Download or read book Segmentation Analytics with SAS Viya written by Randall S. Collica and published by SAS Institute. This book was released on 2021-07-14 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Better understand your customers using segmentation analytics in SAS Viya! Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues. Packed with real-world examples, this book provides readers with practical methods of using SAS Visual Data Mining and Machine Learning (VDMML), SAS Model Studio, SAS Visual Statistics, SAS Visual Analytics, and coding in SAS Studio for segmentation model development and analysis. This book is designed for analysts, data miners, and data scientists who need to use the all in-memory platform of SAS Viya for the purposes of clustering and segmentation. Understanding how customers behave is a primary objective of most organizations, and segmentation is a key analytic method for achieving that objective.
Download or read book Customer Segmentation and Clustering Using SAS Enterprise Miner Third Edition written by Randall S. Collica and published by SAS Institute. This book was released on 2017-03-23 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --
Download or read book Segmentation and Lifetime Value Models Using SAS Hardcover Edition written by Edward C. Malthouse and published by . This book was released on 2019-08-28 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions on customer relationship management (CRM), provides an overall framework for thinking about CRM, and offers real-world examples across a variety of industries. Edward C. Malthouse introduces you to a number of useful models, ranging from simple to more complicated examples, and discusses their applications. You'll learn about segmentation models for identifying groups of customers and about lifetime value models for estimating the future value of the segments. You'll learn how to prepare data and estimate models using Base SAS, SAS/STAT, SAS/IML, and SQL. Marketing analysts, CRM analysts, database managers, and anyone looking to address the challenges of allocating marketing resources to different customer groups will benefit from the concepts and exercises in this book. Analysts will learn how to approach unique business problems. Managers will gain a sense of what's possible and what to ask of their analytics departments.
Download or read book CRM Segmentation and Clustering Using SAS Enterprise Miner written by Randall S. Collica and published by SAS Press. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the customer is critical to your company's success. In this instructive guide, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM. The book, with a foreword by Michael J. A. Berry, is sectioned into three parts. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Part 2 offers an in-depth treatment of segmentation with practical topics such as when and how to update your models and clustering with many attributes. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner software.This straight-forward guide will appeal to anyone who seeks to better understand customers or prospective customers. Additionally, professors and students will find the book well suited for a business data mining analytics course in an MBA program or related course of study. You should understand basic statistics, but no prior knowledge of data mining or SAS Enterprise Miner is required. Included on your bonus CD-ROM are the following: example SAS code, data sets, macros, and Enterprise Miner templates.
Download or read book Computer Vision with SAS written by Susan Kahler and published by . This book was released on 2020-07-22 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer vision is a field of artificial intelligence that trains computers to interpret and understand the visual world. In recent years, computer vision has begun to rival and even surpass human visual abilities in many areas. SAS offers many different solutions to train computers to "see" by identifying and classifying objects, and several groundbreaking papers have been written to demonstrate these techniques. The papers included in this special collection demonstrate how the latest computer vision tools and techniques can be used to solve a variety of business problems.
Download or read book Exploring SAS Viya written by Sas Education and published by . This book was released on 2019-06-28 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data visualization enables decision makers to see analytics presented visually so that they can grasp difficult concepts or identify new patterns. SAS offers several solutions for visualizing your data, many of which are powered by SAS Viya. This book includes four visualization solutions powered by SAS Viya: SAS Visual Analytics, SAS Visual Statistics, SAS Visual Text Analytics, and SAS Visual Investigator. SAS visualization software is designed for anyone in your organization who wants to use and derive insights from data-from influencers, decision makers, and analysts to statisticians and data scientists. Also available as a free e-book from sas.com/books.
Download or read book Insightful Data Visualization with SAS Viya written by Falko Schulz and published by SAS Institute. This book was released on 2020-10-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elevate your storytelling with SAS Visual Analytics Data visualization is the gateway to artificial intelligence (AI) and big data. Insightful Data Visualization with SAS Viya shows how the latest SAS Viya tools can be used to create data visualizations in an easier, smarter, and more engaging way than ever before. SAS Visual Analytics combined with human creativity can produce endless possibilities. In this book, you will learn tips and techniques for getting the most from your SAS Visual Analytics investment. From beginners to advanced SAS users, this book has something for everyone. Use AI wizards to create data visualization automatically, learn to use advanced analytics in your dashboards to surface smarter insights, and learn to extend SAS Visual Analytics with advanced integrations and options. Topics covered in this book include: SAS Visual Analytics Data visualization with SAS Reports and dashboards SAS code examples Self-service analytics SAS data access Extending SAS beyond drag and drop
Download or read book Exploring SAS Viya written by Sas Education and published by . This book was released on 2019-06-14 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book in the series covers how to access data files, libraries, and existing code in SAS Studio. You also learn about new procedures in SAS Viya, how to write new code, and how to use some of the pre-installed tasks that come with SAS Visual Data Mining and Machine Learning. In the last chapter, you learn how to use the features in SAS Data Preparation to perform data management tasks using SAS Data Explorer, SAS Data Studio, and SAS Lineage Viewer. Also available free as a PDF from sas.com/books.
Download or read book Text Mining and Analysis written by Dr. Goutam Chakraborty and published by SAS Institute. This book was released on 2014-11-22 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data: It's unstructured, it's coming at you fast, and there's lots of it. In fact, the majority of big data is text-oriented, thanks to the proliferation of online sources such as blogs, emails, and social media. However, having big data means little if you can't leverage it with analytics. Now you can explore the large volumes of unstructured text data that your organization has collected with Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS. This hands-on guide to text analytics using SAS provides detailed, step-by-step instructions and explanations on how to mine your text data for valuable insight. Through its comprehensive approach, you'll learn not just how to analyze your data, but how to collect, cleanse, organize, categorize, explore, and interpret it as well. Text Mining and Analysis also features an extensive set of case studies, so you can see examples of how the applications work with real-world data from a variety of industries. Text analytics enables you to gain insights about your customers' behaviors and sentiments. Leverage your organization's text data, and use those insights for making better business decisions with Text Mining and Analysis. This book is part of the SAS Press program.
Download or read book End to End Data Science with SAS written by James Gearheart and published by SAS Institute. This book was released on 2020-06-26 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn data science concepts with real-world examples in SAS! End-to-End Data Science with SAS: A Hands-On Programming Guide provides clear and practical explanations of the data science environment, machine learning techniques, and the SAS programming knowledge necessary to develop machine learning models in any industry. The book covers concepts including understanding the business need, creating a modeling data set, linear regression, parametric classification models, and non-parametric classification models. Real-world business examples and example code are used to demonstrate each process step-by-step. Although a significant amount of background information and supporting mathematics are presented, the book is not structured as a textbook, but rather it is a user’s guide for the application of data science and machine learning in a business environment. Readers will learn how to think like a data scientist, wrangle messy data, choose a model, and evaluate the model’s effectiveness. New data scientists or professionals who want more experience with SAS will find this book to be an invaluable reference. Take your data science career to the next level by mastering SAS programming for machine learning models.
Download or read book SAS Text Analytics for Business Applications written by Teresa Jade and published by SAS Institute. This book was released on 2019-03-29 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extract actionable insights from text and unstructured data. Information extraction is the task of automatically extracting structured information from unstructured or semi-structured text. SAS Text Analytics for Business Applications: Concept Rules for Information Extraction Models focuses on this key element of natural language processing (NLP) and provides real-world guidance on the effective application of text analytics. Using scenarios and data based on business cases across many different domains and industries, the book includes many helpful tips and best practices from SAS text analytics experts to ensure fast, valuable insight from your textual data. Written for a broad audience of beginning, intermediate, and advanced users of SAS text analytics products, including SAS Visual Text Analytics, SAS Contextual Analysis, and SAS Enterprise Content Categorization, this book provides a solid technical reference. You will learn the SAS information extraction toolkit, broaden your knowledge of rule-based methods, and answer new business questions. As your practical experience grows, this book will serve as a reference to deepen your expertise.
Download or read book Segmentation and Lifetime Value Models Using SAS written by Edward C. Malthouse and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions on customer relationship management (CRM), provides an overall framework for thinking about CRM, and offers real-world examples across a variety of industries. Edward C. Malthouse introduces you to a number of useful models, ranging from simple to more complicated examples, and discusses their applications. You'll learn about segmentation models for identifying groups of customers and about lifetime value models for estimating the future value of the segments. You'll learn how to prepare data and estimate models using Base SAS, SAS/STAT, SAS/IML, and SQL. Marketing analysts, CRM analysts, database managers, and anyone looking to address the challenges of allocating marketing resources to different customer groups will benefit from the concepts and exercises in this book. Analysts will learn how to approach unique business problems. Managers will gain a sense of what's possible and what to ask of their analytics departments. This book is part of the SAS Press program.
Download or read book Introduction to Statistical and Machine Learning Methods for Data Science written by Carlos Andre Reis Pinheiro and published by SAS Institute. This book was released on 2021-08-06 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost your understanding of data science techniques to solve real-world problems Data science is an exciting, interdisciplinary field that extracts insights from data to solve business problems. This book introduces common data science techniques and methods and shows you how to apply them in real-world case studies. From data preparation and exploration to model assessment and deployment, this book describes every stage of the analytics life cycle, including a comprehensive overview of unsupervised and supervised machine learning techniques. The book guides you through the necessary steps to pick the best techniques and models and then implement those models to successfully address the original business need. No software is shown in the book, and mathematical details are kept to a minimum. This allows you to develop an understanding of the fundamentals of data science, no matter what background or experience level you have.
Download or read book Natural Language Processing with SAS written by and published by . This book was released on 2020-08-31 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Natural Language Processing (NLP) is a branch of artificial intelligence that helps computers understand, interpret, and emulate written or spoken human language. NLP draws from many disciplines including human-generated linguistic rules, machine learning, and deep learning to fill the gap between human communication and machine understanding. The papers included in this special collection demonstrate how NLP can be used to scale the human act of reading, organizing, and quantifying text data.
Download or read book Machine Learning with SAS Viya written by SAS Institute Inc. and published by SAS Institute. This book was released on 2020-05-29 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master machine learning with SAS Viya! Machine learning can feel intimidating for new practitioners. Machine Learning with SAS Viya provides everything you need to know to get started with machine learning in SAS Viya, including decision trees, neural networks, and support vector machines. The analytics life cycle is covered from data preparation and discovery to deployment. Working with open-source code? Machine Learning with SAS Viya has you covered – step-by-step instructions are given on how to use SAS Model Manager tools with open source. SAS Model Studio features are highlighted to show how to carry out machine learning in SAS Viya. Demonstrations, practice tasks, and quizzes are included to help sharpen your skills. In this book, you will learn about: Supervised and unsupervised machine learning Data preparation and dealing with missing and unstructured data Model building and selection Improving and optimizing models Model deployment and monitoring performance
Download or read book SAS Viya written by Kevin D. Smith and published by SAS Institute. This book was released on 2018-02-08 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to access analytics from SAS Cloud Analytic Services (CAS) using Python and the SAS Viya platform. SAS Viya : The Python Perspective is an introduction to using the Python client on the SAS Viya platform. SAS Viya is a high-performance, fault-tolerant analytics architecture that can be deployed on both public and private cloud infrastructures. While SAS Viya can be used by various SAS applications, it also enables you to access analytic methods from SAS, Python, Lua, and Java, as well as through a REST interface using HTTP or HTTPS. This book focuses on the perspective of SAS Viya from Python. SAS Viya is made up of multiple components. The central piece of this ecosystem is SAS Cloud Analytic Services (CAS). CAS is the cloud-based server that all clients communicate with to run analytical methods. The Python client is used to drive the CAS component directly using objects and constructs that are familiar to Python programmers. Some knowledge of Python would be helpful before using this book; however, there is an appendix that covers the features of Python that are used in the CAS Python client. Knowledge of CAS is not required to use this book. However, you will need to have a CAS server set up and running to execute the examples in this book. With this book, you will learn how to: Install the required components for accessing CAS from Python Connect to CAS, load data, and run simple analyses Work with CAS using APIs familiar to Python users Grasp general CAS workflows and advanced features of the CAS Python client SAS Viya : The Python Perspective covers topics that will be useful to beginners as well as experienced CAS users. It includes examples from creating connections to CAS all the way to simple statistics and machine learning, but it is also useful as a desktop reference.
Download or read book Customer Segmentation and Clustering Using SAS Enterprise Miner Second Edition written by Randall S. Collica and published by SAS Press. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prev. ed. published under title: CRM segmentation and clustering using SAS Enterprise miner.
