Download or read book Scientific Marketing Management Its Principles and Methods written by Percival White and published by . This book was released on 1927 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Scientific Marketing Management written by Percival White and published by Ayer Company Pub. This book was released on 1978-01-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Marketing Management written by Richard P. Bagozzi and published by . This book was released on 1986 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management Support Systems written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
Download or read book Advanced Marketing Management written by Nikolaos Dimitriadis and published by Kogan Page Publishers. This book was released on 2018-11-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.
Download or read book Bulletin of Business Research written by and published by . This book was released on 1926 with total page 950 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Development of Marketing Management written by Kazuo Usui and published by Taylor & Francis. This book was released on 2024-11-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
Download or read book Enterprise Marketing Management written by Dave Sutton and published by John Wiley & Sons. This book was released on 2006-07-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Download or read book Handbook of Research Methods for Marketing Management written by Nunkoo, Robin and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Download or read book Marketing Principles and Techniques written by D. Thakur N. Singh and published by Deep and Deep Publications. This book was released on 2003-01-30 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A useful guidebook for marketing managers/executives and students providing information on important principles and techniques of modern marketing such as Marketing Definitions, Marketing Management Process, Consumer Behavirour, Marketing Strategy, etc. Success in the fiercely competitive modern business world requires knowledge about customers' needs and wants and satisfying the customers with competitively superior offers. Marketing is that function in a business which defines customer targets and determines the best way to satisfy their needs and wants through superior offers and that too profitably. Marketing management means planning the conception, pricing, *, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. Several sub-functions of the marketing management function are found-marketing research, product design, branding, packaging, labeling, advertising, physical distribution management [PDM], selling, pricing, etc. The emphasis in the future will be less on products and more on services, with education, transportation, governmental services and communication taking a greater proportionate share of marketing time and effort. In great measure than ever before technical competence in marketing will be needed, together with a positive attitude of mind and determination. This book now in second revised edition is aimed at describing the different facets of marketing principles and techniques and the managerial aspects of the marketing philosophy in an analytical and comprehensive fashion. This book is a basic text for all students of management and commerce and a ready reference guide for all marketing executives and would be managers. A useful guidebook for marketing managers/executives and students providing information on important principles and techniques of modern marketing such as Marketing Definitions, Marketing Management Process, Consumer Behavirour, Marketing Strategy, etc. Success in the fiercely competitive modern business world requires knowledge about customers' needs and wants and satisfying the customers with competitively superior offers. Marketing is that function in a business which defines customer targets and determines the best way to satisfy their needs and wants through superior offers and that too profitably. Marketing management means planning the conception, pricing, *, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. Several sub-functions of the marketing management function are found-marketing research, product design, branding, packaging, labeling, advertising, physical distribution management [PDM], selling, pricing, etc. The emphasis in the future will be less on products and more on services, with education, transportation, governmental services and communication taking a greater proportionate share of marketing time and effort. In great measure than ever before technical competence in marketing will be needed, together with a positive attitude of mind and determination. This book now in second revised edition is aimed at describing the different facets of marketing principles and techniques and the managerial aspects of the marketing philosophy in an analytical and comprehensive fashion. This book is a basic text for all students of management and commerce and a ready reference guide for all marketing executives and would be managers.
Download or read book Printers Ink written by and published by . This book was released on 1927 with total page 2094 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Book Review Digest written by and published by . This book was released on 1928 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Nick Ellis and published by SAGE Publications. This book was released on 2010-12-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students. Visit the companion website at www.sagepub.co.uk/ellis
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Download or read book Among Our Books written by Carnegie Library of Pittsburgh and published by . This book was released on 1928 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Domestic Commerce written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
