Download or read book SEO Hacks Secrets and Tips for 2013 and Beyond written by Gloria Carter and published by Bull City Publishing. This book was released on 2014-06-05 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is my personal list of over 9 years of Professional Search Engine Optimization and Online Marketing experience packed in 301 tips, Hacks and gems that can magnify the results of any digital marketing campaign. This is a must have for any and every post penguin and post panda Search Engine Marketeer, especially if they have been effected by the ever changing SERP landscape. I have purchased many SEO books and trainings over my 9+ years... but none of them present information in a easy to follow and even easier to apply format for busy SEM Managers. I'm willing to bet that one tip applied per day equates to a 1% increase in overall effectiveness and results of a SEO Campaign. So I challenge all of my customers whom buy this book to Actively track the ROI % on each tip applied, I'm pretty the $2.99 Kindle price pays for itself 100X's over.

Download or read book SEO for 2013 Beyond written by Partha Bhattacharya and published by CreateSpace. This book was released on 2013-09-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You Desperate To Appease Google? You Are Doing Wrong SEO. Period. Make Your Business Succeed With SEO That Works...No Matter What Google Does. Get 30 SEO Video Lessons FREE! This book, SEO For 2013 & Beyond: SEO Made Simple For Beginners, shows the path to insulate your small business from any turmoil with the right kind of SEO. It underlines the fact that you don't do SEO in a vacuum. You do it to boost your business. You need results for the efforts you make for your business. As you coast though the easy narrations in the book you realize that much of SEO is pure common sense. That's a big help because rising above the din of Penguin, Panda, Phantom and their ilk, you learn to focus your SEO efforts that actually benefit over the long term. You come to understand that unlike all other marketing, SEO does not stop after bringing in the visitors. It continues to guide the visitors within the website to inform, educate, and convert them. »»» Make No Mistake. Your Business Is More Important Than What Google Does. Let SEO Help Your Business. The critical milestones of your website are not how to escape Google's wrath every time it updates its algorithm. They are about how to attract and retain the visitors to make your business succeed, no matter what Google does. Accordingly, as you'll discover, this book lucidly explains the concept of SEO for beginners and illustrates not only what steps to take, but also why to take them. Just this knowledge will protect your website from the future *shocks* of algorithm updates by the search engines. »»» Tips, References, Video Lessons - All FREE For You! To help readers understand the critical aspects of search engine optimization, this book has used nearly 170 top SEO tips and references. Many of them are from renowned experts, and are often the results of rigorous studies. Readers also get free (normally costs $45) lifetime enrollment to the video-based e-learning course titled, SEO Best Practices for Beginners to Start Web Business, created by the author, Partha Bhattacharya. The course has 30 well-explained SEO video tutorials, and will be a great boon for those who prefer to learn SEO by watching video. Scroll Up And Grab Your Copy Now.

Download or read book Seo Secrets 2019 written by Phillip Rusell and published by Independently Published. This book was released on 2018-12-07 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hurry up and get YOUR copy today for 8.99 only❗ Regular price at 16.99❗ SEO SECRETS 2019: The Ultimate Guide on How to Mastering Search Engine Optimization FAST❗ This book is well designed and written by an experienced web developer from the USA who has been working in SEO and search engine marketing for over 10 years. He really is the expert in training SEO for people at each level. In this book, he will provide you all proven strategies, tips, tricks, guides, explanations, and much more to help you on How to Fully Optimize Your Website Fast! If you follow his step-by-step system, your website will be able to show up on the first page of Google within a short period of time. As the author of this book, Phillip Rusell believes that this book will be an indispensable reference and trusted guide for you who may want to rank your website to #1 in Google 2019. Once you read this book, I guarantee you that you will have learned an extraordinarily wide range of useful, and practical SEO strategies, tips and tricks that will help you master every aspect of search engine optimization and become a successful SEO Specialist within a short period of time only. SEO is not as hard as you and most people may think. It

Download or read book Beat the System Tips On Getting Speeding ticket and Traffic Light tickets Dismissed written by Bo Simpson and published by Bull City Publishing. This book was released on 2014-06-05 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a driver on the road, you already know the trouble that one can get into when dealing with a speeding ticket. It is something that no matter how careful you think you are being, you will have to deal with at some point in your driving. This can be from you rushing to work or becoming distracted while driving. There are a number of ways that you can either avoid a ticket or if you get one fight it and get out of having to pay it. This book will show you a few of the ways that getting out of a ticket can be accomplished and the best part is most of them are 100% free. No one will argue the fact a speeding ticket will ruin a persons day and can even damage your driving record as well as increase your insurance rates. Police are getting smarter with the tricks that they use in catching a speeder, this in turn means that you as the driver need to be smarter in avoiding getting caught speeding. One trick that seems to work is that cops will often target those that are driving a fancy sports car. While it is not the standard rule, most cops will not even try and target a car that looks old and beat up. Unless you are just tearing up the road and it is obvious that you are speeding, you can generally sneak getting about five miles over the speed limit if you are driving a car that looks like it would fall apart if you tried to speed in it. This is one of the tricks that you will learn about in this book. It is not a book that will tell you how to get away with blatant speeding, but will help you in avoiding those tickets that you just barely were speeding to earn yourself. For any driver the thought of a speeding ticket is something that can stop them in their tracks. There are a number of ways that the cops are able to catch speeders and just as many ways that a person can get out of a ticket if they know the tricks. knowing the ways that radars work will help you to know how to get past them and not get caught speeding. If you are caught speeding, this report will give you the advice you need to get out of the ticket and get on with your life.

Download or read book Optimizing Beyond written by Chidiebere Iroegbu and published by Independently Published. This book was released on 2024-01-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash Your Website's Potential: Dive Into "Optimizing Beyond" and Transform Your SEO Game Forever! Ever felt the frustration of pouring time and effort into your website only to see it languish in the shadows of Search Engine results? Wondering why your competitors consistently outrank you? Are you ready to break free from the SEO confusion and take control of your online presence? Enter "Optimizing Beyond: A Comprehensive Guide to Mastering SEO Strategies" by Chidiebere Iroegbu, a seasoned expert who understands the struggles you face. Chidiebere didn't just write this book; he lived through the challenges of optimizing websites in a fast-evolving digital landscape. His battle-tested strategies are distilled into a guide that empowers you to conquer the ever-changing SEO frontier. Unlock Proven Techniques: Discover the exact strategies industry leaders use to catapult their websites to the top of Search Engine rankings. Keyword Mastery: Unravel the secrets behind effective keyword research and leverage them to draw in your ideal audience. Content That Converts: Craft compelling content that not only captivates your readers but also earns you those coveted high-ranking positions. Technical SEO Demystified: Tackle the complexities of technical SEO with ease, ensuring your website is optimized for peak performance. Backlink Blueprint: Master the art of building high-quality backlinks that not only boost your SEO but also establish your website as an authority in your niche. Algorithm Updates Survival Guide: Stay ahead of the curve by understanding and adapting to the latest Search Engine Algorithm changes. Local SEO Domination: Dominate local search results and draw in customers from your immediate community with effective local SEO strategies. Analytics for Action: Transform data into insights; learn how to use analytics to refine your SEO strategies for continuous improvement. If you want to witness an unprecedented surge in your website's visibility, drive targeted traffic like never before, and master the art of SEO to propel your business to new heights, then scroll up and buy "Optimizing Beyond" today. Your website's transformation starts here!

Download or read book The Complete SEO 2013 and Beyond written by Andy J. Williams and published by . This book was released on 2013-05-21 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete SEO 2013 & Beyond This book contains my Amazon best seller - "SEO 2013 & Beyond" as well as my "SEO Checklist" book. SEO 2013 & Beyond - Search engine optimization will never be the same again. If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. Strategies taught as best principles in early 2012 are now considered "black hat" or just plain risky in 2013. SEO 2013 & Beyond will tell you what you can do and what you cannot. On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. Then, on 24th April 2012, Google went in for the kill when they released the Penguin update. Few webmasters could believe the carnage that this update caused or the fact that Google dared to release it. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). While I have never been a huge fan of exact match domains, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong. We also had another Panda update (27th September) and another Penguin update (5th October). Panda seems to penalize low quality content, whereas Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only doesn't work anymore, but now can cause your site to be penalized and drop out of the rankings. Just about everything you have been taught about SEO in the last 10 years can be thrown out the Window. Google have moved the goal posts. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond. SEO Checklist - A step-by-step plan for fixing SEO problems with your web site. Pre-Panda and pre-Penguin, Google tolerated certain activities. Post-Panda and post-Penguin, they don't. As a result, they are now enforcing their Webmaster Guidelines which is something that SEOs never really believed Google would do! Essentially, Google have became far less tolerant of activities that they see as rank manipulation. As webmasters, we have been given a choice. Stick to Google's rules, or lose out on free traffic from the world's biggest search engine. Those that had abused the rules in the past got a massive shock. Their website, which may have been at the top of Google for several years, dropped like a stone. Rankings gone, overnight! To have any chance of recovery, you MUST clean up that site, but for many, trying to untangle the SEO mess that was built up over several years is not always easy. Where do you start? That's why this book was written. It provides a step-by-step plan to fix a broken site and contains detailed checklists with an explanation of why those things are important. These checklists are based on the SEO that I use on a daily basis. It's the SEO I teach my students, and it's the SEO that I know works. For those that embrace the recent changes, SEO has actually become easier as we no longer have to battle against other sites whose SEO was done 24/7 by an automated tool or an army of cheap labor. Those sites have largely been removed, and that levels the playing field. If you have a site that lost rankings, this book gives you a step-by-step action plan and checklist to fix problems that are common causes of ranking penalties. Who am I? If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me.

Download or read book Search Engine Optimization SEO Secrets written by Danny Dover and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

Download or read book Outsmarting Google written by Evan Bailyn and published by Que Publishing. This book was released on 2011-03-16 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search

Download or read book Anti Sell written by Steve Morgan and published by . This book was released on 2019-03-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Repeat after me: I. Hate. Sales." Sales is the bane of the freelancing life. As freelancers, all we want to do is crack on and do the work we enjoy doing (whatever that work/specialism may be), but in order to do that, we have to sell ourselves to people first. ...Ack. One of the biggest challenges that freelancers face is the sales process. Don't just take my word for it: various polls conducted in freelance communities show that "finding new leads/customers/clients" is what freelancers self-identify as their biggest weakness and the area of self-employment that they struggle with the most. We see it as an intimidating and overwhelming prospect, with many of us considering 'selling yourself' as a slimy, sleazy process. We have to go out to business events, hand out business cards and brag about ourselves to complete strangers, right? Wrong. Well, you can do that, sure. ...Or you can sell yourself in a way that really isn't sales-y at all. The best way to sell is not to sell. Let that sink in. The best way to sell is not to sell. It sounds completely and utterly counterintuitive, but it's the truth. Hence the name of this book: Anti-Sell. And in this book, I'll tell you how and why it works, and how to do it. Its chapters cover the following: There's a long list of sales, marketing, networking and lead generation tactics and tips, to give you an idea of some of the traditional ways - but also a number of alternative ways - to get your name and your face out there, How you can tie the sales process into your passions and your strengths - so that sales won't even feel like sales, Getting you thinking differently about the types of events/communities to go to and get involved with, resulting in potentially being the only [insert specialism here] person in the room, rather than spending your time networking alongside your competitors, How being visible, altruistic and contributory within communities is an incredible way to be recognised as the go-to person in your field, There's tips and advice on how to find 'good-fit' clients, as well as why honing in on a niche makes you a lot easier to refer, Plus it covers a whole bunch of other sales-related topics, such as testimonials, awards, how to handle 'freebie' requests, competing against agencies for work, and keeping your cool in stressful moments, Right at the end, there's a list of recommended books for further reading, to help you to take your non-sales-y sales tactics even further, Throughout the book there's also 'Anti-Sell Stories': 8 case studies contributed by real-life freelancers, each of whom details how they've fought the fight with sales (and won). An important note: I'm not a salesperson. I'm a freelancer, just like you. This book runs through my story, my journey and my tactics on how I've managed to win work without selling myself too much (or selling my soul too much, for that matter). So if you're a freelancer who hates the idea of sales and selling yourself, then hopefully this book will suit you and serve you well. Happy Anti-Selling, folks.

Download or read book Beyond Transparency written by Brett Goldstein and published by . This book was released on 2013-09-30 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of open data in the public sector has sparked innovation, driven efficiency, and fueled economic development. While still emerging, we are seeing evidence of the transformative potential of open data in shaping the future of our civic life, and the opportunity to use open data to reimagine the relationship between residents and government, especially at the local level. As we look ahead, what have we learned so far from open data in practice and how we can apply those lessons to realize a more promising future for America's cities and communities? Edited by Brett Goldstein, former Chief Data Officer for the City of Chicago, with Code for America, this book features essays from over twenty of the world's leading experts in a first-of-its-kind instructive anthology about how open data is changing the face of our public institutions. Contributors include: Michael Flowers, Chief Analytics Officer, New York City Beth Blauer, former director of Maryland StateStat Jonathan Feldman, CIO, City of Asheville Tim O'Reilly, founder & CEO, O'Reilly Media Eric Gordon, Director of Engagement Game Lab, Emerson College Beth Niblock, CIO, Louisville Metro Government Ryan & Mike Alfred, Co-Founders, Brightscope Emer Coleman, former director of the London Datastore Mark Headd, Chief Data Officer, City of Philadelphia "As an essential volume for anyone interested in the future of governance, urban policy, design, data-driven policymaking, journalism, or civic engagement, "Beyond Transparency" combines the inspirational glow and political grit of Profiles in Courage with the clarity of an engineer's calm explanation of how something technical actually works. Here are the detailed how-to stories of many members of the first generation of open government pioneers, written in a generous, accessible style; this compilation presents us with a great deal to admire, ample provocation, and wise guidance from a group of remarkable individuals." -Susan Crawford, author of Captive Audience "Just as he did during his time in my administration, Goldstein has brought together industry leaders to discuss issues of relevance in the open data movement and the practical implications of implementing these policies... This book will help continue the work to make open government a reality across the country." - Mayor Rahm Emanuel, City of Chicago "A must-read for anyone who is passionate about what open data can do to transform city living." - Boris Johnson, Mayor of London

Download or read book Introduction to Electronic Commerce and Social Commerce written by Efraim Turban and published by Springer. This book was released on 2017-04-23 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p

Download or read book Search and Social written by Rob Garner and published by John Wiley & Sons. This book was released on 2012-10-18 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2015-08-17 with total page 1179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected].

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Download or read book Google Blogger For Dummies written by Susan Gunelius and published by John Wiley & Sons. This book was released on 2009-02-03 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to: Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics Choose a domain name, learn to use the dashboard, pick a template, and configure settings Dress up your blog with themes and find out where to get plenty of free ones Learn blogging etiquette and some secrets for long-term success Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging Take advantage of social networking sites and learn simple search engine optimization techniques Maintain your blog with tools like Blog This! and Quick Edit Moderate comments effectively, track your stats, and more Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.

Download or read book Search Engine Optimization written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2008-06-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.