Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2004 with total page 1672 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2007 with total page 1806 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Birth of a Salesman written by Walter A. FRIEDMAN and published by Harvard University Press. This book was released on 2009-06-30 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America. Reviews of this book: The history Friedman weaves is engrossing and the book hits stride with entertaining chapters on Mark Twain's marketing of the memoirs of Ulysses S. Grant (apparently Twain was as talented a businessman as a writer) and on the shift from the drummer--the middleman between wholesalers and regional shopkeepers--to the department store...In Birth of a Salesman, Friedman has crafted a history of an 'inherently unlikable process' with depth, affection and intelligent analysis. --Carlo Wolff, Boston Globe I very much enjoyed reading this book. It is well written, well argued, and thoroughly researched. Salesmen, Friedman argues, helped distribute the products of America's increasingly bountiful manufacturing industries, invented new forms of managerial hierarchies, investigated the psychology of desire, and were in the vanguard of America's transformation from a producer to a consumer society. He powerfully shows that the rise of modern business practices and the emergence of a particularly American culture of consumption can only be fully understood if we examine the history of selling. --Sven Beckert, author of The Monied Metropolis Walter Friedman's Birth of a Salesman: The Transformation of Selling in America is an important book. The modern industrial economy, created in the United States and Europe between the 1880s and the 1930s, required the integration of large-scale production and marketing. The evolution of mass production is a well-known story, but Friedman is the first to fill in the crucial marketing side of that industrial revolution. --Alfred D. Chandler, Jr., author of The Visible Hand and Scale and Scope With wit and verve, Walter Friedman gives us a cast of memorable characters who turned salesmanship from ballyhoo to behaviorism, from silliness to science. Informed by prodigious research, Birth of a Salesman also clarifies the birth of modern marketing--from an angle that humanizes its subject through wry, ironic, but serious analysis. This is a pioneering work on a subject crucial to American social, cultural, and business history. --Thomas K. McCraw, author of Creating Modern Capitalism

Download or read book American Myths Legends and Tall Tales 3 volumes written by Christopher R. Fee and published by Bloomsbury Publishing USA. This book was released on 2016-08-29 with total page 1265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating survey of the entire history of tall tales, folklore, and mythology in the United States from earliest times to the present, including stories and myths from the modern era that have become an essential part of contemporary popular culture. Folklore has been a part of American culture for as long as humans have inhabited North America, and increasingly formed an intrinsic part of American culture as diverse peoples from Europe, Africa, Asia, and Oceania arrived. In modern times, folklore and tall tales experienced a rejuvenation with the emergence of urban legends and the growing popularity of science fiction and conspiracy theories, with mass media such as comic books, television, and films contributing to the retelling of old myths. This multi-volume encyclopedia will teach readers the central myths and legends that have formed American culture since its earliest years of settlement. Its entries provide a fascinating glimpse into the collective American imagination over the past 400 years through the stories that have shaped it. Organized alphabetically, the coverage includes Native American creation myths, "tall tales" like George Washington chopping down his father's cherry tree and the adventures of "King of the Wild Frontier" Davy Crockett, through to today's "urban myths." Each entry explains the myth or legend and its importance and provides detailed information about the people and events involved. Each entry also includes a short bibliography that will direct students or interested general readers toward other sources for further investigation. Special attention is paid to African American folklore, Asian American folklore, and the folklore of other traditions that are often overlooked or marginalized in other studies of the topic.

Download or read book Heroes and Heroines of Fiction written by William S. Walsh and published by . This book was released on 1914 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Black Stereotypes in Popular Series Fiction 1851 1955 written by Bernard A. Drew and published by McFarland. This book was released on 2015-04-28 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even well-meaning fiction writers of the late Jim Crow era (1900-1955) perpetuated racial stereotypes in their depiction of black characters. From 1918 to 1952, Octavus Roy Cohen turned out a remarkable 360 short stories featuring Florian Slappey and the schemers, romancers and ditzes of Birmingham's Darktown for The Saturday Evening Post and other publications. Cohen said, "I received a great deal of mail from Negroes and I have never found any resentment from a one of them." The black readership had to be satisfied with any black presence in the popular literature of the day. The best known white writers of black characters included Booth Tarkington (Herman and Verman in the Penrod books), Irvin S. Cobb (Judge Priest's houseman Jeff Poindexter), Roark Bradford (Widow Duck, the plantation matriarch), Hugh Wiley (Wildcat Marsden, the war veteran who traveled the country in the company of his goat) and Charles Correll and Freeman Gosden (radio's Amos 'n' Andy). These writers deservedly declined in the civil rights era, but left a curious legacy that deserves examination. This book, focusing on authors of series fiction and particularly of humorous stories, profiles 29 writers and their black characters in detail, with brief entries covering 72 others.

Download or read book Public Opinion written by and published by . This book was released on 1865 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Encyclopaedia Britannica Fra to Har written by and published by . This book was released on 1910 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Encyclopaedia Britannica Gichtel Harmonium written by and published by . This book was released on 1910 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The last great work of the age of reason, the final instance when all human knowledge could be presented with a single point of view ... Unabashed optimism, and unabashed racism, pervades many entries in the 11th, and provide its defining characteristics ... Despite its occasional ugliness, the reputation of the 11th persists today because of the staggering depth of knowledge contained with its volumes. It is especially strong in its biographical entries. These delve deeply into the history of men and women prominent in their eras who have since been largely forgotten - except by the historians, scholars"-- The Guardian, https://www.theguardian.com/books/booksblog/2012/apr/10/encyclopedia-britannica-11th-edition.

Download or read book The Encyclop dia Britannica Gichtel Harmonium written by and published by . This book was released on 1910 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Encyclopaedia Britannica written by Hugh Chisholm and published by . This book was released on 1910 with total page 1976 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Encyclop dia Britannica written by and published by . This book was released on 1910 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Encyclopaedia Britannica written by and published by . This book was released on 1910 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Encyclop dia Britannica written by Hugh Chisholm and published by . This book was released on 1910 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Encyclopedia Britannica written by and published by . This book was released on 1910 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Social Dimensions of Fiction written by Steven Tötösy de Zepetnek and published by Vieweg+Teubner Verlag. This book was released on 2013-11-11 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work is a comparative study of nineteenth-century English-Canadian and French Canadian novel prefaces, a previously unexplored literary topic. As a study in Comparative Literature - with the application of a specific literary framework and methodology - the study conforms to theoretical and methodological postulates formulated in and prescribed by this framework when applied. This a priori postulate necessitates that the research on and the presentation of the Canadian novel preface be carried out in a specific manner, as follows. First, the study will establish the hypothesis that the preface to nineteenth-century English-Canadian and French-Canadian novels is a genre in its own right. This hypothesis will rest on the following: 1) a taxonomical survey of related terms meaning "preface"; 2) a survey of secondary Iiterature of works dealing with the preface; 3) a discussion of the theoretical framework and methodology of the Empirical Theory of Literature and its appropriateness for the study of the preface; and 4) a discussion of the process of the compilation of the corpus of nineteenth-century Canadian novel prefaces (Chapter one). In a second step, the theoretical postulate outlined in the hypothesis will be put into practice by the development and production of a preface typology (Chapter two). In a third step, further tenets of the Empirical Theory of Literature will be tested on the corpus of the prefaces (Chapter three). In a fourth step, the prefaces will be analysed following the tenets formulated in and prescribed by the systemic framework applied (Chapter four).

Download or read book The Ancient Underground Wall in Rockwall Texas written by Martin K. Ettington and published by Martin K. Ettington. This book was released on with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: The underground rock wall in Rockwall, Texas has fascinated me for years. I’ve read everything I could online about it. Recently I moved from Los Angeles to Denton, Texas which is only about an hour drive from Rockwall. So I went there and spent an hour with the Rockwall County Museum Curator and learned a lot more about the structure. Was also able to examine and take pictures of the wall section moved from the actual wall and reconstructed outside the museum. In this book I’ve related the history of the wall’s discovery, excavations, interesting items and structures found on or near the wall, and information about possible giants who might have built it. There are a lot of unanswered questions about this structure which still need to be learned. Those questions are listed near the end of this book.