Download or read book Social Media Marketing For Dummies eLearning Course Digital Only 6 Month INCOMM written by Phyllis Khare and published by For Dummies. This book was released on 2013-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Media Marketing eLearning Kit For Dummies written by Phyllis Khare and published by For Dummies. This book was released on 2012-03-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valuable kit teaches social media marketing to learners of all levels If you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and a Dummies interactive eLearning course on CD. You'll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything easier. Follow the material in order or jump in and out as you wish—you can learn at your own pace. Helps self-motivated learners master social media marketing Includes an easy-to-follow, full-color book; an interactive Dummies eLearning Course on CD that corresponds with the book Highlights material with integrated audio and video instruction on CD that helps you learn via animations, screencasts, and more Allows you to follow the material sequentially or choose separate sections at your own time and pace Offers chapter summaries, practice exercises, discussions of concepts and essential terms, and much more Social media marketing is a big topic and essential to today's marketplace. Get the skills and knowledge you need with Social Media Marketing eLearning Kit For Dummies. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
Download or read book Social Media Marketing All in One For Dummies written by Michelle Krasniak and published by John Wiley & Sons. This book was released on 2021-04-06 with total page 791 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.
Download or read book Spark in Action written by Jean-Georges Perrin and published by Simon and Schuster. This book was released on 2020-05-12 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary The Spark distributed data processing platform provides an easy-to-implement tool for ingesting, streaming, and processing data from any source. In Spark in Action, Second Edition, you’ll learn to take advantage of Spark’s core features and incredible processing speed, with applications including real-time computation, delayed evaluation, and machine learning. Spark skills are a hot commodity in enterprises worldwide, and with Spark’s powerful and flexible Java APIs, you can reap all the benefits without first learning Scala or Hadoop. Foreword by Rob Thomas. About the technology Analyzing enterprise data starts by reading, filtering, and merging files and streams from many sources. The Spark data processing engine handles this varied volume like a champ, delivering speeds 100 times faster than Hadoop systems. Thanks to SQL support, an intuitive interface, and a straightforward multilanguage API, you can use Spark without learning a complex new ecosystem. About the book Spark in Action, Second Edition, teaches you to create end-to-end analytics applications. In this entirely new book, you’ll learn from interesting Java-based examples, including a complete data pipeline for processing NASA satellite data. And you’ll discover Java, Python, and Scala code samples hosted on GitHub that you can explore and adapt, plus appendixes that give you a cheat sheet for installing tools and understanding Spark-specific terms. What's inside Writing Spark applications in Java Spark application architecture Ingestion through files, databases, streaming, and Elasticsearch Querying distributed datasets with Spark SQL About the reader This book does not assume previous experience with Spark, Scala, or Hadoop. About the author Jean-Georges Perrin is an experienced data and software architect. He is France’s first IBM Champion and has been honored for 12 consecutive years. Table of Contents PART 1 - THE THEORY CRIPPLED BY AWESOME EXAMPLES 1 So, what is Spark, anyway? 2 Architecture and flow 3 The majestic role of the dataframe 4 Fundamentally lazy 5 Building a simple app for deployment 6 Deploying your simple app PART 2 - INGESTION 7 Ingestion from files 8 Ingestion from databases 9 Advanced ingestion: finding data sources and building your own 10 Ingestion through structured streaming PART 3 - TRANSFORMING YOUR DATA 11 Working with SQL 12 Transforming your data 13 Transforming entire documents 14 Extending transformations with user-defined functions 15 Aggregating your data PART 4 - GOING FURTHER 16 Cache and checkpoint: Enhancing Spark’s performances 17 Exporting data and building full data pipelines 18 Exploring deployment
Download or read book Kafka in Action written by Dylan Scott and published by Simon and Schuster. This book was released on 2022-03-22 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the wicked-fast Apache Kafka streaming platform through hands-on examples and real-world projects. In Kafka in Action you will learn: Understanding Apache Kafka concepts Setting up and executing basic ETL tasks using Kafka Connect Using Kafka as part of a large data project team Performing administrative tasks Producing and consuming event streams Working with Kafka from Java applications Implementing Kafka as a message queue Kafka in Action is a fast-paced introduction to every aspect of working with Apache Kafka. Starting with an overview of Kafka's core concepts, you'll immediately learn how to set up and execute basic data movement tasks and how to produce and consume streams of events. Advancing quickly, you’ll soon be ready to use Kafka in your day-to-day workflow, and start digging into even more advanced Kafka topics. About the technology Think of Apache Kafka as a high performance software bus that facilitates event streaming, logging, analytics, and other data pipeline tasks. With Kafka, you can easily build features like operational data monitoring and large-scale event processing into both large and small-scale applications. About the book Kafka in Action introduces the core features of Kafka, along with relevant examples of how to use it in real applications. In it, you’ll explore the most common use cases such as logging and managing streaming data. When you’re done, you’ll be ready to handle both basic developer- and admin-based tasks in a Kafka-focused team. What's inside Kafka as an event streaming platform Kafka producers and consumers from Java applications Kafka as part of a large data project About the reader For intermediate Java developers or data engineers. No prior knowledge of Kafka required. About the author Dylan Scott is a software developer in the insurance industry. Viktor Gamov is a Kafka-focused developer advocate. At Confluent, Dave Klein helps developers, teams, and enterprises harness the power of event streaming with Apache Kafka. Table of Contents PART 1 GETTING STARTED 1 Introduction to Kafka 2 Getting to know Kafka PART 2 APPLYING KAFK 3 Designing a Kafka project 4 Producers: Sourcing data 5 Consumers: Unlocking data 6 Brokers 7 Topics and partitions 8 Kafka storage 9 Management: Tools and logging PART 3 GOING FURTHER 10 Protecting Kafka 11 Schema registry 12 Stream processing with Kafka Streams and ksqlDB
Download or read book Unit Testing Principles Practices and Patterns written by Vladimir Khorikov and published by Simon and Schuster. This book was released on 2020-01-06 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is an indispensable resource." - Greg Wright, Kainos Software Ltd. Radically improve your testing practice and software quality with new testing styles, good patterns, and reliable automation. Key Features A practical and results-driven approach to unit testing Refine your existing unit tests by implementing modern best practices Learn the four pillars of a good unit test Safely automate your testing process to save time and money Spot which tests need refactoring, and which need to be deleted entirely Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About The Book Great testing practices maximize your project quality and delivery speed by identifying bad code early in the development process. Wrong tests will break your code, multiply bugs, and increase time and costs. You owe it to yourself—and your projects—to learn how to do excellent unit testing. Unit Testing Principles, Patterns and Practices teaches you to design and write tests that target key areas of your code including the domain model. In this clearly written guide, you learn to develop professional-quality tests and test suites and integrate testing throughout the application life cycle. As you adopt a testing mindset, you’ll be amazed at how better tests cause you to write better code. What You Will Learn Universal guidelines to assess any unit test Testing to identify and avoid anti-patterns Refactoring tests along with the production code Using integration tests to verify the whole system This Book Is Written For For readers who know the basics of unit testing. Examples are written in C# and can easily be applied to any language. About the Author Vladimir Khorikov is an author, blogger, and Microsoft MVP. He has mentored numerous teams on the ins and outs of unit testing. Table of Contents: PART 1 THE BIGGER PICTURE 1 ¦ The goal of unit testing 2 ¦ What is a unit test? 3 ¦ The anatomy of a unit test PART 2 MAKING YOUR TESTS WORK FOR YOU 4 ¦ The four pillars of a good unit test 5 ¦ Mocks and test fragility 6 ¦ Styles of unit testing 7 ¦ Refactoring toward valuable unit tests PART 3 INTEGRATION TESTING 8 ¦ Why integration testing? 9 ¦ Mocking best practices 10 ¦ Testing the database PART 4 UNIT TESTING ANTI-PATTERNS 11 ¦ Unit testing anti-patterns
Download or read book Social Commerce written by Efraim Turban and published by Springer. This book was released on 2015-11-17 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
Download or read book Machine Learning with R written by Brett Lantz and published by Packt Publishing Ltd. This book was released on 2013-10-25 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written as a tutorial to explore and understand the power of R for machine learning. This practical guide that covers all of the need to know topics in a very systematic way. For each machine learning approach, each step in the process is detailed, from preparing the data for analysis to evaluating the results. These steps will build the knowledge you need to apply them to your own data science tasks.Intended for those who want to learn how to use R's machine learning capabilities and gain insight from your data. Perhaps you already know a bit about machine learning, but have never used R; or perhaps you know a little R but are new to machine learning. In either case, this book will get you up and running quickly. It would be helpful to have a bit of familiarity with basic programming concepts, but no prior experience is required.
Download or read book Adult Literacy and New Technologies written by and published by . This book was released on 1993 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foreign Direct Liability and Beyond written by Liesbeth F. H. Enneking and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western societies are witnessing an emerging socio-legal trend towards transnational civil litigation against multinational corporations in relation to harm caused toward people and the planet. These 'foreign direct liability cases' arise against the background of a global governance gap resulting from the rapid globalization of economic actors and activities with no global institutions to manage their worldwide impacts. The increasing reliance on private law mechanisms to realize corporate accountability for violations of human rights, health and safety, and environmental and labor norms perpetrated around the globe raises interesting and complex issues. This study sets out the legal and socio-political framework of this particular type of transnational civil litigation. The book traces the role that Western systems of tort law may play in promoting international corporate social responsibility/accountability. It focuses on the feasibility of bringing foreign direct liability claims before domestic courts in the EU Member States - the Netherlands in particular - and sets out a number of recommendations for European policymakers.
Download or read book Knowledges Born in the Struggle written by Boaventura de Sousa Santos and published by Routledge. This book was released on 2019-10-17 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world overwhelmingly unjust and seemingly deprived of alternatives, this book claims that the alternatives can be found among us. These alternatives are, however, discredited or made invisible by the dominant ways of knowing. Rather than alternatives, therefore, we need an alternative way of thinking of alternatives. Such an alternative way of thinking lies in the knowledges born in the struggles against capitalism, colonialism, and patriarchy, the three main forms of modern domination. In their immense diversity, such ways of knowing constitute the Global South as an epistemic subject. The epistemologies of the South are guided by the idea that another world is possible and urgently needed; they emerge both in the geographical north and in the geographical south whenever collectives of people fight against modern domination. Learning from and with the epistemic South suggests that the alternative to a general theory is the promotion of an ecology of knowledges based on intercultural and interpolitical translation.
Download or read book InsurTech A Legal and Regulatory View written by Pierpaolo Marano and published by Springer Nature. This book was released on 2019-12-05 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Volume of the AIDA Europe Research Series on Insurance Law and Regulation explores the key trends in InsurTech and the potential legal and regulatory issues that accompany them. There is a proliferation of ideas and concepts within InsurTech that will fundamentally change the market in the next few years. These innovations have the potential to change the way the insurance industry works and alter the relationships between customers and insurers, resulting in insurance products that are more closely aligned to individual preferences and priced more appropriately to the risk. Increasing use of technology in the insurance sector is having both a disruptive and transformative impact on areas including product development, distribution, modelling, underwriting and claims and administration practice. The result is a new industry, known as InsurTech. But while the insurance market looks to technology for greater efficiency, regulators are beginning to raise concerns about managing potential risks. The first part of the book examines technological innovations relevant for insurance, such as FinTech, InsurTech, Sharing Economy, and the Internet of Things. The second part then gathers contributions on insurance contract law in a digitalized world, while the third part focuses on cyber insurance and robots. Last but not least, the fourth part of the book discusses legal and ethical questions regarding autonomous vehicles and transportation, including the shipping industry, as well as their impact on the insurance sector and civil liability. Written by legal scholars and practitioners, the book offers international, comparative and European perspectives. The Chapters "FinTech, InsurTech and the Regulators" by Viktoria Chatzara, "Smart Contracts in Insurance. A Law and Futurology Perspective" by Angelo Borselli and "Room for Compulsory Product Liability Insurance in the European Union for Smart Robots?” by Aysegul Bugra are available open access under a CC BY 4.0 license at link.springer.com. All three open access chapters were funded by BIPAR.
Download or read book Start Your Own Cleaning Service written by Jacquelyn Lynn and published by Entrepreneur Press. This book was released on 2014-04-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: If it can get dirty, chances are people will pay to have it cleaned. Houses, carpets, upholstery, windows . . . the list goes on and on. A vast majority of dual-income families use cleaning services, creating a huge market for cleaning service startups. Updated with the latest industry and market information, including the impact of technology and new specialty niches, this new edition provides eager entrepreneurs with all the information they need to become a squeaky-clean success. The experts at Entrepreneur share everything aspiring entrepreneurs need to know to start three of the most in-demand cleaning businesses: residential maid service, commercial janitorial service, and carpet/upholstery cleaning. Included are current statistics and trend forecasts, the ins and outs of finding customers, new ideas for hiring and training employees, up-to-date legal, tax, and insurance requirements, tips on avoiding common pitfalls, and surefire tips for growing a business. Other support includes answers to frequently asked questions and access to an appendix of additional resources and checklists to guide readers through each step of the startup process.
Download or read book Turkish Migration Identity and Integration written by Betül Dilara Şeker and published by Lulu.com. This book was released on 2015 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction by Çağlar, Sirkeci, Şeker; Mobilities of Turkish migrants in Europe by Pötzschke; Incentive to migrate and to return to home country by Kahn and Billfeld; Turkish refugees and their use of health and social services in London by Yaylagül, Yazıcı and Leeson; Child poverty in Sweden among immigrants by Gustafsson and Österberg; Alevis' transnational practices and identity in the UK by Akdemir; Turkish teachers' views on European identity in Belgium by Yaylacı; Language maintenance and negotiating integration by Baskin; From retreating to resisting by Hametner; Social communication among Turks in Belgium by Yaylacı; Tiryaki Kukla - Smoking cessation and tobacco prevention among migrants in Switzerland by Gross, Arnold and Schaub; "Rewriting" Turkish-German cinema from the bottom-up by Alkin; Grounded theory and transnational audience reception by Özalpman; Turkish Muslims in a German city by Hackett;An Investigation on the Turkish Religious Foundation of the UK by Çoştu and Çoştu
Download or read book Blown for Good written by Marc Headley and published by BFG Books Inc.. This book was released on 2010-03-31 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marc Headley started working for the Scientology organization in 1989. After leaving in 2005, Marc posted bits and pieces of what went on at the Scientology headquarters (known from inside as the International Base). Marc posted anonymously under the screen name of Blownforgood aka BFG. In September 2008 Marc was invited to speak to an international conference of European government representatives regarding the Scientology organization and their abuses. It was at this time that Marc revealed his identity as Blownforgood. By 2009, the internet posts Marc had written over the years had been viewed hundreds of thousands of times, but still there were people who questioned their validity. Stories of grown men being thrown into dirty lakes and pools as punishment? Physical abuse never reported to authorities? How could this happen in modern day America? Two years after Marc wrote about these things and posted them on the internet, a Pulitzer Prize winning U.S. newspaper printed accounts from former staff member who worked at the Int Base that matched and confirmed what Marc had written about. Not only that, Scientology officials admitted that these things had taken place! Find out what they did not talk about in Blown for Good.
Download or read book The Power of Selling written by Kimberly K. Richmond and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Hard Drive Bible written by Martin Bodo and published by . This book was released on 1996 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE HARD DRIVE BIBLE, EIGHTH EDITION is the definitive reference book for anyone who deals with personal computer data storage devices of any kind. This comprehensive work covers installations, drive parameters, & set up information for thousands of Hard Disk, Optical, DAT Tape, & CD-ROM Drives. A concise history of data storage devices is followed by the most expansive compilation of technical data offered to the public today. Specifications, drawings, charts & photos cover jumper settings, cabling, partitioning & formatting of disk drives. SCSI commands & protocols are addressed, in addition to chapters revealing the intricacies of different interface standards & common troubleshooting procedures. THE HARD DRIVE BIBLE contains the answers to anyone's questions concerning the purchase, installation & use of modern digital data storage devices. The difficulties caused by compatibility mismatches are addressed & solutions are offered. Also featured are controller card information & performance ratings, as well as valuable tips on increasing drive performance & reliability through software. THE HARD DRIVE BIBLE is published by Corporate Systems Center, one of the leaders in the digital storage device field. A CD-ROM included with the book carries CSC's drive performance test software & formatting tools, as well as thousands of drive parameters, specifications, & technical drawings. To order contact: Corporate Systems Center, 1294 Hammerwood Avenue, Sunnyvale, CA 94089; 408-743-8787.
