Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book The Storyteller s Thesaurus written by Troll Lord Games and published by Troll Lord Games. This book was released on 2015-04-30 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:

Download or read book Let s Pretend This Never Happened written by Jenny Lawson and published by Penguin. This book was released on 2012-04-17 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestselling (mostly true) memoir from the hilarious author of Furiously Happy. “Gaspingly funny and wonderfully inappropriate.”—O, The Oprah Magazine When Jenny Lawson was little, all she ever wanted was to fit in. That dream was cut short by her fantastically unbalanced father and a morbidly eccentric childhood. It did, however, open up an opportunity for Lawson to find the humor in the strange shame-spiral that is her life, and we are all the better for it. In the irreverent Let’s Pretend This Never Happened, Lawson’s long-suffering husband and sweet daughter help her uncover the surprising discovery that the most terribly human moments—the ones we want to pretend never happened—are the very same moments that make us the people we are today. For every intellectual misfit who thought they were the only ones to think the things that Lawson dares to say out loud, this is a poignant and hysterical look at the dark, disturbing, yet wonderful moments of our lives. Readers Guide Inside

Download or read book Mother Land written by Leah Franqui and published by HarperCollins. This book was released on 2020-07-14 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Lively and evocative, Mother Land is a deftly crafted exploration of identity and culture, with memorable and deeply human characters who highlight how that which makes us different can ultimately unite us.”—Amy Myerson, author of The Bookshop of Yesterdays and The Imperfects From the critically acclaimed author of America for Beginners, a wonderfully insightful, witty, and heart-piercing novel, set in Mumbai, about an impulsive American woman, her headstrong Indian mother-in-law, and the unexpected twists and turns of life that bond them. When Rachel Meyer, a thirtysomething foodie from New York, agrees to move to Mumbai with her Indian-born husband, Dhruv, she knows some culture shock is inevitable. Blessed with a curious mind and an independent spirit, Rachel is determined to learn her way around the hot, noisy, seemingly infinite metropolis she now calls home. But the ex-pat American’s sense of adventure is sorely tested when her mother-in-law, Swati, suddenly arrives from Kolkata—a thousand miles away—alone, with an even more shocking announcement: she’s left her husband of more than forty years and moving in with them. Nothing the newlyweds say can budge the steadfast Swati, and as the days pass, it becomes clear she is here to stay—an uneasy situation that becomes more difficult when Dhruv is called away on business. Suddenly these two strong-willed women from such very different backgrounds, who see life so differently, are alone together in a home that each is determined to run in her own way—a situation that ultimately brings into question the very things in their lives that had seemed perfect and permanent . . . with results neither of them expect. Heartfelt, charming, deeply insightful and wise, Mother Land introduces us to two very different women from very different cultures . . . who maybe aren’t so different after all.

Download or read book Against Expression written by Craig Dworkin and published by Northwestern University Press. This book was released on 2011-01-17 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charles Bernstein has described conceptual "poetry pregnant with thought." Against Expression, the premier anthology of conceptual writing, presents work that is by turns thoughtful, funny, provocative, and disturbing. Editors Craig Dworkin and Kenneth Goldsmith chart the trajectory of the conceptual aesthetic from early precursors such as Samuel Beckett and Marcel Duchamp through major avant-garde groups of the past century, including Dada, Oulipo, Fluxus, and language poetry, to name just a few. The works of more than a hundred writers from Aasprong to Zykov demonstrate a remarkable variety of new ways of thinking about the nature of texts, information, and art, using found, appropriated, and randomly generated texts to explore the possibilities of non-expressive language. --Book Jacket.

Download or read book Reading Behind Bars written by Jill Grunenwald and published by Center Point. This book was released on 2019-09 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: In December 2008, twentysomething Jill Grunenwald graduated with her master's degree in library science, ready to start living her dream of becoming a librarian. But the economy had a different idea. As the Great Recession reared its ugly head, jobs were scarce. After some searching, however, Jill was lucky enough to snag one of the few librarian gigs left in her home state of Ohio. The catch? The job was behind bars as the prison librarian at a men's minimum-security prison. Talk about baptism by fire.

Download or read book My Latest Grievance written by Elinor Lipman and published by Houghton Mifflin Harcourt. This book was released on 2007-05-08 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: A liberal New England college campus is a peculiar place for a girl to grow up in this “lovable, psychologically intricate [and] bittersweet farce” (The New York Times Book Review). Massachusetts, 1970s. Born to a pair of “bleeding heart” professors who live on campus as dorm parents, Frederica Hatch soon finds herself the unofficial mascot of Dewing College. Life is so ideal that by the time she becomes a teenager, Frederica finds herself chafing under the care of "the most annoyingly evenhanded parental team in the history of civilization." But she’s about to learn that life isn’t as simple or idyllic as it seems—even amid the manicured lawns of a small women’s college like Dewing. A new dorm parent has just arrived on campus. Laura Lee French is glamorous, worldly, and the former wife of Frederica’s father. Suddenly, Frederica sees her parents’ lives—and by extension her own—in a whole new light. “May be Lipman's best work so far... Every page offers laugh-out-loud dialogue.”—The Seattle Times

Download or read book Anagram Solver written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2009-01-01 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.

Download or read book Merriam Webster s Rhyming Dictionary written by Merriam-Webster, Inc and published by Merriam-Webster. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: New edition! Convenient listing of words arranged alphabetically by rhyming sounds. More than 55,000 entries. Includes one-, two-, and three-syllable rhymes. Fully cross-referenced for ease of use. Based on best-selling Merriam-Webster's Collegiate® Dictionary, Eleventh Edition.

Download or read book Tunerville written by A. Elizabeth West and published by . This book was released on 2020-01-06 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever wondered what would happen if you could meet a ghost, talk to it, or even touch it, this book is for you! Paranormal investigator Chris Taylor really wants to see a ghost. So he invents a remote control that tunes them back into the physical world. Hoping to help stranded spirits, he sells the rights to a TV network, only to see his gadget disrupt both earthly and unearthly society. The tuner's effect on humanity threatens the dimension that houses the afterlife, known as the Realm. Its Directorate sends an emissary, Callahan, to oversee a solution: Chris must persuade people to stop using his invention. The living don't want to give up the tuners - and neither do the dead. Chris enlists help from his friends, Callahan, and a groovy Seventies ghost and begins a clumsy romance with activist Hannah Lively. But when a scientist bent on glory tweaks the tuner and opens a dangerous portal, they're forced to devise a perilous plan to stop her. What follows takes Chris on a journey he never imagined, one that could ultimately cost him everything.

Download or read book Surround Audience written by Lauren Cornell and published by Skira. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This exhibition and book mark the third edition of the Triennial, a signature initiative of the New Museum devoted to early-career artists from around the world. It provides an important platform for an emergent generation of artists that is shaping the discourse of contemporary art. The Triennial's predictive, rather than retrospective, model embodies the institution's thirty-seven-year commitment to exploring the future of culture through the art of today"--Page 7.

Download or read book 50 Things to Draw written by Ed Tadem and published by . This book was released on 2014-08-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A penguin, a hot fudge sundae, a scooter, a garden gnome. . . Whether you’ve never drawn more than a stick figure or you haven’t sketched in years, this collection of 50 everyday and quirky subjects will get your creative juices flowing. It’s packed with step-by-step instructions, helpful tips, and basic techniques to inspire all skill levels. With pages for sketching included, all you need is this book and a pencil to unleash the artist in you!

Download or read book Old Winter written by Judith Benét Richardson and published by Scholastic Incorporated. This book was released on 1996 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the townspeople complain about the cold weather, Old Winter's feelings are hurt and he takes a very long nap in the meat locker of the P & J Supermarket.

Download or read book Aggretsuko Work Rage Balance written by Oni Press and published by . This book was released on 2021-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Comics Easy as ABC written by Ivan Brunetti and published by Astra Publishing House. This book was released on 2019-04-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to comics for kids is an essential tool for all those who enjoy comics. Simple cartooning basics are outlined with easy examples to follow. kids, parents, teachers, and librarians will love the humorous step-by-step lessons by master cartoonist and teacher Ivan Brunetti. Even reluctant artists will be inspired to pick up a pen and give it a try.

Download or read book Delta CX written by Angie Born and published by . This book was released on 2019-09-19 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delta CX is a refreshing model bringing CX and UX together in task and in name with the key goal of improving the products, services, and experiences (PSE) that we offer our potential and current customers. Rather than following trends or drinking the snake oil, Delta CX presents a time-tested, thorough approach that helps you establish values, vision, strategies, and goals. Great PSE require the right teams and strategies in place to proactively predict and mitigate the risk of delivering wrong or flawed PSE. Adopting Delta CX means we all finally speak the same language, from tasks and deliverables to job titles and required skills to where CX fits into Agile organizations to processes and teams. Calculate the ROI of investing more time and resources into building the right PSE the first time. Save time, money, and sanity. Replace guessing and assumptions with Lean customer research that is planned, conducted, and interpreted by experts. Learn why quality should be our #1 priority, and how to rededicate our organization to our external and internal customers.Target audiences: Managers, workers, practitioners, freelancers, consultants, contractors, execs, stakeholders, and everybody else working in CX, UX, Marketing, Product Management, Engineering, Project Management. Business Analysts (BAs), Data Scientists, Writers, Visual Designers, Information Architects, Interaction Designers, Product Designers, and Researchers.The long and problem-focused version: In an era of faster, faster, faster, our workplaces are sacrificing quality, collaboration, culture, and the customer experience to "just ship it." Business goals don't seem to align with customers' needs. Customers constantly raise their standards and expectations, and they notice when companies are out of touch or get it wrong. Competitors, investors, shareholders, the press, bloggers, social media, and Wall Street also notice. Brands are being surprised when their products, services, and experiences (PSE) are disliked or rejected by customers, or go viral for the wrong reasons. Companies claim they are customer-focused, user-centric, and designing for the needs of real customers. Initiatives to increase the ability to build the right PSE should have meant hiring more CX and UX talent. However, with UX still misunderstood, circumvented, overruled, and excluded at many companies, workplaces that didn't know how to assess CX and UX talent hired anybody who put "UX" on their resume. Poor hiring choices lead to silos and "bad design." Rather than wondering if "UX" workers were unqualified, leadership blamed UX and User-Centered Design (UCD): They must be bloated, outdated, not Lean, not Agile things we don't really need. We started imagining that "everybody can be a designer." Get people sketching in design sprints, and solve our company's biggest challenges. We called for democratization and decentralization of UX and design because perhaps taking some power away from these "high-ego UX people" we hired will fix this. Suddenly, everybody was a design thinker doing design thinking, yet few people can agree on what design thinking is.Everybody became quietly desperate. UX practitioners wanted to evangelize, and invited teammates to UX evangelism presentations, which often backfired. Companies of all sizes and ages, including Fortune 500s, tried methodologies designed for startups. Startups fail roughly 95% of the time. It's so rare that they innovate or build something the public actually wants. Why would we want to emulate a segment with such a high failure rate? We're lost. We need another business transformation, a return to prioritizing the quality of what we ideate, architect, design, test, build, and unleash on the public.(Return to the top for the short and happy version.)