Download or read book Social marketing strategies for combating HIV AIDS in rural and or disadvantaged communities in Mexico Uganda and the United States written by Ruth E. Massingill and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Marketing Srategies for Combating HIV AIDS in Rural And or Disadvantaged Communities in Mexico Uganda and the United States written by Ruth Massingill and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 33 million people living with HIV/AIDS, and an infection rate that is increasing rather than falling among high-risk groups, the 30-year history of the AIDS epidemic has been characterised as 'islands of success in a sea of failure'. Given the lack of a medical cure for the disease, the world has looked to social marketing campaigns to promote behaviour change that would decrease infection rates. Under the best of circumstances, change is difficult, and health behaviour change, especially when it relates to sex and politics, is even more challenging, so social marketers have a difficult task that calls on every technique at their disposal. There is an increasing expectation that HIV/AIDS social marketing interventions will yield measurable results, and that involves fully understanding the AIDS landscape, marketing theory and practice, and the evolving medical picture relating to the pandemic. This research explores links between social marketing and HIV/AIDS while mapping their marketing connections to both the conventional and alternative medical communities. To better understand the HIV/AIDS landscape, early research focused on three diverse countries - Mexico, Uganda, and the United States - selected for their significant cultural, economic, and political differences. Given the multiple social perspectives and fields of knowledge involved in this project, a transdisciplinary approach using mixed research methods was selected. Mixed methods for collecting and presenting data included case studies, content analysis, semi-structured interviews, a quantitative survey, and in-depth reaction interviews. Through analysis of 18 social marketing campaigns in the three countries selected for study, the content, focus, purpose, and implications of the controlled public dissemination of HIV/AIDS information were examined. Key informants with professional and academic credentials in the areas of marketing, advocacy, and HIV/AIDS medicine were interviewed to learn rationales behind the campaigns and to explore political and economic factors that affect HIV/AIDS health activism. The last major phase of information gathering surveyed more than 340 patients at a clinic in Houston, Texas, to ascertain their knowledge and perceptions about HIV/AIDS treatment and prevention information. After the survey data was compiled, reaction interviews from key informants provided additional input. Informed by this wealth of secondary and primary research, an Integrated Social Marketing Conversation (Marcon) Model was created to demonstrate that social marketing campaigns should be localised and customer centred, with participants engaging in an ongoing conversation at every stage. The communication model offers valuable guidelines for more effective dissemination of HIV/AIDS prevention and treatment information to high-risk, high-interest target audiences such as HIV-positive people and the organisations that work with that subculture. Because this research crosses so many boundaries and addresses an actual need, it should be of interest to a wide variety of individuals and organisations in both academic and professional fields. From marketers to medical practitioners to activists associated with HIV/AIDS issues, this project's findings will apply to their concerns. Also, HIV/AIDS organisations - both government agencies as well as private groups - should find information in this work that addresses their ongoing efforts. While investigating existing models for HIV/AIDS communication, it became evident that most research and communication models have focused on how HIV/AIDS prevention programmes are working and what is effective, but little has been done in regards to treatment options and information. For that reason, the integrated social marcon model presented in this thesis is an important addition to the body of practical literature on this topic. Finally, the volatility of the issues examined here and the contacts made during five years of work offer multiple possibilities for follow-up research and fieldwork with opportunities to make a positive contribution in the battle against the HIV/AIDS pandemic.
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Download or read book Social marketing written by and published by . This book was released on 1999 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Investing in Communities Achieves Results written by Rosalia Rodriguez-Garcia and published by World Bank Publications. This book was released on 2013-01-22 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investing in Communities Achieves Results fills an important gap in the global knowledge on programs addressing HIV and AIDS, providing robust evidence that good results can be achieved by investing in communities with even limited resources.
Download or read book Five year Social Marketing Strategy for the Botswana Prevention of Mother to Child Transmission of HIV PMTCT Program written by and published by . This book was released on 2005 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovations in Social Marketing and Public Health Communication written by Walter Wymer and published by Springer. This book was released on 2015-10-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
Download or read book Social Mobilization Social Marketing in Developing Communities written by Neill McKee and published by . This book was released on 1993 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Marketing Campaigns A Public Health Tool in the Prevention of HIV AIDS and Other Chronic Diseases written by Brittany Chenier and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The following is a discussion of the prevention of HIV/AIDS and other chronic diseases as assessed through the fieldwork experience with Better World Advertising (BWA). This fieldwork and the following summary clearly defines a social marketing campaign, and also demonstrates its usefulness in engaging the target audience (particularly vulnerable populations) in beginning the steps towards behavior change that can help eliminate health disparities based on race, sexuality, gender, and environment. The planning, implementation, and evaluation of social marketing campaigns and the implications this has for future campaigns and public health policy are also addressed. Overall, this fieldwork experience has provided vital experience for the student in terms of understanding social marketing campaigns from the beginning to the end, as well as insight into future opportunities and limitations to help create and continue to grow effective and relevant campaign strategies.
Download or read book Social Marketing written by Richard K. Manoff and published by Greenwood. This book was released on 1985 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on 20 years of experience in the U.S. and the Third World, Manoff presents ways in which modern marketing methods can be applied to problems of public health and nutrition practices. He incorporates all aspects of the social marketing process, from theory and background to the necessary tools and techniques, establishing comprehensive guidelines that can be implemented to strengthen current public health programs. An essential resource for developmental health professionals, or anyone interested in innovative marketing techniques. This work includes methods for tailoring health education to the preceptions of the target audience, and techniques for uncovering the resistance points; insights using mass media to extend the reach and impact of public education efforts; tools for designing effective messages; special research approaches including focus groups and feed forward; in-process evaluation tools that identify program flaws during early stages of implementation; planning hints to encourage public and private cooperation; and case studies exploring some of the most interesting and educational applications of social marketing principles.
Download or read book Social Marketing written by Joint United Nations Programme on HIV/AIDS. and published by . This book was released on 1999 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Dilemma of Generating a Market for Contraceptives Among Groups at High Risk for Contracting and Spreading HIV written by Urmi Nanda Biswas and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Health issues regarding the spread of HIV/AIDS and HIV testing are the major concerns faced by emerging economies, particularly the socio-economically vulnerable population of these countries. The spread of HIV and the challenges in the early detection of the infection remain major challenges for the governments of these countries. Hundreds of deaths take place each year in India due to AIDS, not to mention the socio-economic loss the disease incurs. India has the third-highest number of people living with HIV in the world, with 2.1 million Indians infected with HIV. Recognizing the gravity of the issue, the government, through its agencies, concentrates on preventing the spread of HIV by promoting safe-sex methods like using contraceptives. Hope Trust, a charitable trust, working in the area where the most vulnerable population lives, is implementing a program promoting the use of contraceptives. Its seasoned project director Mr. Chakraborty faces the dilemma of what approach to take to affect behavioral changes to increase the use, and therefore the sales, of male contraceptives. This case outlines the situation faced by Mr. Chakraborty by underlining his awareness about social marketing practices and delineating the current campaigns undertaken by him. Furthermore, it puts students in a managerial role where they can discuss the social marketing process and make suggestions to Mr. Chakraborty. Students are asked to prescribe social marketing strategies with appropriate suggestions for information, education, and communication within the target group. The protection motivation theory may help participants discuss the theoretical underpinnings of making a behavioral change and suggest the best strategies to affect one.
Download or read book A Manual for Culturally Adapted Social Marketing written by T Scarlett Epstein and published by SAGE. This book was released on 1999-09-29 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to provide detailed, user-friendly guidelines on how to effect changes in human behaviour using culturally-adapted social marketing campaigns (CASM). It shows how the adoption of some well-established commercial marketing strategies can benefit those involved in development projects. The book provides an overview of CASM theory and techniques; gives a step-by-step guide to the various phases in such a project; details case studies of successful CASM exercises; and invites readers to develop their own CASM strategy using a campaign to reduce the incidence of female genital multialtion as a case study. With its wide-range of examples, this book will be an invaluable resource for development practitioners working in areas such as nutrition, reproductive health and safe motherhood, and drugs information, and will also interest researchers in communication studies and marketing.
Download or read book Social Marketing written by Population Services International and published by . This book was released on 1998 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Marketing written by and published by . This book was released on 1998 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Process and Impact Evaluation of the Montana HIV Prevention Social Marketing Campaign written by Jacqueline Kakos and published by . This book was released on 2008 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The purpose of this study was to evaluate the 2007 Montana HIV Prevention Social Marketing Campaign in the intervention community of Helena, Montana. The intervention began in April 2007 and continued through November 2007. The campaign was evaluated for the first seven months of the intervention (April through October 2007)." -- Abstract, ii.
Download or read book Social marketing as strategy for aids prevention in a mining community written by du Toit, J. D. and published by . This book was released on 1998 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
