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EBookClubs

Read Books & Download eBooks Full Online

Book So  You re Thinking about Owning  Operating Or Investing in a Restaurant

Download or read book So You re Thinking about Owning Operating Or Investing in a Restaurant written by Restaurant Startup & Growth and published by Rsg LLC. This book was released on 2016-01-20 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Owning a restaurant can be one of the most fulfilling and profitable careers you can have; it can also be a nightmare if you haven't done your homework to understand the restaurant business and its complexity. The sub-title of the book is: "How to Get into the Restaurant Business with Your Eyes Wide Open." This book by Restaurant Startup & Growth, a monthly magazine, and Restaurantowner.com, a 24/7 website, helps inform you of how to make a success of your entry into the world of restaurant ownership and operations. It focuses on the things you need to know before investing your money. Complete with details on rules of the road financial numbers, business plans, realistic financial projections, how to find capital, what legal structures you need, how to select the correct advisors, why restaurants fail and a wide variety of information that you need before committing money to any restaurant project. This is not a "how to start a restaurant book" but a publication of "how-to" prepare to get into a business that is one of the toughest businesses in the world. It provides insights and information you just will not find elsewhere. This book comes with a free 12-month subscription to Restaurant Startup & Growth magazine. Each issue contains information that's critical to opening and growing a new independent restaurant.

Book Appetite for Acquisition

Download or read book Appetite for Acquisition written by Robin Gagnon and published by Tate Publishing. This book was released on 2011-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is the definitive guide for anyone looking to enter the restaurant industry! Full of hands-on practical advice and real-life examples, Robin and Eric provide you with the expertise necessary to avoid common pitfalls and navigate your way to owning the restaurant of your dreams!' —Herb Mesa, Finalist, The Next Food Network Star, Season 6 'Outstanding work...presented in a bright and motivating style that is quite informative. Highly recommended reading for the food service entrepreneur.' —Henry L. Hicks, Certified business broker, fellow of the IBBA, past chairman of the board of the International Business Brokers Association, CEO of Georgia Business Associates, Inc., board member of the Georgia Association of Business Brokers Six out of every ten startup restaurants fail. Your restaurant should not be one of them. Veteran industry experts and restaurant brokers Eric and Robin Gagnon now present their guide to buying an existing restaurant so you can beat the odds. Readers will finish this book knowing how to acquire a restaurant in a way that is less painful, more profitable, and delivers a better return on their investment. With the help of this guide, you can soon satisfy your Appetite for Acquisition!

Book Slicing Pie

Download or read book Slicing Pie written by Mike Moyer and published by . This book was released on 2012 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slicing Pie outlines a simple process for making sure that the founders and early employees of a start-up company get their fair share of the equity. You will learn: How to value the time and resources an individual brings to the company relative to the contributions of others ; The right way to value intangible things like ideas and relationships ; What to do when a founder leaves your company ; How to handle equity when you have to fire someone. (4e de couv.).

Book The Business Side of Restaurants

Download or read book The Business Side of Restaurants written by Clifford Bramble and published by . This book was released on 2021-12-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: A best-selling business book from Cliff Bramble, an Atlanta award-winning restaurateur. You will surely love this book if you have read books like The Restaurant Manager's Handbook, Delivering the Digital Restaurant, Restaurant Success, or Setting the Table. "Great concise review for current operators and a must for anyone considering opening a restaurant!" - Karen Bremer, President, Georgia Restaurant Assn. "Whether you're opening or currently operating a restaurant business, this book provides sage advice and practical insights into what it takes to run a profitable restaurant, from one of Georgia's most respected restaurateurs." - Doug Turbush, Chef & Owner, Seed Hospitality Group. "I want all of my managers to buy a copy." - Chef Tom Catherall CMC "This is a must-read for anyone considering opening a restaurant - It's filled with knowledge one can only learn by living it." - Barbara Castiglia, Executive Editor, Modern Restaurant Management "It's like a more up-to-date version of Lesson's of Excellence by Charlie Trotter." - AJ Binion, Exec Chef, Noona, Duluth, GA On the tenth night of co-owning the first restaurant, Cliff thought they would run out of money. But, eight days later, there was a line at the front door, and for the next five years, the restaurant hit sales and record profits. Next, Cliff co-founded one of the best wine bars in Atlanta and then one of the best steakhouses in the United States. From there, he opened one of the best seafood restaurants in the county. Over the next fourteen years, he helped make the restaurants more profitable than the average independent restaurant, and the restaurants received local, regional, and national recognition. Now, in his best-selling business book, he offers eighteen steps to help businesses make more money while talking about the business side of restaurants. It's the business book every current or future entrepreneur needs. This book is a must-have if you are a student, manager, chef, or restaurant owner. There is no better time for this book than there is now. It arrives at a time when every restaurant owner is trying to save their business. The book's first part includes steps on contracts like the lease, operating agreements, term sheets, and general contractor. Next, it delves into operational costs, marketing, insurance, and accounting, to the financial reporting and build-out of a restaurant. The middle part of the book includes areas of analysis. The analysis consists of financial areas of the business, human resources, sales mixes, costs, and inventory information. The last part of the book is an analysis of areas that can suck a business dry. Topics like sales, labor, theft, and taxes are added to the book to increase awareness of all areas of business operations. Also included in the book are QR codes that take the reader to websites, forms, examples, and recommendations simply by scanning the code. Within the book are real-life stories by the author about happenings at restaurants. They break up the book's business tone with some interesting and unusual guest experiences. Several of the stories provide an insight into the issues restaurant operators face when serving their guests and understanding the psyche of individuals. ABOUT THE AUTHOR: Cliff Bramble has been in the restaurant business for forty years. He is an award-winning restaurateur that previously co-founded one of the best steakhouses in the United States and has been recognized by the Georgia Restaurant Association as one of the top restaurateurs in Georgia.

Book Starting and Running a Restaurant For Dummies

Download or read book Starting and Running a Restaurant For Dummies written by Carol Godsmark and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting & Running a Restaurant For Dummies will offer aspiring restaurateurs advice and guidance on this highly competitive industry – from attracting investors to your cause, to developing a food and beverages menu, to interior design and pricing issues – to help you keep your business venture afloat and enjoyable at the same time. If you already own a restaurant, inside you’ll find unbeatable tips and advice to keep bringing in those customers. Read this book, and help make your dream a reality! Starting & Running a Restaurant For Dummies covers: Basics of the restaurant business Researching the marketplace and deciding what kind of restaurant to run Writing a business plan and finding financing Choosing a location Legalities Composing a menu Setting up and hiring staff Buying and managing supplies Marketing your restaurant Health and safety

Book 101 Restaurant Secrets

Download or read book 101 Restaurant Secrets written by Ross Boardman and published by eBookIt.com. This book was released on 2012-10 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the business of being in the restaurant businesses. Most restaurants fail within the first three year. During tough times, many will not reach the first year. Nearly all the reasons they fail are down to a few areas that the owner neglects to find out about. If you want to get into the restaurant business and learn the key skills to keep you there, read on . . .

Book Running a Restaurant For Dummies

Download or read book Running a Restaurant For Dummies written by Michael Garvey and published by John Wiley & Sons. This book was released on 2011-03-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of Americans dream of owning and running their own restaurant — because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for wannabe restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you’ll find all the advice you need to start and run a successful restaurant. Even if you don’t know anything about cooking or running a business, you might still have a great idea for a restaurant — and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it do better, Running a Restaurant For Dummies offers unbeatable tips and advice of bringing in hungry customers. From start to finish, you’ll learn everything you need to know to succeed: Put your ideas on paper with a realistic business plan Attract investors to help get the business off the ground Be totally prepared for your grand opening Make sure your business is legal and above board Hire and train a great staff Develop a delicious menu If you’re looking for expert guidance from people in the know, then Running a Restaurant For Dummies is the only book you need. Written by Michael Garvey, co-owner of the famous Oyster Bar at Grand Central, with help from writer Heather Dismore and chef Andy Dismore, this book covers all the bases, from balancing the books to training staff and much more: Designing and theme and a concept Taking over an existing restaurant or buying into a franchise Stocking and operating a bar Working with partners and other investors Choose a perfect location Hiring and training an excellent staff Pricing menu items Designing the interior of the restaurant Purchasing and managing supplies Marketing your restaurant to customers If you’re looking for a new career as a restaurateur, or you need new ideas for your struggling restaurant, Running a Restaurant For Dummies offers expert advice in a fun, friendly format. Packed with practical advice and expert wisdom on every aspect of the food service business, this guide is all you need to get cooking.

Book The Green and the Black

Download or read book The Green and the Black written by Gary Sernovitz and published by Macmillan + ORM. This book was released on 2016-02-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gary Sernovitz leads a double life. A typical New York liberal, he is also an oilman - a fact his left-leaning friends let slide until the word "fracking" entered popular parlance. "How can you frack?" they suddenly demanded, aghast. But for Sernovitz, the real question is, "What happens if we don't?" Fracking has become a four-letter word to environmentalists. But most people don't know what it means. In his fast-paced, funny, and lively book, Sernovitz explains the reality of fracking: what it is, how it can be made safer, and how the oil business works. He also tells the bigger story. Fracking was just one part of a shale revolution that shocked our assumptions about fueling America's future. The revolution has transformed the world with consequences for the oil industry, investors, environmentalists, political leaders, and anyone who lives in areas shaped by the shales, uses fossil fuels, or cares about the climate - in short, everyone. Thanks to American engineers' oilfield innovations, the United States is leading the world in reducing carbon emissions, has sparked a potential manufacturing renaissance, and may soon eliminate its dependence on foreign energy. Once again the largest oil and gas producer in the world, America has altered its balance of power with Russia and the Middle East. Yet the shale revolution has also caused local disruptions and pollution. It has prolonged the world's use of fossil fuels. Is there any way to reconcile the costs with the benefits of fracking? To do so, we must start by understanding fracking and the shale revolution in their totality. The Green and the Black bridges the gap in America's energy education. With an insider's firsthand knowledge and unprecedented clarity, Sernovitz introduces readers to the shales - a history-upturning "Internet of oil" - tells the stories of the shale revolution's essential characters, and addresses all the central controversies. To capture the economic, political, and environmental prizes, we need to adopt a balanced, informed perspective. We need to take the green with the black. Where we go from there is up to us.

Book Angel Investing

Download or read book Angel Investing written by David S. Rose and published by John Wiley & Sons. This book was released on 2014-04-28 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve annual returns of 25% or more with a well-designed angel portfolio Written by David S. Rose, the founder of Gust—the global platform that powers the world of organized professional angel investing—Angel Investing is a comprehensive, entertaining guide that walks readers through every step of the way to becoming a successful angel investor. It is illustrated with stories from among the 90+ companies in which David has invested during a 25 year career as one of the world’s most active business angels and includes instructions on how to get started, how to find and evaluate opportunities, and how to pursue and structure investments to maximize your returns. From building your reputation as a smart investor, to negotiating fair deals, adding value to your portfolio companies and helping them implement smart exit strategies, David provides both the fundamental strategies and the specific tools you need to take full advantage of this rapidly growing asset class. He details the advantages of joining an angel group, explains how seed and venture funds can help leverage an investor’s resources, and reveals how recent regulatory changes and new online platforms are making startup investing accessible to millions of Americans. Making money is no longer about sitting back and reading stock listings, David says. It is now about being part owner of an exciting startup that can be fun and financially rewarding. Angel Investing teaches investors how to carefully select and manage investments, establish a long term view, and approach angel investing as a serious part of an alternative asset portfolio while also enjoying being an integral part of an exciting new venture.

Book Restaurant Success by the Numbers  Second Edition

Download or read book Restaurant Success by the Numbers Second Edition written by Roger Fields and published by Ten Speed Press. This book was released on 2014-07-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. The majority of restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! Roger Fields--money-guy, restaurant owner, and restaurant consultant--shows how eateries can get past that challenging first year and keep diners coming back for more. The only restaurant start-up guide written by a certified accountant, this book gives readers an edge when making key decisions about funding, location, hiring, menu-making, number-crunching, and turning a profit--complete with sample sales forecasts and operating budgets. This updated edition also includes strategies for capitalizing on the latest food, drink, and technology trends. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.

Book Starting and Running a Restaurant

Download or read book Starting and Running a Restaurant written by Jody Pennette and published by Penguin. This book was released on 2015-09-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around 90% of all new restaurants fail in the first year of operation. Many owners think they have the perfect idea, but they have terrible business plans, location, or other issues. Idiot's Guides: Starting and Running a Restaurant shows budding restauranteurs the basics of honing in on a concept to gathering start-up capital to building a solid business plan. You will also learn how to choose a great restaurant location, select an appealing design, compose a fantastic menu, and hire reliable managers and staff. In this book, you get: • Introduction to basic requirements of starting a restaurant such as time management, recognizing your competition, choosing your restaurant concept, and making it legal. • Information on building a solid business foundation such as a solid business plan, a perfect location, where to find investors, and securing loans. • Suggestions on how to compose the perfect menu, laying out the front and back of house and bar, and choosing the must-have necessities such as security alarms and fire prevention. • Techniques on how to hire and train your staff, purchasing or renting supplies, understanding costs and setting up your financial office, and using social media as a marketing tool. • Secrets for keeping your customers returning, running a safe restaurant, managing employees, and building your PR sales plan. • Pre-opening checklists to ensure everything is ready by opening day. Operational checklists and forms a successful restaurateur will need to manage their restaurant.

Book Start Up Your Restaurant

Download or read book Start Up Your Restaurant written by Jayanth Narayanan and published by Harper Collins. This book was released on 2016-02-10 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This book is for every budding restaurateur, who, for some strange reason, insists on reinventing the wheel for lack of better guidance. It provides just the right insights and tips that may prevent one from committing mistakes that are committed all too often. It's a reminder that passion and hobby alone do not a restaurant make.' - Manu Chandra, Chef Partner, The Fatty Bao & Monkey Bar 'Having overseen the launch and operations of flagship restaurants and witnessed the evolution of several other dining establishments, I can say it's one thing to start a restaurant, and another to run it like a charm. What pays off in both stages is preparation -- comprehensive groundwork coupled with a sound grasp of finances, regulations, team-building, infrastructure, aesthetics, and standards of service and technology. Start Up Your Restaurant has it all covered. Priya and Jayanth combine their priceless insights and practical knowledge in this invaluable guide to navigating the unique terrain of the Indian restaurant ecosystem.' - Gautam Anand, Executive Director, ITC Hotels 'I should open a restaurant!'How frequently have you said that? Be it a cafe, a takeaway or a gourmet destination, the food business exerts a magnetic pull that few others do. Whether you are a food enthusiast or an entrepreneur looking for a clever business idea, the restaurant business promises adventure and endless possibilities. But creating that dream restaurant packed with happy people, which also rakes in the money, requires more than just passion - it calls for astute planning and rigorous execution.Choosing a smart ideaFunding and financePicking the perfect locationSetting up the spaceHiring the right peopleGetting licencesWorking with vendors and ensuring quality controlLaunching and marketingPacked with great tips and fun to read, this step-by-step guide from experts Jayanth Narayanan and Priya Bala will help you navigate therestaurant business with ease and efficiency.

Book The Food and Beverage Magazine Guide to Restaurant Success

Download or read book The Food and Beverage Magazine Guide to Restaurant Success written by Michael Politz and published by John Wiley & Sons. This book was released on 2020-05-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRAISE FOR THE FOOD & BEVERAGE MAGAZINE GUIDE TO RESTAURANT SUCCESS "This book is the go-to for anyone thinking of jumping in the exciting business of restaurants. I eat out 365 days a year and I know the places to eat! If you want to become one of them, read this book!" —JONATHAN CHEBAN, Foodgod "The Food & Beverage Magazine Guide to Restaurant Success is an essential and invaluable resource for any food entrepreneur dreaming of opening a restaurant, food truck, or cafe. This book is a must-read for any entrepreneur with a great recipe, concept, or dream. Politz wants to see you succeed in realizing your dreams and he backs up this wish with proven, direct, expert advice, a plan, and a true guide to make your dreams come true. I wish I had this book when I started my first food business. This book will empower food business dreamers to dream even bigger, and to see the path to success." —JENNIFER ENGLISH, James Beard Award Winner, and Journalist "While Michael was selling greeting and holiday cards at 8 years old, I was a paperboy which gave me my intro to entrepreneurism. If you are willing to take each experience as an opportunity to learn with an outlook to the future and to have a fearless attitude, this book will help guide you and provide insight into what's ahead for you coming from an industry expert." —CHEF DAVID BURKE "Politz has written a must-read guide for ANYONE considering opening a restaurant. Read and learn from one of the best. All the unknown is answered right here. Success is learning from your failures and Politz is candid about his. This book tells all!" —JULIE ROSSLER-THOMPSON, Owner, Celebrity Delly "Thank you for writing this book Michael. For years I've had friends asking me about opening or investing in a restaurant. Here's an actual path to follow to help someone on that journey." —SHEP GORDON, Creator of the celebrity chef, which revolutionized the food industry and turned the culinary arts into the multi-billion dollar industry it is today

Book The Mom Test

Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Book Top Reasons Why You Should Never Invest In Opening An Independent Restaurant Nor Franchise Restaurant And Advantages And Disadvantages Of Being An Independent Restaurateur Or Franchisee Restaurateur

Download or read book Top Reasons Why You Should Never Invest In Opening An Independent Restaurant Nor Franchise Restaurant And Advantages And Disadvantages Of Being An Independent Restaurateur Or Franchisee Restaurateur written by Dr Harrison Sachs and published by . This book was released on 2020-02-23 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay sheds light on the top reasons why you should never invest in opening an independently owned restaurant business nor franchise restaurant business and also elucidates the advantages and disadvantages of being an independent restaurateur or franchisee restaurateur. Moreover, how to make the money in order to afford to buy your own restaurant business is delineated in this essay. There are ample reasons as to why you should desist from ever investing in opening a restaurant business that go beyond succumbing to enormous start up costs, operational complexities, and high employee turnover rates. First and foremost, independently owned restaurants are more prone to being defunct than other types of businesses since they face high competition in oversaturated markets comprised of ample recognizable brand name restaurants which you will likely never be able to win market share from. Restaurant businesses emerge all the time with tens of thousands of new restaurants opening up each and every year. The high volume of competition restaurant businesses face has caused restaurants to substantially lower their menu item prices in order to retain their fickle customer base. Securing the lifetime value of customers is more arduous for restaurant businesses than ever before since customers now essentially have unlimited restaurant options to choose from. Customers are also more inclined to buy from recognizable restaurant chains than independently owned restaurant since they know what they can expect in terms of menu item prices, service quality, and speed of service. By investing in opening up an independently owned restaurant, you ultimately place yourself at a grave disadvantage since you will not be able to win over market share from recognizable restaurant chains and successful independently owned restaurant that already have established massive customer bases. While customers can be fickle, their loyalty will not lie with dining at your restaurant over more affordable and robust restaurant to choose from. Second, another calamitous issue with investing in opening up a restaurant business is that you face the salient issue of having exorbitant costs as a restaurant owner. In other words, "paying rent, employee wages, and purchasing food will erode profits out of each and every sale" (Crawford, 2015). Opening a restaurant business requires exorbitant start up costs in the hundreds of thousands of dollars and these cost prohibitive start up costs are almost always financed by debt financing. Moreover, restaurant businesses have enormous overhead expenses and restaurant owners can do very little to reduce their operating costs without comprising the quality of their products and services. In other words, just like a boat that remains in a dock and is hardly utilized, owning an unsuccessful restaurant business is essentially the epitome of a sunk cost in all facets since it drains your wealth and is unprofitable to operate for the majority of restaurant business owners. Third, restaurant businesses that are successful have eminently thin profit margins relative to other types of businesses. This deters most investors from ever succumbing to ever considering investing in opening restaurant businesses due to its precariousness. If you manage to be successful as a restaurateur and attain a measly 5% profit margin than any slight change in customer preferences and the economic climate can render your business unprofitable. Customers are fickle and are quick to cut back on eating out during a recession or economic depression. Moreover, customers will also migrate to new restaurants in droves or existing restaurant that have ushered in innovative menu options, especially if they perceived your restaurants menu options to be dated and overpriced. As an independently owned restaurant business owner, it can be extremely cumbersome to maintain profitability when you are at the mercy of a fickle customer base and have low profit margins

Book Joyful Finances

Download or read book Joyful Finances written by Ryan J. Bondy and published by Word Alive Press. This book was released on 2021-01-30 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this, the second book of his Joyful Series, Ryan skillfully presents a multitude of financial principles that he has gleaned from personal experience and extended reading. -Dr. Claude Page, Associate Pastor, Board President of ACM Ministries Do you work endless hours only to feel like there just doesn't seem to be enough money at the end of the month? Have you ever felt under attack in the area of your finances? There is a war raging, and if you live in North America today, you are most certainly in the middle of it. While we may not see military vehicles and armed soldiers on every corner, realize that an army is fighting against you every day. You're not alone. But make no mistake about it: God designed you for prosperity and abundance. Join Ryan Bondy as he shares from his thirty years of experience in business and investing. Learn how he and his wife Megan embraced a fresh perspective on life, love, and relationships to enjoy lives of joyful finances that previously seemed to elude them. Joyful Finances will introduce you to concepts that are sure to expose your heart's deepest desires. Don't allow life to steal one more minute of joy.

Book How to Open Your Own Restaurant

Download or read book How to Open Your Own Restaurant written by Richard Ware and published by Penguin Group. This book was released on 1984 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do restaurants make you think of tempting dishes served in a cozy, intimate setting? Or fine dining in elegant surroundings? It takes a lot more than culinary skill and appealing ambience to open a restaurant. In this invaluable guide, coomplete with charts, facts, and figures, Richrd Ware and James Rudnick draw upon years of successful experience to tell you everything you need to know about: Money: How much you need to start up; how to find sources for funding; step-by-step plans for forecasting expenses; what you should know about the hidden costs Location: How to research the competition; whether to seek a residential or commercial setting; how to build a customer profile; revealing case studies and critiques Design and Operation: Floor plans and seating; constructing; inventory; twenty steps to opening Hiring: How to find the experts; free advice as well as professional assistance; how to establish rules for your day-to-day staff; when to use advertising. Don't even think about starting a restaurant without first reading How to Open Your Own Restaurant