Download or read book Selling the Hug Your Customers Way The Proven Process for Becoming a Passionate and Successful Salesperson For Life written by Jack Mitchell and published by McGraw Hill Professional. This book was released on 2018-06-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more. In his groundbreaking books, Hug Your Customers—a Wall Street Journal bestseller—and Hug Your People, Jack Mitchell brought a warm human touch to the often-cold, bottom-line world of business. As the CEO of Mitchell’s clothing stores, one of the most successful small businesses in the country, he noticed that customer service and satisfaction get a lot of lip service—but not enough hugs. When you focus on the emotional connection as well as the intellectual aspect of a sale, you form strong lasting relationships that keep your customers returning, sales rising, and business booming. You don’t have to hug your customers literally, of course. Mitchell’s personal approach to customer service involves a simple 5-stage process that anyone can master: 1st Stage: Making the ConnectionLearn how to make a great first impression that engages customers immediately—and keeps them coming back again and again. 2nd Stage: Decoding the MissionLook for easy-to-read tells to determine what each customer wants—and what you need to do to make him or her happy. 3rd Stage: Show and ShareInstead of a hard sales pitch, engage your customer in a genuine one-on-one conversation and form a personal connection to you and your product. 4th Stage: Allowing the BuyAdopt a warm, relaxed manner to gradually establish trust, gently convince the customer—and ultimately close the deal. 5th Stage: The Kiss GoodbyeJust as important as first impressions, make a strong lasting impression that makes each customer feel valued, special, and delighted. The Extra Stage: One for Good MeasureTake that extra step to follow up on your customers, build on your connections, and make them your customers for life. These winning sales strategies will help you adjust your mindset, refine your selling style, and embrace the joy and value of caring for your customers. Mitchell’s tried-and-true techniques make it easy to size up your customer quickly and customize your approach perfectly to suit each individual and situation. You’ll learn how to be a better listener so you can anticipate your customer’s every need. You’ll discover the power of positive, passionate words to establish a warm personal connection. Most importantly, you’ll be able to close the deal and make that sale in a relaxed friendly manner that people will love. It’s a win-win-win for you, your customers, and your business. It’s Selling the Hug Your Customers Way.
Download or read book Hug Your Customers written by Jack Mitchell and published by Hachette Books. This book was released on 2003-06-11 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated for the first time since original publication! Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world." If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business bestseller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace. Filled with accessible advice, personal case studies and tips any businessperson can use, Hug Your Customers is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success.
Download or read book Hug Your People written by Jack Mitchell and published by Hachette Books. This book was released on 2008-03-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Hug Your Customers, Jack Mitchell showed business readers how to keep their customers happy--and their profits booming. In Hug Your People, he elaborates on his big secret: hiring, motivating, and keeping your biggest asset--great employees!
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Download or read book Trust Me I m a Salesman written by Yuri van der Sluis and published by Yutrain Limited. This book was released on 2018-04-10 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: After training thousands of B2B Sales people worldwide, Yuri van der Sluis packed the essence of value and trust selling in 30 cartoons. This book will show you in an entertaining and practical way how you can be successful in sales, by being the exact opposite of the Wolf of Wallstreet. In short a Top Sales Dog instead of a Sales Wolf. Put the customer front and center in their buying process and sell by building trust and providing value. This way you won't just aim for the transaction, but the relationship and your customer as a whole. You won't have to lie, cheat and manipulate your way into business. How important is it for your business that customers keep coming back, because doing business with you is a good thing! This book will help you to: * sell the right way by building on your integrity and content * inject value in the sales process * get customer trust * get customer commitment * separate yourself from all the Sales Wolves out there. You will be guided throughout a typical B2B sales process whereby the major differences will be shown between the wolf and the dog. Cartoons will show you the stark contrast between the two ways how to sell.
Download or read book What s Your Digital Business Model written by Peter Weill and published by Harvard Business Press. This book was released on 2018-04-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
Download or read book Inside the Magic Kingdom written by Thomas K. Connellan and published by Wildcat Publishing Company. This book was released on 1997 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.
Download or read book Sell Like Crazy written by Sabri Suby and published by . This book was released on 2019-01-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.
Download or read book Mastering the Sales Recipe written by Mark Eggerding and published by . This book was released on 2020-08-07 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and life, food and selling-you can't have either without the other. Do you want to know how the lessons from cooking and food in history can inspire you to simply and easily turn a prospect into a customer, and a customer to a loyalist, and ultimately create memorable customer experiences? Mastering the Sales Recipe: Creating Memorable Customer Experiences and Sales Success is designed for anyone who has been selling professionally for a week, a year, or a lifetime. The seven ingredients in this book layout the right recipe for sales success in quick anecdotal stories and sales lessons. The book concludes with a 30-day workbook which is the perfect ingredient for mastering your sales recipe. Ultimately, this is more than a sales book. It is a proclamation on how the techniques of selling can be enlivened and enriched with a fresh point of view borrowed from the world of the professional kitchen. The author: From an early age, I've loved both cooking and selling. They don't sound like they belong together, but for me these two passions have always been intertwined. My grandmother tells the story that I started my culinary career by pointing to the pots on the stove and demanding to be lifted up to see what was inside them. I was two years old at the time. When I was six, I won my first sales contest selling Christmas cards. Already, I was hooked on both cooking and selling. Growing up, I alternated career paths between selling things-newspapers, light bulbs, candy bars-and cooking things. Of my two competing interests, I had focused on a career in cooking first, but then one day, I made a shift back to selling. I was talking to a salesperson from John Sexton & Company. They were purveyors of fine foods, teas and coffee, beginning in 1883, and they had grown to be the leader in their field. Not long afterward, I left the kitchen to join John Sexton & Company (which later became US Foods) to pursue a career in selling the most important product in the world: food.Immediately, I discovered that the perfectionism I learned in the kitchen was equally important in sales. As a chef, when you are in the weeds on a busy Saturday night with tickets all over the board, you get in a mental zone and rely on your instincts and repetition of preparation to get you through it all. Every plate has to be perfect and every day needs to be better than the one before. Constant improvement has to be a chef's mantra; otherwise, he goes stale and collapses under the pressure of the kitchen. In sales, you are constantly striving to get better, too-not only to work harder every day-but to work smarter every day. A sales call or prospect meeting needs to be a mosaic of creativity, simplicity, determination, repetition, and perfection.I was inspired to write this book because my entire life I have been in one field or the other, cooking or selling, and I have learned that their recipes for high accomplishment are similar. Everything for both is always in motion, serving, prospecting, pitching, cooking, challenging, and creating. Food and sales are both about creating memorable experiences for the customer. Chefs and salespeople have much in common. They are both in the hospitality business. They both should be passionate, energetic, creative, competitive. To be successful, they both should love people.Both food and selling embody my personal philosophy: "I love to serve." This is my declaration and inspiration-a rallying cry for us sales professionals and foodies at heart across the country.
Download or read book The 5AM Club written by Robin Sharma and published by HarperCollins. This book was released on 2018-12-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing book, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness and feelings of aliveness. Through an enchanting—and often amusing—story about two struggling strangers who meet an eccentric tycoon who becomes their secret mentor, The 5am Club will walk you through: How great geniuses, business titans and the world’s wisest people start their mornings to produce astonishing achievements A little-known formula you can use instantly to wake up early feeling inspired, focused and flooded with a fiery drive to get the most out of each day A step-by-step method to protect the quietest hours of daybreak so you have time for exercise, self-renewal and personal growth A neuroscience-based practice proven to help make it easy to rise while most people are sleeping, giving you precious time for yourself to think, express your creativity and begin the day peacefully instead of being rushed “Insider-only” tactics to defend your gifts, talents and dreams against digital distraction and trivial diversions so you enjoy fortune, influence and a magnificent impact on the world Part manifesto for mastery, part playbook for genius-grade productivity and part companion for a life lived beautifully, The 5am Club is a work that will transform your life. Forever.
Download or read book Selling the Moment written by Russ Crumley and published by Human Resource Development. This book was released on 2008 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think you'd like to challenge yourself, improve your approach to sales and create the powerful results you deserve, try "selling the moment." The "moment" is that point in time when a customer interacts with you on a one-to-one level. It can be brief - lasting only seconds - or extend throughout the day. It can be in person or on the phone. What occurs during this moment has the potential to change the customer's life - and yours. Author Russ Crumley believes "moment-based sales" are dependent on your ability to transform potentially routine sales interactions into meaningful and memorable moments for the customer. Open yourself up to the greater moment. Selling the Moment will provide you with the tools, techniques and approaches to making more sales ... a way to make the sales process more meaningful and memorable for you and your customers.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Confessions of the Pricing Man written by Hermann Simon and published by Springer. This book was released on 2015-10-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
Download or read book The Rainmaker s Quick Guide to Lasting Sales Success written by Carolyn McGowan Coradeschi and published by . This book was released on 2013-06 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Don't Have to Be Extroverted, Perfect, or Intimidating to Succeed at Sales.....You Just Need to Know How to Make it Rain In this fast-paced and easy to implement guide, you'll discover how to consistently and easily make sales in a way that respects your customers and creates predictable results. Field tested in 30 years of selling success, author Carolyn Coradeschi shares her potent tools and techniques to help you: Eliminate your fear and sales reluctance Use creative approaches to open doors and cut through competition Close sales whenever you want in a way that feels great for you and your customer "This fast-moving, practical book is loaded with time-tested, proven strategies and tactics to increase your sales and your income immediately." Brian Tracy - Author, The Psychology of Selling "There is no shortcut to lasting sales success, but Carolyn's quick guide is the closest you'll find to one. The strategies in this book are practical, wise, and will lay the foundations to build clients for life." Andrew Sobel, bestselling author of Power Questions, All for One, and Clients for Life "This valuable sales self-help book provides an easy to follow road map to creating and sustaining profitable relationships with your customers." Andy Paul, Author of Zero-Time Selling If you're struggling with sales, this book is just what you need. Using Carolyn's strategies, you'll discover how to get new clients and build great relationships -- without selling your soul. Jill Konrath, author of SNAP Selling and Selling to Big Companies "The Rainmaker's Quick Guide to Lasting Sales Success is full of real life Rainmaker examples from worldwide experts, including myth busters, tips and solid strategies. Whether you are a seasoned professional or a beginner in sales, this is relevant information you can use immediately for your personal sales success." Lisa Sasevich, The Queen of Sales Conversion Carolyn McGowan Coradeschi spent 30 years mastering selling in a variety of arenas, becoming a national leader and top producer in each. As president of her own sales training and coaching firm, Carolyn works with sales professionals and entrepreneurs who want to skyrocket their sales success. An avid runner, she lives in California with her family and serves a global clientele.
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Download or read book The Places Where Community Is Practiced written by Anna Steigemann and published by Springer. This book was released on 2019-02-25 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this open access publication, the social cohesion of urban neighborhoods and their residents is examined, which is often viewed as vulnerable since increased mobility, individualization, wider socio-economic and demographic changes have fundamentally altered the basis for everyday social interaction in urban neighborhoods. Anna Steigemann gives scholarly attention to the concrete places where neighborly interactions still take place and to how these interactions affect local community building. She illuminates and explores the ordinary everyday interactions and social practices in and around shops and gastronomic facilities on a shopping street in Berlin-Neukölln, revealing how these businesses are important places where community is practiced, but also why they are increasingly threatened by commercial and residential gentrification.
