Download or read book Big Data Analytics for Improved Accuracy Efficiency and Decision Making in Digital Marketing written by Singh, Amandeep and published by IGI Global. This book was released on 2021-06-18 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.

Download or read book Social Media Strategies For Investing written by Brian D Egger and published by Simon and Schuster. This book was released on 2014-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Witn financial markets operating at breakneck pace, Twitter, blogs and crwodsourciing technologies have become the toolkit of choice for savvy investors looking for business trends. This comprehensive guide provides you with specific strategies for using social media as an investment tool to gain greater understanding of today's market so you won't get left behind ... teaches you how to identify trend in the market, filter through social media messages with 'smart feeds', and use hashtags and cashtags that are truly relevant to your stock portfolios. You will also find expert advice for incorporating social media into your daily investment research; using it to communicate with analysts, advisors and corporate executives; and forecasting what lies ahead for the world of investing"--Publisher's description.

Download or read book Crowdsourcing the Law written by Francine Banner and published by Rowman & Littlefield. This book was released on 2019-08-27 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the general public may feel uncomfortable discussing sexual assault and violence with neighbors or coworkers, the popularity of Twitter, Snapchat, and a host of other social media platforms suggests that we are not shy about expressing our opinions online. Debates that just a few years ago would have taken place in real life have been relocated online; allowing eager commenters to share their thoughts on guilt or innocence with legions of virtual strangers. Crowdsourcing the Law explores how everyday participants interpret and apply law in the influential online court of public opinion. Engaging a multidisciplinary, case study approach, the book analyzes social media comments about public figures such as Bill Cosby, Brock Turner, and Harvey Weinstein to address ambitious questions like: How are rape myths being challenged, reinforced, and reinvented on social media? What is the promise and peril of the #MeToo movement for transforming the law? And can due process be afforded in the face of an increasingly powerful virtual jury?

Download or read book Crowdsourcing for Filmmakers written by Richard Botto and published by Taylor & Francis. This book was released on 2017-09-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations. Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it. Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32—the largest crowdsourced platform for film creatives—Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf.

Download or read book Social Media and Crowdsourcing written by Sujoy Chatterjee and published by CRC Press. This book was released on 2023-12-06 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and crowdsourcing are important tools for solving complex problems. The benefit of crowdsourcing is that it leverages the power of human intelligence cost effectively and with less time. Social Media and Crowdsourcing: Application and Analytics examines the concepts of social media and crowdsourcing as well as their analytical aspects. It explores how these technologies contribute to the real world and examines such applications as promoting social good, agriculture, healthcare, tourism, disaster management, education, crime control, and cultural heritage. The book also looks at ethical issues in crowdsourcing and future scenarios and challenges for policy. Highlights of the book include the following: A crowdsourcing application in agriculture Crowdsourcing outline for a contemporary aided medicinal backup system Crowdsourcing-based recommendation in the tourism industry Crowdsourcing mechanisms for reviving cultural heritage Expanding the overarching concept of utilizing social media and crowdsourcing to solve various real-life problems, this book discusses how to bring together the wisdom of crowds for various decision-making problems in agriculture, disaster management, and healthcare. It addresses the various ethical issues arising out of various crowdsourcing-based applications. It puts forward diverse methodologies to involve crowdsourcing in education to implement new strategies to enhance learning outcomes. This book also addresses various problem-solving techniques for recommender applications in the travel and tourism industry. Providing a systematic discussion of the many sectors using crowdsourcing as an essential part of social innovation, this book is a theoretical and methodological look at the application of social media.

Download or read book Crowdfunding and Crowdsourcing in Journalism written by Andrea Hunter and published by Routledge. This book was released on 2021-03-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an in-depth exploration of crowdfunding and crowdsourcing in journalism today, and examines their impacts on the broader media landscape. Crowdfunding and Crowdsourcing in Journalism looks at how these practices disrupt traditional journalism models, including shifting journalistic norms, professional identity, and the ethical issues at play when journalists turn to social media and the Internet to solicit widespread support. While there is often a lot of hype and hope invested in these practices, this book takes a critical look at the labour involved in crowdsourcing journalism practices, and the evolving relationship between audiences and journalists, including issues of civility in online spaces. The author draws on in-depth interviews with journalists in Canada and the United States, as well as examples from the United Kingdom, Germany, Sweden, and Australia, to provide a comprehensive study of increasingly important journalist practices. The book is a valuable resource for academics, researchers, and journalists who are interested in political economy, journalism studies, and labour studies.

Download or read book Using Social Media for Global Security written by Ravi Gupta and published by John Wiley & Sons. This book was released on 2013-01-16 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential reading for cybersecurity professionals, security analysts, policy experts, decision-makers, activists, and law enforcement! During the Arab Spring movements, the world witnessed the power of social media to dramatically shape events. Now this timely book shows government decision-makers, security analysts, and activists how to use the social world to improve security locally, nationally, and globally--and cost-effectively. Authored by two technology/behavior/security professionals, Using Social Media for Global Security offers pages of instruction and detail on cutting-edge social media technologies, analyzing social media data, and building crowdsourcing platforms. The book teaches how to collect social media data and analyze it to map the social networks of terrorists and sex traffickers, and forecast attacks and famines. You will learn how to coalesce communities through social media to help catch murderers, coordinate disaster relief, and collect intelligence about drug smuggling from hard-to-reach areas. Also highlighting dramatic case studies drawn from the headlines, this crucial book is a must-read. Illustrates linguistic, correlative, and network analysis of OSINT Examines using crowdsourcing technologies to work and engage with populations globally to solve security problems Explores how to ethically deal with social media data without compromising people’s rights to privacy and freedom of expression Shows activists fighting against oppressive regimes how they can protect their identities online If you're responsible for maintaining local, national or global security, you'll want to read Using Social Media for Global Security.

Download or read book Mindsharing written by Lior Zoref and published by Penguin. This book was released on 2015-04-28 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even come close to tapping the full potential of our online personal networks. Lior Zoref offers proven guidelines for applying what he calls "mind sharing" in new ways. For instance, he shows how a mother's Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year's worth of market research in less than a day. Zoref's clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.

Download or read book Cyber Intelligence and Information Retrieval written by João Manuel R. S. Tavares and published by Springer Nature. This book was released on 2021-09-28 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers a collection of high-quality peer-reviewed research papers presented at International Conference on Cyber Intelligence and Information Retrieval (CIIR 2021), held at Institute of Engineering & Management, Kolkata, India during 20–21 May 2021. The book covers research papers in the field of privacy and security in the cloud, data loss prevention and recovery, high-performance networks, network security and cryptography, image and signal processing, artificial immune systems, information and network security, data science techniques and applications, data warehousing and data mining, data mining in dynamic environment, higher-order neural computing, rough set and fuzzy set theory, and nature-inspired computing techniques.

Download or read book The Crowdsourced Panopticon written by Jeremy Weissman and published by Rowman & Littlefield. This book was released on 2021-02-26 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind the omnipresent screens of our laptops and smartphones, a digitally networked public has quickly grown larger than the population of any nation on Earth. On the flipside, in front of the ubiquitous recording devices that saturate our lives, individuals are hyper-exposed through a worldwide online broadcast that encourages the public to watch, judge, rate, and rank people’s lives. The interplay of these two forces - the invisibility of the anonymous crowd and the exposure of the individual before that crowd - is a central focus of this book. Informed by critiques of conformity and mass media by some of the greatest philosophers of the past two centuries, as well as by a wide range of historical and empirical studies, Weissman helps shed light on what may happen when our lives are increasingly broadcast online for everyone all the time, to be judged by the global community.

Download or read book Online Collective Action written by Nitin Agarwal and published by . This book was released on 2014 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This work addresses the gap in the current collective action literature exposed by the new Information and Communication Technologies (ICTs) landscape by bringing together qualitative and quantitative studies from computational and social sciences. The book offers a rigorous and systematic investigation of both methodological and theoretical underpinnings and, thus, collectively promotes a symbiotic and synergistic advancement of the multiple interconnected disciplines in studying online collective actions. More specifically, the book is intended to illuminate several fundamental and powerful yet theoretically undeveloped and largely unexplored aspects of collective action in the participatory media (e.g., social media). Through in-depth exploration of relevant concepts, theories, methodologies, applications, and case studies, the reader will gain an advanced understanding of collective action with the advent of the new generation of ICTs enabled by social media and the Internet. The developed theories will be valuable and comprehensive references for those interested in examining the role of ICTs not only in collective action but also in decision and policy making, understanding the dynamics of interaction, collaboration, cooperation, communication, as well as information flow and propagation, and social network research for years to come. Further, the book also serves as an extensive repository of data sets and tools that can be used by researchers leading to a deeper and more fundamental understanding of the dynamics of the crowd in online collective actions."--Page 4 of cover.

Download or read book Social Entrepreneurship Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-04-01 with total page 1764 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses are looking for methods to incorporate social entrepreneurship in order to generate a positive return to society. Social enterprises have the ability to improve societies through altruistic work to create sustainable work environments for future entrepreneurs and their communities. Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. It also addresses the challenges and solutions social entrepreneurs face as they address their corporate social responsibility in an effort to redefine the goals of today’s enterprises and enhance the potential for growth and change in every community. Highlighting a range of topics such as the social economy, corporate social responsibility, and competitive advantage, this multi-volume book is ideally designed for business professionals, entrepreneurs, start-up companies, academics, and graduate-level students in the fields of economics, business administration, sociology, education, politics, and international relations.

Download or read book Crowdsourcing Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-05-03 with total page 1677 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growth of information technology, many new communication channels and platforms have emerged. This growth has advanced the work of crowdsourcing, allowing individuals and companies in various industries to coordinate efforts on different levels and in different areas. Providing new and unique sources of knowledge outside organizations enables innovation and shapes competitive advantage. Crowdsourcing: Concepts, Methodologies, Tools, and Applications is a collection of innovative research on the methods and applications of crowdsourcing in business operations and management, science, healthcare, education, and politics. Highlighting a range of topics such as crowd computing, macrotasking, and observational crowdsourcing, this multi-volume book is ideally designed for business executives, professionals, policymakers, academicians, and researchers interested in all aspects of crowdsourcing.

Download or read book Advances in Crowdsourcing written by Fernando J. Garrigos-Simon and published by Springer. This book was released on 2015-05-08 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​​This book attempts to link some of the recent advances in crowdsourcing with advances in innovation and management. It contributes to the literature in several ways. First, it provides a global definition, insights and examples of this managerial perspective resulting in a theoretical framework. Second, it explores the relationship between crowdsourcing and technological innovation, the development of social networks and new behaviors of Internet users. Third, it explores different crowdsourcing applications in various sectors such as medicine, tourism, information and communication technology (ICT), and marketing. Fourth, it observes the ways in which crowdsourcing can improve production, finance, management and overall managerial performance. Crowdsourcing, also known as “massive outsourcing” or “voluntary outsourcing,” is the act of taking a job or a specific task usually performed by an employee of a company or contractors, and outsourcing it to a large group of people or a community (crowd or mass) via the Internet, through an open call. The term was coined by Jeff Howe in a 2006 issue of Wired magazine. It is being developed in different sciences (i.e., medicine, engineering, ICT, management) and is used in the most successful companies of the modern era (i.e., Apple, Facebook, Inditex, Starbucks). The developments in crowdsourcing has theoretical and practical implications, which will be explored in this book. Including contributions from international academics, scholars and professionals within the field, this book provides a global, multidimensional perspective on crowdsourcing.​

Download or read book Crowdsourcing written by Daren C. Brabham and published by MIT Press. This book was released on 2013-05-10 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise introduction to crowdsourcing that goes beyond social media buzzwords to explain what crowdsourcing really is and how it works. Ever since the term “crowdsourcing” was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media buzzwords. In this accessible but authoritative account, grounded in the empirical literature, Daren Brabham explains what crowdsourcing is, what it is not, and how it works. Crowdsourcing, Brabham tells us, is an online, distributed problem solving and production model that leverages the collective intelligence of online communities for specific purposes set forth by a crowdsourcing organization—corporate, government, or volunteer. Uniquely, it combines a bottom-up, open, creative process with top-down organizational goals. Crowdsourcing is not open source production, which lacks the top-down component; it is not a market research survey that offers participants a short list of choices; and it is qualitatively different from predigital open innovation and collaborative production processes, which lacked the speed, reach, rich capability, and lowered barriers to entry enabled by the Internet. Brabham describes the intellectual roots of the idea of crowdsourcing in such concepts as collective intelligence, the wisdom of crowds, and distributed computing. He surveys the major issues in crowdsourcing, including crowd motivation, the misconception of the amateur participant, crowdfunding, and the danger of “crowdsploitation” of volunteer labor, citing real-world examples from Threadless, InnoCentive, and other organizations. And he considers the future of crowdsourcing in both theory and practice, describing its possible roles in journalism, governance, national security, and science and health.

Download or read book The Complete Idiot s Guide to Crowdsourcing written by Aliza Sherman and published by Dorling Kindersley Ltd. This book was released on 2011-07-05 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tap into the global talent pool. Crowdsourcing leverages such social networking tools as Facebook and Twitter to tap into the power of many people to distribute one's work load or gain input. Aliza Sherman, crowdsourcing innovator, has helped her clients harness the incredible power of "crowd-think" and "crowd- do" to achieve goals as diverse as designing new products to test-marketing services to fundraising. In this guide, she explains the theory and practice of crowdsourcing and actually shows readers how to use it. ? A practical, prescriptive guide for those who want to put the ideas in such books as The Wisdom of Crowds and Here Comes Everybody into action. ? Step-by-step instructions. ? Insightful anecdotes from the world of crowdsourcing.

Download or read book Encyclopedia of Creativity Invention Innovation and Entrepreneurship written by and published by Springer. This book was released on 2020-07-30 with total page 2500 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this exhaustive work (ECIIE) comprehensively covers the broad spectrum of topics relating to the process of creativity and innovation, from a wide variety of perspectives (e.g., economics, management, psychology, anthropology, policy, technology, education, the arts) and modes (individual, organization, industry, nation, region). This edition includes some 400 topical entries, definitions of key terms and concepts and review essays, from a global array of more than 250 researchers, business executives, policymakers, and artists, illuminating the many facets of creativity and innovation and highlighting their relationships to such universal concepts as knowledge management, economic opportunity, and sustainability. Entries feature description of key concepts and definition of terms, full-color illustrations, case examples, future directions for research and application, synonyms and cross-references and bibliographic references.