Download or read book Selling Time written by Dennis E. Brown and published by Createspace Independent Pub. This book was released on 2009-10 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step by step guide to selling small and medium market radio advertising. From prospecting for business to follow up after the sale and everything in between. A great guide for the new or seasoned radio account executive.
Download or read book Sold on Radio written by Jim Cox and published by McFarland. This book was released on 2008-09-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
Download or read book Professional Radio Advertising Sales written by Spike Santee and published by . This book was released on 2019-09-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Radio Advertising Sales, The Complete Course for a Professional Career in Radio Advertising Sales will guide a new Radio advertising salesperson from their first day in the Radio station to their first annual contract within 90 days. This is an all-inclusive guide that details every step in the professional selling process for Radio advertising. The book includes detailed descriptions on goal setting, prospecting, interviewing, appointment setting, qualifying, presenting, closing and customer service. Using a special skill-stacking formula, the author teaches how to master each skill in his successful sales process in the proper sequence. Special attention is devoted to the science of successful Radio advertising with an emphasis on the psychology of consumer behavior, the mathematics of scheduling and the brain science involved in writing emotionally engaging commercials. This is a must-have resource for anyone seeking to make more money more quickly in Radio advertising sales. You can learn more at www.myradioschool.com.
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2011-08-26 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Download or read book Radio Active written by Kathleen M. Newman and published by Univ of California Press. This book was released on 2004-05-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform—focusing on the failure of activists to win significant changes for commercial radio—Kathy M. Newman argues that the 1930s witnessed the emergence of a symbiotic relationship between advertising and activism. Advertising helped to kindle the consumer activism of union members affiliated with the CIO, middle-class club women, and working-class housewives. Once provoked, these activists became determined to influence—and in some cases eliminate—radio advertising. As one example of how radio consumption was an active rather than a passive process, Newman cites The Hucksters, Frederick Wakeman's 1946 radio spoof that skewered eccentric sponsors, neurotic account executives, and grating radio jingles. The book sold over 700,000 copies in its first six months and convinced broadcast executives that Americans were unhappy with radio advertising. The Hucksters left its mark on the radio age, showing that radio could inspire collective action and not just passive conformity.
Download or read book Raised on Radio written by Gerald Nachman and published by Univ of California Press. This book was released on 2000-08-23 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio broadcasting United States History.
Download or read book Underwriting 101 written by Shyrl L. Plum and published by Routledge. This book was released on 2014-04-08 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, and preparing underwriting announcements. Role-playing, sales promotion, résumé preparation, and interviewing are also covered. Special features include: *materials needed to teach the 15 week course, including a syllabus, calls schedule, positioning worksheet, sample proposals, sample résumé, sample cover letter, and course evaluation; *comments from former students who have secured sales positions upon completion of the course; *underwriting announcement guidelines for FCC conformation; and *a guide to Internet research tools for sales presentation enhancement. Intended for upper-level students in radio or broadcast sales courses, Underwriting 101 will be useful to sales instructors with or without sales experience. It is also appropriate for use in college radio stations, as a resource for sales departments.
Download or read book Honest Medicine written by Julia Schopick and published by . This book was released on 2011-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: HONEST MEDICINE introduces four lifesaving treatments that have been effectively treating--and in some cases curing--people for 25-90 years. However, for reasons of profitability (or lack thereof), these treatments have not been universally accepted. The treatments are: Low Dose Naltrexone for autoimmune diseases (e.g., multiple sclerosis, lupus, rheumatoid arthritis, Crohn's disease, etc.)
Download or read book The 7 Secrets of Creative Radio Advertising written by Tony Hertz and published by Ecademy Press. This book was released on 2013 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. It will make you want to sit down and write a great radio ad!
Download or read book Direct Response Radio written by Brett Astor and published by . This book was released on 2008-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straightforward and concise, this self-help corporate planner guides small, medium, and large businesses on the dynamic and profitable advertising tool of direct response radio.
Download or read book Radio Advertising Does Not Work Says Who written by Victor Prooth and published by American Mass Media Corporation. This book was released on 2006 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Common-Sense Approach to Radio Advertising!www.RadioAdvertisingBook.com- When to Advertise on Radio - How to Measure Your Return on Radio Advertising - Seven Steps to Buying Radio Advertising - Six Components of a Successful Radio Campaign - How to Create Radio Commercials that Sell - Radio: Your Ultimate Salesperson - Effective Scheduling - Basic Media Math - How to Get the Most Out of Your Account Executive - When to Hire an Advertising Agency - Advertising & Promotion Laws - Play-by-Play Sports Radio: Theatre of the Mind Exemplified - Ten Sins in Radio Advertising - Five Things That Radio Cannot Do - The Future of Radio
Download or read book Built to Sell written by John Warrillow and published by Penguin. This book was released on 2012-12-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.
Download or read book Sports on New York Radio written by David J. Halberstam and published by McGraw-Hill Companies. This book was released on 1999 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Radio is purely the announcer's medium. Accordingly, most of the best sports broadcasting has been done not on television, but on radio. David Halberstam writes from the knowledgeable and nuanced perspective of one who practices, respects, and understands the craft and its history." --Bob Costas NBC Sports "Some of my friends and associates do not believe there was civilization before television, but I assure them that listening to Red Barber on radio from Ebbets Field or to Marty Glickman from Madison Square Garden was better than watching television. It was magic. "Sports on New York Radio" brings back memories of that magic. Reading about the many gifted radio voices who covered the Dodgers, Yankees, Giants, Rangers, Jets, the fights, and so much more reinforces my early conviction that I would never be a broadcaster. How I made it to even the brink of such company still baffles me." --Dick Schaap ABC News "The Sports Reporters," ESPN "I grew up with Red Barber, Mel Allen, and Marty Glickman. They were warm, friendly, great voices. Through the radio they brilliantly linked the fan with the game. David Halberstam captures the colorful history and many great memories of sports on the radio." --Robert Merrill #1-1/2 New York Yankees New York Metropolitan Opera "The next best thing to sports on radio is reading about the perfect marriage of sports and radio. Halberstam takes us there. The information is riveting, the anecdotes hilarious. Radio lives in these pages." --Vic Ziegel Columnist "New York Daily News" "Sports radio in New York has spawned many broadcast legends, and David Halberstam has captured them in his thoughtful book." --David W. Checketts President and CEO Madison SquareGarden
Download or read book Big Podcast Grow Your Podcast Audience Build Listener Loyalty and Get Everybody Talking About Your Show written by David Hooper and published by Big Podcast. This book was released on 2019-03-12 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.
Download or read book The Radio Dealer written by and published by . This book was released on 1927 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Beyond Powerful Radio written by Valerie Geller and published by Taylor & Francis. This book was released on 2012-07-26 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/
Download or read book Cutting Edge Radio written by Jim Aitchison and published by . This book was released on 2003 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
