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Book Reinventing Interactive and Direct Marketing  Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

Download or read book Reinventing Interactive and Direct Marketing Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives written by Stan Rapp and published by McGraw Hill Professional. This book was released on 2009-11-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.” Al Ries, author of War in the Boardroom “How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rapp’s vision of an iDirect future and the insights of the book’s contributors put marketing supremacy in your grasp.” Tim Suther, SVP, Acxiom Global Multichannel Marketing Services “The internet brings about the reinvention of everything. Now it is marketing’s turn. Rapp compiles the best thinking on a future with low-cost and no-cost connections between products and consumers. Essential reading for marketers.” Chris Anderson, author of The Long Tail “Direct marketing is interactive, and interactive marketing is direct. With an ‘iDirect’ mindset, digital platforms and innovative analytics impact the data-driven, online, offline, lead-generating, customer-retaining, multichannel direct marketing process. Rapp’s vision for reinventing marketing is a wake-up call for CMOs to think and act differently in a profoundly changed world.” John Greco, President and CEO, Direct Marketing Association “It’s increasingly important to rely on an agency for accountable iDirect solutions. The advertising agency of the future must be adept at reinventing yesterday’s interactive, direct and branding. Rapp’s cohort of experts show the way in this book.” Michael McCathren, Chick-fil-A Conversation Catalyst About the Book Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing is direct. Direct Marketing is interactive. What has been seen mistakenly as separate disciplines actually are one and the same. Every marketer now is an interactive direct marketer. To help you profit from this new reality, Stan Rapp introduces a new paradigm—iDirect—the 21st-century growth engine at the intersection of digital technologies and direct marketing practices. The gap between what you once took for granted and the iDirect Marketing future is so vast that a team of thought leaders is needed to deal with it. No one person has all the answers. In this book, Rapp brings together marketing luminaries with a variety of perspectives that will open your eyes to astonishing, new opportunities. It contains surprising insights from the top minds in direct marketing, including: John Greco, President of the Direct Marketing Association: How to Market Directly or Be Left Behind Professor Don Shultz, PhD, Northwestern University: Media Allocation for a Mass Networking Landscape Lucas Donat, President, Donat/Wald: ROIpositive Advertising via TV and Print for the iDirect Marketer Mike Caccavale, Founder and CEO, Pluris Marketing: Instant Delivery of Thousands of Individualized Messages Michael Becker, VP Mobile Strategies, iLoop Mobile: Hold the Consumer in the Palm of Your Hand with Mobile Melissa Read, PhD, Vice President of Research and Innovation, Engauge: The Psychology of Motivating Desired Behavior On- and Offline Tim Suther, Acxiom SVP Global Multichannel Marketing Services: Releasing the Full Power of iDirect Fundamentals

Book Writer s Guide to Book Editors  Publishers and Literary Agents  2001 2002

Download or read book Writer s Guide to Book Editors Publishers and Literary Agents 2001 2002 written by Jeff Herman and published by Prima Lifestyles. This book was released on 2000-07-20 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Writer's Guide to Book Editors, Publishers, and Literary Agents gets you past the slush piles and into the hands of the right people. This one-of-a-kind reference gives you the names, addresses, and phone numbers of hundreds of top editors and agents and includes essays by savvy "insiders" who reveal the secrets to winning them over. More comprehensive than ever before, this year's edition gives you everything you need to know to get published, from writing the knockout book proposal to turning initial rejection into ultimate success. This deluxe edition includes a CD-ROM that contains the entire database of agents and publishers along with systems for tracking submissions, expenses, titles, and copyrights. In addition, direct links to Web sites mentioned in the book and an additional 50 links to writing-related sites give writers immediate access to the people they need to know. Includes over 15 utilities for writers such as Grammar Slammer, the Thinking Man's Thesaurus, and WriteExpress Rhymer! About the Author Jeff Herman is the owner of the Jeff Herman Literary Agency, one of New York's leading agencies for writers. Among his clients are the bestselling authors of the "Chicken Soup for the Soul series. He frequently speaks to writer's groups and conferences on the topic of getting published and can be reached at /www.jeffherman.com.

Book The Youth s Companion

Download or read book The Youth s Companion written by Nathaniel Willis and published by . This book was released on 1923 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes music.

Book Cold Creek

    Book Details:
  • Author : Jay Nelson
  • Publisher : Xlibris Corporation
  • Release : 2011-07-20
  • ISBN : 1462845029
  • Pages : 760 pages

Download or read book Cold Creek written by Jay Nelson and published by Xlibris Corporation. This book was released on 2011-07-20 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once each summer a morning breaks that tastes of fall. Despite a vault of unrelieved blue that promises equally unrelieved heat by late afternoon, some patch of Canadian tundra has airmailed southward a precursor of the coming season, full of sensory contradictions, like a good red wine. Tomorrow the Gulf will reassert itself, drowning the message from the cooling North, but for one morning the promise hangs there, summoning ragged, maddening memory-snippets and the bewilderment appropriate to falsely anticipating what is irretrievably past. Something about the harkening wind stitches a loop in time calling forth a history hindsight annually edits, as the forces that inform the authorship of memories work their disclosures and distortions. When fall really arrives, it will bring to our semitropical savannah, if not a genuine chill, at least welcome relief from summer's stunning heat, and the ordinary experiences of three months' time: school clothes to buy, schedules to keep, leaves to rake, all burdened with the wet colorless stretches National Geographic never features. It will bring, too, the evidence that local heroes and sweethearts belong to a new generation, and that what once seemed unforgettable has been forgotten. For these young people, Stanley Roger Simmons is a plaque on the wall at the high school; Jefferson Sands Mc Callister, a face on a football trading card; Charles Pendleton Drennan, Jr., a young trial lawyer just beginning to make a name for himself. Few of them ever heard of Mark Jansen or Candy Atchison. If they are unusually curious, they may be able to attach faces to these names by poring over old newspaper clippings and some of the memorabilia in the school library, but they can do no more. The faces and the names lie on the pages, and the story they tell is strange and sad, but sooner or later the young readers say to themselves that it was a long time ago, when things were really weird, and they go about the human business of cropping their own memories from the profusion of detail that is everyday life. Someday-- perhaps even now--some few, who by inclination or training tune themselves to the contrapuntal melody of the world, will recognize a summer morning as a false autumn, and taste its once-and future character. But that is all. Only for me, and for a few others whose victories and triumphs, whose clumsy acts and blind omissions appear on or just behind those pages, does that bright annual harbinger make the dead walk and fists clench helpless again, as if that fall lived in time as truly as the crisp taste of its revenant rests a while in the backs of our throats before the rest of summer bums it gone again. One such day arrived in August 1970, when I was sitting at my desk in the room I was to occupy my senior year in college. I had returned to school early, by special permission, to get a head start on my honors thesis. Before that day was done, I had put away forever my notes for that project and begun another, on which I wrote steadily for most of the year. The result of those labors was the document that follows. In the end, my thesis advisor accepted it in lieu of my original project--a gesture for which I was deeply grateful, as it enabled me to graduate with my class. He seemed to understand my need to write it, and write it then, not later. In a sense, he said, I had delivered what I promised: a work of history, written from original sources. And he invited me to consider the writer's dilemma, shared by all who try to capture the truth: when the sources are fresh, so are the passions that warp judgment; when time brings perspective, the materials have frozen into shapes that, like photographs, show only one side, and hoard their secrets always. Another such day arrived today, and, as I have done so many times before, I took the document from my drawer again and began to read.

Book Don t Wear White Socks To The Job Interview

Download or read book Don t Wear White Socks To The Job Interview written by Janice M Nielsen and published by FriesenPress. This book was released on 2024-03-05 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t Wear White Socks to the Job Interview contains honest, practical, real-life job search tips. This book is written in plain language, has questions to inspire, and space to write notes. Topics include: • First impressions count. • Networking is very important for success. • The value of asking questions. • Volunteer. • Your social media. • Skills security, not job security. ...and much more This step-by-step guide will help you improve habits, set goals, and make them happen. Become more confident, courageous, and successful because you deserve a job you love, and you can find it if you want to do the work.

Book Twenty Bucks and Some Change

Download or read book Twenty Bucks and Some Change written by Kathy L. Pierce and published by WestBow Press. This book was released on 2018-02-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever had a stranger pay for your dinner? Or buy you new shoes? Fill your tank with gas? Supply food for your child? Has a stranger ever blessed you financially and let you know that Jesus loves you on one of your darkest days? What a blessing that is! But the greater blessing is to be that stranger who pays it forward while being led by God. In Twenty Bucks and Some Change, author Kathy L. Pierce shares a collection of uplifting pay-it-forward stories, where just a small contribution of time, effort, and a little spare change turned into opportunities for witnessing the amazing presence of God in our everyday lives. Whether its offering someone a thoughtful memento, caring for a person in need, or sharing the gospel message of Christ with someone in spiritual darkness, these stories show both the simple and profound ways in which we can all see each other as special, just as God sees us. It is better to give than to receive, and Twenty Bucks and Some Change can inspire you to let your light shine and change lives through Gods blessings. The more you give, the more you will want to giveand the more God will enable you to give.

Book White Shorts  White Socks

Download or read book White Shorts White Socks written by Davinder Sangha and published by Davinder Sangha. This book was released on 2019-12-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: A mildly amusing one-year diary detailing the events involving an Indian origin soccer manager of an all-white team in an amateur football league in Sunderland, in the North East of England. The season takes place from 2003 to 2004 and the diary format contains predominantly the build ups to the games and how the team is pulled together rather than match reports. Contains adult material and language.

Book ANGELS OR DEMONS   50 Feminist Classics in One Volume

Download or read book ANGELS OR DEMONS 50 Feminist Classics in One Volume written by Louisa May Alcott and published by e-artnow. This book was released on 2020-09-26 with total page 13177 pages. Available in PDF, EPUB and Kindle. Book excerpt: e-artnow presents to you this meticulously edited collection of world's greatest classics with the most influential female protagonists in literature:_x000D_ Camilla (Fanny Burney)_x000D_ Maria; Or, The Wrongs of Woman (Mary Wollstonecraft)_x000D_ Pride and Prejudice (Jane Austen)_x000D_ Jane Eyre (Charlotte Brontë)_x000D_ The Scarlet Letter (Nathaniel Hawthorne)_x000D_ Lady Macbeth of the Mzinsk District (Nikolai Leskov)_x000D_ Hester (Margaret Oliphant)_x000D_ Life in the Iron Mills (Rebecca Harding Davis)_x000D_ Little Women (Louisa May Alcott)_x000D_ Behind a Mask (Louisa May Alcott)_x000D_ The Portrait of a Lady (Henry James)_x000D_ Daisy Miller (Henry James)_x000D_ The Bostonians (Henry James)_x000D_ Anna Karenina (Leo Tolstoy)_x000D_ Tess of the d'Urbervilles (Thomas Hardy)_x000D_ North and South (Elizabeth Gaskell)_x000D_ Wives and Daughter (Elizabeth Gaskell)_x000D_ The Yellow Wallpaper (Charlotte Perkins Gilman)_x000D_ Herland (Charlotte Perkins Gilman)_x000D_ A Doll's House (Henrik Ibsen)_x000D_ Hedda Gabler (Henrik Ibsen)_x000D_ The Awakening (Kate Chopin)_x000D_ The Woman Who Did (Grant Allen)_x000D_ Miss Cayley's Adventures (Grant Allen)_x000D_ The Story of a Baby (Ethel Sybil Turner)_x000D_ New Amazonia (Elizabeth Burgoyne Corbett)_x000D_ Ann Veronica (H. G. Wells)_x000D_ A Girl of the Limberlost (Gene Stratton-Porter)_x000D_ A Daughter of the Land (Gene Stratton-Porter)_x000D_ The Iron Woman (Margaret Deland)_x000D_ O Pioneers! (Willa Cather)_x000D_ My Ántonia (Willa Cather)_x000D_ The Song of the Lark (Willa Cather)_x000D_ The House of Mirth (Edith Wharton)_x000D_ Summer (Edith Wharton)_x000D_ Sister Carrie (Theodore Dreiser)_x000D_ Jennie Gerhardt (Theodore Dreiser)_x000D_ Sisters (Ada Cambridge)_x000D_ Hagar (Mary Johnston)_x000D_ Samantha on the Woman Question (Marietta Holley)_x000D_ The Precipice (Elia Wilkinson Peattie)_x000D_ Voyage Out (Virginia Woolf)_x000D_ Parnassus on Wheels (Christopher Morley)_x000D_ The Job (Sinclair Lewis)_x000D_ Miss Lulu Bett (Zona Gale)_x000D_ The Rainbow (D. H. Lawrence)_x000D_ The Lost Girl (D. H. Lawrence) _x000D_ The Enchanted April (Elizabeth von Arnim)_x000D_ Fanny Herself (Edna Ferber)_x000D_ So Big (Edna Ferber)

Book LIFE

    Book Details:
  • Author :
  • Publisher :
  • Release : 1965-11-05
  • ISBN :
  • Pages : 124 pages

Download or read book LIFE written by and published by . This book was released on 1965-11-05 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.

Book Wolves at Our Door

    Book Details:
  • Author : J. P. S. Brown
  • Publisher : University of New Mexico Press
  • Release : 2010-07
  • ISBN : 0826343880
  • Pages : 296 pages

Download or read book Wolves at Our Door written by J. P. S. Brown and published by University of New Mexico Press. This book was released on 2010-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A close-knit group of Anglo and Hispanic families struggle to keep their southern Arizona ranches alive amidst the dual threats of drug lords and smugglers.

Book Visa Stories

    Book Details:
  • Author : Bahriye Kemal
  • Publisher : Cambridge Scholars Publishing
  • Release : 2013-07-29
  • ISBN : 1443851183
  • Pages : 170 pages

Download or read book Visa Stories written by Bahriye Kemal and published by Cambridge Scholars Publishing. This book was released on 2013-07-29 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visa Stories: Experiences between Law and Migration is an interdisciplinary volume that addresses recent public controversies on migration in the UK and Europe. In this context, it aims to recover the voice of migrants by proposing a new, non-conventional form of literary writing: the visa narrative genre. This is a versatile and dialogic form which moves beyond strictly academic modes of migration talk and aims to re-introduce a human, experiential dimension in the representation of people on the move. Indeed, the visa narratives collected in this volume provide a unique example of testimonies and memories of migrants from different geographical locations and social positions, from the student to the refugee. In its political and poetic aspects, this collective volume is a useful tool for understanding the complexity of migration today and the way in which national and international regulations are applied in different regions of the world. Whereas our era is commonly portrayed as one of increased globalisation and freedom of movement, visa narratives offer a closer insight into the experience of people trying to cross borders, and reveal a substantially different reality of immobility, distrust and misunderstanding.

Book The Rotarian

    Book Details:
  • Author :
  • Publisher :
  • Release : 1980-07
  • ISBN :
  • Pages : 56 pages

Download or read book The Rotarian written by and published by . This book was released on 1980-07 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.

Book Writer s Guide to Book Editors  Publishers and Literary Agents  1999 2000

Download or read book Writer s Guide to Book Editors Publishers and Literary Agents 1999 2000 written by Jeff Herman and published by Prima Lifestyles. This book was released on 1998-07-08 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the years, "Writer's Guide to Book Editors, Publishers, and Literary Agents has helped thousands of writers just like you get their books published. With the best and most up-to-date listings of key book publishing insiders, "Writer's Guide gets you past the reject piles and into the hands of the right people. Nowhere else will you find the detail, the insight, the depth. Nowhere else will you find the solid inside information. "Writer's Guide is your key to book publishing success. It gets you inside. It gets you noticed. Your talent will do the rest. "Beats the pants off "Writer's Market." --Michael Werner, coauthor of "Databases for Businesses and "Using Lotus 1-2-3 "This guide started my book publishing career." --Marcos McPeek Villatoro, author of "A Fire in the Earth, They Say That I Am Two, and "Walking to La Milpa "The finest lead source that I've ever seen. A must buy for every writer, published or not!" --Derek Savage, author of "The Second Coming and "The Dancer "Invaluable information, from query letter to book proposal. This book has made my dreams come true." --Eileen Oster, author of "The Healing Mind "This book got my foot in the door." --Wynn Goldsmith, writer "A masterpiece. I have never found so much practical information in this type of book before." --Walter Lambert, author of "Healing the Trauma of Divorce "As a writer and literary agent, this book has been invaluable." --Mary N. Oluonye, O-Squared Literary Agency "Jeff Herman has crammed a generous helping of information and advice into this invaluable book." --Paul Nathan, "Publishers Weekly ""Writer's Guide haseclipsed both "Literary Market Place and "Writer's Market as a source of projects for our agency. At least a third of our sales last year came as a result of this book." --Michael Snell, Michael Snell Literary Agency About the Author /Jeff Herman is founder of The Jeff Herman Literary Agency, one of New York's leading agencies for writers. He has sold hundreds of titles and represents dozens of top authors.

Book Unwitting

    Book Details:
  • Author : Deven Greene
  • Publisher : Panthera Publishing
  • Release : 2024-05-17
  • ISBN : 1964620031
  • Pages : 715 pages

Download or read book Unwitting written by Deven Greene and published by Panthera Publishing. This book was released on 2024-05-17 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Erica Rosen’s life is turned upside down when a suicide bomber strikes at Oracle Park in San Francisco. With the police stumped, Erica gets a call from a teacher who suspects her autistic students are involved but fears contacting law enforcement. When Erica arrives at the school, she discovers the teacher murdered and a young autistic man oblivious to his dead teacher on the floor. The young man has crucial information about the mastermind behind the bombing, but has limited ability to communicate. Erica must protect him, prevent further attacks, and locate his missing classmates.

Book The Essential Feminist Collection     60 Powerful Classics in One Volume

Download or read book The Essential Feminist Collection 60 Powerful Classics in One Volume written by Henrik Ibsen and published by Good Press. This book was released on 2023-12-18 with total page 14227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Feminist Collection 60 Powerful Classics in One Volume' is a seminal anthology that encapsulates the multifaceted nature of feminist literary expression across two centuries. This collection traverses a vast landscape of literary styles from the penetrating realism of Henrik Ibsen to the nuanced social commentary of Charlotte Brontë, and the pioneering environmentalism of Gene Stratton-Porter. It underscores the incredible diversity and significant impact of feminist literature, showcasing standout pieces that have fundamentally shifted the cultural and literary discourse surrounding gender, society, and human rights. The range of narratives, from novels and essays to speeches and letters, provides a comprehensive view of the feminist literary canon, highlighting the enduring relevance of its themes. The contributing authors and editors, coming from varied backgrounds, epochs, and disciplines, bring together a rich tapestry of perspectives that reflect the historical, cultural, and literary movements of their times. From the enlightened essays of Mary Wollstonecraft and John Stuart Mill to the poignant novels of Virginia Woolf and Edith Wharton, each contributor has played a pivotal role in shaping the contours of feminist thought. The anthology serves not only as a literary collection but as a dynamic conversation among some of the most influential feminist voices, examining the intersectionality of gender, class, and race, and advocating for social and political reform. 'The Essential Feminist Collection 60 Powerful Classics in One Volume' is an indispensable resource for readers seeking to delve into the depths of feminist literature. It offers an unparalleled opportunity to engage with the works of trailblazing authors who have articulated the struggles, aspirations, and triumphs of women across generations. This anthology is recommended for its educational value, its breadth of insights, and the rich dialogue it fosters between the diverse authors' works. Readers are invited to explore this comprehensive collection, which serves not only as a testament to the progress of feminist thought but also as an inspiration for ongoing advocacy and discourse in the quest for gender equality.

Book Comfort

    Book Details:
  • Author :
  • Publisher :
  • Release : 1916
  • ISBN :
  • Pages : 400 pages

Download or read book Comfort written by and published by . This book was released on 1916 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book NPN  National Petroleum News

Download or read book NPN National Petroleum News written by and published by . This book was released on 2000 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1959- include an annual Factbook issue.