Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Marketing and Management Sciences written by Damianos P. Sakas and published by World Scientific. This book was released on 2010 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.
Download or read book HOW TO CONQUER THE GIRL OF YOUR DREAMS IN INTERNET TIMES written by Raymundo Ramirez and published by Raymundo Ramirez. This book was released on 2019-10-25 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one knows for sure if Platon was born in Athens or Aegina in 427 BC. In the last years of his life, he devoted himself to teach in one of the academies of his hometown. He told us a story referring to love. In the story, “The Banquet”, Platon explained to us how a group of friends (men and women), while they were enjoying good wines and rich foods, they were trying to discover the meaning of the powerful demon called Love.
Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Download or read book Affiliate Marketing written by Chandler Wright and published by Alakai Publishing LLC. This book was released on 2020-06-18 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want the freedom and flexibility to work from anywhere, anytime, for however long you want? Do you want to create additional income for yourself? Do you want to quit your 9 to- 5 job but still have the freedom to build a sustainable income? Do you want to fire your boss? If these questions are always on your mind, then this book is for you! Affiliate Marketing Secrets: How to Start a Profitable Affiliate Marketing Business and Generate Passive Income Online, Even as a Complete Beginner can help you create an income stream that enables you to work anywhere, anytime, with minimal effort but with the ability to maximize your profit. You are your own boss when it comes to affiliate marketing. Inside this book, you will discover: The basics of affiliate marketing – Easy-to-implement guide Different types of channels, and programs you can join and which ones are the BEST The step-by-step process of establishing an affiliate business, strategies, as well as do’s and don’ts The best affiliate marketers in the online space right now to learn and get inspiration from Optimization techniques to use to get your site established and noticed How to go from $0 to $10,000 a month in affiliate marketing with proven scaling methods And much more! This book can help you maneuver through all the information of Affiliate Marketing from strategies, which channels to choose, what programs you should join, and what rookie mistakes you should avoid. It will also help you to understand the benefits of affiliate marketing and how to get started in the best way possible. It also explores best practices from successful affiliate marketers as well as how to optimize your site and content to attract customers and attain sustainable income. Lastly, it will show you a step-by-step plan to go from zero to $10,000 a month with your very own affiliate marketing business. Affiliate Marketing Secrets: How to Start a Profitable Affiliate Marketing Business and Generate Passive Income Online, Even as a Complete Beginner thoroughly explains why affiliate marketing is one of the best business models to start RIGHT NOW and how you can create a sustainable passive income with it. So, crack this one open today, scroll up, and click “Buy Now” to begin immediately implementing the strategies inside to build your affiliate marketing business that you can create and earn at anytime, anywhere!
Download or read book Dotcom Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2020-04-07 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
Download or read book Communication and Applied Technologies written by Paulo Carlos López-López and published by Springer Nature. This book was released on 2022-11-22 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31–September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.
Download or read book Optimize written by Lee Odden and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Download or read book Handbook of Autobiography Autofiction written by Martina Wagner-Egelhaaf and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-01-29 with total page 2198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Autobiographical writings have been a major cultural genre from antiquity to the present time. General questions of the literary as, e.g., the relation between literature and reality, truth and fiction, the dependency of author, narrator, and figure, or issues of individual and cultural styles etc., can be studied preeminently in the autobiographical genre. Yet, the tradition of life-writing has, in the course of literary history, developed manifold types and forms. Especially in the globalized age, where the media and other technological / cultural factors contribute to a rapid transformation of lifestyles, autobiographical writing has maintained, even enhanced, its popularity and importance. By conceiving autobiography in a wide sense that includes memoirs, diaries, self-portraits and autofiction as well as media transformations of the genre, this three-volume handbook offers a comprehensive survey of theoretical approaches, systematic aspects, and historical developments in an international and interdisciplinary perspective. While autobiography is usually considered to be a European tradition, special emphasis is placed on the modes of self-representation in non-Western cultures and on inter- and transcultural perspectives of the genre. The individual contributions are closely interconnected by a system of cross-references. The handbook addresses scholars of cultural and literary studies, students as well as non-academic readers.
Download or read book Secretos del Marketing en Redes Sociales 2021 written by Master Today and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Hoy en d?a todas las empresas est?n en las redes sociales... ¿Y t?? ¿Sabes c?mo funciona la plataforma, por d?nde empezar y c?mo utilizarla para tu negocio? Si te sientes abrumado, este es el libro que te ayudar? a sacar m?s provecho de Facebook: nuevos clientes, clientes que regresan, embajadores de la marca, fans, lo que sea. A?ade Facebook a tu plan de marketing y observa c?mo crecen tus ventas... Hay 2.000 millones de usuarios activos en Facebook cada mes, lo que lo convierte en un recurso primordial para los profesionales del marketing y los propietarios de empresas. Haz crecer tu negocio en las redes sociales con un buen plan de marketing en redes sociales. Desarrolla ideas y aumenta el conocimiento de la marca, atrae clientes fieles y alcanza tus objetivos empresariales. Estas son algunas de las cosas m?s importantes que aprender?s en este libro: Los elementos m?s importantes para un plan de marketing en Facebook Crear un contenido excelente y ?nico que destaque y conecte con tu cliente ideal Formas efectivas de compartir en las redes sociales (y destacar) Conseguir cientos de nuevos seguidores para hacer crecer tu audiencia Aumentar el tr?fico a tu sitio web Ofrecer el mejor servicio al cliente Aumentar las ventas de tus productos y/o servicios Integrar el marketing de Facebook con otras estrategias de marketing Evitar errores comunes Facebook es una comunidad activa de consumidores, as? que no pierdas la oportunidad de atraer a estas personas. Este libro est? totalmente actualizado (2021) y cubre las ?ltimas herramientas y funciones importantes para los profesionales del marketing, los propietarios de empresas y los due?os de p?ginas de Facebook. Adem?s, hace que el marketing en Facebook sea mucho m?s f?cil y emocionante.
Download or read book Expert Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2022-08-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.
Download or read book Brandweek written by and published by . This book was released on 2004 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Secretos de la Vid Diario written by Bruce Wilkinson and published by . This book was released on 2002-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Secret Power of Pyramids written by Bill Schul and published by . This book was released on 1975 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Secrets of the Tomb written by Alexandra Robbins and published by Little, Brown. This book was released on 2002-09-06 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only exposé of one of the world's most secretive and feared organizations: Yale University's nearly 200-year-old secret society, Skull and Bones. Through society documents and interviews with dozens of members, Robbins explains why this old-boy product of another time still thrives today.
Download or read book The Power of Habit written by Charles Duhigg and published by Random House. This book was released on 2012-02-28 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • This instant classic explores how we can change our lives by changing our habits. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. With a new Afterword by the author “Sharp, provocative, and useful.”—Jim Collins “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review