Download or read book Inside the Minds of Car Dealers written by Ray Lopez and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before buying another car, let Ray Lopez, a former swift talking, blood-sucking salesperson and author of Inside the Minds of Car Dealers give you a look under the hood of dealerships to show you every trick that will be used against you! Learn every single psychological ploy and manipulative scheme typical auto dealers employ to squeeze every last dime out of your pocket--all while you''re being sold a car you may not even want! Discover in detail the 12 crucial dos and don''ts to car buying from a seasoned insider. This comprehensive, tell-all car buying guide holds nothing back! reviews Hanford Sentinel Commentary: You and the Law: Shopping for a new car? "Now a retired car salesman, Lopez has written "Inside the Minds of Car Dealers," a book which You and the Law absolutely recommends that anyone in the market for a new car reads before stepping onto a dealer''s lot." "We were impressed by his honesty, desire to educate and protect the public, along with a terrific sense of humor, making this not only a practical, money-saving book, but also an entertaining read. "''Just how practical is the book? Beyond interesting, will it save me money?'' you might be thinking. "One of his tips was responsible for a You and the Law staff member saving close to $4,000 on a new car, while another answered the question, ''Do I trade-in or sell privately?''..." June 14, 2014 6:30 am By Dennis Beaver Hanford Sentinel Commentary: You and the Law: Shopping for a new car? May 2014: Ray Lopez was recently interviewed by ABC''s "20/20" -you can watch it the May 9 segment here. Congrats to Five Star Publications author Ray Lopez - who gave guidance to car shoppers on ABC World News with Diane Sawyer in the broadcast that aired on 11/16/2011. Video: Used Car Tactics: Former Salesman Speaks Out How do you get a car that''s safe, yet something for a great deal? USA Today quotes Ray Lopez, Five Star Publications'' author of Inside the Minds of Car Dealers as saying "buyers of the priciest luxury cars want to have all that''s available. But for more mainstream cars, expensive safety features are a very hard sell." Read the article & Ray''s book to shop smarter for your next car. USA Today Next time I step onto a dealer''s lot, I''m going armed with insider information. Inside the Minds of Car Dealers is a new book written by Ray Lopez, a former car salesman with thirty years of experience in numerous dealerships. Inside the Minds of Car Dealers is, as the title suggests, a 118-page insight into the mind of a car salesman, and contains engagingly-written explanations of what goes on behind the curtain at a car dealer, so to speak. Inside the Minds of Car Dealers offers tips on how to find a good dealer before you even leave the house, explains the head games salesmen play and how they can spot a so-called "auto expert" a mile away-and take him or her for even more money than they will the average consumer. Reading Inside the Minds of Car Dealers, I saw exactly what was going on when I bought my Miata...and my Saab...and my Escort. This book explained what the dealer was doing in each case-and how I was getting taken for every last cent each time! Lopez'' writing style is a bit heavy-handed at times, but the information contained in this volume is vital, valuable stuff that''ll make your next car buying experience a great deal less stressful. It''s $15.95 well spent. Christopher Jackson Elepent Automotive Reviews What makes someone sell you a clunker? "Inside the minds of Car Dealers: How to Buy Your Next Car without Fear" is a guide for readers who seek a psychological edge in dealing with the shifty con artists who go by the more politically correct title of car dealers. Written by a man who has played the devil, he offers much in the way of trying to decipher the thoughts on both sides of the deal and does well in arming his readers in how to get the best deal they can and avoid the toxic ones. "Inside the Minds of Car Dealers" is a must for anyone considering purchasing a new vehicle in the near future. Midwest Book Review Library Bookwatch December 2009 5 out of 5 stars A PROFESSIONAL, INFORMATIVE AND USEFUL GUIDE! In 2003, I walked into a Chevrolet showroom to purchase a new car for my daughter. As I look back now, I remember being there from opening to closing. After signing the contract and going through with the deal, I realized that I wasn''t prepared, and I could have saved a lot of money. Since that sale, I''ve read many books and did some research on how to buy a new car, or used car, and what we should know about trading in your car. In comparison to THE CAR BUYER''S BIBLE, HOW TO BUY A CAR, and BUYING A CAR FOR DUMMIES, I found "INSIDE THE MINDS OF CAR DEALERS" to be the most informative guide on this subject. If you want expert advice on buying a car, then it would be logical to obtain information from someone who spent thirty years as a car salesman, who served an estimated 2,800 customers per year. Ray Lopez worked for many top-notch leading dealerships such as Chrysler, Cadillac, and Nissan. Through the experience of his thirty year career, knowledge, and expertise, the author can educate the public on how to be a wise car buyer. I highly recommend this book to anyone who is contemplating on buying a car, or trading in your used car. The author provides excellent information that is extremely helpful in purchasing a car, or trading one in. This book is easy to read and understand, many tips are provided on how to obtain the best deal, and many crucial factors are included as to what to do, and what not to do. Did you ever go to a showroom, and buy a car that you didn''t want? Were you ever told by a salesman that you can afford to buy their car? Were you ever disrespected, or mistreated by a car salesman? Were you ever lured into a factory discount? Ever gone for a test drive, but told you can''t drive it off the lot due to insurance liability? Ray Lopez can answer these questions and many more, while showing you every trick of the trade that can be used against you, through manipulative schemes. The author reveals the biggest secrets in the car buying industry in this unique, professionally written, informative guide. "INSIDE THE MINDS OF CAR DEALERS" is something you may want to read again-and-again, before walking into that showroom as a potential buyer. You will indeed be prepared, and informed on how to become a composed car buyer. Ray Lopez encourages you to do research, includes resources of what to be aware of, and how to detect signs of being taken advantage of. By Geraldine Ahearn "Author Geri Ahearn" October 5, 2009 (Phoenix, AZ) 5.0 out of 5 stars Very Impressive Amazon Verified Purchase. I bought the book because I wanted to find out the right way to buy a car. I''m going to be ready for a new one in a few months. So I might as well start now on learning all I can about car salesmen. I can''t trust them. My goal was to buy one, read it, then buy another, and so on, as long as they had high recommendations and were reasonably priced. I figured I''d spend about $75 on 5 books. By then I could probably learn everything about how they always end up screwing you. And if it cost me $75 but saved me $1000 or more, it would be a worthwhile investment. I saw this book and I liked the title so I thought, why not? I''ll take a chance. I''m really glad I did. Inside The Minds Of Car Dealers has everything you''ll ever need to know on how to get a really good deal. There was stuff in it that I never even dreamed of that goes at the dealership. And it''s not just with the salesman. It''s with the sales manager, the way the showroom is laid out and even the dealership''s ads for salesmen! Who would''ve ever thought to start researching there first? But it does make sense. This book explains why you never want to go on the lot with an attitude like you know how to deal. I just found out why my friend ended up paying more for his Focus than I did a couple years ago. We bought ours a few days apart. He told them he knew the exact price they paid for the car and he wouldn''t pay anything over that. He ended up paying $1378 more than me. And the reason is in this book. Too bad for him the book wasn''t available back then. There''s so much great information in it and it''s so easy to read too. None of the sales lingo. Just plain English. And it uncovers even more than you''d ever expect. I''m going to read it a few more times before I get my new car. And I recommend to everyone to buy Inside The Minds Of Car Dealers. It will save you money and a lot of time. And like the title says, you can Buy Your Next Car Without Fear. By Radio Guy November 14, 2009 (Los Angeles)

Download or read book Selling to Dealers Selling of Specialties Long range Salesmanship Sales Organization and Management Credits and Collections Law that Salesmen Should Know Correct and Faulty Diction Selling One s Own Service written by and published by . This book was released on 1912 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Assumptive Selling written by Steve Stauning and published by Createspace Independent Publishing Platform. This book was released on 2018-07-16 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assumptive selling is about knowing everyone is a buyer... and knowing that the first time you believe someone is not, you'll be right. Take charge of your sales career by recognizing that everyone is a buyer and they want to buy today. What's more, is that if you do take charge, if you are direct, and if you provide the right guidance, they'll want to buy from you!

Download or read book Effective Car Dealer written by Max Zanan and published by . This book was released on 2020-07-13 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is my fourth book on the auto industry, and I have written it because this business is complicated, sophisticated, and ever-changing. Automotive retail is changing slowly, and one of the main reasons for that are the franchise laws. I want to urge you to operate as though franchise laws don't exist to protect you. Carvana is not going anywhere and neither is Amazon. At some point they will join forces. Also, OEM's such as Tesla, Rivian, and many more are going to go directly to the consumer, bypassing the dealer network altogether. At the end of the day, awesome customer service, whether in sales, service, or parts, will keep your customers coming back for more. Poor service and a cumbersome sales experience will drive them elsewhere-Carvana, CarMax, Tesla, Jiffy Lube, Firestone, Good Year, Valvoline, NAPA Parts, Pep Boys, etc.COVID-19 is already having a profound effect on consumer behavior and the way in which we buy and service cars. I predict that there will be two types of dealers after this pandemic abates-the first will change their business operations, adopting frictionless digital and showroom retail; the second will hope that things go back to normal and that nothing needs to change. Unfortunately, the second type of dealer will be out of business. It is ultimately your choice whether to accept change. Consumers will continue to purchase cars. The only question is: Will they will be buying from you?

Download or read book Selling to Retail Dealers written by Herbert Glenn Kenagy and published by . This book was released on 1923 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Drive to 30 written by Chris J Martinez and published by J. Joseph Group, LLC. This book was released on 2017-03-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide to Selling More Cars than Ever The car sales industry is in a historically phenomenal position. As nationwide car sales numbers continue to climb, however, many car dealerships still struggle and eventually close. The dealerships that continue to dominate the market year after year, making the most of the potentially explosive growth, are the ones that truly understand the most effective approach to sales. In this guide to selling more cars than ever, Chris Martinez shares the strategies, approaches and mindsets that, as the manager of one of the most successful car dealerships in the nation (and a 30-car-per-month salesperson before that), have enabled him to sell more cars than ever. Topics include: - The 4 Keys to Successful Sales - The 10 Steps of a Successful Sales Process - 10 Sales Mistakes to Avoid Like the Plague - The Importance of Knowing Your Numbers - Top 10 Closing Mistakes - Secrets to Mastering Sales Follow-Ups - 13 Steps to Increase Your Visibility From a thorough explanation of the sales process to critical salesmanship skills to top closing secrets and mistakes, Martinez guides you step-by-step through setting (and crushing) your sales goals.

Download or read book Credit Sales by Dealers in Personal Property written by United States. Internal Revenue Service and published by . This book was released on 1979 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Boat Dealer Profits written by Matt Sellhorst and published by Createspace Independent Publishing Platform. This book was released on 2017-06-02 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boat Dealer Profits; How the SPLASH System can help you sell more boats, make more money and have more fun is the definitive book on building a highly profitable and fun boat dealership. Whether you are brand new or in the 4th generation of family ownership, you'll discover transformational information inside this book. What others are saying... Lynette and Matt of Santomenna of Race City Marine: "Matt's program is what I like to call a 'dealership in a box.' You open it up and there's everything you need to implement the system in an effective way." Open Melanie Clement of Lakeshore Sports: "We were referred from another dealer in our 20 Group, and he told us you were going to give us some really unique strategies, which you did. But, what really helped us get such a great start was the accountability - that you had us call in every week to make sure we were actually doing it." Will Massey of Custom Marine: "Being involved in Matt's program is unusual in that we are actually getting a product. We are not just getting valuable information and ideas but actual tools we can take home and start using in our dealership right away and that's very unique." Matt Sellhorst Matt Sellhorst is the founder and CEO of Boat Dealer Profits and the creator of the SPLASH System guaranteed to help select dealers sell more boats, make more money and have more fun. Matt is the sales and marketing columnist for Boating Industry Magazine, host of the Boat Dealer Profits podcast and Boat Dealer Profits TV where he shares tips, tricks and tactics to boost profitability in any dealership willing to implement the ideas. Sellhorst has also been featured in the Movers and Shakers edition of Boating Industry and has spoken multiple times at the Marine Dealer Conference and Expo, Marine Retail University, dealer and manufacturer events and other industry conferences. His journey from a 'no-boat-selling-son-of-a-gun' to a top producer at a 6 location dealership to sought after coach and consultant to dealers around the world mean all of his strategies are based on real world, nose-to-nose, toes-to-toes experience that have been proven to work in today's changing boat sales environment.

Download or read book The Art and Science of Running a Car Dealership written by Max Zanan and published by . This book was released on 2019-10-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star in the sky and made every mistake anyone could've possibly made. Unfortunately, I see dealer principals/general managers/general sales managers making the same mistakes today. The only difference is the time and consequences of these mistakes. I got my first GM gig in 2004. That was in the beginning days of the Internet, before millennials joined the workforce, and way before any viable disrupters entered the market space. It was a lot easier to get away with mistakes then. I don't think you could get away with making the same mistakes now. The stakes are too high. Automotive retail profit margins are tiny. According to the National Automobile Dealers Association (NADA), automotive net profit margin as of March 31, 2019 was merely 1.38 percent. As a result, every misstep makes it harder to stay in business.The car business desperately needs better leadership skills, understanding of social media, inventory management, fixed operations, and so much more. There is no educational barrier to the entry into car business, and there are only a handful of universities offering a major in car dealership general management, such as Liberty and Keiser. On top of that, only a tiny percentage of dealer principals and general managers attend the National Automobile Dealer Association University. That means that a vast majority of general managers receive training on the job, even if we took business-related classes in college. The auto business is a different animal. General information will only carry you so far. That is exactly why general managers make the same mistakes year after year. My goal is to break this vicious cycle and provide as much information as possible to ensure that automotive retail survives the disruptions we are witnessing today. We need to be ready for the next generation of car buyers, people who are more computer savvy and not afraid to search for better deals. According to surveys, 80 percent of millennials plan to buy a vehicle in the next five years. In fact, millennials worldwide will buy about 40 percent of all vehicles in the next decade. At the same time, they spend an average of 17 hours on line before going to a dealership.Are you ready for them?

Download or read book How to Sell Cocaine written by Kenny K and published by Kumo & Company Publishers. This book was released on 2017-08-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book in the How to Sell Cocaine series. How To Sell Cocaine is the first textbook in the world that teaches drug dealers how to become a professional at it. There are no schools on this topic so we are educating people through the form of this book. This book will teach you how to run a successful drug organization and will teach you the ins and outs of the drug business. We want to teach drug dealers the proper fundamentals so that they start off on the right foot. We want to give everyone a solid foundation to build upon. We'll show you a business system that you can use to reach your goals faster. Our hope is that someday you'll be able to exit the game and make it legit. We hope you make a lot of money on your journey. Our wish is to see you get out of the game with your money and your life intact. In this industry, the knowledge is strictly guarded among the elite few, this makes it so the rest of the dealers have to figure it out on their own. However, the learning curve is so steep that many die or end up in jail before they learn a thing, our job is to prevent that. This book gives an overview of the drug business and explains how this industry works, it's easy to read and can be read in 1 day. What we recommend is to implement as you learn so that you improve your circumstances. WARNING: "THIS BOOK IS INTENDED FOR THE USE OF ADULTS OVER THE AGE OF 18 AND CONTAINS GRAPHIC WORDS WHICH DEPICT VIOLENCE AND ILLEGAL ACTIVITIES. THIS BOOK CONTAINS MATERIAL THAT MAY BE OFFENSIVE AND IS NOT SUITABLE FOR SOME READERS. THE AUTHOR IS NOT LIABLE FOR ANYTHING THE READER DOES AFTER READING THIS BOOK. READER'S DISCRETION IS STRONGLY ADVISED. FOR ENTERTAINMENT PURPOSES ONLY."

Download or read book Automobile Dealers Territorial Legislation written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices and published by . This book was released on 1959 with total page 1278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Rich Dealers Don t Give a Fucking Sale written by Eric Parkers and published by Independently Published. This book was released on 2017-02 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Was there ever a time when a sales person approached you and tried to sell you their product? What was your reaction? Were you quick to agree to everything the sales person said, or buy the product he or she was selling? It is with absolute certainty that your initial reaction was to put your guard up and not take the sales person's word for it. Trying to get a person to make that buying decision is one of the hardest things in the world to pull off. It has been every sales person's struggle; to be able to get a person to trust them and see the benefits of what they are selling, and then buy. Contrary to what most people believe, selling is not something that is hard to master. With the right attitude and mindset, a sales person will be able to help people with their problem and at the same time create a business. In the book you will Learn: How create and find prospects to sell to How to brush up and improve your selling techniques How to use elevator statements How to close every deal and opportunity put in front of you This book is about the techniques involved on how to achieve just that; a successful sales career. This book will teach you the secrets that top sales people don't want you to know about increasing sales, income, and profits. Double and triple your sales?in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

Download or read book Selling to Dealers Selling of Specialties Long Range Salesmanship Sales Organization and Management Credits and Collections Law That Salesmen Sho written by International Correspondence Schools and published by Sagwan Press. This book was released on 2018-02-03 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Download or read book Customers for Life written by Carl Sewell and published by Crown Currency. This book was released on 2009-07-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

Download or read book Selling to Dealers written by and published by . This book was released on 1912 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Lauren Fix s Guide to Loving Your Car written by Lauren Fix and published by Macmillan + ORM. This book was released on 2008-06-10 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lauren Fix's straight-forward, clear and fun advice makes caring for your car easy so you can actually enjoy driving and owning one. With Lauren Fix's Guide to Loving Your Car, you'll soon be a confident, knowledgeable car owner who knows what is important in taking care of your car. With Lauren Fix on your side, you'll know: *How to select the best car for your lifestyle--and safest car for your family *Essential and easy maintenance for your car *What to have ready in case of a crash or emergency *Driving tips for all kinds of weather and traffic conditions *How to talk to your car mechanic in language you can both understand *How to master easy car repairs--and which repairs to avoid *Much more! Lauren Fix is the ideal resource for all car-related questions, and Lauren Fix's Guide to Loving Your Car is full of tips and inside knowledge to keep you in the know and your car on the road.

Download or read book Sales promotion at the car dealer s written by Sören Ebers and published by GRIN Verlag. This book was released on 2009-11-03 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,4, University of Applied Sciences Gera-Eisenach, language: English, abstract: In contrast to a retailer or wholesaler in food retailing, a car dealer has no choice of his products. A car dealer who has a contract with a car manufacturer, for example Mercedes-Benz, is only allowed to sell Mercedes-Benz cars. Only if the dealer has a contract with another car manufacturer, he can sell those cars. The only way to distinguish car dealers is about their consultations and services. By using a good sales promotion, the dealer can amplify his consultations and services and gain new customers. This task offers an insight to sales promotion and shows measures how car dealers can use them. A good sales promotion requires a good planning. It should contain an as-is analysis, i. e. the aims, the target group and the strategy of sales promotion. You have also to plan how to reach the attention of the customers. This preparative work is not part of this task, but it is necessary for the success of the following measures.