Download or read book Spark Your Career in Advertising written by Angie Wojak and published by Spark Publishing Group. This book was released on 2007 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spark Your Career in Magazines written by Veronica Clyde and published by Spark Publishing Group. This book was released on 2007 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spark Your Career in Book Publishing written by Traci Maynigo and published by Spark Publishing Group. This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Your Career in Advertising written by Donald Thomas Rivers and published by . This book was released on 1947 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising written by Heather Jacobs and published by Career FAQs. This book was released on 2006 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Career FAQs Advertising tells the stories of the professionals whose ideas pop up all over your television, magazines, computer screen and mobile phone, and who knows where next! Find out how you can gain the right qualifications and experience to make your mark as a copywriter, art director, account manager, designer, media buyer and more.
Download or read book Starting Your Career in Broadcasting written by Chris Schneider and published by Simon and Schuster. This book was released on 2010-06-29 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting Your Career in Broadcasting is the complete guide to breaking into this competitive field--and staying there. It’s packed with advice from top personalities including Bob Costas, Chris Berman, Larry King, Jim Lampley, Bob Kingsley, Rene Syler, Troy Aikman, plus station managers and other broadcasting pros, all sharing stories of how they got their start in broadcasting. Often hilarious, sometimes moving, always insightful, these anecdotes offer first-hand guidance on making the right career choices. Chapters explore specific on-air and behind-the-scenes jobs; broadcasting schools and what they teach; what news and program directors seek in job applicants; tips for being effective on the air; how an aspiring broadcaster can buy airtime; weathering the ups and downs of a competitive industry; and much more. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Guide to Your Career written by Alan B. Bernstein and published by The Princeton Review. This book was released on 2004-04-06 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Career counselor Alan B. Bernstein helps you identify your interests and style by guiding you through the Birkman Career Style Summary.(TM) You will answer a series of questions about your personal preferences and then score yourself to identify your Birkman(TM) colors on a grid. Your Birkman(TM) colors represent your career interests and style-not only what you like to do but also how you like to do it. The Princeton Review's Guide to Your Career features: - Profiles of more than 200 professions, from accountant to zoologist - First-hand insight from professionals - Easy organization so you can find all the careers compatible with your needs and desires - In-depth information on the hottest careers in a twenty-first century economy, from the expected (attorney, carpenter, and dentist) to the unexpected (baseball player, sommelier, and wedding consultant) - Crucial career data, including average salaries and major associations Alan B. Bernstein, C.S.W., P.C., is a psychotherapist with expertise in career development and has consulted on strategic training and development programs at major institutions.
Download or read book One in a Thousand written by Graham Broad and published by University of Toronto Press. This book was released on 2017-03-20 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short microhistory details the life and death of Eddie McKay, a varsity athlete at Western University, who flew with the Royal Flying Corps in the First World War. Graham Broad switches creatively from telling McKay's fascinating story to teaching valuable lessons on how to do history: why the past matters, why historians take different approaches, how to pose historical questions, how to identify relevant source materials, and the importance of thoughtful, intelligent, and respectful treatment of historical subjects. The book includes a timeline of the subject's life, a map of relevant combat areas in the Battle of the Somme, and nine illustrations. It concludes with four unsolved events in McKay's life: a mysterious woman, a strange advertisement for batteries, an empty envelope, and an unknown grave—demonstrating that even a detailed history about one person's life is never really complete.
Download or read book The SPARK Method written by Cori Wamsley and published by . This book was released on 2019-05-02 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can't throw a logo-stamped pen without hitting someone's business book today. Every emerging leader and high-performer needs one to demonstrate their credibility, reach a bigger audience, and connect with the media, but let's face it, you're are busy. And you probably don't know how to write a book. Even worse, many people don't consider themselves to be creative.So how can you write a business book fast without the stress and hassle of DIY? It's simple when you use Cori Wamsley's SPARK Method! In The SPARK Method: How to Write a Book for Your Business Fast, Cori details every step of the writing process, from planning through writing through figuring out the title and cover. She makes a nebulous process incredibly easy for anyone to implement. Even if you have tons of ideas. Even if you lack direction. Even if you don't even know what an ISBN is . . . The SPARK Method can help you get through the writing process so you, too, can finally have a book to represent you, your ideas, your brand, and your story. Bonus downloads from Cori's website enrich the process, giving added value to this fantastic book. Buy this book, and get started on one amazing evergreen marketing tool that will help you make a bigger impact than ever before!
Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2021-04-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You’ll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to’s for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Download or read book Careers in Marketing written by Eric Siebert and published by Careers In Marketing. This book was released on 2016 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description.
Download or read book Amplify Your Career and Life written by Peter C. Diamond and published by Greenleaf Book Group. This book was released on 2014-10-14 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Midlife—the time you spend between the ages of thirty-five and fifty-five—is a critical juncture in anyone’s career and life. And yet these tend to be neglected decades. You may feel vulnerable about who you are and what you want to do, boxed in by societal pressures and an overly outward focus. You may know that the time to invoke change is now. But how? Enter Amplify Your Career and Life,an insightful look at successfully traversing these midlife years. Author and executive coach Peter C. Diamond struggled through his own midlife quandary. When faced with a series of life-altering events, he realized the need to reclaim his life and take action in order to move forward in a more holistic and gratifying manner. In this book, Diamond presents the four principles of action developed through his own experience and his time spent coaching hundreds of clients: interrogating your life, formulating your plan to amplify your life, conquering old foes, and adopting the changes you desire. Using personal stories and practical advice, Diamond shows you how to design an action plan to triumphantly navigate the challenges of midlife in order to thrive in the future.
Download or read book This Fascinating Advertising Business written by Harry Lewis Bird and published by Wildside Press LLC. This book was released on 2008-08-01 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.
Download or read book Word of mouth Advertising Online and Off written by Lynn Thorne and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the buzz free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Download or read book Follow the Feeling written by Kai D. Wright and published by John Wiley & Sons. This book was released on 2019-07-16 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.
Download or read book Girltribes written by Helen Roe and published by Balboa Press. This book was released on 2016-08-05 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do this, say that, eat this, look like that. Media marketing has something to say 24/7. GirlTribes is your go-to guide, to empower you to be a proactive thinker, to stay curious and challenge marketing messages. Its your opportunity to challenge the norm, shape your own unique style, and contribute to meaningful marketing through brands that make a difference. This revealing, behind-the-scenes peek at media marketing will spark conversation, ending the compare and despair game. It will help you make smarter decisions, strengthen your inner confidence and propel you towards greatness. From real-life examples to personal shares from teen girls, you dont have to figure this out alone. GirlTribes has your back. Decoding marketing and media, this book is essential reading for all teen girls ready to make their mark in the world.
Download or read book Insanely Simple written by Ken Segall and published by Penguin UK. This book was released on 2012-04-26 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.
