Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley

Download or read book Selling Hope and College written by Alex Posecznick and published by Cornell University Press. This book was released on 2017-04-25 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has long been assumed that college admission should be a simple matter of sorting students according to merit, with the best heading off to the Ivy League and highly ranked liberal arts colleges and the rest falling naturally into their rightful places. Admission to selective institutions, where extremely fine distinctions are made, is characterized by heated public debates about whether standardized exams, high school transcripts, essays, recommendation letters, or interviews best indicate which prospective students are "worthy." And then there is college for everyone else. But what goes into less-selective college admissions in an era when everyone feels compelled to go, regardless of preparation or life goals? "Ravenwood College," where Alex Posecznick spent a year doing ethnographic research, was a small, private, nonprofit institution dedicated to social justice and serving traditionally underprepared students from underrepresented minority groups. To survive in the higher education marketplace, the college had to operate like a business and negotiate complex categories of merit while painting a hopeful picture of the future for its applicants. Selling Hope and College is a snapshot of a particular type of institution as it goes about the business of producing itself and justifying its place in the market. Admissions staff members were burdened by low enrollments and worked tirelessly to fill empty seats, even as they held on to the institution’s special spirit. Posecznick documents what it takes to keep a "mediocre" institution open and running, and the struggles, tensions, and battles that members of the community tangle with daily as they carefully walk the line between empowering marginalized students and exploiting them.

Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018-04-20 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors present in-depth research and analysis on the ways in which the educational landscape has been transformed by the presence of private and quasi-private actors in the public education sector. The use of aggressive marketing and branding campaigns to attract new consumers and create profit centers by charter school operators and their philanthropic benefactors forces traditional public schools to adopt similar tactics in order to attract students" --

Download or read book What They Still Don t Teach You At Harvard Business School written by Mark H. McCormack and published by Bantam. This book was released on 1990-10-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: An advanced course in street-smart business tactics from the bestselling author of What They Don’t Teach You At Harvard Business School. The key to executive success is innovation, and if you want to keep up with today’s fast-paced global economy, you’d better keep up with Mark McCormack. Now, one of America’s hottest entrepeneurs teaches you how to sell more, manage better, and get the job done in the ’90s. What They Still Don’t Teach You At Harvard Business School is a straight-talking, hard-hitting, practical guide to getting organized, moving ahead, and gaining the competitive edge. Here are a superstar businessman’s powerful winning strategies for buying, selling, managing, and negotiating that will give you the advantage no matter what the situation—in even the toughest business environments. • How to land your first great job—and four ways to prove your worth for a higher salary. • Ten ways careers (and companies) get stalled—and how to get them started again. • The five attributes of a winner: how to make the most of limited opportunities. • The keys to corporate culture: leadership, management, and networking. • The ten commandments of street smarts. • The seven most dangerous people in your company . . . and much more! Mark McCormack’s uniquely successful management style offers savvy advice for executives and executives-to-be on every rung of the corporate ladder. Now you no longer have to struggle to keep up with the competition—they’ll be struggling to keep up with you!

Download or read book Ninja Selling written by Larry Kendall and published by Greenleaf Book Group. This book was released on 2017-01-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

Download or read book How to Make Money in High School and College written by Clement Harrison and published by . This book was released on 2020-06-27 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Masters of Disaster written by Gary Paulsen and published by Yearling. This book was released on 2011-08-09 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roped into wacky attempts to break world records, imitate scenes from books, and other inspired ideas, Riley and Reed follow their fearless leader Henry into the wilderness, the bull-riding ring, a haunted house, cataclysmic collision with explosive life forms, and off the roof of a house on a bike.

Download or read book Vocational Education Bulletin written by United States. Office of Education. Vocational division and published by . This book was released on 1918 with total page 1524 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Standard Catalog for High School Libraries written by and published by . This book was released on 1928 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1st ed. accompanied by a list of Library of Congress card numbers for books (except fiction, pamphlets, etc.) which are included in the 1st ed. and its supplement, 1926/29.

Download or read book Lower Ed written by Tressie McMillan Cottom and published by New Press, The. This book was released on 2017-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two million students are enrolled in for-profit colleges, from the small family-run operations to the behemoths brandished on billboards, subway ads, and late-night commercials. These schools have been around just as long as their bucolic not-for-profit counterparts, yet shockingly little is known about why they have expanded so rapidly in recent years—during the so-called Wall Street era of for-profit colleges. In Lower Ed Tressie McMillan Cottom—a bold and rising public scholar, herself once a recruiter at two for-profit colleges—expertly parses the fraught dynamics of this big-money industry to show precisely how it is part and parcel of the growing inequality plaguing the country today. McMillan Cottom discloses the shrewd recruitment and marketing strategies that these schools deploy and explains how, despite the well-documented predatory practices of some and the campus closings of others, ending for-profit colleges won’t end the vulnerabilities that made them the fastest growing sector of higher education at the turn of the twenty-first century. And she doesn’t stop there. With sharp insight and deliberate acumen, McMillan Cottom delivers a comprehensive view of postsecondary for-profit education by illuminating the experiences of the everyday people behind the shareholder earnings, congressional battles, and student debt disasters. The relatable human stories in Lower Ed—from mothers struggling to pay for beauty school to working class guys seeking “good jobs” to accomplished professionals pursuing doctoral degrees—illustrate that the growth of for-profit colleges is inextricably linked to larger questions of race, gender, work, and the promise of opportunity in America. Drawing on more than one hundred interviews with students, employees, executives, and activists, Lower Ed tells the story of the benefits, pitfalls, and real costs of a for-profit education. It is a story about broken social contracts; about education transforming from a public interest to a private gain; and about all Americans and the challenges we face in our divided, unequal society.

Download or read book Selling performance and contentment in relation to school background written by Albert Charles Mossin and published by . This book was released on 1949 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Matter Matter Everywhere written by Stephen M. Tomecek and published by . This book was released on 2003 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Selling written by and published by . This book was released on 1927 with total page 1156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Los Angeles School Journal written by and published by . This book was released on 1921 with total page 972 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Privatization of Education written by Antoni Verger and published by Teachers College Press. This book was released on 2016 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education privatization is a global phenomenon that has crystallized in countries with very different cultural, political, and economic backgrounds. In this book, the authors examine how privatization policies are being adopted and why so many countries are engaging in this type of education reform. The authors explore the contexts, key personnel, and policy initiatives that explain the worldwide advance of the private sector in education, and identify six different paths toward education privatization—as a drastic state sector reform (e.g., Chile, the U.K.), as an incremental reform (e.g., the U.S.A.), in social-democratic welfare states, as historical public-private partnerships (e.g., Netherlands, Spain), as de facto privatization in low-income countries, and privatization via disaster. Book Features: The first comprehensive, in-depth investigation of the political economy of education privatization at a global scale.An analysis of the different strategies, discourses, and agents that have contributed to advancing (and resisting) education privatization trends. An examination of the role of private corporations, policy entrepreneurs, philanthropic organizations, think-tanks, and teacher unions. “Rich in examples, careful in its analysis, important in its conclusions and recommendations for further work, this book is a vital, rigorous, up-to-date resource for education policy researchers.” —Stephen J. Ball, University College London “Few issues are as significant as is education privatization across the globe; few treatments of this issue offer both the breadth and nuanced understanding that this book does.” —Christopher Lubienski, Indiana University

Download or read book Educated written by Tara Westover and published by Random House. This book was released on 2018-02-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES, WALL STREET JOURNAL, AND BOSTON GLOBE BESTSELLER • One of the most acclaimed books of our time: an unforgettable memoir about a young woman who, kept out of school, leaves her survivalist family and goes on to earn a PhD from Cambridge University “Extraordinary . . . an act of courage and self-invention.”—The New York Times NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW • ONE OF PRESIDENT BARACK OBAMA’S FAVORITE BOOKS OF THE YEAR • BILL GATES’S HOLIDAY READING LIST • FINALIST: National Book Critics Circle’s Award In Autobiography and John Leonard Prize For Best First Book • PEN/Jean Stein Book Award • Los Angeles Times Book Prize Born to survivalists in the mountains of Idaho, Tara Westover was seventeen the first time she set foot in a classroom. Her family was so isolated from mainstream society that there was no one to ensure the children received an education, and no one to intervene when one of Tara’s older brothers became violent. When another brother got himself into college, Tara decided to try a new kind of life. Her quest for knowledge transformed her, taking her over oceans and across continents, to Harvard and to Cambridge University. Only then would she wonder if she’d traveled too far, if there was still a way home. “Beautiful and propulsive . . . Despite the singularity of [Westover’s] childhood, the questions her book poses are universal: How much of ourselves should we give to those we love? And how much must we betray them to grow up?”—Vogue NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington Post • O: The Oprah Magazine • Time • NPR • Good Morning America • San Francisco Chronicle • The Guardian • The Economist • Financial Times • Newsday • New York Post • theSkimm • Refinery29 • Bloomberg • Self • Real Simple • Town & Country • Bustle • Paste • Publishers Weekly • Library Journal • LibraryReads • Book Riot • Pamela Paul, KQED • New York Public Library

Download or read book Short Selling written by Amit Kumar and published by Columbia University Press. This book was released on 2015-12-08 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: When an investor believes a stock is overvalued and will soon drop in price, he might decide to "short" it. First, he borrows an amount of the stock, and then sells it. He waits for the stock to tank before buying back the same amount of shares at a deflated price. After returning the shares to his lender, he pockets the difference—unless any one of several hard-to-predict variables interferes, and the stock fails to drop. Since these variables are so hard to predict, short selling is difficult for even seasoned investors. It takes great talent and experience to isolate the best short ideas for falling stocks—skills Amit Kumar developed and honed over decades of market analysis and trading. This book shares his short-selling framework, built on themes common to falling stocks and the market's endemic strengths and cycles. Featuring key case studies and exclusive interviews with successful fund managers Bill Ackman (Pershing Square Capital Management) and Mark Roberts (Off Wall Street Consulting Group), Kumar shows investors how to avoid traps and profit from well-researched short ideas. Investors may not always act on short ideas, but they can avoid losses by using Kumar's framework to identify overvalued stocks. Professionals and amateur investors alike will benefit from this fundamental research approach, which transforms short selling into a long-term strategy.