Download or read book Marketing written by Dhruv Grewal and published by Irwin Professional Publishing. This book was released on 2009-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word Marketing, making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, Marketing Creates Value permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
Download or read book Marketing written by Grewal and published by . This book was released on 2016-01-29 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Download or read book Communication Matters written by Kory Floyd and published by . This book was released on 2011 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Matters helps students move beyond an intuitive appreciation of communication to explore core principles of the discipline. By helping students take personal responsibility for their communication behaviors, by encouraging critical reflection, and by actively applying the key concepts to diverse contemporary challenges, the program fosters an understanding of the many important ways communication matters in daily life.
Download or read book Experience Communication written by Jeff Child and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Third edition of Experience Communication expands the scope and coverage of public communication. It's approach is focused on providing ample opportunity for students to improve their communication skills and to practice transferring them to contexts outside the classroom"--
Download or read book Customer Service written by Robert W. Lucas and published by . This book was released on 2009 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Customer Service, 4/e" by Lucas features how-to topics for the customer service professional. It covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights and tips are also provided for customer service supervisory personnel
Download or read book Crafting and Executing Strategy written by Arthur A. Thompson and published by Irwin/McGraw-Hill. This book was released on 2005 with total page 1184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.
Download or read book Human Nutrition written by Wendy Schiff and published by . This book was released on 2018-01-03 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Nutrition: Science for Healthy Living is an interesting, engaging, reliable, and evidence-based introductory textbook with a wide variety of features to promote active learning. A clinical emphasis appeals to all, but is of particular relevance to those studying nutrition, dietetics, or health science professions, including nursing. Real-life and clinical examples, statistics, and evidence from professional sources address current and controversial topics and support the key concepts of the science of nutrition. Human Nutrition provides the framework for students to not just memorize facts, but to truly learn and apply the science of nutrition. The knowledge gained can be applied not only to a future profession, but, just as importantly, to everyday life. Our hope is that readers share the practical advice and key concepts learned in the textbook with family and friends to promote optimal health and wellness.
Download or read book Essentials of Medical Language written by Karen Lockyer and published by McGraw-Hill Education. This book was released on 2011-01-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master medical terminology with every turn of the page! Essentials of Medical Language, 2e, presents new medical terminology to students in manageable quantities via short lessons and a 2-page spread format. This edition offers a completely redesigned learning experience through larger, more focused art and revised table of contents. Students will feel a new sense of engagement and motivation through Case Reports and a wide variety of exercises throughout the chapters. As a final improvement to this textbook, professors will discover a total revamp from top to bottom, providing them with text that is shorter and stronger, larger imaging, better chapter sequence, updated learning objectives, and more questions and exercises for students to practice.
Download or read book Contemporary Nutrition written by Gordon M. Wardlaw and published by . This book was released on 2000 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM: NutriQuest 2.0 -- Dietary Analysis Software.
Download or read book Business Analytics written by Sanjiv Jaggia and published by . This book was released on 2023 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "We wrote Business Analytics: Communicating with Numbers from the ground up to prepare students to understand, manage, and visualize the data; apply the appropriate analysis tools; and communicate the findings and their relevance. The text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. In the second edition of Business Analytics, we have made substantial revisions that meet the current needs of the instructors teaching the course and the companies that require the relevant skillset. These revisions are based on the feedback of reviewers and users of our first edition. The greatly expanded coverage of the text gives instructors the flexibility to select the topics that best align with their course objectives"--
Download or read book Anatomy Physiology written by Michael P. McKinley and published by McGraw-Hill LLC. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Human anatomy and physiology is a fascinating subject. However, students can be overwhelmed by the complexity, the interrelatedness of concepts from different chapters, and the massive amount of material in the course. Our goal was to create a textbook to guide students on a clearly written and expertly illustrated beginner's path through the human body. An Integrative Approach One of the most daunting challenges that students face in mastering concepts in an anatomy and physiology course is integrating related content from numerous chapters. Understanding a topic like blood pressure, for example, requires knowledge from the chapters on the heart, blood vessels, kidneys, and how these structures are regulated by the nervous and endocrine systems. The usefulness of a human anatomy and physiology text is dependent in part on how successfully it helps students integrate these related concepts. Without this, students are only acquiring what seems like unrelated facts without seeing how they fit into the whole. To adequately explain such complex concepts to beginning students in our own classrooms, we as teachers present multiple topics over the course of many class periods, all the while balancing these detailed explanations with refreshers of content previously covered and intermittent glimpses of the big picture. Doing so ensures that students learn not only the individual pieces, but also how the pieces ultimately fit together. This book represents our best effort to replicate this teaching process. In fact, it is the effective integration of concepts throughout the text that makes this book truly unique from other undergraduate anatomy and physiology texts"--
Download or read book Data Analytics for Accounting written by Vernon J. Richardson and published by . This book was released on 2018-05-23 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Management written by Dianne Waddell and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text follows a nonprescriptive, real-world approach to management and is written in an accessible style allowing for flexibility in both teaching and learning. Used at both an undergraduate and postgraduate level, Contemporary Management has a concise structure designed to meet the needs of trimesters and 12 week teaching schedules. The uncluttered internal design alongside the modern treatment of the topic makes this text significantly different to other texts in the market. It offers updated content to reflect the impact of the GFC and the increasing significance of diversity, culture and ethics. There are all new in-chapter case studies, new Australian videos and a full range of excellent online resources. Also, this edition includes a new end of book section containing two unique integrated case studies exploring tourism management in Australian tourism destinations: Skyrail in Cairns and Flinders Island, Tasmania. (Publisher)
Download or read book Selling written by Barton A. Weitz and published by . This book was released on 1992-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Financial Accounting Fundamentals written by John Wild and published by . This book was released on 2017 with total page 1583 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Acquiring Medical Language written by Steven L Jones and published by . This book was released on 2023 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Acquiring Medical Language, 3e, approaches medical terminology not as words to be memorized but as a language to be learned. If you treat medical terminology as a language and learn how to read terms like sentences, you will be able to communicate clearly as a health care professional and will be a full participant in the culture of medicine. Memorizing definitions is equal to a traveler memorizing a few phrases in another language to help during a brief vacation: it will help a traveler survive for a few days. But if one is going to live in another culture for an extended period of time, learning to speak and understand the language becomes essential"--
