Download or read book Service Marketing and Public Park Planning and Management a Case Study written by Karen McColeman and published by . This book was released on 1991 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism and Protected Areas written by Robyn Bushell and published by CABI. This book was released on 2007 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the diverse experiences of park agencies and managers, conservation NGO's and international agencies this book examines the role of tourism in protected area management. Using case studies from around the world it provides examples of successful partnerships between community, public and private sectors. It also explores how tourism can be used as a management tool for financing protected areas. It concludes by summarizing the lessons learnt and the challenges facing protected areas in the future.
Download or read book Case Studies in Public Governance written by June Gwee and published by Routledge. This book was released on 2013-06-19 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes available original case studies on how institutions developed in Singapore. Up until now, these case studies have been used exclusively in Singapore to teach public governance, and have been well-received in the Singapore Civil Service College’s milestone programmes. With this publication, more will be able to access this material. Students, researchers and policy-makers can now use these case studies for pedagogy or to derive insights on Singapore’s approach on governance. Designed around the theme of "building institutions", the case studies also present facets of how institutions developed which are universal to management studies. These case studies highlight a core aspect in the development of institutions, namely, how people and organisations change the culture of institutions, how leaders influence their organisations, and how policies define the systems that build institutions. The book contains 5 case studies, each profiling a unique sector and key institution in Singapore. They present how public agencies and leaders helped to build Singapore institutions over the last forty years. Although there are more cases studies on management and strategy than public policy and administration, there is growing interest in Asian case studies, and more specifically, case studies on Singapore public governance. This collection of case studies on Singapore institutions provides the perspective from Singaporean case writers themselves, on the role of government in Singapore’s development.
Download or read book The Relevance of Marketing to Public Park Management written by Per William Nilsen and published by . This book was released on 1986 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Market Planning Conversion Process written by James N. Holleran and published by . This book was released on 1994 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leisure Services Management written by Amy R. Hurd and published by Human Kinetics. This book was released on 2019-01-23 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leisure Services Management, Second Edition, prepares students for the challenges they’ll face as entry- to mid-level recreation and leisure managers. The book outlines the essential knowledge and skills that successful managers need to have and helps students build those competencies by encouraging them to think as managers. The text’s activities, projects, and examples help students connect the competencies to real-world situations. Leisure Services Management begins by presenting a firm foundation of competency-based management. Students will learn what management is, what the manager’s role is, and how their work affects their agency and their customers. They will also explore specific management areas such as marketing, financial management, human resources, employee development, communication, and evaluation. Throughout the text, students will be encouraged to apply their own experiences to the concepts being discussed to deepen their understanding of the profession. For each chapter, the authors provide experiential learning activities that simulate real on-the-job situations. Each of these activities asks students to assume one of the many roles of a new manager. They’ll learn to deal with day-to-day management activities by completing work assignments and projects similar to those they’ll assume as a manager. The activities will help students develop the competencies they’ll need in order to meet the challenges of this evolving field. New to this edition of Leisure Services Management are the following student-friendly features: Updated sidebars in which professionals in the field offer early career advice for future managers Real examples from all three sectors—public, nonprofit, and commercial—giving a broad perspective of parks and recreation, tourism, sport, therapeutic recreation, and outdoor recreation International perspectives and examples, encouraging students to think globally Information about the exam for becoming a Certified Park and Recreation Professional (CPRP) The text also includes a web study guide, which includes links to sample forms from the actual files of leisure managers to assist students in understanding and using important management tools. With an overview of key concepts by chapter, detailed case studies, a glossary, and a competency scorecard, the web study guide will help students build their knowledge of the content area, apply the information learned to their current work environment or a future internship, and prepare for future certifications. The competency-driven approach of Leisure Services Management, Second Edition, assists readers in gaining the knowledge and practicing the skills needed to begin a career in leisure management. Bolstered by the practical information in this text, new managers can contribute to the success of their organization as they enjoy the challenges and rewards of their new position.
Download or read book Management Policies written by United States. National Park Service and published by . This book was released on 1988 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Literature Review written by President's Commission on Americans Outdoors (U.S.) and published by . This book was released on 1986 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing National Parks for Sustainable Tourism written by Stephen L. Wearing and published by Channel View Publications. This book was released on 2016-02-04 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.
Download or read book A Literature Review written by and published by . This book was released on 1986 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Research in Health and Social Care written by Mike Luck and published by Routledge. This book was released on 2003-09-02 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek information on performance and response. Market research contributes to both. This text is a comprehensive and rigorous introduction to the relevance, planning and management of market research in the areas of health and social care that have developed in Britain and most other industrialised countries. It features: * an explanation of how managed markets provide the context for market research * a comprehensive guide to choosing the appropriate survey method * recommendations for commissioning, monitoring and implementing results * practical advice on producing successful student projects * a comparative international perspective. Intended for managers and students of public sector management and marketing, this outstanding book contains instruction on research methods, practical advice for managers and professionals on how to commission, monitor and implement the results of market research, and an excellent selection of case studies.
Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2012-03-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
Download or read book Transforming Parks and Protected Areas written by Kevin S. Hanna and published by Routledge. This book was released on 2007-10-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare collection of articles that fuses academic theory, critique of practice and practical knowledge, Transforming Parks and Protected Areas analyzes and critiques the emerging issues in the design and operation of parks and protected areas.
Download or read book Marketing Services and Resources in Information Organizations written by Zhixian George Yi and published by Chandos Publishing. This book was released on 2017-09-20 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive
Download or read book Problem Solving in Recreation and Parks written by Joseph J. Bannon and published by Sagamore Publishing. This book was released on 1992 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The future is not some unknown sphere over which we have little control, rather it is a prospect we can envision, and do much to create". -- from Problem Solving in Recreation and Parks Problem Solving is unique! No wonder it has sold over 30,000 copies. It is the only case study book available in the recreation and parks area! The authors write about how to confidently meet the challenges of an ever-changing leisure service profession. They present concepts that will assist students and managers in developing problem solving skills. They also cover specific problem solving techniques, including brainstorming, role playing, and delegation. The book includes 100 real-life case studies with which to sharpen problem-solving skills!
Download or read book Tourism in National Parks and Protected Areas written by Paul F. J. Eagles and published by CABI. This book was released on 2002 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the state of the art of tourism planning and management in national parks and protected areas. It also provides guidelines for best practice in tourism operations. Other objectives are to: Describe case studies and guidelines that contribute to conservation of biological diversity; consider the role of local communities within or near these areas; outline the development of tourism infrastructure and services; discuss visitor management; provide guidelines to enhance the quality of the tourism experience. The focus is global and the book will appeal to both academics and practitioners.
Download or read book Proceedings of the 2002 Northeastern Recreation Research Symposium April 13 16 2002 the Sagamore on Lake George in Bolton Landing New York written by Rudy Schuster and published by . This book was released on 2003 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
