Download or read book Self Marketing Power written by Jeff Beals and published by Keynote Publishing LLC. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.Through fascinating examples and entertaining stories, you will learn how to:Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business Establish name recognition and become a "celebrity" inside your sphere of interest Get real results from your networking efforts Exploit your current job for self marketing benefits Become a superstar in your profession Develop an expertise and become a sought-after speaker, consultant and source for news stories

Download or read book The Power of Marketing You written by Cornelius D. Jones and published by Lulu.com. This book was released on 2014-07-24 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter what field you work in, you need to be able to market yourself. Nothing reveals more about who you are than what you say about yourself. However, if you really want people to stand up and take notice then this is the book for you. You are your own product. What you have to offer potential employers is invaluable and it is up to you to advertise that correctly the first time around. Without solid marketing and presentation of your attributes you will never be afforded the opportunity to showcase your skills to the employer. Here is what I want to do for you; I want to teach you the art of selling and marketing yourself.

Download or read book Word of Mouse written by John Riedl and published by Business Plus. This book was released on 2002-08-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding -- MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "Word of Mouse," the authors analyze dozens of companies from Best Buy to Amazon to TiVo -- and show what these companies are doing right -- and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.

Download or read book YouTube Marketing Power How to Use Video to Find More Prospects Launch Your Products and Reach a Massive Audience written by Jason Miles and published by McGraw Hill Professional. This book was released on 2014-01-03 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grab YOUR share of YouTube's BILLIONS of daily viewers YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy. LEARN HOW TO: Make great videos--quickly and easily Build brand loyalty with powerful videos Drive traffic and revenue to your existing business Advertise on YouTube Monetize your YouTube work This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes. YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.

Download or read book Secrets of Personal Marketing Power written by Don Price and published by Kendall Hunt Publishing Company. This book was released on 1994 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Marketing Power of Emotion written by John O'Shaughnessy and published by Oxford University Press on Demand. This book was released on 2003 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents

Download or read book Power Brands written by Hajo Riesenbeck and published by Wiley-VCH. This book was released on 2007-03-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.

Download or read book The Power of Marketing You written by Cornelius D Jones and published by . This book was released on 2020-10-19 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter who you are or what field you work in, you need to be able to market yourself. Nothing reveals more about who you are than what you say about yourself. If you really want people to stand up and take notice, then this is the book for you. Using real-life anecdotes from my own life experiences, I present tools to help you develop the basic skills and winning character traits that people will not only notice; they will remember. My book will show you how to: -Boost your self-worth and demonstrate it to others-Develop the steps to your destiny-Listen to get ahead in life.-Understand the psychology of how self-confidence works-Discover the power of talking with a purpose-Influence and persuade others.The ability to sell requires the desire and comprehension to market. It is unreasonable to believe that products become household names without a pitchman. The pitchman's primary responsibility is to sell the idea of the product to companies seeking to boost revenue sales with the latest and greatest products on the market. Once the company agrees to carry the item, they then invest in all-out blitz advertisement campaigns to get that product from the store shelves to the homes of potential consumers.You are your own product. What you have to offer potential mates, employers, and the world is invaluable. It is up to you to advertise yourself correctly the first time around. After all, you may only have one chance to get it right. Knowing how to pitch yourself or idea is a hidden art. Although I can tell you the things that have worked for me, there is no guarantees that the way that I pitch myself will work for you. Without solid marketing and presentation of your attributes you will never be afforded the opportunity to showcase your skills to the employer or brand to consumers.

Download or read book Invisibles written by David Zweig and published by Penguin. This book was released on 2014-06-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring look at the hidden stars in every field who perform essential work without recognition In a culture where so many strive for praise and glory, what kind of person finds the greatest reward in anonymous work? Expanding from his acclaimed Atlantic article, "What Do Fact-Checkers and Anesthesiologists Have in Common?" David Zweig explores what we can all learn from a modest group he calls "Invisibles." Their careers require expertise, skill, and dedication, yet they receive little or no public credit. And that's just fine with them. Zweig met with a wide range of Invisibles to discover first hand what motivates them and how they define success and satisfaction. His fascinating subjects include: * a virtuoso cinematographer for major films. * the lead engineer on some of the world's tallest skyscrapers. * a high-end perfume maker. * an elite interpreter at the United Nations. Despite the diversity of their careers, Zweig found that all Invisibles embody the same core traits. And he shows why the rest of us might be more fulfilled if we followed their example.

Download or read book Marketing Led Sales Driven written by Ajay K. Sirsi and published by Trafford Publishing. This book was released on 2005 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system. In this powerful and practical book you will learn the following: - How to understand customer needs and value drivers. - How to segment your markets and customers. - How to analyze customer, competitor and market data to develop superior marketing plans. - How to translate marketing plans into actionable sales and customer plans. - How to work with templates and actual plans to guide your own business. - How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace.

Download or read book HR and Marketing Power Partners written by Will Ruch and published by Will Ruch; Pat Nazemetz. This book was released on 2012-07-16 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: HR and Marketing have transformed themselves into disciplines with a strategic voice. Now it's time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest in loyalty and engagement. Power Partners is the brainchild of real-life collaborators Patricia Nazemetz, former CHRO, Xerox Corporation and Will Ruch, CEO of Versant, a full-service branding and marketing firm. Nazemetz and Ruch joined forces on internal branding that inspired employee loyalty, commitment and 110% effort. Through in-depth interviews with the nation's top executives, Nazemetz and Ruch share the secrets to HR-Marketing collaboration and the business value it can bring to every organization. & ;& ;Social media has moved branding into the hands of individuals, leaving corporations to participate in, rather than control, their own reputation. How do organizations respond in this changing environment to ensure that customer loyalty and employee commitment will continue? & ;HR and Marketing: Power Partners shines light on the power HR and Marketing have to achieve these business goals by driving their corporate brand together. For HR professionals, Power Partners is a valuable resource on ways to re-invent the employee value proposition to reach today's talent pool. It's also a must-read for marketing executives and corporate leaders who recognize that talent is what ultimately fuels business success.& ;& ;For HR executives and frontline leaders& ;- Power up your talent acquisition and retention& ;- Inspire loyalty, commitment and 110% effort& ;- Drive talent strategy that adds direct business value& ;& ;For Marketing professionals& ;- Make your brand a talent magnet& ;- Engage employees that can reflect the brand& ;- Build customer loyalty& ;& ;For Corporate leaders& ;- Attract the talent that fuels business strategy& ;- Align employees with business goals& ;- Create your competitive advantage

Download or read book Introvert Power written by Laurie A Helgoe and published by Sourcebooks, Inc.. This book was released on 2013-02-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Vivid and engaging."—Publishers Weekly, starred review Embrace the Power Inside You It's no wonder that introversion is making headlines—half of all Americans are introverts. But if that describes you—are you making the most of your inner strength? Psychologist and introvert Laurie Helgoe unveils the genius of introversion. Introverts gain energy and power through reflection and solitude. Our culture, however, is geared toward the extrovert. The pressure to get out there and get happier can lead people to think that an inward orientation is a problem instead of an opportunity. Helgoe shows that the exact opposite is true: introverts can capitalize on this inner source of power. Introvert Power is a blueprint for how introverts can take full advantage of this hidden strength in daily life. Revolutionary and invaluable, Introvert Power includes ideas for how introverts can learn to: •Claim private space •Bring a slower tempo into daily life •Deal effectively with parties, interruptions, and crowds Quiet is might. Solitude is strength. Introversion is power. "A modern-day Thoreau."—Stephen Bertman, author of The Eight Pillars of Greek Wisdom

Download or read book Social Media Marketing Power Mindset written by Rory Ames-Hyatt and published by . This book was released on 2019-04-02 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Want More Sales? Do You Want More Website Traffic? Do You Want To Build Your Own Personal Influencer Brand? Of course you do! Whether you're an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing can help you achieve incredible results! Yet if you want to grow your business or brand, there are so many different (and confusing!) social platforms and ad products to choose from; whether they be Facebook Lead Ads, to Instagram Stories, to Youtube TrueView Videos. But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform... social media marketing is all about having a multi-platform mindset. By leveraging the attention-grabbing power of Facebook, Youtube, Instagram and LinkedIn collectively, you can create your own incredible marketing engine -- one that can grow your follower count, generate sales, capture clients, and drive traffic towards your ecommerce store or website. You see, it is easy to get confused when you first decide to tackle online digital marketing. And even with all the time in the world, you won't be able to grow your brand on every single media platform out there. But if you streamline your attention towards a few key platforms -- taking the time to fully utilize just a couple of key advertising products -- you could get some amazing results. This is where Social Media Marketing Power Mindset comes in! You see, almost anyone with a Facebook account could run a Facebook ad. But what does it take to run a successful Facebook Advertising campaign? Instagram Story Ads, on the other hand, are one of the most effective branding tools available to entrepreneurs and influencer's alike. And yet so few people even realize just how to take advantage of these incredibly low-cost, high-converting adverts. Well, in Social Media Marketing Power Mindset, you are going to learn how to use these marketing tools and products -- plus so much more -- to full effect. Broken down into a series of information-packed mindset-building snippets and sound-bites, Social Media Marketing Power Mindset is a book designed to help you change your mentality from that of an Ordinary Social Media User into a Smart Social Media Master. Inside This Book: Why Social Media Marketing Is So Effective At Capturing Peoples Attention... ... and how you can use the psychology of social media for your own personal brand. Learn How To Avoid These Common Digital Advertising Mistakes... ... helping you to keep your advertising spend low, and profits high. Find Out How To Turn Instagram 'Likes' Into 'Leads'... ... and make your profile feed your own personal cash-cow. Discover How You Can Use LinkedIn's Organic Reach To Generate A Flood Of Free Traffic... ... without needing to spend a single advertising dollar. And So Much More! Just add Social Media Marketing Power Mindset to your shopping cart TODAY, and start to expand your business, grow your personal brand, and build your own powerful marketing mindset. Books In The 'Social Media Marketing Masterclass' Series: Social Media Marketing Power Mindset Social Media Marketing Content Creation Essentials Social Media Marketing Productivity Hacks (COMING SOON!) Social Media Marketing Live Streaming Guide (COMING SOON!)

Download or read book The 12 Powers of a Marketing Leader How to Succeed by Building Customer and Company Value written by Thomas Barta and published by McGraw-Hill Education. This book was released on 2016-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Download or read book Marketing Yourself and Your Career written by Jane Ballback and published by Fisher Books. This book was released on 1996 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop a clear and concise self-marketing process to promote your skills and accomplishments and move ahead in a fulfilling career. Learn to: - Create your personal marketing mix using the "Five P's" -- product, promotion, place, price, and positioning - Develop techniques and strategies for being in the right place at the right time - Use the power of words effectively to gain a new visibility - Promote yourself within your own organization

Download or read book The Consistency Chain for Network Marketing A Remarkably Simple Process for Harnessing the Power of Habit Eliminating Self Sabotage and Achieving Yo written by Jim Packard and published by . This book was released on 2019-11-05 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to Harness the Remarkable Power of Consistency? Everyone wants to achieve long-term success, yet many people fall short. The question is, why? The answer is simple: it's a lack of performance consistency. Consistency is the baseline skill that unleashes all the others. And until this skill is mastered, true potential is never realized. Yet most people struggle to keep up any kind of consistent effort, especially when it comes to building their network marketing business. If you've had a life-long challenge with consistency, you're finally going to understand why. More importantly, you're going to begin to change. And if you're a leader, you're going to understand how to support that change in others on your team. Author George Campbell readily admits for most of his life he had obvious talent and potential and yet was infuriatingly inconsistent. Co-author Jim Packard on the other hand, is a man with an unbroken string of successes, in his personal life and in business. It is with their two unique perspectives that they share The Consistency Chain. The key to harnessing the power of consistency is in your hands. The only way this book won't help you, is if you don't read it. Scroll up and order your copy today!