Download or read book Search Engine Optmization Seo for 2018 written by Vera Goodman and published by Createspace Independent Publishing Platform. This book was released on 2018-01-28 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the most to date information on search engine optimization with this book.

Download or read book Methods of SEO evaluation written by А. Юрков and published by Litres. This book was released on 2022-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Сегодня практически каждая коммерческая организация имеет свой сайт в сети. И каждый владелец веб-ресурса нацелен на получение дохода с него. Повысить доход от своего сайта как инструмента ведения бизнеса можно различными способами. Одним из таких способов является поисковая оптимизация (SEO), которая представляет собой комплексное продвижение сайта в поисковых системах путtм увеличения его видимости по конкретным поисковым запросам.Результатом такой оптимизации является рост трафика на сайт. В статье показано, какие показатели нужно использовать для оценки качества SEO-продвижения сайтов интернет-магазинов.

Download or read book SEO In 2018 written by Nitin Jain and published by . This book was released on 2017-12-13 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to rank your website on page 1 in 2018? SEO(Search Engine Optimization) in 2018 will be more competitive than 2017. It's important you have the right knowledge and the correct guide that can help you in good rankings.There are many ways to get targeted traffic, but one of the best ways is to rank your websites high in the search engines for buying keywords. People will find your website when they are searching for solutions to their problems. However, ranking high in the search engines is not easy. But, after you are through with this book, it will be a whole new playing field.In this book - SEO in 2018 - Step by Step to ranking on Page 1, I am going to reveal my secrets and techniques that I use to rank my websites high in the search engines.Learn to master the search engine in a Google-friendly manner. This is an action-oriented book that will take you step by step through each aspect. Proven techniques for organic online promotion and lead generation. * Introduction To Search Engine Optimization* On Page Search Engine Optimization* Off Page Search Engine Optimization* What makes an authority website?* How Fast Should You Build Your Backlinks?* Importance of Building Links To Your Internal Pages* Overview Of The SEO Ranking System* How To Choose The Right Keywords* Keyword Research Step By Step* Wordpress Setup* Overview Of The Backlinking System* 100% natural backlinking - the easy way* constant flow of New Google Friendly Backlinks* Supercharging Your Backlinks* Bonus - How To Get Your Backlinks IndexedThis useful guide is meant to help you succeed and dominate SERPs in the year 2018. High domain authority websites for quality backlinking are listed in this book along with some really helpful SEO tools that will make your campaign easier. If you are thinking how to do Natural backlinking in 2018, this book will help you master all techniques of white-hat link building and link prospecting.

Download or read book Balancing Automation and Human Interaction in Modern Marketing written by Nair, Arjun J. and published by IGI Global. This book was released on 2024-04-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Download or read book F ck Seo 2018 written by Anthony Kingsley and published by Createspace Independent Publishing Platform. This book was released on 2017-11-20 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple SEO Strategy to Get on Googles Front Page Second edition of the Kingsley's bestselling book is out. Now with the 2018, SEO changed a lot. Google makes changes on a monthly basis. More and more sites get purged like witches in Middle Ages and our job is to prevent it. In this book, we unveil secrets behind cautious link building and context article writing. F*ck SEO is a manifest that counters Google updates. Anthony Kingsley will teach you how to benefit from Google updates and how to stay under radar. With over ten years of professional experince at SafeLink Digital Marketing Agency, he knows it all. Today, he'll share this knowledge with you. Do you want to know more about SEO? Scroll up, click buy, and get started now!

Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2023-08-30 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Identify what opportunities exist for using generative AI as part of an SEO program Gain insights into the future of search and internet discoverability

Download or read book SEO for Dentists written by Bruno Pisano and published by Bruno Pisano. This book was released on 2024-01-03 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge Your Practice with “SEO for Dentists”! Learn the secrets to elevate your online visibility and draw in a surge of patients through powerful search engine strategies. Master the art of optimizing your website for local searches, selecting top-notch keywords, crafting irresistible content, building robust links, and tracking your SEO triumphs. Unlock SEO Success for Your Dental Business! This guide demystifies the complexities of SEO, providing a user-friendly approach tailored for your practice. Uncover the pivotal role of a well-optimized website in today's digital landscape, where patient journeys often begin online. Gain invaluable tips to enhance your site's user experience, refine your value proposition, and manage your online reputation. Renowned as a Certified Google Expert, Bruno Pisano commands nearly three decades of profound experience in the ever-evolving realm of digital marketing. His expertise, sought after by major players like Verizon, has earned him features in esteemed publications such as the Los Angeles Times and the Huffington Post. A trusted authority, Bruno has graced the airwaves of NBC, Univision, and ABC, sharing his insights with audiences worldwide. Directly contributing to the success of Kevin "Mr. Wonderful" O'Leary from "Shark Tank," Bruno is now extending an extraordinary gesture. In his upcoming book on SEO, he unveils priceless insights that Fortune 500 companies and major corporations pay astronomical fees to access. Remarkably, Bruno is generously offering this wealth of knowledge for free, providing readers with an exclusive opportunity to delve into the strategies that have made him a sought-after luminary in the field. "SEO for Dentists” is a must-read for practices aiming to expand their online footprint, connect with a broader patient base, and outshine competitors. Meet Bruno Pisano, Your SEO Maestro! Beyond being an SEO expert and master web developer, Bruno is a philanthropist, former soccer player, devoted husband, passionate father, with an unblemished reputation in the community. Authored with a deep care for his clients' success, Bruno created this book as a resource to better equip them. The information within is a gift to potential new clients, serving as a guide for achieving the online success they're seeking.

Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-01-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Download or read book End Of Competition The The Impact Of The Network Economy written by C N A Molenaar and published by World Scientific. This book was released on 2020-05-14 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The frictions that we experience when doing business, and in fact also in society, result from the impact of technology. There is a transition period from 'doing digital' to 'being digital'. This affects every aspect of our lives, both private and professional. Merely observing the changes, reading about conflicts of the old model in relation to the new model, is confusing. The current developments and frictions require more in-depth examination. Insights into these developments will be necessary in order to achieve success. Many more partnerships will develop; organisations will come together and combine forces and borders will disappear. This will lead to the changes from order entry to new digital business ecosystems, or rather from 'doing digital to 'being digital'.In the book, The End of Competition: The Impact of the Network Economy, the author explores the indicators of change, the motives for change, and the changes that are yet to come. Concrete plans provide clarity regarding the steps that can be taken, and they indicate who is already going down that road. This book will cover the similarities and differences in the approach and developments in both the Western and Asian worlds. We are at the beginning of a new age: the age of 'being digital', and closing our eyes to this is to deny ourselves a future.

Download or read book Machine Learning and Optimization for Engineering Design written by Apoorva S. Shastri and published by Springer Nature. This book was released on 2024-01-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide a collection of state-of-the-art scientific and technical research papers related to machine learning-based algorithms in the field of optimization and engineering design. The theoretical and practical development for numerous engineering applications such as smart homes, ICT-based irrigation systems, academic success prediction, future agro-industry for crop production, disease classification in plants, dental problems and solutions, loan eligibility processing, etc., and their implementation with several case studies and literature reviews are included as self-contained chapters. Additionally, the book intends to highlight the importance of study and effectiveness in addressing the time and space complexity of problems and enhancing accuracy, analysis, and validations for different practical applications by acknowledging the state-of-the-art literature survey. The book targets a larger audience by exploring multidisciplinary research directions such as computer vision, machine learning, artificial intelligence, modified/newly developed machine learning algorithms, etc., to enhance engineering design applications for society. State-of-the-art research work with illustrations and exercises along with pseudo-code has been provided here.

Download or read book SEO 2018 No Bullsh t Strategy written by Casey Leigh Henry and published by . This book was released on 2017-11-30 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2018 Search Engine Optimization Strategy Guide takes your hand and walks you through the entire implementation of a proven SEO strategy.As indicated in the title, SEO 2018 (No-Bullsh*t) Strategy is a simple step-by-step guide that teaches you how to fully execute a search engine optimization strategy that actually works with complete transparency.Many people and companies make search engine optimization out to be a complicated process that not-just-any-ordinary human could possibly wrap their mind around.But they¿re wrong. It¿s just a bunch of BS. SEO is not magic. SEO is simple: it¿s all about creating natural, high-quality content for humans to enjoy - not robots.And that¿s why this book exists: to debunk all the BS and provide people like you with a comprehensive, easy-to-follow guide on search engine optimization so you can avoid being taken advantage of by so-called search engine optimization gurus and professionals.

Download or read book SEO Management written by Véronique Duong and published by John Wiley & Sons. This book was released on 2020-01-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our daily lives. As important as it is ubiquitous, SEO is needed for the development of a brands website and online reputation. When a website is live, one of its priorities is to drive organic traffic towards it, in order to attract visibility. In order to achieve such an aim, many proactive measures must be put in place, advice followed and tips implemented. There should also be an understanding of the holistic connection between a websites HTML sources, content management system and its relationship with external websites too (SEO off-site). There are many different search engines in the world and depending on the international boundary, one web browser usually dominates the landscape. Google features prominently in SEO Management, but this book also goes into detail regarding Baidu SEO (China), Yandex SEO (Russia) and Naver SEO (South Korea). There is also guidance given on how to manage a SEO project.

Download or read book Business Management and Communication Perspectives in Industry 4 0 written by Özbebek Tunç, Ay?egül and published by IGI Global. This book was released on 2019-07-26 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.

Download or read book Cloud Transformation written by Roland Frank and published by Springer Nature. This book was released on 2023-01-10 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book you will learn how the public cloud is significantly changing the cost structures of digital business models and thus existing markets. The relationships between the cloud architectures used, the organization of the company and the price and business models that are possible as a result are shown clearly and so that they can be used in your own company. The authors explain how, one after the other, more and more markets are becoming digital markets and what role marginal costs play in this. They describe how cloud-based IT is disrupting classic IT. This enables small teams to build scalable business models worldwide at zero marginal costs with little investment. The economic effects are clearly illustrated using specific examples. In addition, technical laypeople get an overview of which factors are particularly important for the competitiveness of their digital business models and how managers can influence them. Finally, the book gives practitioners specific guidelines on how the cloud transformation can be carried out in their company. The book is aimed primarily at executives and employees in the specialist departments and IT who want to drive the cloud transformation in their companies. This book is a translation of the original German 1st edition, Cloud-Transformation by Roland Frank, Gregor Schumacher and Andreas Tamm published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content.

Download or read book Digital Marketing written by Ira Kaufman and published by Taylor & Francis. This book was released on 2023-06-29 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank.

Download or read book European Workshop on Structural Health Monitoring written by Piervincenzo Rizzo and published by Springer Nature. This book was released on 2021-01-08 with total page 847 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume gathers the latest advances, innovations, and applications in the field of structural health monitoring (SHM) and more broadly in the fields of smart materials and intelligent systems. The volume covers highly diverse topics, including signal processing, smart sensors, autonomous systems, remote sensing and support, UAV platforms for SHM, Internet of Things, Industry 4.0, and SHM for civil structures and infrastructures. The contributions, which are published after a rigorous international peer-review process, highlight numerous exciting ideas that will spur novel research directions and foster multidisciplinary collaboration among different specialists. The contents of this volume reflect the outcomes of the activities of EWSHM (European Workshop on Structural Health Monitoring) in 2020.