Download or read book Social Media Savvy written by Elizabeth Raum and published by Capstone. This book was released on 2018 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many girls your age have a social media account? What are the most popular social media websites? How many followers does the average teen have? Find the answers to these questions and more while learning how to make a statement on social media!
Download or read book Social Media Savvy written by B. Vincent and published by RWG Publishing. This book was released on 2024-05-28 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Social Media Savvy: Building Brands and Profits on Social Platforms" is a comprehensive guide that demystifies the world of social media marketing, offering invaluable insights and strategies for businesses aiming to thrive in the digital age. From understanding the power of social media to leveraging different platforms, crafting engaging content, and navigating challenges, this book equips readers with the knowledge and tools they need to succeed in the competitive landscape of social media. With a focus on authenticity, innovation, and strategic thinking, "Social Media Savvy" empowers businesses to harness the full potential of social media to build brand awareness, drive engagement, and achieve sustainable growth. Whether you're a seasoned marketer or a novice entrepreneur, this book provides practical advice, actionable tips, and real-world examples to help you master social media and elevate your brand to new heights.
Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2020-11-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.
Download or read book UnMarketing written by Scott Stratten and published by John Wiley & Sons. This book was released on 2012-01-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows! "[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!" —Famous author who hasn't read this book "This book has a great amount of words." —Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial "This book is the greatest business book in the world, besides mine." —Author who only gives testimonials to people who give him one in return
Download or read book Social Media for the Executive written by Brian Boyd and published by One Seed Press. This book was released on 2013-07-03 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Media Marketing All in One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back
Download or read book Social Media Success for Every Brand written by Claire Diaz-Ortiz and published by . This book was released on 2019-10-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
Download or read book Producing New and Digital Media written by James Cohen and published by CRC Press. This book was released on 2015-08-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website—designed to aid students and professors alike—that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it. KEY FEATURES For students- a companion site that features research resources and links for further investigation For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual. Features a unique approach that covers media studies aspects with production and design tutorials. Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.
Download or read book Everything You Need to Know about Social Media written by Greta Van Susteren and published by Simon and Schuster. This book was released on 2017-11-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple, step-by-step guide to the major social media platforms—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more—by former news anchor and media maven Greta Van Susteren.
Download or read book Savvy written by Shiv Singh and published by IdeaPress Publishing. This book was released on 2019-02-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have written a highly-readable analysis of how it happened and how we might return truth to it's necessary prominence in a social media-infused society. An urgently needed book. - David Kirkpatrick, author of The Facebook Effect and founder of Techonomy Media The new world of information is overwhelming, but it is not insurmountable. In Savvy, Shiv and Rohini offer hope - and important practical advice - for professionals trying to navigate amidst the chaos. This is a smart and useful book for anyone trying to gain a firmer footing in the Information Age. - Tom Nichols, author of The Death of Expertise andProfessor of National Security Affairs at the US Naval War College Fake news is nothing new. Technology has turbo-charged its spread leaving us inundated with misrepresentations, exaggerations, and outright lies. Finding the truth is like searching for a needle in a haystack. We are in a crisis of trust--no longer knowing who or what to believe. In the post-trust era, so much is out of our control, and yet there are ways in which we can inoculate ourselves. Savvy is a book about the human glitches that cause us to fall for alternative facts and what we can do to override them. In Savvy, we meet the social scientists who questioned the behavior of Nazi war criminals, Ivy League football fans, John F. Kennedy and more to better understand why human beings often suspend critical judgement and readily fall for fakeness. We also meet current CEOs, politicians, media moguls and artificial intelligence engines to examine why we put our trust in people, organizations and information that is biased (or blatantly deceptive) while doubting credible sources. Through examples from today's political and business headlines, Savvy guides you out of the post-trust era and includes science and analysis that makes you more informed and savvy in the business world and your personal life.
Download or read book The Social Executive written by Dionne Kasian-Lew and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication. It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships. Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals. Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube Presents hard evidence that shows the positive results of investing time and energy in social networks Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.
Download or read book Social Savvy written by Judith Re and published by Simon and Schuster. This book was released on 1992-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parents who remember the excruciating embarrassments of teenage life will be delighted by this excellent gift for 12- to 18-year-olds. With sensitivity and common sense, the authors navigate all the pitfalls of adolescence, from basic table manners to delicate situations such as death and divorce. Line drawings.
Download or read book Saving Abby written by Steena Holmes and published by Lake Union Publishing. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: All children's book illustrator Claire Turner ever wanted was to be a mother. After six years of trying to conceive, she and her husband, Josh, have finally accepted that she will never be pregnant with a child of their own. Yet once they give up hope, the couple gets the miracle they've been waiting for. For the first few months of her pregnancy, Claire and Josh are living on cloud nine. But when she begins to experience debilitating headaches, blurred vision, and even fainting spells, the soon-to-be mother goes to the doctor and receives a terrifying diagnosis. Since any treatment could put their unborn baby's life at risk, the Turners must carefully weigh their limited options. And as her symptoms worsen, Claire will have to make an impossible decision: Save her own life, or save her child's? USA Today and New York Times bestselling author Steena Holmes brings us an unforgettable story of one woman's courage and love.
Download or read book The Suitcase Entrepreneur written by Natalie Sisson and published by Simon and Schuster. This book was released on 2017-09-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, The Suitcase Entrepreneur teaches readers how to package and sell their skills to earn enough money to be able to work and live anywhere, build a profitable online business, and live life on their own terms. After eight years of working in the soul-crushing bureaucracy of the corporate world, Natalie Sisson quit her high-paying job and moved to Canada, started a blog, and cofounded a technology company. In just eighteen months she learned how to build an online platform from scratch, and then left to start her own business—which involved visiting Argentina to eat empanadas, play Ultimate Frisbee, and launch her first digital product. After five years, she now runs a six-figure business from her laptop, while living out of a suitcase and teaching entrepreneurs worldwide how to build a business and lifestyle they love. In The Suitcase Entrepreneur you’ll learn how to establish your business online, reach a global audience, and build a virtual team to give you more free time, money, and independence. With a new introduction, as well as updated resources and information, this practical guide uncovers the three key stages of creating a self-sufficient business and how to become a successful digital nomad and live life on your own terms.
Download or read book Jab Jab Jab Right Hook written by Gary Vaynerchuk and published by Harper Collins. This book was released on 2013-11-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Download or read book A Social Media Survival Guide written by Melody Karle and published by Rowman & Littlefield Publishers. This book was released on 2020-03-15 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps those who want to use social media but are not necessarily Web-savvy navigate the most popular networking sites available. Privacy and technical information about how social media platforms function are explained, so everyone can make informed decisions about how to connect online.
Download or read book Cyber Savvy written by Nancy Willard and published by Corwin Press. This book was released on 2012 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to teach students online safety and citizenship Concerns about children′s online safety have evolved from protecting them to focusing on encouraging positive social norms, transmitting effective skills, and encouraging students to be helpful allies. In fact, federal law now requires schools that receive funding to educate students about cyber safety. Nancy Willard integrates her expertise in risk prevention, law, and education to provide a collaborative process for teaching secondary students media literacy, safety, and "netiquette." She lays out the steps for school staff to team up with students to build an effective program that will teach young people how to: Keep themselves safe Disclose and consume information wisely Respect the rights, privacy, and property of others Take responsibility for others′ well-being when needed Respond to inappropriate or dangerous situations The author′s companion website provides access to surveys, stories, and news articles that spark student discussions and support the book′s activities. Cyber Savvy will show you how to turn techno panic into techno power!
