Download or read book Socio economic Effects of Advertising in India written by and published by . This book was released on 1992 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study sponsored by the Indian Society of Advertisers.
Download or read book Social Dimensions of Advertising written by S. S. Kaptan and published by Sarup & Sons. This book was released on 2003 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indian context.
Download or read book Advertising Management written by Batra and published by Pearson Education India. This book was released on 2009 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Management by Sanjay Gupta Pooja Nasa SBPD Publications written by Sanjay Gupta and published by SBPD Publications. This book was released on 2021-07-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.
Download or read book Advertisement in Print Media written by Sanjay Kaptan and published by . This book was released on 2000-01-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The whole concept of advertising has changed in last three decades. India has witnessed a great transformation in terms of its economic, social and cultural advancement. The credit of this transformation can be attributed to a great extent to communication systems and media. The role of media whether print or electronic has increased enormously in the modern world. The visible and powerful impact of technology can definitely seen realised and experienced only through this powerful tool of social change. Advertising is one such aspect of media that plays a vital role. Role of advertising in print media is enhancing due to its capability to influence social psyche and the mind set of consumers. Keeping this in mind the authors has tried to explain how the advertising has changed its role in last few decades. This book is realise on role of advertising in the changing socio economic context. It also throws light on how the companies are responding to the change in basic structure of Indian Society
Download or read book Feminist Locations written by Marianne DeKoven and published by Rutgers University Press. This book was released on 2001 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors to this volume look to the future of feminist theory and practice, specifically in terms of their complex relationship with the global and local configurations of postmodernity. It focuses on political issues and on questions of the body.
Download or read book Business India written by and published by . This book was released on 1993-05 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Globalization and Its Managerial Implications written by C. Rao and published by Bloomsbury Publishing USA. This book was released on 2000-11-30 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization is a force with a strong, analyzable impact on management practices. Rao and his contributors explore its implications and show how globalization's impacts differ by sector and region of the world. Taking a comprehensive and integrated approach to the managerial implications of globalization, they report research on six groups of critical issues: the environmental, micromanagerial, the exporter-importer interaction, market communications, sectoral management, and regional management. Academicians and executive policy makers concerned with the internationalization of business will find the book of special importance. It may also be used as a text supplement in graduate courses in international business and marketing. Rao's contributors focus primarily on the managerial implications of the globalization process that are of most concern to management today. Combining conceptualization with empirical research, they show how pervasive is the environmental force of globalization, and focus on such up-to-date concerns as relationship marketing and the complex issues of importer-exporter interaction. The result is a useful insight into the interaction processes that govern international trading. The contributors focus too on the unique impacts of globalization on information technologies, the services industry, and small and medium-sized firms. They also investigate the phenomena of newly emerging markets struggling to embrace free market systems and identify the challenges and opportunities these markets offer and how distinctly different they are from one market to another.
Download or read book Advertising Management by Jay Bansal SBPD Publications written by Jay Bansal and published by SBPD Publications. This book was released on 2021-07-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.
Download or read book Accessions List South Asia written by Library of Congress. Library of Congress Office, New Delhi and published by . This book was released on 1994 with total page 1718 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Download or read book Advertising in India written by Oma Gupta and published by Gyan Publishing House. This book was released on 2005 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index
Download or read book Indian Books in Print written by and published by . This book was released on 2003 with total page 1118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Indian Journal of Agricultural Economics written by and published by . This book was released on 1946 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. include Proceedings of the conference of the Indian Society of Agricultural Economics.
Download or read book Advertising Management Theory Practice written by Dr. Mahendra Kumar Padhy and published by Laxmi Publications. This book was released on 2011-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bibliographic Guide to Government Publications written by New York Public Library. Research Libraries and published by . This book was released on 1976 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt:
