Download or read book Selling Architectural Ideas written by Tom Porter and published by Taylor & Francis. This book was released on 2003-09-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
Download or read book Architect Entrepreneur written by Eric W. Reinholdt and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part narrative, part business book; Architect + Entrepreneur is filled with contemporary, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem:Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you're an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution:Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, "think big, start small, and learn fast." It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you'll be challenged to craft a brand and you'll sell it using new technologies. Follow the guide sequentially and you'll have both the tools and a profitable small business.
Download or read book Marketing and Selling Professional Services in Architecture and Construction written by Basil Sawczuk and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Download or read book Design Grow Sell written by Sophie Davies and published by Harriman House Limited. This book was released on 2012-11-29 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Design Grow Sell' is aimed at garden lovers who while stuck in an office have always dreamt of making a living outdoors and second career-ers who have a flair for gardening and want a job that makes them happy. The book looks at the diverse opportunities that exist in gardening, from running a nursery, to building a garden maintenance business, to taking a course and becoming a landscape designer.
Download or read book Southern Living House Plans written by The Editors of Southern Living and published by Time Home Entertainment. This book was released on 2019-05-10 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors of Southern Living Magazine presents House Plans.
Download or read book Tools for Ideas written by Christian Gänshirt and published by Walter de Gruyter. This book was released on 2012-10-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architects today must position themselves within an extremely wide-ranging field of qualifications. This makes it all the more important to have a fresh introduction to the field that makes up one of their core competences, the field of design. This introductory presentation describes and analyzes the theories, strategies, and tools of creative design for the purposes of practical work. With thoughtfulness and expertise, it opens the reader’s eyes to the processes that underlie design and demonstrates different ways of communicating about complex design work. The first section focuses on the much-discussed relationship between design and research, between architecture and the sciences. The second section describes basic design approaches, from Vitruvius and Alberti through Erwin Panofsky and Wolfgang Kemp to Otl Aicher and Vilém Flusser. The third and largest section presents the elementary tools of design, from gestures and words through drawings, models, and simulations to critique, all as instruments of creative design in architecture and its related fields.
Download or read book The Design Entrepreneur written by Steven Heller and published by . This book was released on 2008 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more. Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duró, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn't. This is the book that shows how that is accomplished.
Download or read book Design Create Sell written by Alison Lewy and published by Harriman House Limited. This book was released on 2012-09-30 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making the dream a reality... The fashion business is an exciting and diverse industry to be involved with and the number of people starting up fashion related businesses is increasing every year. These new entrepreneurs are coming from many different backgrounds including design graduates looking to start their own label, designers working for other companies that have decided its time to be their own boss, and those wanting to utilise their transferable skills to set up a business that can fit around their family commitments.There are also the innovators that have invented or identified a new product they want to launch. This essential guide will give readers an overview of the fashion industry and what makes it tick. It will guide them through the issues they need to think about before they start and take them through the key steps involved in setting up a new business. Readers will learn how to conduct the research needed for their business plan and get practical guidance on building your brand, getting your product made, marketing and PR and how and where to sell products. This comprehensive book will inspire fashion lovers to turn their dream into a reality.
Download or read book 50 Architecture Ideas You Really Need to Know written by Philip Wilkinson and published by Hachette UK. This book was released on 2023-09-28 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a series of 50 accessible essays, Philip Wilkinson introduces architectural movements and styles throughout history, as well as describing some of the greatest architects' most important and representative works. From the Pyramids of Giza to the Guggenheim, the classical orders of Vitruvius to the most recent contemporary trends today, 50 Architecture Ideas You Really Need to Know is a complete introduction to the most important architectural concepts in history.
Download or read book Building Ideas written by Jonathan A. Hale and published by Wiley. This book was released on 2000-08-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Ideas An Introduction to Architectural Theory This book is an essential text for students of architecture and related disciplines, satisfying the demand for an accessible introduction to the major theoretical debates in contemporary architecture. Written in a lucid and user-friendly style, the book also acts as a guide and companion volume to the many primary theoretical texts recently made available in reprinted collections. Whilst architectural monographs, collections of building precedents and polemical manifestoes are growing more and more numerous, Building Ideas is the first book to provide an introduction to such a broad range of issues in architectural theory. This text therefore serves to fill a widening gap between the everyday practice of architecture and the often bewildering field of academic theoretical debate. Beginning with a general introduction to the field of architectural theory, covering the interface between philosophy and technology in the production and interpretation of buildings, the book presents the major theoretical positions in contemporary architecture through a series of thematically structured chapters. Each chapter deals with a specific approach to the theory and criticism of architecture by presenting a series of related buildings as illustrations of a key theoretical position, as well as setting this position in a cultural and historical context. Under the five broad headings of 'Architecture as Engineering - The Technological Revolution', 'Architecture as Art - Aesthetics in Philosophy', 'The Return of the Body - Phenomenology in Architecture', 'Systems of Communication - Structuralism and Semiotics' and 'Politics and Architecture - The Marxist Tradition', the book presents a wide but critical survey of the central questions in the current theoretical debate. Providing the theoretical tools necessary for an understanding of the history of philosophies and technologies in architecture, this book is essential reading for undergraduate architectural theory courses as well as a first point of reference for anyone wishing to understand the complex connections between architecture and related fields of cultural enquiry.
Download or read book Designed to Sell written by Alessandra Wood and published by Routledge. This book was released on 2020-02-28 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer. The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Download or read book American Architecture written by Paul Heyer and published by Van Nostrand Reinhold Company. This book was released on 1993 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Design to Sell written by Roger C. Parker and published by . This book was released on 2006 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain the competitive edge as you: Plan for marketing success with Roger’s easy-to-use worksheets and templates Craft compelling messages that engage your reader’s full attention Master basic design principles and exploit the power of color, type, and graphics like the pros Learn insider techniques that make your marketing materials credible, recognizable, and reusable Choose the most effective medium and distribution method to match your needs and budget Companion Web site includes: Copywriting and design resources Downloadable worksheets and templates Numerous examples of effective design
Download or read book Design Mom written by Gabrielle Stanley Blair and published by Artisan. This book was released on 2015-04-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times best seller Ever since Gabrielle Stanley Blair became a parent, she’s believed that a thoughtfully designed home is one of the greatest gifts we can give our families, and that the objects and decor we choose to surround ourselves with tell our family’s story. In this, her first book, Blair offers a room-by-room guide to keeping things sane, organized, creative, and stylish. She provides advice on getting the most out of even the smallest spaces; simple fixes that make it easy for little ones to help out around the house; ingenious storage solutions for the never-ending stream of kid stuff; rainy-day DIY projects; and much, much more.
Download or read book Handbook of Research on Virtual Workplaces and the New Nature of Business Practices written by Zemliansky, Pavel and published by IGI Global. This book was released on 2008-04-30 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book compiles authoritative research from scholars worldwide, covering the issues surrounding the influx of information technology to the office environment, from choice and effective use of technologies to necessary participants in the virtual workplace"--Provided by publisher.
Download or read book Business Engineering and Service Design Second Edition Volume I written by Oscar Barros and published by Business Expert Press. This book was released on 2016-10-14 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the foundations of BE, reviews the disciplines integrated within its methodology, and presents plentiful evidence of its power by giving detailed application cases, including impressive results in private and public situations.
