Download or read book Sentience The Coming AI Revolution and the Implications for Marketing written by PHD and published by PHD. This book was released on 2015-07-13 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each technological epoch is built on top of the previous. The advent of computers allowed the advent of the internet, which in-turn allowed for the advent of social. The next epoch is increasingly considered to be the AI (Artificial Intelligence) revolution- where the world's information is hierarchically ordered to create what is, ostensibly, consciousness but with intelligence greater than every living human being on the planet. In effect, the internet is set to wake up. This is the endeavor of a number of organizations, with Google leading the charge. Ray Kurzweil, the head of engineering at Google, thinks they will get there by 2029. In the run up to this there are many applications that will be created that will start to make us see the incredible power in, what will likely be considered to be, a new utility- alongside gas, electricity and water. If only half of what these engineers are saying comes to fruition, then the way that we navigate our waking world is about to undergo the biggest transformation that any single generation has ever experienced. This book explores the incredible potential of the far reach of AI, the road leading up to it, the tantalizing possibilities for marketers and what they can do now to start to prepare.

Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Download or read book Encyclopedia of Information Science and Technology Fourth Edition written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2017-06-20 with total page 8104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Download or read book Merge written by Chris Stephenson and published by Musa Creative Lab. This book was released on 1973 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Future of Artificial Intelligence in Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2017-09-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.

Download or read book The Coming Age of Robots written by George Pettinico and published by Business Expert Press. This book was released on 2020-06-01 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Over the next twenty years, the presence of robots will dramatically increase in our daily lives. Robots will serve as maids, gardeners, companions, waiters, security guards, nurses, teachers, playmates, receptionists, chauffeurs and prostitutes – to name only a few roles they will assume. These robots will be intelligent, autonomous, communicative, emotional, and continually progressing in their abilities. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Our insights come from national surveys of over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions. Ready or not, it’s coming. And sooner than you might think.

Download or read book Intelligent Influence written by Nathan Venture, D and published by eBookIt.com. This book was released on 2024-02-21 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chart the Course Through the AI Marketing Frontier Embark on a transformative journey with "Intelligent Influence: AI-Enhanced Marketing Strategies for Global Success", the definitive guide that charts a bold new course through the dynamic interplay of artificial intelligence and marketing. In a world where understanding the synergy between technology and human behavior is paramount, this meticulously crafted tome is your compass, illuminating the path ahead with precision and acuity. Opening with an evocative Introduction: Navigating the AI Revolution in Global Marketing, the book whisks readers through the initial waves of change, inviting them to grapple with AI's expanding role in the consumer landscape. It equips you with foundational knowledge of AI's burgeoning capabilities and the seismic shift it brings, crafting a narrative that's both enlightening and actionable. Awaken your inner strategist in Chapter 1: The Dawn of AI in Marketing. Explore the chronicles of digital marketing's evolution and the integration of AI, which represents not only a change in tools but a revolution in thinking. Delve into Chapter 2: AI and Consumer Behavior Analysis and learn how predictive analytics and personalized marketing scales are tipping the scales in favor of those who harness their power while also considering the ethical implications of data usage. The adventure deepens with Chapter 3: AI-Driven Content Creation and Curation, revealing techniques that enhance human creativity and uncloak the secrets of programmatic advertising, social media dynamics, and ever-evolving search engine algorithms. Roam the digital realm of influencer identification, chatbots, and customized e-commerce experiences as new worlds of possibility unfold with each chapter. Brace for the nexus of privacy and personalization in Chapter 9: AI, Privacy, and Trust in Marketing, striving for the equilibrium that wins customer loyalty. And as your odyssey approaches its zenith, peer into the global landscape with Chapter 10: Global Marketing and Cross-Cultural AI Adaptation, mastering the art of localized strategies and maintaining brand consistency worldwide. Whether you're a marketing maven or a pioneering entrepreneur, "Intelligent Influence" is an essential ally, your beacon through the AI-enhanced marketing odyssey, steering you towards a future of intellectual empowerment and international triumph.

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-12-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Download or read book Marketing Automation and Decision Making written by Simone Guercini and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.

Download or read book The Sentient Machine written by Amir Husain and published by Simon and Schuster. This book was released on 2017-11-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores universal questions about humanity's capacity for living and thriving in the coming age of sentient machines and AI, examining debates from opposing perspectives while discussing emerging intellectual diversity and its potential role in enabling a positive life.

Download or read book The Sentient Machine written by Amir Husain and published by Souvenir Press. This book was released on 2018-04-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are already living in the future. Artificial intelligence is playing an even-greater role in society: from the 'weaponization' of software to the possibility of a post-antibiotic age. The Sentient Machine is the perfect guide to this brave new world. Amir Husain outlines the history behind artificial intelligence from the creation myth of Frankenstein to the advances made by technology innovators such as Elon Musk. Amir Husain asks the essential question: what is the future for humanity in a world that is dominated by machines? Will machines solve all human problems or will they lead us down a dystopian path to human irrelevance? Husain asks what will be the consequences - from job losses, our future, to the existential questions. How are we intelligent, what constitutes progress, how can AI bring us to "the good life"? How can humans prevent ceding decisions to the network of autonomous systems that increasingly surround us? One of the world's leading technologists looks at our future as we are on the cusp of a second Big Bang, when machines can think independently from us. Will the increasing role of artificial intelligence heal or harm our society? In The Sentient Machine, Amir Husain addresses complex computer science concepts in plain language and illustrates his points drawing on a wide variety of cultural and historical references. This is an accessible guide to a fascinating subject. A book that could be adopted onto computer science courses, and some philosophy courses.

Download or read book Intelligent Influence written by D Nathan Venture and published by . This book was released on 2024-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chart the Course Through the AI Marketing Frontier Embark on a transformative journey with "Intelligent Influence: AI-Enhanced Marketing Strategies for Global Success", the definitive guide that charts a bold new course through the dynamic interplay of artificial intelligence and marketing. In a world where understanding the synergy between technology and human behavior is paramount, this meticulously crafted tome is your compass, illuminating the path ahead with precision and acuity. Opening with an evocative Introduction: Navigating the AI Revolution in Global Marketing, the book whisks readers through the initial waves of change, inviting them to grapple with AI's expanding role in the consumer landscape. It equips you with foundational knowledge of AI's burgeoning capabilities and the seismic shift it brings, crafting a narrative that's both enlightening and actionable. Awaken your inner strategist in Chapter 1: The Dawn of AI in Marketing. Explore the chronicles of digital marketing's evolution and the integration of AI, which represents not only a change in tools but a revolution in thinking. Delve into Chapter 2: AI and Consumer Behavior Analysis and learn how predictive analytics and personalized marketing scales are tipping the scales in favor of those who harness their power while also considering the ethical implications of data usage. The adventure deepens with Chapter 3: AI-Driven Content Creation and Curation, revealing techniques that enhance human creativity and uncloak the secrets of programmatic advertising, social media dynamics, and ever-evolving search engine algorithms. Roam the digital realm of influencer identification, chatbots, and customized e-commerce experiences as new worlds of possibility unfold with each chapter. Brace for the nexus of privacy and personalization in Chapter 9: AI, Privacy, and Trust in Marketing, striving for the equilibrium that wins customer loyalty. And as your odyssey approaches its zenith, peer into the global landscape with Chapter 10: Global Marketing and Cross-Cultural AI Adaptation, mastering the art of localized strategies and maintaining brand consistency worldwide. Whether you're a marketing maven or a pioneering entrepreneur, "Intelligent Influence" is an essential ally, your beacon through the AI-enhanced marketing odyssey, steering you towards a future of intellectual empowerment and international triumph.

Download or read book Marketing With AI written by James Dean and published by Independently Published. This book was released on 2023-09-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of AI in Video Marketing: Your Complete Guide to Strategy, Engagement, and Profit Maximisation. In today's rapidly evolving digital landscape, staying ahead of the curve is no longer an option-it's a necessity. This definitive guide is your roadmap to mastering the revolutionary impact of Artificial Intelligence on video marketing. Whether you're a beginner, an intermediate marketer, or an advanced strategist, this book offers valuable insights tailored to your needs. Key Features: Comprehensive Exploration of AI in Video Marketing: Learn how AI streamlines video production, enhances audience targeting, and optimises content for maximum impact. Hands-On Checklists: Easy-to-follow checklists for beginners, intermediate, and advanced marketers to design, implement, and analyse video marketing campaigns effectively. Real-world Case Studies: Gain practical knowledge through case studies that showcase the successes and pitfalls of AI in video marketing. Future Trends: Stay ahead with an exclusive chapter dedicated to upcoming innovations and future implications in AI and video marketing. Don't get left behind in the digital marketing revolution

Download or read book The Culture of AI written by Anthony Elliott and published by Routledge. This book was released on 2019-01-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this ground-breaking book, Cambridge-trained sociologist Anthony Elliott argues that much of what passes for conventional wisdom about artificial intelligence is either ill-considered or plain wrong. The reason? The AI revolution is not so much about cyborgs and super-robots in the future, but rather massive changes in the here-and-now of everyday life. In The Culture of AI, Elliott explores how intelligent machines, advanced robotics, accelerating automation, big data and the Internet of Everything impact upon day-to-day life and contemporary societies. With remarkable clarity and insight, Elliott’s examination of the reordering of everyday life highlights the centrality of AI to everything we do – from receiving Amazon recommendations to requesting Uber, and from getting information from virtual personal assistants to talking with chatbots. The rise of intelligent machines transforms the global economy and threatens jobs, but equally there are other major challenges to contemporary societies – although these challenges are unfolding in complex and uneven ways across the globe. The Culture of AI explores technological innovations from industrial robots to softbots, and from self-driving cars to military drones – and along the way provides detailed treatments of: The history of AI and the advent of the digital universe; automated technology, jobs and employment; the self and private life in times of accelerating machine intelligence; AI and new forms of social interaction; automated vehicles and new warfare; and, the future of AI. Written by one of the world’s foremost social theorists, The Culture of AI is a major contribution to the field and a provocative reflection on one of the most urgent issues of our time. It will be essential reading to those working in a wide variety of disciplines including sociology, science and technology studies, politics, and cultural studies.

Download or read book Navigating the AI Revolution written by Instabooks Ai and published by Independently Published. This book was released on 2024-03-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigating the AI Revolution: Transforming Product Management with Artificial Intelligence As we stand on the brink of a new era, the integration of Artificial Intelligence (AI) within the realms of product management heralds a transformative shift. This book explores the profound impact of AI on the craft of product management, paving the way for a new paradigm where AI's abilities to swiftly draft product requirements documents, autonomously analyze software performance, and aggregate customer feedback are just the beginning. Through detailed explanations and practical insights, we navigate the complex landscape of AI in product management. We delve into how product managers can leverage AI for enhanced strategic planning and decision-making, marking a transition from traditional roles to curators of AI-driven insights. The conversation extends to the balance between automation and human intuition, highlighting how this synergy is instrumental in guiding product vision and fostering innovation. Geared towards professionals seeking to harness the potential of AI in product management, this book offers both foundational knowledge for novices and advanced theories for experts. With a focus on real-world applications, we provide readers with the tools to not only understand but also implement AI strategies within their own teams and projects. Get ready to revolutionize your approach to product management and embrace the future of AI-enabled innovation. This journey is not just about the technology but the people behind it. Embrace the opportunities AI presents, while maintaining the human touch that drives true innovation. See how product managers are evolving from creators of documents to strategic visionaries, using AI as a powerful ally in the competitive market. Table of Contents 1. The Dawn of AI in Product Management - Introducing Artificial Intelligence - The Evolution of Product Management Roles - AI's Impact on Traditional Processes 2. AI-Driven Tools for Efficiency - Drafting Product Requirements with AI - Autonomous Software Performance Analysis - Aggregating and Utilizing Customer Feedback 3. Strategic Planning in the AI Era - Enhancing Decision-Making with AI - Crafting AI-Driven Strategic Plans - The Role of AI in Market Analysis 4. The Human-AI Synergy - Balancing Automation with Intuition - The Product Manager as a Curator of Insights - Fostering Innovation through Collaboration 5. Case Studies: AI in Action - Success Stories in AI-Driven Product Management - Learning from Failures: Pitfalls to Avoid - Leveraging AI for Competitive Advantage 6. Preparing for the AI Revolution - Skills Product Managers Need in the AI Age - Building an AI-Compatible Team - Future Trends in Product Management and AI 7. AI and the Product Development Lifecycle - Integrating AI Through the Lifecycle - AI in Prototyping and Testing - AI's Role in Launch and Iteration 8. AI in Customer Relationship Management - Understanding Customer Needs with AI - Personalization and AI - Improving Customer Experience with AI 9. The Ethics of AI in Product Management - Addressing Bias in AI - Data Privacy and Security - Ethical Considerations of AI-Driven Decisions 10. Overcoming Challenges in AI Adoption - Identifying and Addressing Implementation Hurdles - Organizational Shifts for AI Integration - Maintaining a Human-Centric Approach 11. The Future of AI and Product Management - Predictions for the Next Decade - The Role of Emerging Technologies - Staying Ahead in an AI-Driven World 12. The Journey Towards AI Mastery - From Beginner to Expert: Learning Paths - Implementing AI Strategies - Review and Renew: Keeping up with AI Advancements

Download or read book The Fourth Age written by Byron Reese and published by Atria Books. This book was released on 2020-03-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we approach a great turning point in history when technology is poised to redefine what it means to be human, The Fourth Age offers fascinating insight into AI, robotics, and their extraordinary implications for our species. “If you only read just one book about the AI revolution, make it this one” (John Mackey, cofounder and CEO, Whole Foods Market). In The Fourth Age, Byron Reese makes the case that technology has reshaped humanity just three times in history: 100,000 years ago, we harnessed fire, which led to language; 10,000 years ago, we developed agriculture, which led to cities and warfare; 5,000 years ago, we invented the wheel and writing, which lead to the nation state. We are now on the doorstep of a fourth change brought about by two technologies: AI and robotics. “Timely, highly informative, and certainly optimistic” (Booklist), The Fourth Age provides an essential background on how we got to this point, and how—rather than what—we should think about the topics we’ll soon all be facing: machine consciousness, automation, changes in employment, creative computers, radical life extension, artificial life, AI ethics, the future of warfare, superintelligence, and the implications of extreme prosperity. By asking questions like “Are you a machine?” and “Could a computer feel anything?”, Reese leads you through a discussion along the cutting edge in robotics and AI, and provides a framework by which we can all understand, discuss, and act on the issues of the Fourth Age and how they’ll transform humanity.

Download or read book Using Artificial Intelligence in Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2019-02-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.