Download or read book Social Traffic Plan written by RD king and published by 大賢者外語. This book was released on with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online digital marketing has numerous advantages for your business. Not only is it a cost-effective way to increase awareness about your brand, but the information you post on the Internet travels fast and has no geographical boundaries. Learning about the effectively utilize the most popular social media platforms is the first step to driving more traffic to your site and finding success. This simple guide will show you what you need to do to boost your targeted website traffic using social media. Here is what you will discover: Learn how to utilize Facebook to increase traffic to your company site properly. Discover how Twitter can help you engage more with your customers and grow your business. Find out why Instagram is one of the best social media platforms to grow brand awareness and promote your products and services. Learn how you can utilize YouTube to reach more people and increase website traffic. Learn how Pinterest can get you more targeted website traffic and grow your business.
Download or read book Curbing Traffic written by Chris Bruntlett and published by Island Press. This book was released on 2021-06-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Curbing Traffic: The Human Case for Fewer Cars in Our Lives, mobility experts Melissa and Chris Bruntlett chronicle their experience living in the Netherlands and the benefits that result from treating cars as visitors rather than owners of the road. They weave their personal story with research and interviews with experts and Delft locals to help readers share the experience of living in a city designed for people. Their insights will help decision makers and advocates to better understand and communicate the human impacts of low-car cities: lower anxiety and stress, increased independence, social autonomy, inclusion, and improved mental and physical wellbeing. Curbing Traffic provides relatable, emotional, and personal reasons why it matters and inspiration for exporting the low-car city.
Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Download or read book Social Town Planning written by Clara Greed and published by Routledge. This book was released on 2002-01-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many issues such as access for the disabled, childcare facilities, environmental matters, and ethnic minority issues are excluded from town planning considerations by planning authorities. This book introduces the concept of `social town planning' to integrate planning policy and practices with the cultural and social issues of the people they are planning for. Part 1 provides background on the development of a social dimension to the predominantly physical, land use based, British town planning system. Part 2 investigates a representative selection of minority planning topics, in respect of gender, race, age and disability, cross-linked to the implications for mainstream policy areas such as housing, rural planning and transport. Part 3 discusses the likely influence of a range of global and European policy initiatives and organisations in changing the agenda of British town planning. Planning for healthy cities, sustainability, social cohesion, and equity are discussed. Part 4 looks at `the problem' from a cultural perspective, arguing that a great weakness in the British system, resulting in ugly and impractical urban design, has been the lack of concern among planners with social activities and cultural diversity. Alternative, more culturally inclusive approaches to planning are presented which might transcend the social/spatial dichotomy, such as urban time planning. Concluding that the process of planning must change, the authors ague that the culture and composition of the planning profession must particularly change to be more representative and reflective of the people they are `planning for', in terms of gender, race and minority composition.
Download or read book Rationality and Power written by Bent Flyvbjerg and published by University of Chicago Press. This book was released on 1998-02-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Enlightenment tradition, rationality is considered well-defined. However, the author of this study argues that rationality is context-dependent, and that the crucial context is determined by decision-makers' political power. He uses a real-world Danish project to illustrate this theory.
Download or read book Traffic Planning and Engineering written by F. D. Hobbs and published by Elsevier. This book was released on 2016-01-21 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traffic Planning and Engineering, Second Edition takes into account underlying trends in traffic planning and engineering. In this edition, Chapter 3 has been remodeled, focusing on the techniques on conducting surveys and their subsequent analysis. Further emphasis has also been provided on environmental management and the central role of computers in all aspects of traffic planning and engineering. The topics discussed in this book include administration and planning in traffic engineering; traffic studies; traffic surveys and analysis; parking; traffic and environmental management; and road user, the vehicle and the road. The traffic stream and capacity; traffic control systems; street lighting, traffic signs, and carriageway markings; and accidents and road safety are also deliberated in this text. This publication is valuable to traffic engineering students, as well as individuals researching on techniques to achieve the safe and efficient movement of people and goods on roadways.
Download or read book Planning Current Literature written by and published by . This book was released on 1951 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2024-02-12 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates. Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities. Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary. Template worksheets for key strategy components with business context examples. New to the Fourth Edition: Fully redesigned, robust graphics engage students visually. New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform. Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights. Recurring College Cupcakes business example allows students to follow a strategic process in context. Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society. Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banks Template worksheets Case Briefs Sample syllabi PowerPoint slides Student Flashcards Find additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com
Download or read book Social Traffic Rush written by RD king and published by 大賢者外語. This book was released on with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover How You Can Get A Rush Of Targeted Traffic From Social Media In This 10-Part Course! Many business owners find it hard to go at it alone on social media. There are too many platforms to choose from. There are far too many ‘gurus’ giving out bad advice. If you’ve never tried your hand at social media marketing, or if you have, but you failed miserably, then you need all the help you can get.
Download or read book Global Warming and Social Innovation written by Andre Faaij and published by Routledge. This book was released on 2013-06-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societies need to reduce emissions of greenhouse gases by 80 per cent in order to counter the risks of climate change. This study envisions a climate neutral society - one where the output of polluting gases is minimised by social innovations set up in households, by local authorities, through developments in information and communications technologies and dematerialization, and through the shift towards product service systems and emissions trading. The work discusses the possibilities for steering and orchestrating this long-term transition towards a climate-friendly society, mapping paths through current dilemmas in climate policy and exploring the legal issues of making this transition.
Download or read book Social Media Communication written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2023-07-18 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
Download or read book Plans for Major Traffic Thoroughfares and Transit Lower East Side New York City Prepared for the Lower East Side Planning Association by Bartholomew and Associates written by Harland Bartholomew & Associates and published by . This book was released on 1932 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Media Strategy written by Phillip G. Clampitt and published by SAGE Publications. This book was released on 2017-07-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.
Download or read book Social Statistics in Use written by Philip Morris Hauser and published by Russell Sage Foundation. This book was released on 1975-12-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows why social statistics are important and how they are put to use in the interest of the public. Written by a sociologist who serves as Director of the Population Research Center at the University of Chicago, the book illustrates the many applications social statistics have for governmental agencies at the federal, state, and local levels; for the business community; for labor unions; for educators and researchers; and for the general public. The author provides a description of the major bodies of social statistical information, including population; births, deaths, and health; marriage, divorce, and the family; education; the labor force; crime; consumption and the consumer; recreation; governments; and public opinion polls.
Download or read book Social Media on the Road written by Oskar Juhlin and published by Springer Science & Business Media. This book was released on 2010-09-08 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the future, everyday life in traffic will be intricately meshed with city life. Today motorways, cities and streets are places where we spend a considerable amount of time, and where a large number of everyday encounters between people occur. Any road user’s journey coincides with hundreds or even thousands of others. This book unpacks the details of the practical achievements involved in socially engaging with people at high speed. Although, generally speaking, these encounters are brief and interaction is slight, the recent emergence of mobile technologies offers opportunities to support drivers and passengers beyond just helping them to reach their destination. New social media could enhance interaction in traffic making life on the road more interesting and meaningful. Such innovative applications could include car stereos that share music amongst drivers; digital games that interact with the landscape passing outside the car windows, or with passengers in surrounding cars; message systems that allow drivers to help each other; and web applications that allow motorcyclists to socialize on the road. Social Media on the Road - The Future of Car Based Computing provides a bridge between research in transport planning and traffic technology, and new media areas such as Computer Human Interaction and Computer Supported Cooperative Work. Those studying and researching in the areas of human computer interaction in mobile use contexts, and those interested in developing new forms of mobile applications and services will find this book an excellent resource. Oskar Juhlin is Associate Professor and Director of the Mobile Life VinnExcellence Centre at Stockholm University and Interactive Institute. 'This book represents a pioneering and key research work that examines the future of transportation being merged with communication and interactive media. It also provides a glimpse of the future potential of mixed reality entertainment for children and family on the move. It is essential for scientists, designers, and engineers working on mobile social media, as well as for business people looking for new potential urban transport media services.' Professor Adrian D. Cheok, Graduate School of Media Design, Keio University.
Download or read book Social Issues in Regional Policy and Planning written by Antoni Kuklinski and published by Walter de Gruyter. This book was released on 2011-06-01 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Culture Urbanism and Planning written by Manuel Guardia and published by Routledge. This book was released on 2016-05-13 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between culture and urbanism has been the focus of much discussion and debate in recent years. While globalisation tends towards a homogeneity, successful 'global cities' have a strong individual - and particularly cultural - identity. The economic value of the culture of cities lies not only in the arts taking place there but also in the city’s fabric, its architecture, and in its cultural heritage. This volume brings together a team of leading specialists to examine the policies of image and city marketing which have developed over the past 15 years and whether these are a continuity of earlier strategies. Featuring case studies which illustrate diverse perspectives on linking culture, urbanism and history, the book reviews heritage and planning culture, looking at the experience of urbanism in the 'Old Historic City'. The book also assesses the increasingly important issue of urban images and their influence on planning strategies.
