Download or read book Small Business Smarts written by Steve O'Leary and published by Bloomsbury Publishing USA. This book was released on 2011-06-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.

Download or read book Smart Women and Small Business written by Ginny Wilmerding and published by John Wiley & Sons. This book was released on 2007-06-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you one of the many women out there who needs a brand-new model for your business career? Are you looking for entrepreneurial alternatives to the world of big business, but aren’t sure where to start? A transition into small business is a natural progression for countless women who have invested the first phase of their careers in large companies. Many mid-career women dream of starting their own businesses, but until now there hasn’t been a book that gives them the sense of multiple choice that helps them find the right entrepreneurial fit—options that go beyond starting a venture to include buying an independent business or a franchise, joining or consulting for small businesses, or working with partners. There’s a confusing array of how-to books out there with general advice about starting a business, conducting a job search, or balancing work and family. But what entrepreneurial women really need are the strategic tools for choosing and growing a business that will not only make them money, but make them happy as well. Women need direct, gender-specific advice about succeeding financially in their businesses; they also crave the feeling that their work matters, and they want flexibility and control over their professional lives in order to achieve a healthy work-life balance. This book offers them the womenfriendly business advice they need and numerous true-life role models to identify with and emulate. Author Ginny Wilmerding opens women’s eyes to the advantages of buying, joining, or consulting for existing small businesses, fully explaining the alternatives to starting from scratch. If you lack an original business idea, this book will give you the confidence you need to get excited about pursuing a business idea other than your own. But if you do want to start a company from the ground up, there’s plenty of food for thought for you here, too. Wilmerding not only shares her own stories and outside experts’ advice but also includes insightful vignettes from women who have found their niches and are succeeding financially. If you’re wondering how to finance your small business, Wilmerding steers you toward success in obtaining SBA loans and other financing. Finally, if you’re considering partnering with others to share the risk and the fun, she prepares you for partnership success, and explains the importance of good advisers and mentors. The goal of this book is to get you started on the path to a successful career in the small business world, a world that needs experienced, smart, versatile women like you to join its ranks. Smart Women and Small Business is the ultimate professional guide for mid-career, business-minded women who want to achieve the same independence and success as their entrepreneurial male peers—but in their own way.

Download or read book Small Business Legal Smarts written by Deborah L. Jacobs and published by Bloomberg Press. This book was released on 1998-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers such issues as alternatives to incorporation, tax-laws, record keeping, trademarks, Internet business, sexual-harassment, firing, and collections

Download or read book Start Up Smarts written by Barry H Cohen and published by Simon and Schuster. This book was released on 2009-12-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?" --Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency "Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality." --Dr. Jeffrey Magee, Publisher, Performance Magazine To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: Create a Flexible Business Plan Find Out What Your Customers Really Want Capitalize on the Right Trends Hire the Best People Choose the Most Lucrative Partners Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!

Download or read book Heart Smarts Guts and Luck written by Anthony K. Tjan and published by Harvard Business Press. This book was released on 2012 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the traits that define most people who achieve success, heart, smarts, guts, and luck, and helps readers to determine which traits they possess.

Download or read book Smart Business Social Business written by Michael Brito and published by Pearson Education. This book was released on 2011-07-07 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”

Download or read book The Smart Entrepreneur written by Bart Clarysse and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More people than ever are becoming entrepreneurs, but the perils of starting your own business are well-documented. Two lecturers on the subject from Imperial College, London, have written 'The Smart Entrepreneur' to show how to avoid these pitfalls and make your business a success.

Download or read book Street Smart Entrepreneur written by Jay Goltz and published by Addicus Books. This book was released on 2013-03-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small firms in Chicago employ more than 1.6 million individuals—nearly 50 percent of the private work force, according to a new study released this fall by the Small Business Administration. The survey, which defines small firms as those employing less than 500 people, also shows that these businesses generate 47 percent of the area's total receipts of $278 billion dollars. However, SBA statistics also reveal that, on average, of the small businesses starting today, 53 percent will not be in business four years from now. Of these closings, it's estimated that 15 percent will close due to business failures. Chicago businessman Jay Goltz understands what it takes for a small business to succeed. During the past twenty years he has owned and operated Artists' Frame Service in Chicago. Goltz started the business in 1978, and today it's the largest, custom retail picture framing facility in the world. Now, Goltz shares some his secrets of success.

Download or read book Smart Guide to Starting a Small Business written by Lisa Rogak and published by John Wiley & Sons. This book was released on 1999-03-08 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on such topics as targeting customers, choosing a location, pricing for profit, and planning for growth.

Download or read book Smart Business written by Ming Zeng and published by Harvard Business Press. This book was released on 2018-08-14 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Strategy Works in an Interconnected, Automated World Leaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment. Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to: Automate decisions through machine learning Create products informed by real-time data from customers Determine the right strategic positioning to maximize value from platforms and suppliers Repurpose your organization to further human insight and enable creativity Lead your company's transformation into a smart business With insights into the strategies and tools used by leaders at Alibaba and other companies such as Ruhan and Red Collar, in a variety of industries from furniture making to banking to custom tailoring, Smart Business outlines a radically new approach to strategy that can be applied everywhere.

Download or read book MoneySmarts the Business of Business written by Eric Smarts and published by CreateSpace. This book was released on 2015-10-07 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover: How to Gain Instant Business Transformation by implementing simple, easy and effecive Business Principles! Imagine what your life would be like if business felt simpler, easier and less stressful? Imagine how easy it would be to make money in business if you could only see it the way it is supposed to be seen? You can make this happen by following a set of innovative yet basic SuperEntrepreneur rules that will automatically make the entire concept of business a thing of the present not just a wishful thought. Every new business owner faces an uphill battle for survival. It's believed that 80 percent of all new business startups fail within 18 months. Unfortunately, not everyone can be a SuperEntrepreneur overnight. You might be fearful of things like failure or even success, you may not be able to maximise sale opportunity and reach the right number of clients, you may not be able to get the best out of your employees or associates.Whatever the roadblock you're facing reading, "The Business of Business" will surely help shed some serious light on any of those dark areas. So what are the secrets to creating a super successful business that makes tens of thousands every month in sales, millions every year in revenue, and impacts the lives of billions around the world? The answers lie within these 201 tips. The game of business has never been too complexed, the problem is that the majority of us are just not doing it well enough! Learn: How to Cover all Bases within your Business and become the MoneySmart Entrepreneur you were created to be! In the book, "The Business of Business", we show you our top 201 tips within the most crucial areas of a SuperEntrepreneur's business life: Sellling. Marketing & Advertising, Financials (Money), Dealing With Customers, Management, Social Media Strategy, Technology, Legal/Tax/Government, Hiring & Firing, Product, Time Management, Health & Wellbeing, Personal Development, Networking, Building A Team & Pitching To Investors. Download: MoneySmarts (The Business of Business): 201 SuperEntrepreneurs Tips For Instant Business Success! "The Business of Business" provides an action plan to maximize the many opportunities in business to really and truly succeed, on all fronts, not just on the surface. We will cover: Over 200 Tips to Effectively Build a Successful Business Model, Network, Product Portfolio & Marketing Strategy Ways to Smartly Present Ideas and Concepts to Outside Investors The Importance of Health & Wellbeing in Business How To Build An Efficient Team that has the Most Amazing Company Family Culture How To Become A Better Communicator and Connector Important Pointers For New Entrepreneurs who are just Starting Up in the World of Business & Entreprise The Secrets to True MoneySmart Financial Management & Good Monetary Stewardship Sales, Sales, Sales How To Correctly Deal With Customers & Truly Cater and Understand Consumer Needs Would You Like To Know More? Buy MoneySmarts (The Business of Business): 201 SuperEntrepreneurs Tips For Instant Business Success! right now... Scroll to the top of the page and select the Buy Now button. You won't regret it!

Download or read book Street Smarts written by Norm Brodsky and published by Penguin. This book was released on 2010-02-23 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

Download or read book Start Up Smarts written by Barry H Cohen and published by Simon and Schuster. This book was released on 2009-12-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?" --Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency "Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality." --Dr. Jeffrey Magee, Publisher, Performance Magazine To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: Create a Flexible Business Plan Find Out What Your Customers Really Want Capitalize on the Right Trends Hire the Best People Choose the Most Lucrative Partners Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!

Download or read book HBR Guide to Buying a Small Business written by Richard S. Ruback and published by Harvard Business Review Press. This book was released on 2017-01-17 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think big, buy small. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute

Download or read book Deep Smarts written by Dorothy Leonard and published by Harvard Business Review Press. This book was released on 2005-01-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deep smarts are the engine of any organization as well as the essential value that individuals build throughout their careers. Distinct from IQ, this type of expertise consists of practical wisdom: accumulated knowledge, know-how, and intuition gained through extensive experience. How do such smarts develop? And what happens when people with deep smarts leave a particular job or the organization? Can any of their smarts be transferred? Should they be? Basing their conclusions on a multi-year research project, Dorothy Leonard and Walter Swap argue that cultivating and managing deep smarts are critical parts of any leader's job. The authors draw on examples from firms of all sizes and types to illustrate the connection between deep smarts and organizational viability and continuous innovation. Leonard and Swap describe the origins and limits of deep smarts and outline processes for cultivating and leveraging them across the organization. Developing an experience repertoire and receiving strategic guidance from wise coaches can help individuals move up the ladder of expertise from novice to master. Addressing a topic of increasing importance as the Boomer generation retires, Deep Smarts challenges leaders to take a hands-on approach to managing the experience-based knowledge shaping the future of their organizations.

Download or read book Small Business For Dummies written by Eric Tyson and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

Download or read book Outsource Smart Be Your Own Boss Without Letting Your Business Become the Boss of You written by Daven Michaels and published by McGraw Hill Professional. This book was released on 2012-11-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times and Los Angeles Times Bestseller Be your own boss, do what you love, and live the entrepreneurial dream by putting your business on autopilot! Filled with expert advice and practical tools, Outsource Smart reveals a proven system for developing and sharpening the productivity and problem-solving skills most essential to success. Learn how to hire, train, and manage a virtual assistant and successfully outsource all the critical tasks of running your own business. "Outsource Smart is a must-read for someone wanting to live the laptop lifestyle." -- Mike Filsaime, Internet marketing expert "This book gives you great ideas and strategies to save time and money and serve your customers better than you could trying to do it all by yourself." -- Brian Tracy, coauthor of Now, Build a Great Business "This book is fantastic. It is a must-read for anyone who wants to conquer the world of business today. The lesson here is that you cannot do it on your own. Daven shows the small-business person how to compete with the big boys and win." -- Les Brown, motivational speaker and author of Live Your Dreams If you are interested in working smart, achieving more, and joining the growing ranks of successful 'Laptop Entrepreneurs,' make sure you read Daven Michaels's outstanding book." -- Mark Anastasi, New York Times bestselling author of The Laptop Millionaire