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Book Selling Ronald Reagan

Download or read book Selling Ronald Reagan written by Gerard DeGroot and published by Bloomsbury Publishing. This book was released on 2015-09-23 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.

Book Selling Ronald Reagan

Download or read book Selling Ronald Reagan written by Gerard DeGroot and published by Bloomsbury Publishing. This book was released on 2015-09-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.

Book Selling Ronald Reagan

    Book Details:
  • Author : Gerard DeGroot
  • Publisher : I.B. Tauris
  • Release : 2015-11-30
  • ISBN : 9781780768281
  • Pages : 320 pages

Download or read book Selling Ronald Reagan written by Gerard DeGroot and published by I.B. Tauris. This book was released on 2015-11-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.

Book The Man Who Sold the World

Download or read book The Man Who Sold the World written by William Kleinknecht and published by Bold Type Books. This book was released on 2010-01-26 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Ronald Reagan left office -- and particularly after his death -- his shadow has loomed large over American politics: Republicans and many Democrats have waxed nostalgic, extolling the Republican tradition he embodied, the optimism he espoused, and his abilities as a communicator. This carefully calibrated image is complete fiction, argues award-winning journalist William Kleinknecht. The Reagan presidency was epoch shattering, but not -- as his propagandists would have it -- because it invigorated private enterprise or made America feel strong again. His real legacy was the dismantling of an eight-decade period of reform in which working people were given an unprecedented sway over our politics, our economy, and our culture. Reagan halted this almost overnight. In the tradition of Thomas Frank's What's the Matter with Kansas?, Kleinknecht explores middle America -- starting with Reagan's hometown of Dixon, Illinois -- and shows that as the Reagan legend grows, his true legacy continues to decimate middle America.

Book My Father at 100

Download or read book My Father at 100 written by Ron Reagan and published by Penguin. This book was released on 2011-01-18 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A moving memoir of the beloved fortieth president of the United States, by his son. February 6, 2011, is the one hundredth anniversary of Ronald Reagan's birth. To mark the occasion, Ron Reagan has written My Father at 100, an intimate look at the life of his father-one of the most popular presidents in American history-told from the perspective of someone who knew Ronald Reagan better than any adviser, friend, or colleague. As he grew up under his father's watchful gaze, he observed the very qualities that made the future president a powerful leader. Yet for all of their shared experiences of horseback rides and touch football games, there was much that Ron never knew about his father's past, and in My Father at 100, he sets out to understand this beloved, if often enigmatic, figure who turned his early tribulations into a stunning political career. Since his death in 2004, President Reagan has been a galvanizing force that personifies the values of an older America and represents an important era in national history. Ron Reagan traces the sources of these values in his father's early years and offers a heartfelt portrait of a man and his country-and his personal memories of the president he knew as "Dad."

Book Governor Reagan

Download or read book Governor Reagan written by Lou Cannon and published by Public Affairs. This book was released on 2003 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the definitive biographer of Ronald Reagan, this new biography is a classic study of an individual's evolution from a conservative hero to a national figure whose call for renewal stirred Republicans, Democrats, and independents alike.

Book Ronald Reagan

Download or read book Ronald Reagan written by Peter J. Wallison and published by Westview Press. This book was released on 2003 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A first-hand account of Reagan's presidency by a former White House counsel describes the president's commitment to key priciples and noting his success in such areas as the economy, arms reduction, and the Iran-Contra affair.

Book Ronald Reagan in Private

Download or read book Ronald Reagan in Private written by Jim Kuhn and published by . This book was released on 2004 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: During his White House years, President Reagan earned the love and admiration of millions, and altered the course of history. Jim Kuhn, his executive assistant, was one of the very few people privileged to see the Great Communicator not just during his historic public events, but also behind the scenes, during quiet moments.Kuhn was responsible for helping the most powerful man in the world manage his time and information. His memoir of an unguarded and unedited Ronald Reagan captures the laughter, resolve, sensitivity, and discomforts of the man who won the Cold War and restored Americars"s confidence. President Reagan frequently shared with Kuhn his personal views on matters great and small, including his thoughts about world leaders such as Mikhail Gorbachev and Margaret Thatcher, and controversial issues such as nuclear weapons, taxes, and womenrs"s rights. Kuhn recalls many poignant moments that will surprise readers, no matter how much they already know about President Reagan. For example: How the President reacted when staff disappointed him and things didnrs"t go as planned The time he felt distraught over arms negotiations with the Soviets President Reaganrs"s true personal thoughts about abortion What aspersion bothered him more than any other How President Reagan felt about the Iran-Contra scandal and the figures involved During his 13 years of service to Ronald Reagan, Kuhn discovered a man who acted the same off camera as he did in front of the world; who showed the same respect to an anonymous caller to the White House as he did to Pope John Paul II; who was more nuanced and perceptive than the press would ever admit; who never let the power and prestige of the Presidency go to his head. Now that Ronald Reagan has passed away, there is a hunger for a deeper understanding of what made him a great President. Jim Kuhn offers a unique perspective on the private Ronald Reagan that will fascinate his millions of admirers.

Book Killing Reagan

Download or read book Killing Reagan written by Bill O'Reilly and published by Macmillan. This book was released on 2015-09-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most-talked-about political commentator in America is back with more about what he has to say to his fellow Americans. Print run 1,200,000.

Book An American Life

Download or read book An American Life written by Ronald Reagan and published by Simon and Schuster. This book was released on 1990-11-15 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ronald Reagan’s autobiography is a work of major historical importance. Here, in his own words, is the story of his life—public and private—told in a book both frank and compellingly readable. Few presidents have accomplished more, or been so effective in changing the direction of government in ways that are both fundamental and lasting, than Ronald Reagan. Certainly no president has more dramatically raised the American spirit, or done so much to restore national strength and self-confidence. Here, then, is a truly American success story—a great and inspiring one. From modest beginnings as the son of a shoe salesman in Tampico, Illinois, Ronald Reagan achieved first a distinguished career in Hollywood and then, as governor of California and as president of the most powerful nation in the world, a career of public service unique in our history. Ronald Reagan’s account of that rise is told here with all the uncompromising candor, modesty, and wit that made him perhaps the most able communicator ever to occupy the White House, and also with the sense of drama of a gifted natural storyteller. He tells us, with warmth and pride, of his early years and of the elements that made him, in later life, a leader of such stubborn integrity, courage, and clear-minded optimism. Reading the account of this childhood, we understand how his parents, struggling to make ends meet despite family problems and the rigors of the Depression, shaped his belief in the virtues of American life—the need to help others, the desire to get ahead and to get things done, the deep trust in the basic goodness, values, and sense of justice of the American people—virtues that few presidents have expressed more eloquently than Ronald Reagan. With absolute authority and a keen eye for the details and the anecdotes that humanize history, Ronald Reagan takes the reader behind the scenes of his extraordinary career, from his first political experiences as president of the Screen Actors Guild (including his first meeting with a beautiful young actress who was later to become Nancy Reagan) to such high points of his presidency as the November 1985 Geneva meeting with Mikhail Gorbachev, during which Reagan invited the Soviet leader outside for a breath of fresh air and then took him off for a walk and a man-to-man chat, without aides, that set the course for arms reduction and charted the end of the Cold War. Here he reveals what went on behind his decision to enter politics and run for the governorship of California, the speech nominating Barry Goldwater that first made Reagan a national political figure, his race for the presidency, his relations with the members of his own cabinet, and his frustrations with Congress. He gives us the details of the great themes and dramatic crises of his eight years in office, from Lebanon to Grenada, from the struggle to achieve arms control to tax reform, from Iran-Contra to the visits abroad that did so much to reestablish the United States in the eyes of the world as a friendly and peaceful power. His narrative is full of insights, from the unseen dangers of Gorbachev’s first visit to the United States to Reagan’s own personal correspondence with major foreign leaders, as well as his innermost feelings about life in the White House, the assassination attempt, his family—and the enduring love between himself and Mrs. Reagan. An American Life is a warm, richly detailed, and deeply human book, a brilliant self-portrait, a significant work of history.

Book Selling Reagan s Foreign Policy

Download or read book Selling Reagan s Foreign Policy written by N. Stephen Kane and published by Lexington Books. This book was released on 2018-03-15 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines President Reagan’s and his administration’s efforts to mobilize public and congressional support for seven of the president’s controversial foreign policy initiatives. Each chapter deals with a distinct foreign policy issue, but they each is related in one way or another to alleged threats to U.S. national security interests by the Soviet Union and its allies. When taken together these case studies clearly illustrate the book’s larger thrust: a challenge to the conventional wisdom that Reagan was the indisputable “Great Communicator.” This book contests the accepted wisdom that Reagan was an exemplary and highly effective practitioner of the going public model of presidential communication and leadership, that the bargaining model was relatively unimportant during his administration, and that the so-called public diplomacy regime was a high-value addition to the administration’s public communication assets. The author employs an analytical approach to the historical record, draws on several academic disciplines and grounds his arguments in extensive archival and empirical research. The book concludes that the public communication efforts of the Reagan administration in the field of foreign policy were neither exceptionally skillful nor notably successful, that the public diplomacy regime had more negative than positive impact, that the going public model had minimal utility in the president’s efforts to sell his foreign policy initiatives, and that the executive bargaining model played a central role in Reagan’s governing strategy and essentially defined his presidential leadership role in the area of foreign policy making. This study vividly demonstrates the enormous gap between the real-word Reagan and the one that often exists in public mythology.

Book The Remarkable Ronald Reagan

Download or read book The Remarkable Ronald Reagan written by Susan Allen and published by Simon and Schuster. This book was released on 2013-06-17 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ronald Reagan was a natural leader, well-remembered not just for his political leadership, but also for his warmth, kindness, dignity, and optimism. There’s a lot kids can learn from Reagan, about our country and about being good leaders and good people. The Remarkable Ronald Reagan: Cowboy and Commander in Chief is a fun, colorful look at his life, from his humble beginnings as the son of a shoe salesman, to his years as a Hollywood actor, his service in WWII, his life as a rancher, and finally the culmination of his political career in the Oval Office. There’s plenty that even adults can learn as they read along with their kids, including Reagan's efforts to stand up against racial discrimination, and his powerful faith in God. The Remarkable Ronald Reagan is a treat for the entire family.

Book Reagan

    Book Details:
  • Author : Ronald Reagan
  • Publisher : Simon and Schuster
  • Release : 2004-10-06
  • ISBN : 9780743219679
  • Pages : 964 pages

Download or read book Reagan written by Ronald Reagan and published by Simon and Schuster. This book was released on 2004-10-06 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books have been written regarding Ronald Reagan, but this collection of his letters must certainly be among the most varied and revealing aspect of the man. Organized by themes such as "Old Friends", "Running for Office ", "Core Beliefs" the book contains over 1,000 letters stretching from 1922 to 1994 . Whether discussing economic policy with a political for, dispensing marital advice, or sharing a joke with a pen pal.

Book The Reagan Diaries

    Book Details:
  • Author : Ronald Reagan
  • Publisher : Harper Collins
  • Release : 2009-03-17
  • ISBN : 0061751944
  • Pages : 788 pages

Download or read book The Reagan Diaries written by Ronald Reagan and published by Harper Collins. This book was released on 2009-03-17 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller “Reading these diaries, Americans will find it easier to understand how Reagan did what he did for so long . . . They paint a portrait of a president who was engaged by his job and had a healthy perspective on power.” —Jon Meacham, Newsweek During his two terms as the 40th president of the United States, Ronald Reagan kept a daily diary in which he recorded his innermost thoughts and observations on the extraordinary, the historic, and the routine occurrences of his presidency. To read these diaries—now compiled into one volume by noted historian Douglas Brinkley and filled with Reagan’s trademark wit, sharp intelligence, and humor—is to gain a unique understanding of one of our nation’s most fascinating leaders.

Book Dutch

    Book Details:
  • Author : Edmund Morris
  • Publisher : Modern Library
  • Release : 2011-10-19
  • ISBN : 0307791424
  • Pages : 909 pages

Download or read book Dutch written by Edmund Morris and published by Modern Library. This book was released on 2011-10-19 with total page 909 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, the only biography ever authorized by a sitting President--yet written with complete interpretive freedom--is as revolutionary in method as it is formidable in scholarship. When Ronald Reagan moved into the White House in 1981, one of his first literary guests was Edmund Morris, the Pulitzer Prize-winning biographer of Theodore Roosevelt. Morris developed a fascination for the genial yet inscrutable President and, after Reagan's landslide reelection in 1984, put aside the second volume of his life of Roosevelt to become an observing eye and ear at the White House. During thirteen years of obsessive archival research and interviews with Reagan and his family, friends, admirers and enemies (the book's enormous dramatis personae includes such varied characters as Mikhail Gorbachev, Michelangelo Antonioni, Elie Wiesel, Mario Savio, François Mitterrand, Grant Wood, and Zippy the Pinhead), Morris lived what amounted to a doppelgänger life, studying the young "Dutch," the middle-aged "Ronnie," and the septuagenarian Chief Executive with a closeness and dispassion, not to mention alternations of amusement, horror,and amazed respect, unmatched by any other presidential biographer. This almost Boswellian closeness led to a unique literary method whereby, in the earlier chapters of Dutch: A Memoir of Ronald Reagan, Morris's biographical mind becomes in effect another character in the narrative, recording long-ago events with the same eyewitness vividness (and absolute documentary fidelity) with which the author later describes the great dramas of Reagan's presidency, and the tragedy of a noble life now darkened by dementia. "I quite understand," the author has remarked, "that readers will have to adjust, at first, to what amounts to a new biographical style. But the revelations of this style, which derive directly from Ronald Reagan's own way of looking at his life, are I think rewarding enough to convince them that one of the most interesting characters in recent American history looms here like a colossus."

Book Ronald Reagan

    Book Details:
  • Author : Peter Robinson
  • Publisher :
  • Release : 2010
  • ISBN : 9781402780578
  • Pages : 0 pages

Download or read book Ronald Reagan written by Peter Robinson and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A special assistant to Ronald Reagan provides an illustrated commemoration of the fortieth president's life, along with six annotated landmark speeches.

Book Ronald Reagan

    Book Details:
  • Author : Peter Wallison
  • Publisher : Basic Books
  • Release : 2009-04-28
  • ISBN : 0786728450
  • Pages : 336 pages

Download or read book Ronald Reagan written by Peter Wallison and published by Basic Books. This book was released on 2009-04-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An icon of the twentieth century, Ronald Reagan has earned a place among the most popular and successful U.S. presidents. In this compelling firsthand account of Reagan's presidency, Peter J. Wallison, former White House Counsel to President Reagan, argues that Reagan took office with a fully developed public philosophy and strategy for governing that was unique among modern presidents. "I am not a great man," Reagan once said, "just committed to great ideas." Wallison shows how Reagan's unyielding attachment to certain key ideas-communicated through his speeches-created a cohesive administration and revived the spirit of the nation. In Ronald Reagan, Wallison describes what it was like to be on Reagan's White House staff and how Reagan's attachment to principle produced both the best and worst days of his presidency. Updated with a new epilogue.