Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

Download or read book BNA s Antitrust Trade Regulation Report written by Bureau of National Affairs (Arlington, Va.) and published by . This book was released on 1963 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers activities of the Federal Trade Commission, the Antitrust Division of the Dept. of Justice, and the Supreme Court.

Download or read book Fundamentals of Marketing written by William J. Stanton and published by McGraw-Hill Companies. This book was released on 1993 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.

Download or read book Promotional Strategy written by James F. Engel and published by McGraw-Hill/Irwin. This book was released on 1975 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing written by Michael J. Etzel and published by McGraw-Hill Companies. This book was released on 2001 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Etzel, Walker, Stanton's Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, small business and entrepreneurship. In this edition, the global marketing chapter was moved to the first part of the book (chapter 3) to introduce its importance early. Global examples and coverage are then integrated throughout. This edition offers a completely new design, a revised supplements package, a new interactive web page and a special package with Annual Edition online.

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Download or read book Marketing Channels and Supply Chain Networks in North America written by Robert D. Tamilia and published by Springer Nature. This book was released on 2020-04-09 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus on recent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.

Download or read book Brief Writing and Oral Argument written by Edward Domenic Re and published by . This book was released on 1974 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Advertising written by Samuel Watson Dunn and published by . This book was released on 1982 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

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Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.

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Download or read book Billboard written by and published by . This book was released on 1954-10-23 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.