Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book The Ocean and Cryosphere in a Changing Climate written by Intergovernmental Panel on Climate Change (IPCC) and published by Cambridge University Press. This book was released on 2022-04-30 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Intergovernmental Panel on Climate Change (IPCC) is the leading international body for assessing the science related to climate change. It provides policymakers with regular assessments of the scientific basis of human-induced climate change, its impacts and future risks, and options for adaptation and mitigation. This IPCC Special Report on the Ocean and Cryosphere in a Changing Climate is the most comprehensive and up-to-date assessment of the observed and projected changes to the ocean and cryosphere and their associated impacts and risks, with a focus on resilience, risk management response options, and adaptation measures, considering both their potential and limitations. It brings together knowledge on physical and biogeochemical changes, the interplay with ecosystem changes, and the implications for human communities. It serves policymakers, decision makers, stakeholders, and all interested parties with unbiased, up-to-date, policy-relevant information. This title is also available as Open Access on Cambridge Core.

Download or read book Science And Human Behavior written by B.F Skinner and published by Simon and Schuster. This book was released on 2012-12-18 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The psychology classic—a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled—from one of the most influential behaviorists of the twentieth century and the author of Walden Two. “This is an important book, exceptionally well written, and logically consistent with the basic premise of the unitary nature of science. Many students of society and culture would take violent issue with most of the things that Skinner has to say, but even those who disagree most will find this a stimulating book.” —Samuel M. Strong, The American Journal of Sociology “This is a remarkable book—remarkable in that it presents a strong, consistent, and all but exhaustive case for a natural science of human behavior…It ought to be…valuable for those whose preferences lie with, as well as those whose preferences stand against, a behavioristic approach to human activity.” —Harry Prosch, Ethics

Download or read book Extreme Hydrology and Climate Variability written by Assefa Melesse and published by Elsevier. This book was released on 2019-07-03 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extreme Hydrology and Climate Variability: Monitoring, Modelling, Adaptation and Mitigation is a compilation of contributions by experts from around the world who discuss extreme hydrology topics, from monitoring, to modeling and management. With extreme climatic and hydrologic events becoming so frequent, this book is a critical source, adding knowledge to the science of extreme hydrology. Topics covered include hydrometeorology monitoring, climate variability and trends, hydrological variability and trends, landscape dynamics, droughts, flood processes, and extreme events management, adaptation and mitigation. Each of the book's chapters provide background and theoretical foundations followed by approaches used and results of the applied studies. This book will be highly used by water resource managers and extreme event researchers who are interested in understanding the processes and teleconnectivity of large-scale climate dynamics and extreme events, predictability, simulation and intervention measures. - Presents datasets used and methods followed to support the findings included, allowing readers to follow these steps in their own research - Provides variable methodological approaches, thus giving the reader multiple hydrological modeling information to use in their work - Includes a variety of case studies, thus making the context of the book relatable to everyday working situations for those studying extreme hydrology - Discusses extreme event management, including adaption and mitigation

Download or read book Space Shuttle Missions Summary NASA TM 2011 216142 written by Robert D. Legler and published by www.Militarybookshop.CompanyUK. This book was released on 2011-09-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full color publication. This document has been produced and updated over a 21-year period. It is intended to be a handy reference document, basically one page per flight, and care has been exercised to make it as error-free as possible. This document is basically "as flown" data and has been compiled from many sources including flight logs, flight rules, flight anomaly logs, mod flight descent summary, post flight analysis of mps propellants, FDRD, FRD, SODB, and the MER shuttle flight data and inflight anomaly list. Orbit distance traveled is taken from the PAO mission statistics.

Download or read book Basic Methods of Policy Analysis and Planning written by Carl Patton and published by Routledge. This book was released on 2015-08-26 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its 3rd edition, Basic Methods of Policy Analysis and Planning presents quickly applied methods for analyzing and resolving planning and policy issues at state, regional, and urban levels. Divided into two parts, Methods which presents quick methods in nine chapters and is organized around the steps in the policy analysis process, and Cases which presents seven policy cases, ranging in degree of complexity, the text provides readers with the resources they need for effective policy planning and analysis. Quantitative and qualitative methods are systematically combined to address policy dilemmas and urban planning problems. Readers and analysts utilizing this text gain comprehensive skills and background needed to impact public policy.

Download or read book School Family and Community Partnerships written by Joyce L. Epstein and published by Corwin Press. This book was released on 2018-07-19 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.

Download or read book Seveneves written by Neal Stephenson and published by Harper Collins. This book was released on 2015-05-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times bestselling author of Anathem, Reamde, and Cryptonomicon comes an exciting and thought-provoking science fiction epic—a grand story of annihilation and survival spanning five thousand years. What would happen if the world were ending? A catastrophic event renders the earth a ticking time bomb. In a feverish race against the inevitable, nations around the globe band together to devise an ambitious plan to ensure the survival of humanity far beyond our atmosphere, in outer space. But the complexities and unpredictability of human nature coupled with unforeseen challenges and dangers threaten the intrepid pioneers, until only a handful of survivors remain . . . Five thousand years later, their progeny—seven distinct races now three billion strong—embark on yet another audacious journey into the unknown . . . to an alien world utterly transformed by cataclysm and time: Earth. A writer of dazzling genius and imaginative vision, Neal Stephenson combines science, philosophy, technology, psychology, and literature in a magnificent work of speculative fiction that offers a portrait of a future that is both extraordinary and eerily recognizable. As he did in Anathem, Cryptonomicon, the Baroque Cycle, and Reamde, Stephenson explores some of our biggest ideas and perplexing challenges in a breathtaking saga that is daring, engrossing, and altogether brilliant.

Download or read book A Framework for K 12 Science Education written by National Research Council and published by National Academies Press. This book was released on 2012-02-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science, engineering, and technology permeate nearly every facet of modern life and hold the key to solving many of humanity's most pressing current and future challenges. The United States' position in the global economy is declining, in part because U.S. workers lack fundamental knowledge in these fields. To address the critical issues of U.S. competitiveness and to better prepare the workforce, A Framework for K-12 Science Education proposes a new approach to K-12 science education that will capture students' interest and provide them with the necessary foundational knowledge in the field. A Framework for K-12 Science Education outlines a broad set of expectations for students in science and engineering in grades K-12. These expectations will inform the development of new standards for K-12 science education and, subsequently, revisions to curriculum, instruction, assessment, and professional development for educators. This book identifies three dimensions that convey the core ideas and practices around which science and engineering education in these grades should be built. These three dimensions are: crosscutting concepts that unify the study of science through their common application across science and engineering; scientific and engineering practices; and disciplinary core ideas in the physical sciences, life sciences, and earth and space sciences and for engineering, technology, and the applications of science. The overarching goal is for all high school graduates to have sufficient knowledge of science and engineering to engage in public discussions on science-related issues, be careful consumers of scientific and technical information, and enter the careers of their choice. A Framework for K-12 Science Education is the first step in a process that can inform state-level decisions and achieve a research-grounded basis for improving science instruction and learning across the country. The book will guide standards developers, teachers, curriculum designers, assessment developers, state and district science administrators, and educators who teach science in informal environments.

Download or read book The International Space Station written by Robert C. Dempsey and published by Government Printing Office. This book was released on 2017 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the operations of the International Space Station from the perspective of the Houston flight control team, under the leadership of NASA's flight directors, who authored the book. The book provides insight into the vast amount of time and energy that these teams devote to the development, planning and integration of a mission before it is executed. The passion and attention to detail of the flight control team members, who are always ready to step up when things do not go well, is a hallmark of NASA human spaceflight operations. With tremendous support from the ISS program office and engineering community, the flight control team has made the International Space Station and the programs before it a success.

Download or read book Data Science and Machine Learning written by Dirk P. Kroese and published by CRC Press. This book was released on 2019-11-20 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on mathematical understanding Presentation is self-contained, accessible, and comprehensive Full color throughout Extensive list of exercises and worked-out examples Many concrete algorithms with actual code

Download or read book These Broken Stars written by Amie Kaufman and published by Little, Brown Books for Young Readers. This book was released on 2013-12-10 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the most intense, thrilling, and achingly beautiful stories I've ever read."--Marie Lu, New York Times best-selling author of the Legend trilogy The first in the New York Times bestselling author duo Amie Kaufman and Meagan Spooner's sweeping science fiction trilogy, These Broken Stars is a timeless love story about hope and survival in the face of unthinkable odds. It's a night like any other on board the Icarus. Then, catastrophe strikes: the massive luxury spaceliner is yanked out of hyperspace and plummets into the nearest planet. Lilac LaRoux and Tarver Merendsen are the only survivors. Lilac is the daughter of the richest man in the universe. Tarver comes from nothing, a young war hero who learned long ago that girls like Lilac are more trouble than they're worth. But with only each other to rely on, Lilac and Tarver must work together, making a tortuous journey across the eerie, deserted terrain to seek help. Then, against all odds, Lilac and Tarver find a strange blessing in the tragedy that has thrown them into each other's arms. Everything changes when they uncover the truth behind the chilling whispers that haunt their every step. Lilac and Tarver may find a way off this planet. But they won't be the same people who landed on it.

Download or read book Social Geographies written by The Newcastle Social Geographies Collective and published by Rowman & Littlefield. This book was released on 2020-10-19 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marking the renaissance of social geographies in recent years, this major textbook showcases the breadth of conceptual and empirical approaches that scholars now utilize to understand contemporary social issues through a spatial lens. The book is collectively authored by one of the largest groups of social geographers in the world. It develops a vision of social geographies that is rooted in the commitments that have characterised the sub-discipline for at least half a decade (e.g. society-space relations, justice, equality), while incorporating new approaches, theories and concerns (e.g. emotions, performance, and the more-than-human). Embracing the increasing porosity of our work with neighbouring economic, cultural, political and environmental geographies, the book provides a round-up of the state of the sub-discipline, capturing recent directions and charting new questions and challenges for theory, research and practice. It makes sense of the bewildering variety of contemporary social geographical interests, from longstanding topics (e.g. race, class and gender) to more recent interests (e.g. sustainability, digital worlds and social change). Above all, it makes clear the relevance and contributions of social geographies not only to understanding a wide range of global and local issues, but to social change alongside communities, policy-makers and social movements. Each chapter offers an introduction to current work in social geographies, providing an overview and in-depth examples. The book has these key features that make it an essential resource for any social geography course: An accessible and engaging style that is ideal for entry level students Definitions of key terms and carefully explained concepts and ideas A range of exciting contemporary examples from a wide variety of geographical settings, including those drawn from the authors’ recent research Cross-referencing between chapters to help students expand learning Illustration with photos, tables, diagrams and other material Suggestions for further reading in each chapter “Real world research” and “real world theory” textboxes providing examples of research projects and theoretical perspectives, bringing topics alive and exploring challenges on the ground

Download or read book Preventive Conservation written by Lisa Elkin and published by . This book was released on 2019-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Good storage is the foundation of effective collection care, advancing conservation while at the same time promoting accessibility and use. Preventive Conservation: Collection Storage covers the storage of all types of collections, including science, fine and decorative art, history, library, archive, and digital collections. It concentrates on preventive conservation and emphasizes a risk management approach. Reflecting the breadth of its scope, the new book is collaboration between The Society for the Preservation of Natural History Collections; the American Institute for Conservation of Historic & Artistic Works; the Smithsonian Institution; and the George Washington University Museum Studies Program.

Download or read book Leadership and the New Science written by Margaret J. Wheatley and published by ReadHowYouWant.com. This book was released on 2010-06-21 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestseller--more than 300,000 copies sold, translated into seventeen languages, and featured in the Los Angeles Times, Washington Post, Miami Herald, Harvard Business Review, Fast Company, and Fortune; Shows how discoveries in quantum physics, biology, and chaos theory enable us to deal successfully with change and uncertainty in our organizations and our lives; Includes a new chapter on how the new sciences can help us understand and cope with some of the major social challenges of our timesWe live in a time of chaos, rich in potential for new possibilities. A new world is being born. We need new ideas, new ways of seeing, and new relationships to help us now. New science--the new discoveries in biology, chaos theory, and quantum physics that are changing our understanding of how the world works--offers this guidance. It describes a world where chaos is natural, where order exists ''for free.'' It displays the intricate webs of cooperation that connect us. It assures us that life seeks order, but uses messes to get there.Leadership and the New Science is the bestselling, most acclaimed, and most influential guide to applying the new science to organizations and management. In it, Wheatley describes how the new science radically alters our understanding of the world, and how it can teach us to live and work well together in these chaotic times. It will teach you how to move with greater certainty and easier grace into the new forms of organizations and communities that are taking shape.

Download or read book Mapping Mars written by Oliver Morton and published by Picador. This book was released on 2002-10-04 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are the extraordinary individuals that will take us on the next great space race, the next great human endeavor, our exploration and colonization of the planet Mars? And more importantly, how are they doing it? Acclaimed science writer Oliver Morton explores the peculiar and fascinating world of the new generation of explorers: geologists, scientists, astrophysicists and dreamers. Morton shows us the complex and beguiling role that mapping will play in our understanding of the red planet, and more deeply, what it means for humans to envision such heroic landscapes. Charting a path from the 19th century visionaries to the spy-satellite pioneers to the science fiction writers and the arctic explorers -- till now, to the people are taking us there -- Morton unveils the central place that Mars has occupied in the human imagination, and what it will mean to realize these dreams. A pioneering work of journalism and drama, Mapping Mars gives us our first exciting glimpses of the world to come and the curious, bizarre, and amazing people who will take us there.

Download or read book Pale Blue Dot written by Carl Sagan and published by Ballantine Books. This book was released on 2011-07-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Fascinating . . . memorable . . . revealing . . . perhaps the best of Carl Sagan’s books.”—The Washington Post Book World (front page review) In Cosmos, the late astronomer Carl Sagan cast his gaze over the magnificent mystery of the Universe and made it accessible to millions of people around the world. Now in this stunning sequel, Carl Sagan completes his revolutionary journey through space and time. Future generations will look back on our epoch as the time when the human race finally broke into a radically new frontier—space. In Pale Blue Dot, Sagan traces the spellbinding history of our launch into the cosmos and assesses the future that looms before us as we move out into our own solar system and on to distant galaxies beyond. The exploration and eventual settlement of other worlds is neither a fantasy nor luxury, insists Sagan, but rather a necessary condition for the survival of the human race. “Takes readers far beyond Cosmos . . . Sagan sees humanity’s future in the stars.”—Chicago Tribune