Download or read book Social Marketing and Public Health written by Jeff French and published by Oxford University Press. This book was released on 2017 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

Download or read book Marketing Public Health Strategies to Promote Social Change written by Michael Siegel and published by Jones & Bartlett Publishers. This book was released on 2008-07-07 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.

Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Download or read book Public Health Business Planning written by Stephen Orton and published by Jones & Bartlett Learning. This book was released on 2009-10-06 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies

Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Publishers. This book was released on 2009-11-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

Download or read book Selling Public Health written by Rick Reynolds and published by Createspace Independent Publishing Platform. This book was released on 2017-02-25 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not long ago, local health departments enjoyed a built-in flow of customers, growing services, funding and programs. No more. Today, federal and state funding is being cut, as are health department jobs, all while your customers for services like immunizations and family planning are being taken away by drug store chains and medical practices. This book is for administrators and directors of local health departments who want to become masters at marketing their services to the community with less stress than ever before, all while improving their bottom line and employee morale! They'll do this because of three things: 1)They will tap into a captive audience with messages that attract and educate the public about why their local health department is the best kept secret! 2) Eliminate the most common mistakes many health departments suffer from. 3)Have a clear path to outrageous success! Who is Rick Reynolds and why should you read this book? Since 1996 Rick has helped hundreds of his clients transform their marketing with an easy to follow, step-by-step process. Rick consults with public health administrators throughout the United States and its territories. His mission is to transform public health departments from the best-kept-secret to the vibrant centers of health they are meant to be. Since my early career in public health, I have read most of the books on sales and marketing and have even authored a couple. Rick's book is a no-nonsense guide that teaches how to transform your health department from being the -best kept secret- in the community to a vital and -known- resource.- Steve Clark -This book should be required reading for anyone in public health who is responsible for educating the public on what we do and the services we provide. Too many people are thrust into the job of marketing important health issues without any sales and marketing training, system or accountability. It takes more than brochures, PSA's and ads in the local newspaper. -Selling Public Health- is what we have been waiting for.- Kim E. Barnhill, MS, MPH - Deputy Secretary for County Health Systems Florida Department of Health -Selling Public Health is one of the most powerful marketing tools I have seen. Having been a public health administrator for over 16 years and in four different states, I can say Rick's process can make a health department more successful at educating the public about our services. It teaches a systematic method of attracting new clients, cross selling services to existing clients while creating messages that call people to action. We cannot afford to remain invisible if we want to be in business to protect the future health of the public.- Michael Hill, MPH, MPA, FACHE, CHES - Administrator McHenry County Health Department - Woodstock, Illinois - This is an excellent read, concise and very informative. Explains why most people can't name five services their local health department provides. A must read for all Public Health Administrators, Public Health Directors and Public Health Information Officers. - Leeanne Whisnant, MS, BSN Alexander County Health Director Taylorsville, North Carolina

Download or read book Public Health Branding written by W Douglas Evans and published by OUP Oxford. This book was released on 2008-09-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term relationship between the product, service or organization and consumer. Similarly, public health brands are the associations that individuals hold for health behaviours or lifestyles. Public health branding - building positive associations with healthy behaviours and lifestyle choices - is the primary strategy by which commercial marketing is applied in health communication and social marketing. This book examines theory and best practices of branding and its application in public health programs. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy that needs resources and continued development of innovative methodologies to effect lasting population-level change. In recent years, public health branding has been successfully applied across a wide range of chronic and infectious disease issues and behaviours - from tobacco control to HIV/AIDS - and globally across the developed and developing world. Branding is an important strategy for public health because it can address multiple behaviours simultaneously, and most health risks stem from multiple behaviours and complex lifestyle choices. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a critical objective for the field.

Download or read book Introduction to Public Health written by Mary-Jane Schneider and published by Jones & Bartlett Learning. This book was released on 2011 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: New to the Third Edition: New or expanded sections covering: Pandemic Flu Response to Hurricane Katrina FDA Regulation of Tobacco Promoting Physical Activity Poisoning (now the #2 cause of injury death) Nonfatal Traumatic Brain Injuries National Children's Study Coal Ash and other unregulated waste from power plants Medical errors Information Technology New information/discussion on: H1N1 swine flu Conflicts of interest in drug trials Problems in planning for the 2010 census Genomic medicine Cell phones/texting while driving National birth defects prevention study The new HPV vaccine controversy Lead paint in toys imported from china Bisphenol A (BPA) and phthalates The recent Salmonella outbreak in Peanut Butter Contaminated drug imports from China Managed care efforts to control medical costs Evaluation of Healthy People 2010 and planning for Healthy People 2020 New examples including: Andrew Speaker/Extremely Drug Resistant (XDR) Tuberculosis Football players and increased risk for dementia later in life.

Download or read book Marketing Public Health written by Elissa A. Resnick and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives." --Publisher's website.

Download or read book Behavioral Economics and Public Health written by Christina A. Roberto and published by Oxford University Press, USA. This book was released on 2016 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.

Download or read book Epidemiology for Public Health Practice written by Robert H. Friis and published by Jones & Bartlett Learning. This book was released on 2009 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review: "Now in its Fourth Edition, this best-selling text offers comprehensive coverage of all the major topics in introductory epidemiology. With extensive treatment of the heart of epidemiology - from study designs to descriptive epidemiology to quantitative measures - this reader-friendly text is accessible and interesting to a wide range of beginning students in all health-related disciplines. A unique focus is given to real-world applications of epidemiology and the development of skills that students can apply in subsequent course work and in the field. The text is also accompanied by a complete package of instructor and student resources available through a companion Web site."--Jacket

Download or read book Essential Case Studies in Public Health written by Katherine Hunting and published by Jones & Bartlett Publishers. This book was released on 2012 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Law in Public Health Practice written by Richard A. Goodman and published by Oxford University Press. This book was released on 2007 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continually changing health threats, technologies, science, and demographics require that public health professionals have an understanding of law sufficient to address complex new public health challenges as they come into being. Law in Public Health Practice, Second Edition provides a thorough review of the legal basis and authorities for the core elements of public health practice and solid discussions of existing and emerging high-priority areas where law and public health intersect.As in the previous edition, each chapter is authored jointly by experts in law and public health. This new edition features three completely new chapters, with several others thoroughly revised and updated. New chapters address such topics as the structure of law in US public health systems and practice, the role of the judiciary in public health, and law in chronic disease prevention and control. The chapter on public health emergencies has also been fully revised to take into account both the SARS epidemic of 2003 and the events of the Fall of 2001. The chapter now discusses topics such as the legal basis for declaring emergencies, the legal structure of mutual aid agreements, and the role of the military in emergencies. Other fully revised chapters include those on genomics, injury prevention, identifiable health information, and ethics in the practice of public health.The book begins with a section on the legal basis for public health practice, including foundations and structure of the law, discussions of the judiciary, ethics and practice of public health, and criminal law and international considerations. The second section focuses on core public health applications and the law, and includes chapters on legal counsel for public health practitioners, legal authorities for interventions in public health emergencies, and considerations for special populations. The third section discusses the law in controlling and preventing diseases, injuries, and disabilities. This section includes chapters on genomics, vaccinations, foodborne illness, STDs, reproductive health, chronic disease control, tobacco use, and occupational and environmental health.All chapters take a practical approach and are written in an accessible, user-friendly fashion. This is an excellent resource for a wide readership of public health practitioners, lawyers, and healthcare providers, as well as for educators and students of law and public health.

Download or read book Introduction to Public Health written by Mary-Jane Schneider and published by Jones & Bartlett Publishers. This book was released on 2010-04-21 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: As public health concerns and controversies have continued to evolve, the new Third Edition of this best-selling text offers new and updated discussions of current topics, recent events, and the most up-to-date data to illustrate the key issues that affect the public's health.Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

Download or read book Public Health Law written by Montrece McNeill Ransom, JD, MPH, ACC and published by Springer Publishing Company. This book was released on 2021-08-26 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is very well researched, organized, documented, and referenced. The case studies are relevant to specific public health issues related to race, gender, equity, sexual orientation, poverty, homelessness, drug addiction, and chronic diseases facing U.S. populations in the 21st century. The book offers background information for professionals to try to analyze the root causes and develop public health measures to ameliorate these problems." ---Doody's Review Service, 4 stars Public Health Law: Concepts and Case Studies is a practical textbook for students of public health and health policy with comprehensive coverage of core concepts in law across public health sectors. The text builds upon the understanding that law is a significant determinant of health while highlighting essential knowledge of legal issues and laws affecting public health outcomes. Chapters address major topics in United States public health law and take a competency-based approach influenced by models developed by the CDC’s Public Health Law Program. The book describes the most important and relevant considerations of the law through case studies and real-world examples that students and practitioners of public health need as a baseline in order to mitigate health inequities and public health threats. Written with a basis in health equity, chapters also include call-out boxes to appropriate health equity related principles and theories. The book’s three parts explore law as a foundation for public health practice, law in everyday practice, and law as a transdisciplinary public health tool. It addresses key legal concepts such as the sources of authority in the United States legal system, constitutional foundations, limitations of authority, regulation, and litigation as they relate to public health. The most prevalent public health law topics and national public health strategies are covered in clear prose and offer guidance on the law and legal issues related to immunization, infectious disease control, chronic disease prevention and management, unintentional and intentional injury prevention, emergency law, global public health, environmental law, LGBT populations and the law, women’s reproductive health topics and more. Hypothetical case studies throughout illustrate how law impacts public health practice across a variety of settings and populations. Content on the transdisciplinary nature of public health practice spans topics such as law as a social determinant of health, the Health in All Policies initiative, legal epidemiology, law and ethics, and the scope of public health decision-making. Insightful and practical in its approach, Public Health Law: Concepts and Case Studies provides students and public health practitioners alike with knowledge and tools for utilizing the law to advance public health goals in the communities they serve. Key Features: Includes practical, real-world case studies illustrating the intersection of law and public health in many different contexts Highlights health equity and social justice issues relevant to chapter topics Explains legal frameworks and challenging legal concepts in easy to read prose Highlights relevant legal issues and considerations during the COVID-19 pandemic Includes access to the fully downloadable eBook as well as instructor ancillary materials such as Instructor’s Manual, PowerPoints, and Test Bank

Download or read book 101 Careers in Public Health written by Beth Seltzer, MD, MPH and published by Springer Publishing Company. This book was released on 2010-09-28 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: "First rate advice."--APHA What sort of training do you need to work in public health? What kinds of jobs are out there right now? And what exactly is an epidemiologist, anyway? Answering these questions and more, this career guide provides an overview of the numerous options in public health and the many different roads to get there. Whether you're a student who wants to launch a career or a professional looking to change careers, this guide offers an easy introduction to the field. It details the training, salary ranges, and degree requirements for each job, and alerts readers to alternative pathways beyond the traditional MPH. 101 Careers in Public Health helps you follow your interests, find the right job, and make a difference. Key Features Includes a detailed guide to educational paths, options, and training requirements at the bachelor's, master's, and PhD levels Offers guidance on navigating the job market, with information on both traditional and nontraditional pathways-and tips on landing the job you want Provides descriptions of careers in disease prevention, environmental health, disaster preparedness, nutrition, education, public safety, and many more Includes interviews with public health professionals who offer details of their day-to-day lives on the job

Download or read book Essentials of Health Policy and Law written by Joel Bern Teitelbaum and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the prominent role played by policy and law in the health of all Americans, the aim of this book is to help readers understand the broad context of health policy and law. The essential policy and legal issues impacting and flowing out of the health care and public health systems, and the way health policies and laws are formulated. Think of this textbook as an extended manual.introductory, concise, and straightforward.to the seminal issues in U.S. health policy and law, and thus as a jumping off point for discussion, reflection, research, and analysis.