Download or read book Search and Social written by Rob Garner and published by John Wiley & Sons. This book was released on 2012-10-18 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.

Download or read book Keyword Intelligence written by Ron Jones and published by John Wiley & Sons. This book was released on 2011-10-19 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.

Download or read book The Search for Social Entrepreneurship written by Paul C. Light and published by Rowman & Littlefield. This book was released on 2009-10-30 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on social entrepreneurship is finally catching up to its rapidly growing potential. In The Search for Social Entrepreneurship, Paul Light explores this surge of interest to establish the state of knowledge on this growing phenomenon and suggest directions for future research. Light begins by outlining the debate on how to define social entrepreneurship, a concept often cited and lauded but not necessarily understood. A very elemental definition would note that it involves individuals, groups, networks, or organizations seeking sustainable change via new ideas on how governments, nonprofits, and businesses can address significant social problems. That leaves plenty of gaps, however, and without adequate agreement on what the term means, we cannot measure it effectively. The unsatisfying results are apple-to-orange comparisons that make replication and further research difficult. The subsequent section examines the four main components of social entrepreneurship: ideas, opportunities, organizations, and the entrepreneurs themselves. The copious information available about each has yet to be mined for lessons on making social entrepreneurship a success. The third section draws on Light's original survey research on 131 high-performing nonprofits, exploring how they differ across the four key components. The fourth and final section offers recommendations for future action and research in this burgeoning field.

Download or read book Digital and Social Media Marketing written by Aleksej Heinze and published by Taylor & Francis. This book was released on 2016-11-18 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

Download or read book In search of social democracy written by John Callaghan and published by Manchester University Press. This book was released on 2017-05-26 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. The search for social democracy has not been an easy one over the last three decades. The economic crisis of the 1970s, and the consequent rise of neo-liberalism, confronted social democrats with difficult new circumstances: tax-resistant electorates, the globalisation of capital and Western deindustrialisation. In response, a new bout of ideological revisionism consumed social democratic parties. But did this revisionism simply amount to a neo-liberalisation of the Left or did it propose a recognisably social democratic agenda? Were these ideological adaptations the only feasible ones or were there other forms of modernisation that might have yielded greater strategic dividends for the Left? Why did some social democratic parties feel it necessary to take their revisionism much further than others? In search of social democracy brings together prominent scholars of social democracy to address these questions. Focusing on the social democratic heartland of Western Europe (although Australia and the United States also figure in the analysis), it gives the first detailed assessment of how the new social democratic revisionism has fared in government. The book begins by considering the underlying causes of the end of social democracy’s golden age and the magnitude of the challenges faced by social democratic parties after the 1970s. It then proceeds to examine detailed case studies of how particular social democratic parties responded to this changed political terrain. Finally, it contributes to a broader conversation about the future of social democracy by considering ways in which the political thought of ‘third way’ social democracy might be radicalised for the twenty-first century. The contributors offer a variety of perspectives – some are sceptical of social democracy’s prospects, others more sanguine; some supportive of the performance of social democratic parties in government, others bitingly critical. But they are united by the conviction that the themes addressed in this book are crucial to understanding the current politics of the industrialised world and, in particular, to determining the feasibility of more egalitarian and democratic social outcomes than have been possible so far in the era of neo-liberalism.

Download or read book Recommendation and Search in Social Networks written by Özgür Ulusoy and published by Springer. This book was released on 2015-02-12 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume offers a clear in-depth overview of research covering a variety of issues in social search and recommendation systems. Within the broader context of social network analysis it focuses on important and up-coming topics such as real-time event data collection, frequent-sharing pattern mining, improvement of computer-mediated communication, social tagging information, search system personalization, new detection mechanisms for the identification of online user groups, and many more. The twelve contributed chapters are extended versions of conference papers as well as completely new invited chapters in the field of social search and recommendation systems. This first-of-its kind survey of current methods will be of interest to researchers from both academia and industry working in the field of social networks.

Download or read book Searchial Marketing written by Alan Glazier and published by AuthorHouse. This book was released on 2011 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "buzz" surrounding social media focuses on how business can build relationships by participating in the online "conversation". When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. "Searchial" is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer. This book teaches do-it-yourself methods of implementing a "searchial" media campaign. It demonstrates the added value of practicing "searchial media" instead of just "social media". Social tools have the power to drive new business into your organization not only through communicating and relationship building, but by coincidentally causing your listing in search engines to rank higher in searches for keywords and key phrases people are using to find the products and services you offer in a specific geographical area or worldwide. The term "Searchial" reflects the realization that my time and effort were best spent driving new patients into my medical practice using social tools to improve our position in Google, Bing and other search engines, not just building and strengthening existing relationships. This book can be applied to and used as a guide within any industry at any stage of the new media marketing game. Appendices contain information specific to social media and search elevation in the medical profession, specifically small medical business, hospital and clinic and pharmaceutical companies.

Download or read book The Social Media Job Search Workbook written by Joshua Waldman and published by CreateSpace. This book was released on 2015-02-16 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've probably heard that social media can make or break your search for a job. But exactly how do you conduct an effective social media job search? Where do you turn for the best job search advice? What does it take to find a job today? Joshua Waldman knows. He wrote the popular book Job Searching with Social Media For Dummies. And now he has created this workbook, The Social Media Job Search Workbook. What can this workbook help you accomplish? - Get interviews faster - Attract recruiters - Increase your chances of finding meaningful work in record time Why a workbook? Because landing your dream job takes more than knowledge--it takes action. This workbook's friendly format helps you translate valuable knowledge into invaluable action based on your unique skills, interests, and appeal to employers. Waldman takes the worry out of the process as he guides you through the right steps in the right order, from positioning to polishing to publishing. He shares his proven process for crafting a job-attracting message that works for the online audience you want to reach. Waldman's tips on using today's tools--especially LinkedIn, Facebook, and Twitter--will give you the confidence and clarity you need to fine-tune your own powerful social media job search.

Download or read book Rethinking Social Action through Music written by Geoffrey Baker and published by Open Book Publishers. This book was released on 2021-04-12 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we better understand the past, present and future of Social Action through Music (SATM)? This ground-breaking book examines the development of the Red de Escuelas de Música de Medellín (the Network of Music Schools of Medellín), a network of 27 schools founded in Colombia’s second city in 1996 as a response to its reputation as the most dangerous city on Earth. Inspired by El Sistema, the foundational Venezuelan music education program, the Red is nonetheless markedly different: its history is one of multiple reinventions and a continual search to improve its educational offering and better realise its social goals. Its internal reflections and attempts at transformation shed valuable light on the past, present, and future of SATM. Based on a year of intensive fieldwork in Colombia and written by Geoffrey Baker, the author of El Sistema: Orchestrating Venezuela’s Youth (2014), this important volume offers fresh insights on SATM and its evolution both in scholarship and in practice. It will be of interest to a very varied readership: employees and leaders of SATM programs; music educators; funders and policy-makers; and students and scholars of SATM, music education, ethnomusicology, and other related fields.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Social Information Access written by Peter Brusilovsky and published by Springer. This book was released on 2018-05-02 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social information access is defined as a stream of research that explores methods for organizing the past interactions of users in a community in order to provide future users with better access to information. Social information access covers a wide range of different technologies and strategies that operate on a different scale, which can range from a small closed corpus site to the whole Web. The 16 chapters included in this book provide a broad overview of modern research on social information access. In order to provide a balanced coverage, these chapters are organized by the main types of information access (i.e., social search, social navigation, and recommendation) and main sources of social information.

Download or read book People and Profits written by Joshua Daniel Margolis and published by Psychology Press. This book was released on 2001-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the relationship between the social performance of companies and their financial performance? More colloquially, can a firm effectively attend to both people and profits as it conducts its business? This question has been investigated in no fewer than 95 empirical studies published since 1972. The authors have assembled a compendium of this research to give researchers and practitioners alike a broad overview of these 95 studies and a systematic database detailing the content of each one. This book provides a comprehensive portrait of this research literature. It begins with a broad orientation to the literature, exploring why the link between social and financial performance has been subject to continual inquiry and often heated debate. The authors then present an integrated overview of the 95 studies. Through the charts and tables, the authors illuminate the nature of the studies conducted; the data samples selected for investigation; the ways in which financial and social performance have been measured; and the overall tally of results.

Download or read book Social Media for Your Student and Graduate Job Search written by Marielle Kelly and published by Bloomsbury Publishing. This book was released on 2015-11-23 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to help your students use social media to get ahead in their job search, look no further than this book. Taking readers through each of the major social networking sites, from LinkedIn and Twitter to Pinterest and Instagram, it provides jargon-free advice at every step, enabling readers to make effective use of these platforms for career research and networking. Illustrated with practical exercises and sample profiles throughout, this book will teach students how to manage their online presence, identify and communicate their brand and connect effectively with employers. This is an essential resource for current students or graduates who are looking for part-time jobs, summer internships, industrial placements or graduate jobs.

Download or read book SEO Workbook written by Jason McDonald and published by . This book was released on 2020-11-23 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2021 Updated Edition Learn SEO in Plain English - Step by Step! Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Learn Link-building - master the art of getting inbound links, blog mentions, and social authority. Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO. Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success. Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS. Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value! One of the Best Books on SEO of 2021 for Search Engine Optimization for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.' Table of Contents Goals: Define Your SEO Goals Keywords: Identify Winnable, High Value SEO Keywords On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing: Learn to produce content that pleases Google and your customers Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics Learn: Pointers to SEO Tools and Online Resources Check out the other 2021 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2021. Listed on many SEO book lists as one of the best books SEO books of 2021 as well as a best SEO book for beginners.

Download or read book Seven Layers of Social Media Analytics written by Gohar F. Khan and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc. Here is how the book is structured: Chapter 1: The Seven Layers of Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Social Media Text Analytics Chapter 4: Social Media Network Analytics Chapter 5: Social Media Actions Analytics Chapter 6: Social Media Apps Analytics Chapter 7: Social Media Hyperlinks Analytics Chapter 8: Social Media Location Analytics Chapter 9: Social Media Search Engine Analytics Chapter 10: Aligning Social Media Analytics with Business Goals The book also comes with a companion site (http: //7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.

Download or read book In Search of Social Democracy written by John Callaghan and published by . This book was released on 2009 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first work to reflect in detail on the Left's experiences in government in the 1990s and early twenty-first century.

Download or read book Digital Marketing Handbook written by Shivani Karwal and published by Createspace Independent Publishing Platform. This book was released on 2015-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a strong digital presence is crucial for business today. The Digital Marketing Handbook is an easy to follow step by step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you're looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we're all so used to, then this book is for you. This book breaks the huge topic of digital marketing into manageable chunks through 5 mini books on search engine optimization, pay per click marketing, email marketing, content marketing and social media marketing. Prepare to enter a new and successful phase of marketing your business!