Download or read book Social Media Fame and Influence written by Juliette Powell and published by Pearson Education. This book was released on 2010-06-07 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats. The microcelebrity phenomenon: using social networking when possible to become the world’s #1 expert in your super-narrow niche. When Nintendo introduced the Wii, it challenged the conventional idea of what makes a system worth playing. Then, a Carnegie Mellon graduate student used the same system to challenge the public’s notion of who’s an expert. Johnny Chung Lee discovered the Wii’s $40 controller could be repurposed to create high-tech devices rivaling competitors 100 times as expensive. Within a year, Lee’s YouTube Channel attracted more than 10 million views…
Download or read book Influence written by Sara Shepard and published by Ember. This book was released on 2022-01-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to delve into the world of teen influencers like you've never done before--from the #1 New York Times bestselling author of PRETTY LITTLE LIARS Sara Shepard and eighteen-year-old actress and social media personality Lilia Buckingham comes a twisty mystery that takes place in the fiercely competitive world of Internet stars. After a video she makes goes viral, everyone knows Delilah Rollins. And now that she's in LA, Delilah's standing on the edge of something incredible. Everything is going to change. She has no idea how much. Jasmine Walters-Diaz grew up in the spotlight. A child star turned media darling, the posts of her in her classic Lulu C. rainbow skirt practically break the Internet. But if the world knew who Jasmine really was, her perfect life? Canceled. Fiona Jacobs is so funny--the kind of girl for whom a crowd parts--no wonder she's always smiling! But on the inside? The girl's a hot mess. And when someone comes out of the shadows with a secret from her past, it's one that won't just embarrass Fiona: it will ruin her. Who wouldn't want to be Scarlet Leigh? Just look at her Instagram. Scarlet isn't just styled to perfection: she is perfection. Scarlet has a gorgeous, famous boyfriend named Jack and there's a whole fanbase about their ship. To everyone watching online, their lives seem perfect . . . but are they really? The sun is hot in California . . . and someone's going to get burned.
Download or read book Influence written by Sara McCorquodale and published by Bloomsbury Publishing. This book was released on 2019-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Download or read book Understanding Celebrity written by Graeme Turner and published by SAGE. This book was released on 2004-05-07 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Graeme Turner is one of the leading figures in cultural studies today. When his gaze turns to celebrity, the result is a readable and compelling account of this most perplexing and infuriating of modern phenomena. Read on!' - Toby Miller, New York University We cannot escape celebrity culture: it is everywhere. So just what is the cultural function of celebrity? This is the first comprehensive overview of the production and consumption of celebrity from within cultural and media studies. The pervasive influence of contemporary celebrity, and the cultures it produces, has been widely noticed. Earlier studies, though, have tended to focus on the consumption of celebrity or on particular locations of celebrity - Hollywood, or the sports industries for instance. This book presents a broad survey across all media as well as a new synthesis of theoretical positions, that will be welcomed by all students of media and cultural studies. Among its attributes are the following: -It provides an overview and evaluation of the key debates surrounding the definition of celebrity, its history, and its social and cultural function -It examines the 'celebrity industries’: the PR and publicity structures that manufacture celebrity -It looks at the cultural processes through which celebrity is consumed -It draws examples from the full range of contemporary media - film, television, newspapers, magazines and the web
Download or read book Start with Hello written by Linda Coles and published by John Wiley & Sons. This book was released on 2013-10-28 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: How and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an important aspect of doing business successfully. But if you're only talking to your associates, you're missing out on half the story and leaving money on the table. Start with "Hello" reveals how the most successful businesspeople and leaders share an overlooked and underappreciated talent—the ability to engage and communicate with strangers in productive, creative ways. Put simply, people like to do business with people they know, like, and trust. So get to know more people! Even if you don't think of yourself as the most outgoing person, you can learn to be more open and engaging to strangers. The book explains simple, key aspects of communication that make it easy to connect with new people, including behavioral styles, body language, and eye contact. Add together simple tips for starting conversations and following-up on them, and you'll be well on your way to making the business connections that count. Features straightforward guidance for anyone who needs help building new connections with new people Written by a high-profile expert and thought leader in the art of relationship building Includes real stories that reveal how often chance meetings and conversations develop into profitable business relationships In a small, hyper-connected world, today's stranger might be tomorrow's client. If you want to boost your business prospects in simple, practical ways, Start with "Hello" is the resource for you.
Download or read book Social Media Fame and Influence written by Juliette Powell and published by . This book was released on 1900 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats. The microcelebrity phenomenon: using social networking when possible to become the world's #1 expert in your super-narrow niche. When Nintendo introduced the Wii, it challenged the conventional idea of what makes a system worth playing. Then, a Carnegie Mellon graduate student used the same system to challenge the public's notion of who's an expert. Johnny Chung Lee discovered.
Download or read book A Brief Look at Some Businesses Based on Shared Social Experience written by Rawn Shah and published by Pearson Education. This book was released on 2010-04-30 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats. ¿ Lessons from some of today’s most innovative social businesses: last.fm, LinkedIn, and many more. ¿ Last.fm offers the equivalent of Web radio stations, with a social aspect that provides innovative customer value: Whenever a listener chooses or plays a song, last.fm uses this as input to future recommendations. To re-create the continuous streaming experience of traditional radio stations, it automatically chooses the next song to play, using its members’ collective preferences and choices to suggest similar artists and bands....
Download or read book Internet Celebrity written by Crystal Abidin and published by Emerald Group Publishing. This book was released on 2018-07-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a framework for thinking about different forms of internet celebrity that have emerged in the last decade. Through cross-cultural case studies, the book offers a brief history of internet celebrity; analysis on recent developments in the industry; and commentary on emergent trends.
Download or read book Who Are You Following written by Sadie Robertson Huff and published by Thomas Nelson. This book was released on 2022-02-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: If influencers have power over us, who are you allowing to influence you? In an online world obsessed with follows and likes, it’s important to consider what you’re really searching for. When you follow someone, it’s typically because you want to be like them or live like they do–but who have you placed as your role models? In Who Are You Following? bestselling author and social media personality Sadie Robertson Huff dives deep into exploring who we are allowing to influence our daily thoughts and actions. With an excellent grasp of scriptural truths, using current research, surveys, and personal and biblical stories, Sadie draws on her own experience as a social media influencer and addresses topics such as how to go from being liked to being truly loved our true motives for fame being seen from the outside versus being known comparing ourselves to others questioning why did I post that?! how to respond to cancel culture wondering does God still love me? This book is perfect for young Christians wondering how they can live a vibrant, bold, and uncompromising life of faith in God by following the Messiah–the ultimate influencer. Discover the love, purpose, and fulfillment that is found only in Jesus.
Download or read book A Companion to Celebrity written by P. David Marshall and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies. Offers a detailed, systematic, and clear presentation of all aspects of celebrity studies, with a structure that carefully build its enquiry Draws on the latest scholarly developments in celebrity analyses Presents new and provocative ways of exploring celebrity’s meanings and textures Considers the revolutionary ways in which new social media have impacted on the production and consumption of celebrity
Download or read book Microcelebrity Around the Globe written by Crystal Abidin and published by Emerald Group Publishing. This book was released on 2018-11-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.
Download or read book The Role of Origin of Fame in Influencer Branding written by Julia Sinnig and published by Springer Gabler. This book was released on 2019-08-23 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers. Additionally, the cultural characteristics of countries in which consumers live play a significant role as to how consumers’ identification with social media influencers impacts their purchase intentions for brands that are advertised by these influencers. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media and brand management. Especially when it comes to choosing the most suitable social media influencer for brand cooperations it is not the origin of fame that counts, but whether customers identify with the influencer in the right way.
Download or read book Celebrity and Power written by P. David Marshall and published by U of Minnesota Press. This book was released on 2014-08-15 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simultaneously celebrated and denigrated, celebrities represent not only the embodiment of success, but also the ultimate construction of false value. Celebrity and Power questions the impulse to become embroiled with the construction and collapse of the famous, exploring the concept of the new public intimacy: a product of social media in which celebrities from Lady Gaga to Barack Obama are expected to continuously campaign for audiences in new ways. In a new Introduction for this edition, P. David Marshall investigates the viewing public’s desire to associate with celebrity and addresses the explosion of instant access to celebrity culture, bringing famous people and their admirers closer than ever before.
Download or read book Winfluence written by Jason Falls and published by Entrepreneur Press. This book was released on 2021-02-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Download or read book Mastering Story Community and Influence written by Jay Oatway and published by John Wiley & Sons. This book was released on 2012-03-19 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your digital presence tells the story of who you are... so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it’s difficult to connect with the people who matter most to your business and your career. Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities. Whether you’re new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer. Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.
Download or read book Philosophy of Fame and Celebrity written by Catherine M. Robb and published by Bloomsbury Publishing. This book was released on 2024-10-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of cancel culture, digital identities and thriving conversation surrounding parasocial relationships, we question today the nature of the celebrity, the scope of their power and influence, as well as the ethical issues these implicate. It is a wonder, then, that philosophy is a discipline that has, as of yet, contributed surprisingly little to this debate despite the growing philosophical literature on connected philosophical topics that serve as a starting point for the philosophical inquiry into the nature and value of fame and celebrity. For example, the literature on the philosophy of admiration, achievement, skills and talents, epistemic authority, virtue and moral psychology can all serve to analyse the important questions arise when considering what fame is, and the way that it influences the way we live. Offering the first introductory overview of the key philosophical issues involved in the nature and value of fame and celebrity, this edited collection provides a new perspective and voice to the conversation. Divided into four parts, its first focuses on conceptual differences between fame and celebrity, the experience of being famous, how celebrities interact with the public, and what motivates people to desire or pursue fame. The second part of the volume explores fame and virtue as well as the ways in which ethical issues intertwine with fame, concluding with an examination of the nature of fame in relation to contemporary online culture. As digital technologies expand, cultural commentators remark that we are all becoming celebrities, scrutinized by the public gaze whether we like it or not. This book therefore answers a pressing need, for if celebrity culture continues to expand and consume our social lives, the case for a philosophical reflection on the nature and value of this culture becomes even more necessary.
Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
