Download or read book Secrets of Consumer Buying Behaviors Revealed written by and published by eFortune US. This book was released on with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Spent written by Geoffrey Miller and published by Penguin. This book was released on 2009 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how evolutionary psychology has begun to identify the prehistoric origins of human behavior and discusses how those discoveries have influenced the way consumer spending is viewed and controlled by companies, retailers, and marketers.

Download or read book Exposed written by Bernard E. Harcourt and published by Harvard University Press. This book was released on 2015-11-17 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media compile data on users, retailers mine information on consumers, Internet giants create dossiers of who we know and what we do, and intelligence agencies collect all this plus billions of communications daily. Exploiting our boundless desire to access everything all the time, digital technology is breaking down whatever boundaries still exist between the state, the market, and the private realm. Exposed offers a powerful critique of our new virtual transparence, revealing just how unfree we are becoming and how little we seem to care. Bernard Harcourt guides us through our new digital landscape, one that makes it so easy for others to monitor, profile, and shape our every desire. We are building what he calls the expository society—a platform for unprecedented levels of exhibition, watching, and influence that is reconfiguring our political relations and reshaping our notions of what it means to be an individual. We are not scandalized by this. To the contrary: we crave exposure and knowingly surrender our privacy and anonymity in order to tap into social networks and consumer convenience—or we give in ambivalently, despite our reservations. But we have arrived at a moment of reckoning. If we do not wish to be trapped in a steel mesh of wireless digits, we have a responsibility to do whatever we can to resist. Disobedience to a regime that relies on massive data mining can take many forms, from aggressively encrypting personal information to leaking government secrets, but all will require conviction and courage.

Download or read book The Secret Lives of Customers written by David S Duncan and published by PublicAffairs. This book was released on 2021-05-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back. The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face.

Download or read book SECRET POWER written by Le Tran Bao Phuong and published by Le Tran Bao Phuong. This book was released on 2017-01-15 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction Easy to understand, deep and profound, Phuong has completely made readers infatuated with his book Secret Power – it is about a type of power which could disseminate profoundly and form powerful thought, opinion or knowledge which in turn can be used to shape the attitude and influence the emotion of the crowd, thus directing the crowd’s behavior according to the will of the user. Phuong also shows us quite a few things about dark PR techniques (Dark Art) in business which are being used to manipulate and to mislead public opinion as well as to eliminate enemies, to help us identify and protect ourselves, thus enhancing our ability to control the society. How to apply the secret power to shape the attitude and to influence the emotion of the crowd will be presented in detail in this book along with many practical examples to help you have an easier time understanding and applying it. One notable thing about the Secret Power is that it contains power of the modern doctrine of PR - a very new approach of PR to the age-old business problems (sales, building and protecting company's reputation). The modern doctrine of PR is more comprehensive than the PR concepts in the past because it contains both value of professional knowledge and value of social contribution. Regarding the value of social contribution, the modern PR doctrine publicizes techniques which can help people perceive PR correctly and make it become more popular to the public. In terms of the value of professional knowledge, the modern PR doctrine shows us how to apply the power of 5 Supreme Arts to help enterprises achieve their goals as well as a sustainable development. As containing in it both the value of professional knowledge and the value of social contribution, this book is considered to be one of the remarkable efforts to bring the PR industry back to its roots and its original mission which is contributing to the building of a healthy information society and a transparent business environment, thus enhancing the society. Video: https://youtu.be/SqQzTYB7oxE

Download or read book Consumer Behavior Essentials You Always Wanted To Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2025-02-11 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: i. Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology. ii. Tribal marketing decoded: Learn how to target "tribes" for deeper connections. iii. Actionable insights: Apply marketing concepts in practical and simple ways. iv. Suitable for all levels: Benefits managers, marketing executives, and students alike. In a rapidly evolving marketing landscape, understanding consumer behavior is crucial for any business’s success. This book serves as a compass, guiding readers through the intricacies of customer preferences. It decodes consumer tribes and offers a fresh perspective on marketing, revealing how to connect with specific consumer segments—or "tribes"—to create lasting relationships. Whether you're a seasoned marketer or just starting out, this book provides actionable strategies to help you connect with your audience and achieve your business goals. With this book, you will: - Discover how to identify and analyze key consumer tribes: Understand the unique characteristics, preferences, and behaviors of different consumer groups. - Learn how to tailor your marketing messages to resonate with specific tribes: Craft targeted campaigns that speak directly to the needs and desires of each tribe. - Understand how to build strong brand loyalty through targeted campaigns: Foster deep connections with your audience by offering products and services that align with their values and aspirations - Leverage consumer insights for sustainable growth: Use data-driven insights to optimize your marketing strategies and drive long-term business success. The book offers a myriad of real-world business examples to help explain theoretical concepts. It also comes with chapter-wise quiz questions and practical templates for students and professionals in the field.

Download or read book Car Secrets Revealed written by Corey Rudl and published by . This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behavior written by Michael R. Solomon and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book WHY OF THE BUY written by PATRICIA MINK. RATH and published by Bloomsbury Publishing USA. This book was released on 2023 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the 2008 Academy of Marketing Science AMS Annual Conference written by Leroy Robinson, Jr. and published by Springer. This book was released on 2014-11-05 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.​

Download or read book Digital Impact written by Vipin Mayar and published by John Wiley & Sons. This book was released on 2011-05-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

Download or read book The Intuitive Customer written by Colin Shaw and published by Springer. This book was released on 2016-08-20 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

Download or read book Contemporary Issues in Marketing and Consumer Behaviour written by Elizabeth Parsons and published by Taylor & Francis. This book was released on 2023-07-31 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,

Download or read book Modern Marketing Management Principles written by Dr.Mohamed Anwar.K and published by SK Research Group of Companies. This book was released on 2024-07-10 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr.Mohamed Anwar.K, Assistant Professor, Department of Business Administration, Jamal Mohamed College (Autonomous), Bharathidasan University, Tiruchirappalli, Tamil Nadu, India. Dr.C.Jayamala, Associate Professor and Head, Department of Commerce, Saveetha School of Law, SIMATS, Chennai, Tamil Nadu, India. Dr.V.Vijayalakshmi, Professor, Department of Commerce (BME), Saveetha College of Liberal Arts and Sciences, SIMATS, Chennai, Tamil Nadu, India. Dr.Hariharan K.S, Associate Professor, Master of Business Administration, M.Kumarasamy College of Engineering, Karur, Tamil Nadu, India. Mr.Varun Kumar.T, Assistant Professor, Department of Commerce (SF), Fatima Mata National College (Autonomous), Kollam, Kerala, India.

Download or read book Stellar Customer Service written by Mou Chakraborty and published by Bloomsbury Publishing USA. This book was released on 2016-08-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: From librarians to volunteer workers, staff to student workers, all library personnel need to deliver great customer service. This book presents innovative instructional methods that will inspire you to take a fresh approach to customer service training. Customer service is one of the most critical staff development training areas in the library world. Every member of a library's staff who interacts with the public needs the specialized skills and tools to work with a diverse clientele. This book addresses the need for staff training for various kinds of libraries, covering public and academic libraries of various sizes, medical libraries, law libraries, and state organization and joint-use libraries. Each chapter of Stellar Customer Service: Training Library Staff to Exceed provides practical advice and creative solutions for showing staff how to handle customer service issues. The book identifies the essential skills and tools staff at all levels—from librarians and staff to student workers and volunteers—must have to contribute to your library's success. Readers will learn innovative training methods, see how a wide range of libraries have approached this perennial staff issue, and get excited about approaching their own customer service training in fresh new ways.