book that addresses the specific challenges faced by scholars and professionals in the field. Through a comprehensive exploration of various techniques and methodologies, this book offers a solution to the hurdles encountered in extracting meaningful information from Big Data. Covering the entire lifecycle of Big Data analytics, including preprocessing, analysis, visualization, and utilization of results, the book equips readers with the knowledge and tools necessary to unlock the power of Big Data and generate valuable market intelligence. With real-world case studies and a focus on practical guidance, scholars and professionals can effectively leverage Big Data analytics to drive strategic decision-making and stay at the forefront of this rapidly evolving field.
Download or read book Humanitarian Logistics written by R. Tomasini and published by Springer. This book was released on 2009-02-19 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine planning an event like the Olympics. Now imagine planning the same event but not knowing when or where it will take place, or how many will attend. This is what humanitarian logisticians are up against. Oversights result in serious consequences for the victims of disasters. So they have to get it right, fast.
Download or read book Boundary Spanning Marketing Organization written by G. Tomas M. Hult and published by Springer Science & Business Media. This book was released on 2012-04-24 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.
Download or read book Strategic Management of Sustainable Manufacturing Operations written by Dubey, Rameshwar and published by IGI Global. This book was released on 2016-05-11 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: As companies and organizations continue to grow economically, it has become pertinent to also implement business and management practices that help relieve environmental and social stressors created by manufacturing processes. Strategic Management of Sustainable Manufacturing Operations features an inclusive overview of various management practices that contribute to the sustainability efforts of an organization. Highlighting successful techniques being implemented and utilized by different companies, this publication is an essential reference source for researchers, academics, consultants, policy makers, and practitioners interested in sustainable performance measurement, supply chain design, and operations management.
